US-based sportsbook technology supplier FSB has signed a deal with Sports IQ, an odds feed provider. As per the agreement, the clients of FSB, will now benefit from Sports IQ’s pre-match and in-play markets for all the major leagues, namely the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB) and National Hockey League (NHL).  FSB’s current and future sports betting , as well as multiple markets on North American collegiate leagues.

Sports IQ makes use of proprietary math models and handicapping technology to offer unique and differentiated pricing to the industry. “Machine learning is something we’re really passionate about at FSB so it’s great to team up with Sports IQ,” FSB chief executive David McDowell said. “Using cutting edge-technology, they’ve managed to deliver some of the most engaging content for US sports and their innovative offering will allow us to further grow our strong US Sports output.”

Chief executive at Sports IQ, Omer Dor, added: “FSB is an impressive company and we are excited to partner with them as they look to expand their customer base within the regulated US market. We are also looking forward to seeing our US sports products live with FSB’s impressive European client base, particularly with global interest in US sports, teams and players rising all the time”

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