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UK House of Lords Calls for Urgent Regulation of Loot Boxes

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The House of Lords Gambling Committee has urged the UK government to classify video game loot boxes as “games of chance.” The recommendation came as part of a wide-ranging report in which the committee suggested a number of changes to the gaming industry.

“If a product looks like gambling and feels like gambling, it should be regulated as gambling. The government must act immediately to bring loot boxes within the remit of gambling legislation and regulation,” the report says.

Loot boxes have long been controversial in video games. They offer players a chance at a randomised reward when opened. To further complicate matters, boxes can often be bought for real money, and the rewards can sometimes be traded.

Lord Grade, chairman of the committee, said that lots of other countries have already started to regulate loot boxes because “they can see the dangers” which is teaching “kids to gamble.”

He said the Gambling Act was “way behind what was actually happening in the market” but he added that the “overwhelming majority” of the report’s recommendations “could be enacted today” as they do not require legislation.

The Lords report is wide-ranging, covering the entire gambling industry, but focuses in part on new forms of gambling, and those targeted towards children.

“There is academic research which proves that there is a connection, though not necessarily a causal link, between loot box spending and problem gambling,” it says.

The Lords report concludes that ministers should make new regulations which explicitly state that loot boxes are games of chance. It also says the same definition should apply to any other in-game item paid for with real money, such as FIFA player packs.

The government told the committee that its planned future review of the Gambling Act would focus on loot boxes. But the Lords report warns: “This issue requires more urgent attention.”

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Compliance

The Mill Adventure wins GLI-19 certification ahead of Ontario market entry

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The Mill Adventure has obtained GLI-19 certification as it prepares to enter regulated online gaming in Ontario, a key step in the platform provider’s North American expansion plans.

The company said the certification supports technical compliance requirements common across regulated North American markets, including platform functionality, reporting processes, KYC measures and geolocation. GLI-19 is a technical standard used for interactive gaming systems.

The milestone comes ahead of The Mill Adventure’s planned launch with its first client in Ontario. The company said it will build on experience in multiple European regulated jurisdictions as it targets further growth in North America.

The Mill Adventure also pointed to recent developments including the launch of Dutch operator Winz.nl and a wider integration with Optimove’s CRM suite.

Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, said: “Achieving GLI-19 certification reinforces that our platform and compliance framework are built to support the complexity regulated operators face in markets like Ontario, without compromising performance or scalability.

“Our focus is not simply on entering North America, but on becoming a long-term technical partner for operators looking to scale efficiently across regulated jurisdictions.”

The post The Mill Adventure wins GLI-19 certification ahead of Ontario market entry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Alberta

EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch

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EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in Alberta.

The approval allows the supplier to provide casino and sports platform technologies to licensed operators in the province, which is expected to launch a regulated iGaming market in July. Alberta would become Canada’s second regulated iGaming territory after Ontario.

At launch, EveryMatrix said it will offer titles from its in-house studio Fantasma Games and aggregated content, with plans to expand its portfolio over time.

The company said the Alberta approval adds to its North American licensing footprint, which includes Ontario (since 2022) and US states New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania. EveryMatrix also said it has signed agreements to deliver platform and in-house gaming content in Alberta.

Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”

The post EveryMatrix gets conditional AGLC approval ahead of Alberta iGaming launch appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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EveryMatrix secures licensing approval in Alberta Canada

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EveryMatrix has received conditional licensing approval from the Alberta Gaming, Liquor and Cannabis Commission (AGLC) to offer its iGaming technology in the Canadian province, marking another step in the company’s expansion across North America.

The approval enables the Group to provide its award-winning casino and sports platform technologies to licensed operators in Alberta, soon to become Canada’s second regulated iGaming territory following Ontario.

Alberta’s regulated iGaming market is expected to launch in July this year, opening the door for licensed operators to enter the province under its new framework.

At launch EveryMatrix will offer premium titles from its in-house studio, Fantasma Games, as well as aggregated content with further opportunities to expand its portfolio.

The approval further strengthens EveryMatrix’s position as a tier-1 provider in North America, where it already holds licences in multiple North American jurisdictions, including Ontario since 2022, New Jersey, Michigan, West Virginia, Connecticut, and Pennsylvania.

With a population of approximately five million, high digital adoption, and one of the strongest GDP per capita profiles in North America, Alberta is a high-potential iGaming jurisdiction.

EveryMatrix has already secured commercial opportunities in the province, with agreements in place to deliver both platform and in-house gaming content.

Rani Axon, Market Manager, North America, EveryMatrix, said: “Entering Alberta marks an exciting step for the Group as we expand further into one of North America’s most attractive regulated markets. This approval shows the strength of our compliance team and our readiness to meet regulatory requirements in any market.”

The post EveryMatrix secures licensing approval in Alberta Canada appeared first on Americas iGaming & Sports Betting News.

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