Canada
Nascar And Img Arena Announce Global Sports Betting Initiatives

IMG ARENA To Unveil First-Ever NASCAR Virtual Sports Betting Product;
IMG ARENA To Offer NASCAR Streaming Rights to International Sports Betting Operators
DAYTONA BEACH, Fla. – NASCAR® and IMG ARENA, a leading sports betting service and content hub, announced today that IMG ARENA has licensed official assets to create a virtual sports betting game that replicates some of NASCAR’s most iconic tracks, including Daytona International Speedway, Talladega Superspeedway and Watkins Glen International. The virtual product, created by Leap Gaming*, will be offered to sports betting operators around the world. This deal expands IMG ARENA’s growing portfolio of virtual sports betting products, which now includes tennis, football, cycling, horse racing, speedway racing and greyhound racing.
Additionally, NASCAR and IMG ARENA have formed a long-term partnership that will provide international sports betting operators the ability to live-stream NASCAR Cup Series races for the first time. Cars returned to the track on May 17th at Darlington Raceway, and the remaining 2020 NASCAR Cup Series season will be available to betting operators outside of the U.S. and Canada.
“IMG ARENA is the leading partner for global sports and entertainment media. We are excited to work together to provide a global audience the ability to engage with our sport virtually and in real-time,” said Scott Warfield, Managing Director of Gaming, NASCAR. “The international sports gaming landscape is mature and vibrant, and this partnership allows us to offer compelling products that further enhance our international footprint.”
“Adding NASCAR to our client roster is a proud achievement. The brand is renowned in sport and entertainment with the high-octane race series providing must-watch, appointment-viewing content for more than 70 years,” said Freddie Longe, Executive Vice President and Managing Director at IMG ARENA. “The partnership significantly bolsters our streaming and official virtual sports offering with a product that we expect to be popular in a number of different markets.”
This partnership comes on the heels of an announcement made earlier this year introducing Penn National Gaming as NASCAR’s first authorized gaming operator in the United States. The partnership centered around a free-to-play, mobile game named NASCAR Finish Line, which offers users the chance to win a $25,000 jackpot every race.
Headquartered in London, IMG ARENA works with more than 460 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. Its ground-breaking data collection system ensures that the fastest and most accurate sources of data are delivered live from the action to the end user in less than a second.
In the past year, NASCAR announced a series of agreements to prepare the industry and its fans for the rapidly growing sports betting landscape in the U.S., including its first authorized gaming operator, an exclusive data partnership, an integrity partner to safeguard and protect the sport, and unique content deals. Furthermore, the sanctioning body granted all teams and tracks the ability to sell marketing sponsorships to sports betting companies and licensed sportsbooks.
*IMG ARENA has been an investor in Leap Gaming since 2018. The two companies have a shared vision of developing official virtual content for federations such as NASCAR.
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Canada
Thunderkickâs portfolio makes Ontario debut through SkillOnNet brands

Global entertainment brand SkillOnNet is deepening its existing partnership with Stockholm-based game studio Thunderkick to launch the developerâs unique, engaging slot titles in Ontario.
The Canadian province is one of the most exciting regulated markets in North America, and the Ontario players will now gain access to Thunderkickâs full portfolio of highly acclaimed games via SkillOnNet-powered online casino brands such as PlayOJO, SlotsMagic, and SpinGenie.
Thunderkick is known for its independent, boundary-pushing slot games like Pink Elephants, Esqueleto Explosivo, and Beat the Beast and has established a strong reputation for creativity and originality in the iGaming space. The deal allows the studio to further expand its global footprint while giving Ontario players the chance to enjoy a fresh wave of premium content.
Ontarioâs regulated online gaming market, which officially opened in 2022, has quickly become a key market for the iGaming industry, and SkillOnNet was among the first brands to secure licensing in the province. The expansion reinforces SkillOnNetâs commitment to delivering top-tier entertainment in regulated markets globally.
Jani Kontturi at SkillOnNet said: âThunderkick has been a key partner of ours in other markets, and weâre delighted to bring their outstanding content to Ontario. This region is fast becoming a vital part of our operations, and weâre confident players here will respond just as positively to Thunderkickâs games as they have elsewhere.â
Mariam Dodosh, Account Manager at Thunderkick said: âWeâre thrilled to expand our relationship with SkillOnNet and enter the Ontario market together. Our games have a track record of strong performance, and weâre excited to see them go live in one of the most dynamic new regions in iGaming.â
The post Thunderkickâs portfolio makes Ontario debut through SkillOnNet brands appeared first on Gaming and Gambling Industry in the Americas.
Canada
Maverick Games Launches Sports Betting Operations in Ontario

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Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport.
Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasportâs superior technology and known for its unique innovative features that players love including personalization, recommendations, gamification, quick bets, player engagement features, and more.
Maverick Games is the second brand to launch on Delasportâs technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot. The company will showcase this unique product at the Canadian Gaming Summit next month and begin rolling it out to Ontarian operators shortly thereafter.
âWe are proud to see Maverick Games live and thriving with our one of a kind sportsbook solution at its core. They have been a fantastic partner from the start, and this launch further demonstrates how fast and efficient our technology is when paired with a clear vision and strong collaboration,â said Rosaire Galea Cavallaro, VP of Business Development at Delasport.
âMaverick Gamesâs sports vertical is a major step forward for us and launching it with Delasport has been the right move from day one. The platformâs performance and flexibility allow us to deliver the kind of user experience we believe Ontario players deserve. Weâre excited to now bring that vision to life,â CEO Matt Rathbun said.
The post Maverick Games Launches Sports Betting Operations in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Canada
Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino

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Tsleil-Waututh Nation (TWN) announced that it has signed a Memorandum of Understanding to acquire the casino business and related real property interests at Hastings Racecourse & Casino (Hastings) in the City of Vancouver from Great Canadian Gaming Corporation (Great Canadian Entertainment).
âWe are thrilled to take another important step towards economic self-determination for our Nation in our traditional territory, and we are eager to work with the senior management team at Great Canadian Entertainment to finalize due diligence and execute a definitive agreement, as well as working with the City of Vancouver to ensure the best long-term use of this important asset within the City. We believe that this opportunity is historic for us in many ways, and we look forward to entering the gaming industry in due course,â said Jen Thomas, Chief of the Tsleil-Waututh Nation.
âWe are excited about working with TWN on their potential acquisition of the casino operations and related real property interests at Hastings Racecourse & Casino. Recognizing that Hastings is part of the TWNâs traditional territory, we can think of no better entity to inherit this asset, and we look forward to supporting them in the transition after the anticipated close of the sale,â Matt Anfinson, Chief Executive Officer of Great Canadian Entertainment.
The agreement is subject to further due diligence, finalization of financial terms and the execution of a definitive purchase and sale agreement. Once a definitive agreement has been executed by the parties, it is anticipated that the transaction will be subject to customary closing conditions as well as customary approvals by gaming regulatory and other authorities, including certain approvals by the City of Vancouver given its ownership of the real property. It is expected that Great Canadian Entertainment will provide transition services to TWN for a period of time following the anticipated closing.
The post Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino appeared first on Gaming and Gambling Industry in the Americas.
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