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Outlook on the gambling industry in 2021 per region by selected Way Seers
European Gaming and Gaming Americas Way Seers share their opinion about the new year.
There is no doubt that 2020 has changed the industry in many ways and we can expect 2021 to have lots of surprises.
We have asked our Way Seers from European Gaming and Gaming Americas to share their opinion about what they are expecting from the year 2021 in Europe, in North and Latin America.
Here is what the European Gaming Way Seers are saying:
“With Germany and the Netherlands both planning to launch their new licensing regimes in 2021 we will see some long-anticipated markets opening. This will mean new opportunities and challenges for the industry and, in general, I believe 2021 will be a year in which the industry will be tested: AML compliance and social responsibility being on the top of the agenda. The pandemic, which we are still in, will increase the need for the industry to continue to step up their game and I expect a lot more focus and discussion around responsible product design and advertising. Affiliates and possibly also streamers will likely bear the brunt of this.” – JESSICA MAIER, Chief Risk Officer, Head of Legal and Compliance at Push Gaming
“We want to be positive going into a new year, wishing health, wealth, and prosperity. 2021 must be a better one for the gambling industry. On several key issues, I believe the industry manifested how quickly and adequately we can come together and respond, in times of dire crisis. We need to do much more of that in 2021 and beyond. Rigid market restrictions are being rolled out in existing markets, at the same time, 2021 will see market openings in Europe and beyond as well as ongoing innovation by the online industry. The crisis, which has hit State revenues, should yield more discussions on the benefits of proper regulation – in a sustainable way. 2021 should see research and evidence-based policy better guiding legislators and regulators, with industry more proactively wanting to provide credible evidence to inform policy, as well as match innovation and safer gambling.” – CHARMAINE HOGAN, Head of Regulatory Affairs at Playtech
“I expect 2021 to be about the product, both in terms of increased regulatory attention and the required creativity when it comes to innovation. It will be the product that will set companies apart from their competition, especially in mature regulated markets where we will likely see the 2020 re-regulation trend continuing. Increased attention to addressing player advancement, the use of AI and automation will likely play key roles in this. When it comes to how regulation will evolve, my hope is that we will see more focus on data-driven and evidence-based regulation rather than restriction being applied across the board. The UKGC’s call for evidence on remote customer interaction and affordability will be one to watch, and of course, the US will catch everybody’s attention in 2021.” – SISSEL WEITZHANDLER, Chief Compliance Officer at Play’n GO
“2021 will certainly be a challenging year as Europe is dealing with the health and economic consequences of the pandemic. In the gambling sector, the main objective will be to continue to look for innovative, secure solutions for the growing online sector and to withdraw the restrictions that were introduced as a result of the COVID-19 situation.” – RAFFAELA ZILLNER, LL.M, Secretary-General at Austrian Association for Betting and Gambling (OVWG)
“2020 was a year of becoming aware. Suddenly there were situations that we would never have thought possible. There were threats, existential threats that we were not prepared for. The incredible impact of restrictions on the land-based gambling industry revealed the strengths of online gambling in times of crisis – both for providers and to meet demand. Policymakers cannot ignore that.” – DR. JOERG HOFMANN, Partner at MELCHERS LAW
“For me as being a passionate representative of the online gambling industry, it is fascinating to observe how well these services function in a society under the kind of pressure we now face. The transition from land-based to online has received a boost, and I believe that the entertainment from our industry together with contributions from other platforms such as streaming media services truly make people’s lives better under these tough conditions.” – GUSTAF HOFFSTEDT, Secretary-General at the Swedish Trade Association for Online Gambling
To dive into quality knowledge and meet up with the top names of the industry in the EU/EEA/CIS and Balkans, make sure to signup and attend our virtual meetups in 2021.
The first virtual Quarterly Meetup of the European gaming industry will take place on February 11 and you can find more information/register on the following page: https://europeangaming.eu/meetups/
Here is what the Gaming Americas Way Seers are saying:
“In terms of jurisdictions, I would say that the advances on online gaming and sports betting regulations in several provinces of Argentina will have an important protagonist in 2021, as well as the market development of recently regulated jurisdictions that are strategically important such as Puerto Rico and Panama. In Brazil, the advances to the fixed odds sports betting regulation and concession or authorization process will continue to be closely followed by the industry as well as the role that the States will also have on the operation of Lotteries and possibly participating in the sports betting market.
Also, how player behavior and preference post-Covid will shape the land-based operations, potentially propelling a faster way to the convergence of the online and land-based world, not only from the game content and player experience perspective but also in terms of possible partnerships. The Role that payment methods will play in all this will be key.
I believe operators will take much more informed decisions and give a higher priority not only to cost but also to the added value from their technological partners, especially with the significant rise of illegal gaming during the pandemic. It is crucial to bring the players back to the legal gaming offer with a better player experience and with the benefit of the protection to the vulnerable and all the related responsible gaming tools that are only available in the regulated operations.
I take the opportunity to wish everyone a happy, healthy and safe New Year!” – KAREN MARCELA SIERRA-HUGHES, Director, Latin America, and Caribbean Government Relations and Business Development at Gaming Laboratories International (GLI®)
“From a Canadian perspective, one item to look out for is Bill C-13, An Act to Amend the Criminal Code (Single Event Sports Betting). The First Reading took place in the House of Commons in November 2020. The House of Commons is in recess until February due to the holidays, but a Second Reading vote on Bill C-13 could be arranged as early as mid-February. Another exciting item in Ontario’s competitive iGaming regime, which will include private operators. The regime will be further developed over the coming months.
On the US side, we expect additional states to legalize sports betting and Mazooma is looking forward to expanding in those states.” – CHANTAL CIPRIANO, Senior Director, Legal & Compliance at Mazooma
“2021 will be a blockbuster year for all things sports betting. I am especially excited to see the innovative products brought to market by startups and early-stage companies that are just starting to break into the mass market.” – LLOYD DANZIG, Founder & CEO at Sharp Alpha Advisors
“2020 has been the most challenging and at times craziest year of our lives and we have all had to face and overcome unexpected situations. But there is now a glimmer of light at the end of the tunnel and the future of the gambling industry is looking much brighter for 2021. Of course, we must still work together and look after one another if we are to ensure this great industry not only survives but thrives over the next 12 months. At Focus Gaming News we will continue to play our part, bringing you the latest news, interviews, and analysis.” – FERNANDO SAFFORES, Founder & Director at Focus Gaming News
“2020 – the year of the ‘lockdown’ — has shown a demand for interactive products. In the US, I expect 2021 will lead to increased offerings such as e-lottery and increased acceptance of e-sports as a betting market. We should also expect to see the industry leverage the commercial success (and accompanying increase in state tax revenue) of online sports betting to justify an expansion of online casino in additional US states.” – JEREMY KLEIMAN, Gaming Attorney and Member at Saiber LLC
“One of the most important things to look for is the continued rollout of sports betting across additional states in the US. Are states like Ohio and Georgia going to actually get across the finish line? Will New York finally legalize mobile betting?
I’m also looking at whether sports betting operators are able to continue to grow their base and reach the tens of millions of casual sports fans who don’t presently bet on sports.” – EVAN DAVIS, Managing Director, Sports Betting and Gaming for SeventySix Capital Sports Advisory
All through the year, you can tune in on quality discussions and meet up with the top names from the North and Latin American gaming industry. Make sure to signup and attend our virtual meetups which will take place on a quarterly basis in 2021 and make the most of them.
The first virtual Quarterly Meetup of the North and Latin American gaming industry will take place on January 28 and you can find more information/register on the following page: https://gamingamericas.com/meetups/
For further sponsorship/speaking and marketing inquiries, make sure to reach out to Andrada Marginean (B2B Sales Executive at Hipther Agency).
For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).
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BetMGM
BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming
BetMGM, a leading iGaming and sports betting operator, has officially partnered with FashionTV Gaming Group to launch a curated portfolio of luxury-branded games. This strategic collaboration marks the entry of FashionTV’s iconic aesthetic into the North American iGaming market, exclusively through BetMGM’s platforms.
The partnership merges FashionTV’s global prestige in the worlds of fashion and high-society entertainment with BetMGM’s award-winning digital casino infrastructure.
Immersive Luxury Table Games
The initial rollout features two high-gloss table games designed to provide players with an “immersive, lifestyle-driven” experience that mirrors the sophistication of the FashionTV brand.
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FashionTV Blackjack: A premium take on the casino classic, featuring refined visual assets and high-end production values.
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FashionTV Roulette: A sleek, stylized version of the iconic wheel, bringing a “fashion-forward” energy to every spin.
The titles are currently live in Michigan, New Jersey, and Pennsylvania, with a wider rollout planned for all jurisdictions where BetMGM Casino is active.
Strategic Vision and 2026 Roadmap
For BetMGM, the partnership is part of a broader “branded content” strategy that includes previous successes with major TV and movie franchises.
“At BetMGM, we have redefined what it means to deliver entertainment in iGaming,” said Oliver Bartlett, VP of Gaming at BetMGM. “By partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love.”
Moshe Cohen, Founder & President of FashionTV Gaming Group, added: “BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story.”
Looking ahead, BetMGM has confirmed that additional FashionTV-branded titles—including slots and potentially live dealer variants—will be released throughout 2026 as part of an expanding content pipeline.
The post BetMGM and FashionTV Gaming Group Bring Luxury Lifestyle to North American iGaming appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brazil Betting Law
2026 iGaming Regulatory Roadmap: Key Compliance Deadlines
As the industry gathers for ICE Barcelona 2026, the regulatory landscape has shifted into a high-execution phase. The following roadmap outlines the critical compliance dates for three of the most influential markets currently undergoing major transitions: the United Kingdom, Brazil, and the Philippines.
| Date | Jurisdiction | Regulatory Milestone | Action Required for Operators/Suppliers |
| Jan 19, 2026 | United Kingdom | LCCP Social Responsibility Code 5.1.1 Update | Ban on Mixed-Product Incentives: Offers like “Bet £10, get 20 free spins” are now prohibited. Wagering Caps: Bonus wagering is capped at a maximum of 10x. |
| Jan 19-21, 2026 | Global / EMEA | ICE Barcelona 2026 | Flagship event for showcasing 2026 compliance technology and real-time auditing solutions. |
| Mar 19, 2026 | United Kingdom | LCCP Condition 15.2.1 Reporting | Key Event Reporting: Threshold for reporting operator status/shareholder changes raised from 3% to 5%. All loans must be reported regardless of written agreements. |
| Mar 31, 2026 | Philippines | PAGCOR B2B Accreditation Deadline | Final Compliance Date: All B2B providers (studios, aggregators, affiliates) must be accredited. Unaccredited foreign content will be blocked from licensed platforms. |
| Apr 6, 2026 | United Kingdom | DMCC Act 2024 Alignment | Fair & Transparent Terms: Consumer Protection regulations replaced by the Digital Markets, Competition and Consumers Act 2024. Terms must align with new definitions of “misleading actions.” |
| June 30, 2026 | United Kingdom | RTS 12 (Financial Limits) | Technical changes to Remote Technical Standards (RTS) regarding how customers set and view financial limits on their accounts. |
| H2 2026 | Brazil | Betting Deposit Tax Vote | Proposed 15% tax on gambling deposits is expected to return to the Senate for a final vote after being pushed back in late 2025. |
Regional Deep Dive: Strategic Compliance
1. United Kingdom: The “Safety & Simplicity” Era
The UKGC’s January 19th update is the most immediate challenge for marketing teams. By decoupling sports betting from casino bonuses, the regulator aims to reduce “cross-product friction” that could lead to unintended gambling harm.
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Strategy: Pivot toward product-specific loyalty programs (e.g., “Bet £10 on Football, Get a £5 Free Bet”) to maintain compliance while driving retention.
2. Brazil: Sustaining the .bet.br Ecosystem
Following the January 1, 2025 launch of the regulated market, 2026 is about operational maturity. The focus has shifted to the mandatory use of the .bet.br domain and rigorous AML/KYC reporting to the Secretariat of Awards and Betting (SPA).
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Strategy: Ensure all advertising features the mandatory license logo and that all protagonists in marketing materials are visibly over 21 years of age.
3. Philippines: The B2B Supply Chain Lockdown
PAGCOR’s new framework is a move to professionalize the region, mirroring the supplier-licensing models seen in Ontario and Malta.
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Strategy: Foreign studios that missed the December 2025 “early bird” three-year accreditation window must expedite their applications before March 31st to avoid a total blackout on Filipino-facing sites.
The post 2026 iGaming Regulatory Roadmap: Key Compliance Deadlines appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI in Gambling
2026 iGaming Outlook: Regulation, AI Personalization, and the Return of “Originals”
The iGaming industry has officially entered a new era of discipline. As we move through the first quarter of 2026, the “wild west” growth of previous years has been replaced by a focus on sustainability, hyper-localization, and AI-driven player protection. From the finalization of the PROGA framework in India to the massive turnover records set by World Pool, the market is no longer just growing—it is maturing.
The Rise of “Explainable AI” in Player Retention
In 2026, AI has moved beyond simple game recommendations. Leading operators are now utilizing “Explainable AI” (XAI) to bridge the gap between engagement and compliance. Unlike traditional “black box” algorithms, XAI allows operators to understand why a player is being flagged for risky behavior or why a specific loyalty nudge was triggered.
This transparency is critical for maintaining trust in highly regulated markets like the UK and Ontario, where the UKGC’s 2026 Social Responsibility updates now demand more rigorous evidence of proactive player interaction.
“Originals” and the Rebirth of Video Poker
While high-volatility slots like Joker’s Jewels Hold & Spin
continue to dominate headlines, a significant shift is occurring in the “non-slots” vertical.
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The PowerPoker
Revolution: Strategic partnerships, such as the recent QTech Games and Speedy Tomatoes deal, are revitalizing video poker. By adding features like “Swap-A-Card,” these games are capturing high-value player segments who prioritize skill and strategy. -
Branded Originals: Platforms like MINT are proving that “Originals” (Mines, Crash, and Plinko) are no longer secondary products. Fully brandable house games are now a core foundation for crypto-first and Web3 operators, driving session frequency through provably fair mechanics.
Brazil and Ontario: The Battle for Market Supremacy
The geographic focus for 2026 remains firmly on Brazil and Ontario.
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Brazil’s Advertising Evolution: With the newly regulated market in full swing, groups like Esportes Gaming Brasil joining IAB Brasil signal a shift toward responsible communication. Advertising is now a tool for helping consumers identify licensed platforms, moving away from aggressive acquisition tactics.
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Ontario’s Content War: The region has become North America’s most dynamic hub. Agreements like the Peter & Sons and Casino Time deal highlight the demand for “indie-inspired” content that stands out in a saturated market.
Conclusion: The “Champion Mindset” for 2026
Success this year isn’t about volume; it’s about coherence. As highlighted by GR8 Tech’s “Champions Club” initiative for ICE Barcelona, the operators winning in 2026 are those who treat technology as a performance ecosystem. By aligning real-time data with compliant storytelling, brands are finding that “trust” is the most valuable currency in the modern iGaming world.
The post 2026 iGaming Outlook: Regulation, AI Personalization, and the Return of “Originals” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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