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How Much Money do Twitch Streamers Make?
If you had told someone back in the early 2000s that you were going to play games for a living, they would have probably laughed in your face. Today, things have changed greatly in this regard as there are many different ways in which one can play video games and make serious money from doing it.
Professional e-Sports players are just some of the people who make good money from playing games, but a whole new breed of gamers has also emerged in recent years, and they often make even more money than e-Sports players.
Video game streaming has picked up massive pace recently, with hundreds of streamers on platforms like Twitch and YouTube Gaming making this their primary occupation. The top 10 biggest Twitch streamers now make tens of thousands of dollars per month according to Ken Johnson from Evolutionofsports.com and this is just one of the ways they monetize their online presence.
We tried to find out just how Twitch streamers make their money, how much they can possibly make and whether or not this is a sustainable way to make a living in 2020.
How Do They Make Money?
If you are a novice to the concept of streaming, you may be wondering how exactly someone who is streaming video games would be making money. After all, they are just sitting there and playing a video game, so why exactly would anyone pay them to do this.
The fact is that there are two major income streams for streamers. A part of their income comes from satisfied customers who enjoy watching the stream. Some of these will pay a fixed subscription per month, which may give them access to additional streams or even just fun things like exclusive stickers to use in the chat box. Subscriptions exist mostly as a way for viewers to support their favorite streamers. The other way viewers can support streamers is through donations, which are done in the bit currency, which has a value similar to a cent. A 500 bit donation will give the streamer a $5 donation.
Regardless of whether people want to subscribe or donate, streamers with a high viewership will always have an income stream, as they will be earning from advertisements. Streamers are usually paid per 1.000 ad views, with ads usually showing up before or after a stream, and options also existing to play a 30 second ad at any random time.
Can Serious Money be made?
Most skeptics would expect Twitch streamers to be making a small income from their massive viewership, as they are “not really doing anything”. However, this could not be further from the truth and to be completely realistic, Twitch streaming is as much of a job as any other form of entertainment.
Going into actual numbers, we found that there are many different streamers who are making tens of thousands of dollars every month from their subscriptions alone. Every subscription costs the user $4.99 and at least half of that goes to the actual streamer. This may seem as a small amount, but considering that streamers like DisguisedToast have thousands of subscribers who pay this fee monthly, you can easily do the math and figure out that he is making some serious cash.
Of course, subscriptions are not the only way streamers make money and there is usually more cash in donations and ad money than subscriptions themselves. If you add these numbers to the tens of thousands that are already made from subscriptions, you could be talking a million dollars a year for some of the top streamers.
In fact, according to a Reuters report from 2019, Tyler “Ninja” Belvins actually got paid $1.000.000 in cold hard cash by EA Sports simply to play their game Apex Legends on his stream. That a million dollars in direct advertisement fee, with anything extra he made just being a cherry on the top.
Of course, streamers are not at liberty to discuss their actual numbers, but we don’t need to know them to understand that some of these guys could be living a millionaire lifestyle provided by nothing else than playing the games they enjoy and doing some fun commentary along the way.
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Lottomart launches S Gaming slot Dragon’s Rage as permanent UK exclusive
Lottomart has launched Dragon’s Rage, a new S Gaming slot available as a permanent exclusive to Lottomart players in the UK.
The release follows the partnership’s previous exclusive title, Fisherman’s Fortune, and adds another game to Lottomart’s exclusive-content portfolio.
Set in a dragon’s treasure lair, Dragon’s Rage uses a 1,024-ways-to-win format. Features include the Coil Collect mechanic, choice-led Free Spins, and Rage Spins. The game also includes three fixed-level jackpots: Inferno, Flame and Ember.
Chris Ruddock, Commercial Director at Lottomart, commented: “We’re delighted to launch Dragon’s Rage as a permanent UK exclusive. Developed in close collaboration with S Gaming, the game combines a strong fantasy theme with engaging features designed with our players in mind. We’re looking forward to seeing how our customers respond to the launch.”
Charles Mott, CEO of S Gaming, added: “Dragon’s Rage is the latest title developed through our close collaboration with Lottomart. It has been a pleasure working together on the concept and development of the game, and we’re proud to bring this new fantasy adventure exclusively to Lottomart players in the UK.”
The post Lottomart launches S Gaming slot Dragon’s Rage as permanent UK exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
DATA.BET
DATA.BET reports 39.7% GGR growth in year one of sports betting vertical
Supplier cites 147.6% active user growth and increased bet activity across football and basketball in the first 12 months.
DATA.BET has published first-year performance results for its sports betting vertical, marking 12 months since the product’s official launch. The supplier said results from newly acquired clients show 39.7% GGR growth and 147.6% growth in active users over the period.
The company also reported turnover up 30.7% quarter-on-quarter. It said betting activity increased, with the number of bets and stake volume up 83.5%, while combo bets rose 160.5%.
By sport, DATA.BET said football led engagement, with bet counts up 107.5% and active users up 173.1%. Table Tennis saw a 172.5% increase in its player base, while tennis posted bet counts up 33.6% and active players up 35%. The supplier pointed to basketball as the strongest commercial contributor, with turnover up 83.7% and its user base up 96.8%.
DATA.BET attributed performance to product features including Bet Builder (football, basketball, baseball, and American football), streaming within the betting interface, and widgets for match and player data. The company also highlighted official data partnerships with Infront (tennis), Odds Composer (basketball), Genius Sports, and BETER.
At tournament level, DATA.BET said the England Premier League was the most profitable tournament over the full year, with event count up 45.7% and “close to half of total betting volume” generated through the 1X2 market. The supplier added that top-tier tournaments outperformed low-tier disciplines across turnover (102.7%), profit (187.2%), and bet count (196.6%).
“Taken together, the first year demonstrated that scale and stability are not opposing forces — broad coverage, official data, and engagement-focused features directly contributed to growth across turnover, player numbers, and betting activity”, said Yevhenii Ilchenko, Head of Sports at DATA.BET. “We built the vertical on the right foundations from the first, and the numbers reflect that. “
The post DATA.BET reports 39.7% GGR growth in year one of sports betting vertical appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
GGPoker
GGPoker adds Kick support to Streamer Mode
Approved creators can now stream directly to Kick via the desktop client, alongside Twitch and YouTube.
GGPoker has expanded its Streamer Mode feature to support Kick.com, enabling approved creators to broadcast directly to Kick through the GGPoker desktop client.
Streamer Mode is GGPoker’s in-client streaming feature for approved broadcasters, offering tools and rewards while they stream. The company said benefits include up to 100% cashback on poker games played while actively streaming, automatic hole-card hiding to reduce stream sniping, and a dedicated Streamer Panel for managing open tables.
GGPoker also said Streamer Mode includes streamer-exclusive in-game cosmetics and the option for a live stream to be showcased within the main lobby of the GGPoker software.
“Our streamers are the heartbeat of the modern online poker community, sharing the thrill of the game with audiences worldwide,” said Sarne Lightman, Managing Director of GGPoker. “We are constantly looking for ways to empower these creators. Integrating a dynamic, creator-friendly platform like Kick into our Streamer Mode gives our players even more ways to build their brands, engage with fans, and maximize their rewards. We can’t wait to see the incredible content our community brings to Kick.”
To use Streamer Mode on Kick, YouTube, or Twitch, players must apply to become an approved GGPoker streamer. GGPoker said applicants who have streamed poker consistently for the past three months with an average of 40+ concurrent viewers are encouraged to contact its talent team at [email protected].
The post GGPoker adds Kick support to Streamer Mode appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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