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Yggdrasil has entered an online casino content agreement with Veikkaus

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Gambling is an extremely popular activity in Finland, both online and in actual casinos. According to the Finnish gambling news portal NettiCasinoHEX.com, Finns are known as people who love to gamble, and part of that is probably because there are a lot of slot machines in every corner across the country, but also because of the thousands of online gambling sites, people can play at home.

Yggdrasil Gaming is one of the largest brands in the iGaming business providing online gaming solutions for iGaming operators whose name doesn’t need any special introduction. Its titles have been at the forefront of the gaming industry, particularly in the slot genre.

The company has announced that it has entered an online casino agreement with the Finnish national betting agency Veikkaus to provide them with high-quality casino content and games.

Veikkaus is the only gambling operating agency in Finland, both in land-based and online games, with a turnover of 3.2 billion Euro in 2017. They own the largest online casino in the state, attracting over 700,000 players per week.

 

In terms of profit, Vaikkaus is one of the top ten companies in Finland. It’s a company owned entirely by the state of Finland. Its games can be played in the Casino Helsinki, the biggest land-based casino in Finland, in many game arcades, at thousands of points of sale across the state, and in the online casino. There are over 2 million registered customers in Veikkaus, which equals 45% of the total number of adults in Finland. The entire profit from this gambling monopoly is used for the benefit of Finns.

The agreement says that Yggdrasil will provide Veikkaus with a full suite of slot games like Hanzo’s Dojo, Penguin City, and Wolf Hunters, as well as the classic titles like Winter Berries or Jokerizer, and the Vikings trilogy. Part of the package includes access to their in-game promotional tools, BOOST, that gives operators a chance to run promotions directly from within the game client. Yggdrasil’s games will fully comply with the regulatory requirements in Finland.

 

The chief Executive Officer at Yggdrasil, Fredrik Elmqvist, said that they are happy to join forces with the established and professional company Veikkaus, looking forward to a mutually beneficial partnership.

The Vice President of Casino Games at Veikkaus, Jan Hadelberg, commented that they are thrilled to join with the innovative team of Yggdrasil which brings their unique games to their loyal players. Hagelberg added that the casino content of Yggdrasil is known to perform well across regulated markets. Vaikkaus are sure their loyal players will enjoy Yggdrasil games on a daily basis.

The partnership between Veikkaus and Yggdrasil is a continuation of the company’s foray onto the market of Finland, since they’ve previously made a partnership with the friendly casino Paf in Finland.

Before this agreement, Yggdrasil claimed the new license in Sweden through a partnership with Svenska Spel. And, they also secured their first entry in Taiwan through an agreement with XSG – a social gaming operator.

Yggdrasil provides gaming content to LeoVegas, Betsson, Unibet, William Hill, bet365.com, and other world’s leading operators.

 

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Aurimas Šilys

REEVO Announces Partnership with Betsafe

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REEVO has announced a new partnership with Betsafe, strengthening REEVO’s growing presence across regulated European markets and reinforcing its expansion strategy in the Baltics region.

Through this collaboration, REEVO’s aggregation platform will support Betsafe’s casino offering in Estonia and Latvia, enabling access to a wide range of premium third-party content through a streamlined integration. The partnership reflects REEVO’s continued commitment to providing operators with scalable technology and an efficient route to expanding their game portfolio.

Betsafe is part of the Betsson Group, a global online gambling company operating more than 20 gaming brands across multiple markets. In the Baltics, Betsson Group operates under the Betsafe brand in Estonia and Latvia, offering a trusted and dynamic entertainment experience.

This partnership marks another important step forward for REEVO as it continues to grow as an aggregator and strengthen its reputation as a trusted partner for leading operators in key regulated territories.

Karl Grech, Head of Business Development at REEVO, said: “Estonia and Latvia are exciting markets with strong growth potential, and partnering with Betsafe is a fantastic milestone for REEVO. Betsafe is a well-established and trusted brand in the Baltics, and we’re proud to support their expansion through REEVO’s aggregation platform. This collaboration is another clear step forward in our growth strategy and reinforces our commitment to delivering efficient, high-performance solutions that help operators enhance their casino offering.”

Aurimas Šilys, Managing Director Baltics at Betsson Group, said: “Our collaboration with REEVO opens so many doors for Betsson Group brands in Baltics to onboard and launch more game providers and have the biggest and widest casino selection in Baltics markets.”

The post REEVO Announces Partnership with Betsafe appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Acquisitions/Merger

Boonuspart Acquires Kasiino-boonus to Strengthen its Position in the Estonian iGaming Market

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Boonuspart.ee, a leading Estonian portal focused on casino bonuses and online casino comparisons, has acquired Kasiino-boonus.ee, further consolidating its position in the Estonian iGaming affiliate market.

The acquisition brings together two well-established Estonian-language casino resources to enhance content depth, accuracy of comparisons and overall user experience for players seeking up-to-date casino bonuses and reliable information.

Kasiino-boonus.ee has built strong visibility around casino bonus-related search terms in Estonia, while Boonuspart.ee has focused on broader comparisons, editorial content and long-form guides. By combining these strengths, Boonuspart.ee aims to create a more comprehensive and authoritative platform for Estonian players.

“This acquisition supports our long-term strategy of building the most trusted and informative casino bonus resource in Estonia. Kasiino-boonus.ee has a strong legacy in the local market, and we see clear synergies in terms of content, SEO, and player value,” Teemu Pesonen, co-founder of Boonuspart, said.

Following the acquisition, Kasiino-boonus.ee will be gradually integrated into the Boonuspart.ee ecosystem. Existing content will be reviewed, updated and expanded where relevant, with a continued focus on transparency, up-to-date bonus terms and compliance with Estonian regulations.

No changes will be made to player data handling, and no user information is transferred as part of the transaction.

The acquisition reflects a broader trend of consolidation within the European iGaming affiliate sector, as established publishers invest in trusted local brands to strengthen editorial quality and long-term sustainability.

The post Boonuspart Acquires Kasiino-boonus to Strengthen its Position in the Estonian iGaming Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Aurimas Šilys

REEVO Partners with Betsson Lithuania

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REEVO has announced a new partnership with Betsson Lithuania, strengthening REEVO’s growing footprint across Europe’s regulated markets and marking an exciting step in the company’s expansion into the Baltics.

Through this collaboration, REEVO will provide its aggregation solution to Betsson Lithuania, enabling the operator to expand its casino offering with access to a wide selection of high-quality third-party content through a single integration. This partnership reinforces REEVO’s mission to simplify content delivery and empower leading operators with an efficient and scalable aggregation ecosystem.

Betsson AB is a global online gambling company operating more than 20 online gaming brands and offering casino, poker, bingo, sportsbook and scratch card products. In Lithuania, Betsson operates under its flagship Betsson brand, delivering a trusted digital entertainment experience to the local market.

For REEVO, this partnership represents another important milestone as the company continues to secure strategic collaborations with top-tier operators across key European territories.

Karl Grech, Head of Business Development at REEVO, said: “Lithuania is an exciting market with huge growth potential, and partnering with Betsson is a strong move forward for REEVO. Betsson is a respected name in the industry with a strong presence in the Baltics, and we’re proud to support their platform through our aggregation solution. This collaboration reflects our continued focus on expanding in regulated markets and delivering a content ecosystem that helps operators strengthen their offering and drive long-term engagement.”

Aurimas Šilys, Managing Director Baltics at Betsson Group, added: “Our collaboration with REEVO opens so many doors for Betsson Group brands in Baltics to onboard and launch more game providers and have the biggest and widest casino selection in Baltics markets.”

By launching with Betsson in Lithuania, REEVO continues to build momentum in the region and further expand its international distribution network, offering operators the flexibility and efficiency required to scale quickly in competitive regulated markets.

The post REEVO Partners with Betsson Lithuania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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