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Compliance Updates

UK Advertising Standards Authority Bans Coral Ad

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The UK Advertising Standards Authority (ASA) has banned a gambling ad from Coral.

The complaint against Coral is related to a social media post which the company used to promote betting on the Cheltenham Festival horse racing meet. The social media post was with the caption “Have Another Go,” which showed a punter’s disappointment turn to a smile after receiving a free bet.

The company posted the video on Twitter with the text: “We’re as passionate about the bet as you are. So, get your stake back as a free bet if your horse fails to finish.” It also broadcast a similar ad on television. The complaint argued that the ad encouraged players to make repeat bets.

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Coral said that the promotion was a “form of insurance” on a bet that is common in the industry and was not designed to encourage repetitive play.

It said the tweet had “aimed to highlight the prize of the promotion, while keeping within a certain character count and without encouraging socially irresponsible behaviour,” and said it would not use the ad or the “Have Another Go” tagline again.

The ASA ruled the commercial broke the UK Code of Non-broadcast Advertising and Direct and Promotional Marketing (CAP), which states that advertisements must not “portray, condone or encourage gambling behaviour that is socially irresponsible or could lead to financial, social or emotional harm.”

It said: “We considered that the claim ‘Have another go,’ together with the video ad which featured a man whose mood was instantly lifted following a free bet back, gave the impression that the decision to gamble had been taken lightly and was therefore likely to encourage some consumers to take up the offer repetitively.”

Coral was told it must not use the ad again in its current form and must avoid presenting promotions in ways that were likely to encourage repetitive gambling.

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BMM Testlabs Brings Global Compliance Expertise to Australasian Gaming Expo in Sydney This Week

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BMM Testlabs, the world’s original gaming test lab and product certification consultancy, today announced that it is exhibiting at the Australasian Gaming Expo (AGE) this week, August 12-14, at the ICC Sydney.

BMM will welcome attendees at Stand No. 331 to showcase its industry-leading suite of product compliance testing services, quality assurance testing services, and cybersecurity protection solutions tailored to the Australasian gaming market.

With over four decades of global expertise and strong roots founded in Australia, BMM continues to deliver local insight with global reach, supporting suppliers with land-based and digital product compliance solutions

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BMM’s President of Land-Based Gaming & Inspections Kirk White said, “At BMM, we’re proud to combine local knowledge with global strength. Our Australasian teams understand the unique regulatory and market challenges across the region, and we work closely to deliver testing and certification services that go beyond compliance; we help power suppliers’ growth and protect their brand.”

White added, “There’s a reason we are the No. 1 lab in Australia and Asia. We were founded in Australia and have been a resource to the region’s suppliers, operators, and regulators for over 44 years. We have played an important role in Australasia’s growth in its established land-based markets, evolving digital markets, and emerging new markets like the Philippines, Thailand, Vietnam, Cambodia, and India.”

BMM’s experienced teams across Australasia, with offices in Melbourne and Sydney, Australia, as well as Macau, Singapore, and India, are the trusted testing partner of choice in this expansive region. The Company’s expertise spans land-based platforms, games, and systems; lottery testing; and the full spectrum of digital gaming, including iGaming, sports betting, iLottery, and mobile.

The post BMM Testlabs Brings Global Compliance Expertise to Australasian Gaming Expo in Sydney This Week appeared first on European Gaming Industry News.

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AU10TIX Launches Free Assessment Tool and Readiness Guide to Help Organizations Navigate Child Safety Age Assurance Compliance

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AU10TIX, a global leader in identity verification and fraud prevention, announced the launch of a free Child Safety Age Assurance Risk and Readiness Assessment and Age Assurance Readiness Guide designed to help businesses better understand their risk and tailor their strategy to meet regulatory obligations. They support AU10TIX’s Selfie-based Age Estimation service, which delivers the industry’s most precise and unbiased age assessment in just two seconds.

In the US, federal legislation such as the Children’s Online Privacy Protection Act (COPPA) requires parental consent for users under 13, while the California Consumer Privacy Act (CCPA) mandates age verification for websites accessed by users under 16. Additionally, 19 U.S. states now enforce mandatory age checks for adult content and gambling platforms. Similar regulations are impacting social media and online services in the UK, EU, and Australia.

AU10TIX’s free Child Safety Age Assurance Risk and Readiness Assessment consists of six short questions about an organization’s sector, security measures, and ID verification processes. Upon completion, participants receive a customized Risk Assessment Report outlining key vulnerabilities and practical recommendations for improving compliance. They also receive a comprehensive 13-page Age Assurance Readiness Guide to help them navigate the complex landscape of age verification regulations.

“As age-based regulations expand globally, businesses are actively seeking guidance on how to balance security, compliance, and user convenience. Our new Risk and Readiness Assessment helps organizations identify their unique risks and stay compliant without compromising the customer experience. This perfectly complements our Selfie-based Age Estimation solution, which adds an extra layer of protection to help ensure safe use of our platform by minors,” said Yair Tal, CEO of AU10TIX.

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AU10TIX also offers a Selfie-based Age Estimation solution that leverages advanced AI-driven biometric technology to analyze facial features and estimate age without the need for a government-issued ID. It streamlines the experience by requiring only a selfie, cutting verification time to two seconds while delivering the industry’s most accurate age estimates. It simultaneously conducts a liveness check and analyzes the selfie using AI models trained on millions of biometric data points, which accurately estimate age without storing any personal data. By reducing the need for full ID verification, this approach can reduce costs by up to 10x and boost completion rates by 27%.

The post AU10TIX Launches Free Assessment Tool and Readiness Guide to Help Organizations Navigate Child Safety Age Assurance Compliance appeared first on Gaming and Gambling Industry in the Americas.

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Compliance Updates

GeoLocs and Shufti Join Forces to Streamline Player Onboarding and Compliance

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GeoLocs, the specialist geolocation platform for the iGaming, Sports Betting and iLottery industries, has partnered with identity verification provider Shufti to deliver a seamless and secure user experience for both operators and players in regulated markets worldwide.

The integration of GeoLocs’ precise geolocation technology with Shufti’s robust identity verification solutions allows operators to onboard players faster while maintaining full compliance with local regulations. The partnership reduces friction in the registration and verification process, enabling a smoother journey from sign-up to gameplay.

Will Whitehead, Commercial Director at GeoLocs, commented: “We’re excited to be working with Shufti to bring a more seamless, secure experience to clients and players alike. Both of our technologies have been built with compliance and UX at their core, and this partnership allows us to combine strengths—making onboarding and verification faster, smoother, and more robust for operators in regulated markets.”

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With regulatory frameworks tightening in both emerging and established jurisdictions, the collaboration ensures that operators have access to integrated tools that deliver high standards of security, compliance, and user experience.

Roger Redfearn-Tyrzyk, SVP of Sales at Shufti, added: “We’re proud to be teaming up with GeoLocs to support operators in delivering frictionless onboarding and a high level of regulatory compliance. Our joint capabilities mean operators can verify users quickly and accurately while GeoLocs ensures they are playing from permitted locations—creating an end-to-end experience that puts both security and user satisfaction first.”

This partnership underscores both companies’ commitment to innovation and player-centric technology in the fast-evolving iGaming space.

The post GeoLocs and Shufti Join Forces to Streamline Player Onboarding and Compliance appeared first on European Gaming Industry News.

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