Affiliate Industry
Leading affiliate Mr-Gamble.com launches for UK and Canada markets
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International English-speaking markets offer expansion opportunity
Mr-Gamble.com, a leading affiliate site owned by Cashmagnet Ltd, has expanded operations to English-speaking markets including the UK and Canada, reflecting fast growth from a successful business model in Finland.
In just 18 months, www.mr-gamble.com has seen its team grow from 2 to 16 staff to deliver affiliate traffic for iGaming operators in English-speaking markets. The successful affiliate business combines a player-friendly user experience offering casino comparison reviews and integration with emerging opportunities via Twitch’s streaming platform. The company has augmented its success by becoming Finland’s most viewed Twitch slots channel in just six months.
Putting the player first, Mr-Gamble’s team, based in Tallinn, Estonia, highlights the various benefits from leading online casino operators. Easy-to-use filters allow players to match specific search criteria to their needs, such as high quality casino bonuses, with a brand promise to help users “find a 200% bonus in under one minute”.
Jonas Kyllönen, marketing director for Mr Gamble, commented, “Our aim is to provide an extremely detailed guide to casinos and bonuses that offers a transparent resource for iGaming audiences. We highlight the hidden T’s and C’s, matched bonus requirements, and free spins sections to ensure we cater for the varied tastes of our growing English-speaking user-base.”
Mr Gamble’s affiliate offering is already well-established in Finland, with players finding the perfect bonus segment to fit their needs in just a few clicks. The filters include details for operators offering features such as Pay and Play, Sports betting, Non-Sticky bonuses or a 200% or higher bonus.
Kyllönen added, “Operators benefit from Twitch like they benefit from any traffic source, so it was a natural choice to also grow a Twitch Community for Mr Gamble. We still see SEO and PPC as the main pillars of the casino affiliates sector, but complimentary channels like Twitch streaming are both entertaining and good for business.”
The company also plans to target the US market, with licensing currently underway, as well as looking at opportunities in Asia.
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Affiliate Industry
MightyTips announces new partnership with Winnerz
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MightyTips is pleased to announce an exciting new partnership with iGaming brand Winnerz. This collaboration marks another milestone for MightyTips as it expands its network and enhances visibility for top-tier sportsbook and casino brands.
As part of this agreement, Winnerz will be featured on MightyTips, benefiting from increased exposure, particularly around its welcome bonus and weekly cashback offers. Meanwhile, Winnerz users will gain access to MightyTipsâ expert betting insights, including free daily betting tips, in-depth sportsbook analyses, and casino reviews.
Winnerz is operated by Feature Buy Ltd and licensed by the Government of the Autonomous Island of Anjouan, Union of Comoros (license number ALSI-202410039-FI2). The brand is owned by Spinwise, an experienced iGaming group managing several successful platforms, including Trickz, Tsars, and Casoo.
With a focus on innovation, Winnerz provides 30+ sports markets and live-streaming options for multiple daily events. The platform also caters to eSports enthusiasts, offering competitive odds on Dota 2, Valorant, and League of Legends, alongside virtual sports like e-Tennis and e-Basketball.
Casino players can explore 1,000+ immersive online slots from top providers such as Playân GO, NetEnt, Pragmatic Play, and Push Gaming, as well as a vast selection of live dealer games, including roulette, blackjack, and poker. To enhance user experience, Winnerz offers 24/7 customer support and a diverse range of promotions.
Eugene Ravdin, Head of Communications & Marketing at MightyTips, said: âWe are thrilled to embark on this exciting partnership with Winnerz. As a fast-growing European brand, they offer a top-tier sportsbook and casino experience that aligns perfectly with our audience. We look forward to working closely with them to enhance their visibility and bring added value to our users.â
Tommy Adolfsson, Head of Affiliates at Winnerz, said: âWe have had the pleasure to work with MightyTips on other projects previously. That cooperation was very successful, the team was professional and easy to work with. We truly appreciate their approach and understanding of our needs. It was a great experience over time and we are looking forward to the next chapter in our partnership!â
The post MightyTips announces new partnership with Winnerz appeared first on European Gaming Industry News.
Affiliate Industry
The Danish Gambling Authority Warns of Money Laundering Risks When Using Affiliates
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The Danish Gambling Authority has become aware that money laundering can occur through affiliates who market for gambling operators. Gambling operators that use affiliates should therefore consider whether this gives rise to updating their risk assessment.
An affiliate is a marketing channel where a person or company makes money by marketing for, for example, a gambling operator. The general consumer protection and marketing rules and the Gambling Actâs rules on marketing and communication also apply to affiliates. An affiliate earns money from the agreement by, for example, attracting new customers via their own website or through their own social network to the gambling operatorâs website with a link. The link is generated specifically for the affiliate. The affiliate receives payment for the referral (pay per click), or a certain percentage of the amount the new customer deposits into their account.
How criminals can exploit affiliate agreements with gambling operators
In affiliate agreements with an individual or a company, there is an inherent risk that a gambling operator will be misused for money laundering. Particularly organized criminal networks can exploit an affiliate agreement. Networks of organized criminals can refer a large number of people within their criminal network as customers using the link to a gambling operator. A larger amount of illegal funds can be deposited into customersâ gambling accounts, which will not initially look suspicious, as the amount is distributed among several people in the criminalâs network. The deposited funds can subsequently be paid out to customers, possibly after play-through from their gambling accounts. This approach will make it look like legitimate winnings from gambling, and at the same time the affiliate increases its profit by having brought more new customers to the gambling operator, who according to the affiliate agreement is usually paid per additional new customer.
Signs of money laundering through affiliates
The Danish Gambling Authority points out that gambling operators may risk being misused for money laundering through these affiliate agreements. It may indicate that a gambling operator is being misused for money laundering by its affiliate if a majority of the customers referred by the affiliate only use the gambling operatorâs website once and then no longer use the gambling operatorâs services. It may therefore be relevant to assess whether entering into an affiliate agreement gives rise to updating oneâs risk assessment.
The post The Danish Gambling Authority Warns of Money Laundering Risks When Using Affiliates appeared first on European Gaming Industry News.
Affiliate Industry
SOFTSWISS Affiliate Software Platform Wins at IGA 2025
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SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.
The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platformâs 7th anniversary. The award reflects the platformâs dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.
Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.
Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.
âWe are honoured to receive recognition at such a prestigious level,â said Anastasia Borovaya, Head of Affilka by SOFTSWISS. âThis award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, weâve built a platform that ensures exceptional service and continuous product enhancements for our clients. Weâre committed to maintaining this momentum and supporting the growth of our partners worldwide.â
Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21â22 January, the team welcomes partners and clients at stand C10.
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About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the worldâs first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.
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