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BtoBet’s founder Alessandro Fried discusses vision, strategy and product innovations for 2021
2020 was hugely successful for BtoBet. What are the set targets for 2021?
Further consolidating our presence in those markets where we are already considered as market leaders, whilst seeking to strengthen our partner portfolio in mature and new markets must be the target we set for ourselves for this year. During 2020, despite all the challenges brought about by the novel coronavirus pandemic, we have not only continued strengthening our positions in markets, such as Africa and Latin America, announcing strategic partnerships that will reap substantial benefits for the company on the medium to long term, but we have also set out a clear vision to make a similar impact in more mature markets such as Europe, whilst setting our eyes on new opportunities.
Increasing our footprint on an international level has always been our intention from the very onset, and what the company has achieved in a relatively short period of time is testimony to the determination and talent within the company’s ranks to meet the set targets.
Furthermore, BtoBet’s acquisition by Aspire Global now puts us in the ideal position to be able to enter more complex market scenarios, such as Europe, which are highly characterised by an overwhelming level of regulation. Together we are able to meet the requirements of all operators requiring a technological partner serving the entire iGaming value chain, providing them with a cutting edge sports betting platform, and also all requirements from a content and services point of view. All this whilst adhering to the compliance requirements of the vast majority of regulated jurisdictions, keeping to a minimum the time-to-market.
Having said this, the overzealous regulation and over taxed market scenarios characterizing the European market have led to businesses turning towards the fresh, and new opportunities other emerging markets can offer them. And our strong presence in these markets, puts us at in an optimal position to assist those operators seeking to gain an advantageous position in these so-called emerging markets.
The past months have seen BtoBet very active in different markets, announcing key partnerships – such as Betfair and William Hill in Colombia, and Sports Lotteries LLC in Russia – and in the coming weeks we seek to maintain the momentum.
Any new products in the pipeline from BtoBet?
We are currently finalizing a string of new tools that are set to have a great impact for both operators and players.
The major trend today is that we live our lives on screens and this affects every aspect of our daily life. In order to stay current, especially in online gaming, you need to be disruptive. By producing a better product that incorporates the way people live, you can disrupt the space in an industry. Innovation is a constant objective of any company within the iGaming industry.
Having said that, whilst other industries especially the entertainment industry, have harnessed new technologies based on ML and AI in order to ameliorate the customer experience, the betting industry has yet to truly harness this form of disruptive technology. And this is what we have been working on for the past months… tools based on in-depth data analysis allowing operators to fully understand the different player demographics, psychographics and playing habits, ultimately enabling them to create enhanced, personalized experiences based on the individual player preferences and behaviours.
Whilst this will undoubtedly play a major role towards a player-centric UX, bookmakers will also be able to harness great benefits from the technology from an operational perspective. A primary example that comes to mind is that these tools are able to single out suspicious betting patterns and payments. And all these in an automated environment.
How disruptive was the coronavirus pandemic for the industry?
2020 was deeply marked by the global coronavirus outbreak. It has affected the industry in many ways, with many businesses – both B2C and B2B – having to re-dimension the traditional way of how they operate.
Luckily for us, we had been investing for quite some time in widening the content portfolio for all verticals, and simultaneously having had invested heavily on our platform in order to better assist those retail operators opting to start wholly or partially migrating their business to the digital channels in an interlinked environment.
Now the big question is will everything revert back to pre-Covid scenarios? In reality I don’t envision the development of widely available vaccines, which will mark the end of the pandemic, to prompt the industry to go back to the 2019 situation.
The pandemic has undoubtedly brought about a digitalisation reform, and this is reflected in all those industries which featured retail as part of their business model. Adults who have entered the digital age of wagering may shift some of their spending to more traditional forms of entertainment channels – namely retail casinos – but many of those adults will undoubtedly continue sharing their wallet with the digital channels. Does this mean that this is the end for the industry’s retail outlets? Definitely not, but I do expect the digitalisation of the industry to maintain its momentum.
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Week 49/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
PG Soft, has crafted its latest mouthwatering title to celebrate the beginning of the holiday season, Chocolate Deluxe. The alchemy behind PG Soft’s game takes inspiration from a beautiful love story between two of the finest chocolatiers, Belgium’s Valentina and France’s Pierre. As a pair they have created the True Love Chocolate Collection- a masterpiece of flavor and romance. Chocolate Deluxe is presented on a 6×6 tray that features sticky winning symbols with multipliers reaching as high as x100.
Betsoft Gaming has released Ultimate Golden Dragon InfernoTM – Hold & WinTM, the third installment in the incredibly popular Golden Dragon InfernoTM series. This new addition offers an immersive 5-reel, 3-row slot experience with the potential for massive wins. The game enhances the beloved Hold & Win feature, introducing a grid expansion mechanic where the screen can expand from a 5×3 grid to a maximum of 10×6, opening up even more opportunities to claim rewards.
PopOK Gaming is thrilled to unveil its latest creation, Yo Dragon – a dynamic slot game that brings the charm and mystique of classic Asian culture to players worldwide. Set on a vibrant 3-4-3 grid, Yo Dragon combines dazzling visuals, engaging features, and a playful dragon mascot for an unforgettable gaming experience.
This new release from MGA Games is a thrilling new game that beautifully combines excitement and nature. The game’s main character is the snow leopard, a majestic creature that serves as an Expanding Wild symbol. When the snow leopard appears, it not only captivates players but also enhances their chances of winning, adding to the excitement with every spin of the reels. Wild Snow Spin is a 5×3 slot game featuring a Scatter symbol and the opportunity to access a variable Free Spins screen, depending on the number of accumulated counters.
Gamzix proudly announces the release of its newest creation, Book of Zulu. This highly anticipated slot marries the timeless charm of classic “Book” games with an electrifying African theme, offering operators a game-changing addition to their portfolios. Featuring immersive visuals, culturally inspired details, and cutting-edge mechanics, Book of Zulu promises to captivate players and set new standards in the industry.
Play’n GO invites players to step into Sobek’s Godly Spins, a 5×3 slot set on a luxurious, deity-filled casino floor – where Gods like Sobek, Ra and Anubis compete for the spotlight. With a unique Nested Free Spins feature, this mythological-meets-Vegas adventure is unlike any other. In Sobek’s Godly Spins – players are transported to a realm where ancient Egyptian Gods enjoy the thrill of the casino floor, each with their own spin on divine glamour.
Evoplay has launched Mega Merry Gifts, a holiday-themed slot that combines the magic of the festive season with innovative gameplay mechanics. Set on a traditional 5×3 grid, the game immerses players in a cosy Christmas setting featuring Mr. and Mrs. Claus, their helpers Elf and Rudolf, Christmas wreaths, and gift-filled bags that act as Wilds. The unique feature of this game is the Free Spins Mega Symbols.
Tom Horn Gaming, the award-winning iGaming supplier, is turning up the temperature this winter with the release of Hot Blizzard Deluxe. This fery slot promises to deliver an electrifying gaming experience with explosive features, blazing visuals, and high-intensity gameplay that players love. At the core of the Hot Blizzard Deluxe’s gameplay is the Expanding Wilds feature, where Wild symbols not only fill entire reels but also come with blazing multiplier values of x1, x2, x5, or x10.
Nolimit City shows you what fighting for domination is really like in its latest release – Tanked. Witness the war between 4 power-hungry warlords who’ll stop at nothing for total domination! This Labs-branded slot is a chaotic masterpiece of destruction. This is the first of its kind for Nolimit City, even following their most recent experimental titles Munchies, Outsourced: Slash Game and Brick Snake 2000.
Red Rake Gaming announced the launch of its latest video slot, Christmas Wins, an unforgettable holiday experience that is now available on all the best online casinos. This spectacular game will immerse players in a world full of magic, joy, and big wins, with innovative features and a highly impressive visual layout and design. Christmas Wins offers a compelling gaming experience, with its 5×5 reel format and “Anywhere” wins in each spin.
He’s making a list, and checking it twice; he’s gonna find out who’s naughty or nice Santa Claus is coming to town… and he’s inviting YOU to take a special tour of his Christmas Factory in Vibra Gaming’s new holiday slot game. Plus, if you’ve been VERY good this year, you could walk away with up to x4500 times your stake!
Take to the African wilderness in Lion Saga Odyssey! This immersive new release takes players on a visually stunning quest, guided by the Lion Spirit and his loyal pride, as they traverse the parched savannah in search of life-giving waters. The latest addition to Play’n GO’s portfolio captures the raw beauty and power of the African ecosystem while offering exciting gameplay mechanics.
Belatra Games, the specialist online slots developer, has unveiled its festive treat this holiday season, Winter Thunder. Swapping the arid US plains for a wintery wonderland, Winter Thunder carries players into an enchanting atmosphere surrounded by snow-covered canyons and frosty forests. Players will be joined in the wilderness by lynxes, eagles, bears, and, the star of the show, the white wolf. This represents the Wild symbol replacing symbols and covering two reel positions.
Playzia is excited to unveil its fiery new slot game, Volcanic Coins. This sizzling hot game takes players on an explosive journey deep beneath the Earth’s crust, where bubbling lava guards hidden treasures just waiting to erupt into massive wins! Volcanic Coins features a classic style 3×3 grid layout with no paylines—which delivers big when it comes to rewards.
Relax Gaming has teamed up with CasinoDaddy to create its latest action-packed collaboration, Immortal 5. Following the success of their previous titles, Sloth Tumble and Epic Dreams, the pair have joined forces once more to introduce a team of five superheroes, guiding players on a quest for maximum wins worth up to 10,000x their bet.
You are going to love this game a lot if you are a dog lover! “Doggie Star” takes players into a world of dogs, where players can meet the doggie star and visit her house! Filled with dogs and many treasures, they are all yours to claim! “Doggie Star” is a 3×5 reel, 20-line slot. This game contains Wild Symbols with Multiplier Feature to allow bigger wins when the outcome involves Wild Symbols.
With the festive season now upon us and the magic of Christmas already thick in the air, sought-after software provider, Swintt, is inviting players to get into the holiday spirit this week with a seasonal reboot of a much-loved Premium slot, X-Max The Winner. Again starring the insatiable squirrel, Max, the new slot is played out across a 5×3 reel set and features 10 fixed paylines.
The post Week 49/2024 slot games releases appeared first on European Gaming Industry News.
Compliance Updates
Play’n GO celebrates award of Malta Gaming Authority ESG-C Seal
Swedish gaming giant the only B2B company awarded Tier 2 seal in recognition of “aspirational level” of ESG reporting
Play’n GO, the world’s leading casino entertainment provider, has today announced it has received the Malta Gaming Authority’s ESG-C Tier 2 Seal in recognition of its efforts and reporting of ESG activities.
Earlier this year, the legendary games studio released its 2023 Sustainability Report, outlining its commitment to a sustainable future, both for the iGaming industry and the planet as a whole. The report covered everything from Play’n GO’s commitments to “Net Zero”, greener working practices, and the company’s “Culture of Belonging” in a Digital First world.
Play’n GO recently became the only iGaming business to be nominated at the 2024 Corporate Star Awards, where its Sustainability Report was recognised alongside global leaders such as SONY Entertainment and Globo.
Vanessa Arenram, CSR Director at Play’n GO, commented “We’re pleased to have our commitment to a sustainable world recognised in this way by the Malta Gaming Authority. Our commitment to Corporate Social Responsibility goes far beyond mere words- it’s reflected in our actions, initiatives, and the positive impact we strive to create, both within our industry and the wider world. Our 2023 Sustainability Report received very positive feedback, both internally and externally, and we look forward to publishing the 2024 version early next year. We would like to thank the Malta Gaming Authority for this award, and pledge to continue the work for many years to come.”
The post Play’n GO celebrates award of Malta Gaming Authority ESG-C Seal appeared first on European Gaming Industry News.
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Kindred Sportsbook Platform Goes Live in Estonia
Kindred has officially launched its Kindred Sportsbook Platform (KSP) in the regulated market of Estonia.
KSP’s Estonia entry is part of the operator’s goal to develop new proprietary solutions and have full end-to-end control over its products, limiting the dependency on external suppliers.
During the sportsbook’s first week of operations in the Baltic country, players were given tailored profit boosts and other rewards tied to local teams and events, such as the EuroBasket game and an exhibition tennis event – both held at the Tallinn Unibet Arena.
KSP is built with an optimal player experience in mind, boasting features like BetBuilder and easy platform migration to mitigate customer disruption.
Additionally, the solution introduces dynamic cash-out and tenancy-based odds adjustments that complement local initiatives and brands, which will help Kindred scale KSP across all other available markets.
“As we celebrate this achievement, we remain focused on the journey ahead. Together, we are building a market-leading sportsbook that embodies Kindred’s values of innovation, responsibility, and excellence,” the company explained.
“The launch of KSP in Estonia is more than just a technological milestone; it’s a testament to what we can achieve when we innovate with purpose. We’re excited to continue delivering a world-class sports betting experience to our customers, one market at a time.”
The post Kindred Sportsbook Platform Goes Live in Estonia appeared first on European Gaming Industry News.
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