BETER, the award-winning provider of live streaming, data and odds for esports and sports, has entered a new US state after being granted the Event Wagering Supplier License by the Arizona Department of Gaming.

The supplier licence allows BETER to deliver its fast-betting content, including live streams and live data, to licensed operators in the state for the first time, including its exclusive ESportsBattle tournaments and Setka Cup table tennis series.

Both are now live with tier-one operator bet365, a long-standing partner of BETER. Arizona is the seventh state in which BETER is now licensed as the company ramps up its presence in the state and the wider US market. BETER is also certified in North Carolina, New Jersey, Florida, Indiana, Iowa and Colorado.

BETER exclusively delivers 24/7 live streaming, real-time data and hyper-accurate odds for more than 700,000 fast-paced events annually, offering up to 50 markets per event with an average operator margin of 7.5%+.

Its esports portfolio includes ESportsBattle tournaments featuring eFootball, eBasketball, eHockey and eTennis, while its sports portfolio features the Setka Cup series and BSKT Cup basketball league.

Gal Ehrlich, CEO of BETER, said: “Securing regulatory approval in Arizona is a pivotal moment in our ongoing US expansion strategy. This marks our seventh state, and we are incredibly proud to continue our trajectory of growth in one of the world’s most dynamic betting markets.

“Our mission has always been to provide operators with the most reliable, high-velocity content available, and receiving the green light from the regulator is a testament to the integrity and quality of our offering.

“We are thrilled to kick off this journey with bet365 and look forward to bringing our industry-leading esports and sports content to even more Arizona players in the near future.”

Valeriia Tarchynska, Chief Legal Officer at BETER, added: “We are proud to announce that we have successfully completed the process of obtaining the Event Wagering Supplier License in the state of Arizona.

The process took us a total of eight months and was one of the most challenging journeys for our team. However, thanks to the dedication and expertise of our legal and integrity teams, we successfully navigated it.

This milestone strengthens our commitment to delivering reliable, compliant, and transparent products to our clients.

“We continue to actively work on securing regulatory approvals in key jurisdictions, including Ohio, Kentucky, and Illinois, among others.” 

Legalization in the United States does not eliminate offshore gambling activity but dramatically reduces it. According to Blask’s 2025 U.S. iGaming landscape analysis, fully regulated states offering both online casino and sports betting see offshore market share drop to approximately 38% on average.

By contrast, betting-only states average around 74% offshore share, while unregulated states send 100% of their online gambling value offshore by definition. The data suggests a clear structural pattern: regulation significantly improves channelization — but it is not a binary switch.

National context: 77% offshore

Across all analyzed U.S. states, the national average offshore share stands at 79%, compared to 21% domestic. Even after more than a decade of state-level legalization, offshore platforms still capture the majority of U.S. online gambling value.

However, the distribution varies dramatically depending on the regulatory model.

Fully regulated states: majority domestic

States that have legalized both online casino and sports betting show the strongest domestic capture rates.

• New Jersey captures approximately 73% of its market domestically.
• Michigan captures roughly 75% domestically.
• Across fully regulated states, domestic share averages near 62%.

These markets demonstrate that when players have access to a full licensed product suite — including casino — a majority of value can be retained within the regulated ecosystem.

Betting-only states: structurally capped

The picture changes sharply in states that have legalized sports betting but not online casino.In these jurisdictions, offshore share averages around 74%. Examples illustrate the structural limitation:

• New York, the largest state market by CEB, sees roughly 61% of its value flow offshore.
  Ohio shows an even more extreme split, with 82% of market value offshore.

In both cases, the absence of regulated online casinos pushes players seeking slots and table games toward unlicensed platforms. The data indicates that sports betting alone does not meaningfully channelize broader gambling demand.

Time matters

Even within fully regulated states, maturity plays a role. Rhode Island, one of the newest regulated markets, remains below the tipping point, with offshore share exceeding domestic. This suggests that channelization improves over time as licensed brands build product depth, customer trust, and brand equity.

Regulation sets the foundation — but market capture is gradual.

Regulation as a spectrum, not a switch

The U.S. model demonstrates that legalization reduces offshore participation substantially therefore cutting it by more than half in fully regulated environments compared to national averages. However, no U.S. state has fully eliminated offshore activity. For policymakers, the takeaway is pragmatic rather than ideological: full-spectrum regulation meaningfully shifts economic value onshore, but expectations of total elimination are unrealistic.

The debate is therefore no longer whether offshore exists, but how much of it can be practically reduced through comprehensive regulation.