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Gambling in the USA

Gaming Americas Weekly Roundup – June 22-28

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week at the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which includes casino reopening, partnerships, acquisitions and recruitments. Read on and get updated.

Casino Reopening

Horseshoe Casino Baltimore has reopened its doors to the general public on June 28. However, Caesars Rewards Seven Stars and Diamond card holders were able to start gaming at the casino from June 26.

Acquisitions

SciPlay Corporation has acquired casual mobile games developer Come2Play. This acquisition brings the company into the fast-growing casual gaming segment. Financial details of the transaction are not being disclosed.

New Partnerships

Aquarius AI, the Vancouver-based consumer acquisition technology firm, has signed a letter of intent to enter a partnership with RPGG Media, owner and operator of UK-based esports wagering platform Puntt.

Bespoke games studio Espresso Games has partnered with leading iGaming platform provider BtoBet to expand its presence in Latin America and Africa.

Tecnalis, the Madrid-based platform provider for iGaming sites, has partnered with Betsoft Gaming. According to the deal, Tecnalis will integrate Betsoft’s slot portfolio on to their ground-breaking platform, Alira.

ROAR Digital and Sportradar have extended their US partnership through September 2026. Sportradar will continue providing data for all US sports plus a range of other events to ROAR Digital for use on BetMGM, its leading mobile sports betting app.

New Recruitments

Online gambling blocking software provider Gamban has appointed Jody Bechtold as a member of its US advisory board.

Bechtold is the CEO of Better Institute in Pittsburgh, VP of the International Gambling Counselor Certification Board and board member of the National Council on Problem Gambling.

New Deals

The Alberta Gaming, Liquor and Cannabis Commission (AGLC) has entered into an agreement with NeoPollard Interactive to build and maintain Alberta’s legal online gambling platform. The online platform will provide a secure, age-controlled environment that promotes healthy gambling behaviour.

New Launchings

Global Lottery Monitoring System (GLMS) has opened a new operational hub at the Loto Quebec premises in Montreal, Canada to analyse detect, prevent and report irregular and suspicious betting activities.

Employee Protest

Casino employees have protested against their job losses due to coronavirus and receiving a limited amount of healthcare benefits. They put together a caravan of more than 600 cars as a form of protest and drove to the casinos where they used to work before the pandemic.

Tax Break

The Louisiana Senate Revenue and Fiscal Affairs committee has approved legislation to give the gaming industry an $83 million tax break over five years after the major hit it took from the COVID-19 shutdown.

New Reports

On June 16, the American Gaming Association (AGA) released a report titled “Principles for Casino Gaming Payments Modernization.” Last week, boutique research and consulting firm Eilers & Krejcik Gaming has released a document providing further insights and comments on each one of the AGA’s principles.

New Approvals

Nevada-based casino content provider Spin Games has received an Interactive Gaming Manufacturer License from the Pennsylvania Gaming Control Board.

After receiving the license, Spin has successfully launched its ROC platform and numerous i-Gaming titles on Parx Casino’s real money online platform pa.parxcasino.com.

Compliance

The Georgia Senate Special Judiciary Committee has approved a legislation that aims to authorise the Georgia Lottery to manage an online sports wagering system.

Top Republicans in the Pennsylvania State Senate are pressing sweeping gambling legislation that would allow slot machine-like terminals in bars, restaurants, non-profit social clubs and other businesses that hold liquor licenses.

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Bally’s Chicago

Bally’s Chicago Tops Off Permanent Casino, Marking Major Construction Milestone on Path to Spring 2027 Opening

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Bally’s Chicago marked a major construction milestone at its permanent casino site at 560 W. Grand Ave. with a topping-off ceremony celebrating the placement of the final structural beam. Once complete, the $1.7 billion development is expected to create approximately 3000 permanent jobs for the local community and is slated to open in spring 2027.

The event brought together Chicago Mayor Brandon Johnson, Alderman Walter Burnett Jr., Bally’s Executive Chairman Soo Kim, union leaders, and members of the Chicago Community Builders Collective (CCBC), alongside trades workers building the project. To date, more than 1000 tradespeople have worked on the project, reflecting Bally’s investment in Chicago labor and the workforce behind one of the city’s largest active developments.

The ceremony concluded with the traditional signing, lifting, and placement of the final beam, marking a key structural milestone and drawing project partners together on site overlooking the Chicago River and skyline. The moment offered one of the clearest visuals yet of Bally’s future presence along Chicago’s riverfront.

“This is a significant milestone for Bally’s Chicago and reflects the incredible effort of the union trades and partners who have made this moment possible. We’re proud of the progress to date and excited to move into the next phase as we deliver a one-of-a-kind destination for the people of Chicago,” said Soo Kim.

The $1.7 billion development is part of a 30-acre redevelopment of the former Chicago Tribune Freedom Center site, which will be transformed into a riverfront destination reconnecting River West and the Near West Side to the Chicago River, improving public access, and activating the river’s edge.

Bally’s is also releasing new renderings showcasing key elements of the project’s interior design and guest experience. Bally’s Chicago has engaged WATG to lead the design of the casino interiors, shaping gaming, entertainment, and social spaces within the larger destination.

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Gambling in the USA

Plaza Hotel & Casino to host downtown’s largest Cinco de Mayo party – now with DJ Exodus

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The Plaza Hotel & Casino will again host downtown Las Vegas’ biggest party to celebrate Cinco de Mayo starting at 4 p.m. on Tuesday, Plaza Hotel & Casino with lights on the outside Description automatically generatedMay 5, in and around its iconic Carousel Bar.

The Plaza’s Cinco de Mayo party is free to attend and will now feature Vegas’ popular DJ Exodus as the party’s entertainment. He will be spinning top radio hits with a mix of Latin music, all under the bright lights of the property’s iconic Main Street dome. DJ Exodus is known as one of the top resident DJs in Las Vegas playing at various venues as well as celebrity events.

The high-energy fiesta will also feature downtown’s largest piñata. Guests will be able to commemorate their fun by taking selfies inside the Plaza’s photo house that will include various festive props.

Fresh churros will be available for purchase from Churros 101 as well as street tacos and Mexican street corn salad (Esquites) from Fresh Mexican Grill.

Carousel Bar will offer holiday drink specials all night long, including Modelo Draft 16 oz ($11), Modelo Michelada ($14), Mi Campo Margarita ($14), Mi Campo Blanco Shot ($10), and Mi Campo Reposado Shot ($12).

Next to Carousel Bar, Pinkbox Doughnuts will feature fun and delicious Cinco de Mayo-themed doughnuts.

For more information visit: plazahotelcasino.com/entertainment/cinco-de-mayo/.

 

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Gambling in the USA

New Research Shows Stark Reality of Tourism Decline in Las Vegas

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A new research has revealed the stark reality behind a notable downturn in tourism to the renowned resort city, Las Vegas, with the number of visitors falling sharply compared to previous years.

The study, conducted by leading casino and sports betting community OLBG, shows that Vegas has seen a drop off of around 264,248 tourists on average per month – a decline of approximately 7.6%. It means over a quarter of a million fewer people are heading to the city each month marking one of the most significant slowdowns outside of pandemic years.

Post-Covid recovery stalling

Despite a steady period after the 2020 lockdown, Las Vegas saw consistent growth up until 2024. Recent OLBG data however shows a clear reversal with average monthly visitors falling from 3.47million to 3.21million. The city is now facing renewed pressure to maintain its global appeal.

The drop in tourism is reflected across key hotel metrics. Average room occupancy has declined to 80.4%, down from 84.4% the previous year – the lowest level in four years.

At the same time, the average daily room rate has fallen by nearly 10%, indicating that hotels are reducing prices to attract visitors. Revenue per available room has also dropped by 13% year-on-year, reaching its lowest level in over nine years outside of the pandemic.

Gaming revenue shows some resilience

Gaming revenue has seen a modest increase of 3.8% year-on-year, reaching a monthly average of $1.11 billion (inflation-adjusted). However, this follows a decline the previous year and remains below earlier peak levels.

While the sector is holding relatively steady, it is not enough to offset the wider decline in tourism and hospitality performance.

The data also reflects broader changes in consumer behaviour. The continued growth of online gambling, combined with more value-driven travel decisions, is reshaping the global gambling landscape.

Shift toward lower-cost destinations

Rising travel costs and changing consumer priorities appear to be driving a shift toward more affordable gambling destinations. Travellers are increasingly seeking locations that offer similar entertainment experiences at a lower overall cost.

Destinations such as Atlantic City and Biloxi in the US, alongside European cities like Prague and Budapest, are gaining traction due to cheaper accommodation, lower travel costs, and competitive casino offerings. International resort destinations, including Sun City in South Africa, are also emerging as cost-effective alternatives.

This growing competition is putting pressure on Las Vegas, particularly among price-sensitive travellers.

An OLBG spokesperson said: “Las Vegas has been the benchmark for global gambling tourism, but latest figures suggest its dominance is being tested. Continued rising costs in terms of travel and accommodation, plus spending in the city, means many players are more selective on destinations.

“Destinations that offer similar casino experiences but at lower prices are becoming more popular – whether that’s still in the US in Atlantic City and Biloxi or across Europe in cities such as Prague and Budapest. Value is becoming the key driver for tourists’ decision-making.

“However, continued growth of online gambling is giving players more flexibility than they’ve ever had. In some cases, this reduces the need to travel altogether whilst others choose short, cost-effective trips with digital play.

“Sin City isn’t going anywhere, though. It remains a world class destination but it’s operating in a much more competitive global market compared to previous years.”

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