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How Much Money do Twitch Streamers Make?
If you had told someone back in the early 2000s that you were going to play games for a living, they would have probably laughed in your face. Today, things have changed greatly in this regard as there are many different ways in which one can play video games and make serious money from doing it.
Professional e-Sports players are just some of the people who make good money from playing games, but a whole new breed of gamers has also emerged in recent years, and they often make even more money than e-Sports players.
Video game streaming has picked up massive pace recently, with hundreds of streamers on platforms like Twitch and YouTube Gaming making this their primary occupation. The top 10 biggest Twitch streamers now make tens of thousands of dollars per month according to Ken Johnson from Evolutionofsports.com and this is just one of the ways they monetize their online presence.
We tried to find out just how Twitch streamers make their money, how much they can possibly make and whether or not this is a sustainable way to make a living in 2020.
How Do They Make Money?
If you are a novice to the concept of streaming, you may be wondering how exactly someone who is streaming video games would be making money. After all, they are just sitting there and playing a video game, so why exactly would anyone pay them to do this.
The fact is that there are two major income streams for streamers. A part of their income comes from satisfied customers who enjoy watching the stream. Some of these will pay a fixed subscription per month, which may give them access to additional streams or even just fun things like exclusive stickers to use in the chat box. Subscriptions exist mostly as a way for viewers to support their favorite streamers. The other way viewers can support streamers is through donations, which are done in the bit currency, which has a value similar to a cent. A 500 bit donation will give the streamer a $5 donation.
Regardless of whether people want to subscribe or donate, streamers with a high viewership will always have an income stream, as they will be earning from advertisements. Streamers are usually paid per 1.000 ad views, with ads usually showing up before or after a stream, and options also existing to play a 30 second ad at any random time.
Can Serious Money be made?
Most skeptics would expect Twitch streamers to be making a small income from their massive viewership, as they are “not really doing anything”. However, this could not be further from the truth and to be completely realistic, Twitch streaming is as much of a job as any other form of entertainment.
Going into actual numbers, we found that there are many different streamers who are making tens of thousands of dollars every month from their subscriptions alone. Every subscription costs the user $4.99 and at least half of that goes to the actual streamer. This may seem as a small amount, but considering that streamers like DisguisedToast have thousands of subscribers who pay this fee monthly, you can easily do the math and figure out that he is making some serious cash.
Of course, subscriptions are not the only way streamers make money and there is usually more cash in donations and ad money than subscriptions themselves. If you add these numbers to the tens of thousands that are already made from subscriptions, you could be talking a million dollars a year for some of the top streamers.
In fact, according to a Reuters report from 2019, Tyler “Ninja” Belvins actually got paid $1.000.000 in cold hard cash by EA Sports simply to play their game Apex Legends on his stream. That a million dollars in direct advertisement fee, with anything extra he made just being a cherry on the top.
Of course, streamers are not at liberty to discuss their actual numbers, but we don’t need to know them to understand that some of these guys could be living a millionaire lifestyle provided by nothing else than playing the games they enjoy and doing some fun commentary along the way.
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Huge Jackpot at King Billy Casino: C$3,658,306!
King Billy Casino, launched in 2017, has had some impressive players wins during the âreign of King Billyâ. A few of them include Live Game winnings of âŹ135,223, daily winnings from 2 or more slots of $164,000, and âŹ250,000 won on a single spin. However, the latest win by a King Billy Casino player dwarfs every big win that has come before this. Actually, itâs bigger than all previous big wins combined for the operator!
Because, we are talking about C$3,658,306.
This amazing six-digit number was the result of a player going on a safari in her (and millions of other players) beloved Mega Moolah progressive slot from Games Global. In an autumn, the player stepped into eternal summer by wagering a small C$6,25 bet and winning 562.816 times her bet! This is the power of Mega Moolah, as evidenced at King Billy.
King Billy people had only warm words for the occasion. A representative of the casino has stated: âWe are elated, for this huge big win. We can never forget that our first big win, many years back, was more than 200,000 Canadian dollars, so we have special ties with the region. And itâs now amazing to see our VIP-player making such a cashback and echoing that big win! Congratulations to our playerâ.
A few words about Mega Moolah. It was an Internet sensation when it was launched with its beautiful graphics and sounds, and immersive gameplay and it is a sensation today, still going strong after almost 20 years. The slot, which has spawned more than 20 variations, and has given millions in cash to players all over the world (including 5 millionaires in 2024 alone) features 4 types of jackpots that make it stand out from the competition.
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The post Huge Jackpot at King Billy Casino: C$3,658,306! appeared first on European Gaming Industry News.
Boyd Interactive
Playân GO announces landmark partnership with Resorts Digital Gaming
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Playân GO, the worldâs leading casino entertainment provider, has today announced its latest US operator partnership, with Resorts Digital Gaming, in the state of New Jersey.
Resorts Digital Gaming was acquired by Boyd Interactive in September 2024, and this announcement sees the groupâs players on the www.resortscasino.com and www.mohegansuncasino.com brands in New Jersey gain access to a multitude of classic Playân GO game titles, such as the legendary Book of Dead, Rise of Merlin, and Rise of Olympus.
Playân GO entered New Jersey in September 2022, shortly after first launching in the US via the state of West Virginia in July of that year. It has since seen its games live in Michigan, Pennsylvania, and most recently, Connecticut.
Magnus Olsson, Chief Commercial Officer at Playân GO, commented âNew Jersey has been of crucial importance to our US operations for over two years now, so it is with great pleasure that we make this announcement in conjunction with Resorts Digital Gaming.
âThe company joins together two instantly recognizable operator brands, and the addition of Playân GOâs games will be of enormous mutual benefit. We confidently describe ourselves as the worldâs leading casino entertainment provider, and partnerships like this one are of great importance to us in establishing that idea. Weâre excited to see this partnership flourish.â
Jim Ryan, Chief Executive Officer at Boyd Interactive, added âThe whole Resorts Digital Gaming team is excited to bring Playân GO games to our players. Playân GO is one of the worldâs leading iGaming brands, and weâre confident that our players are as excited as we are to see those Playân GO titles on both www.resortscasino.com and www.mohegansuncasino.com.â
Interviews
Exclusive Q&A w/ Radek PĹĄurnĂ˝, CEO at Match Hype
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Match Hype has just won two industry competitions. Talk us through your product.
Match Hype brings engagement from social media platforms like TikTok and Instagram into the sportsbook. Our technology automatically turns raw sports data into short videos full of sports and betting insights. We have the capacity to create up to a million videos daily in more than 30 languages. We also provide hosting and streaming of the videos, and we track everything in the video thanks to our own player. The high level of video experience and the scale make us unique in the market, and we believe that this innovation is extremely needed in the industryâand the judges in the competitions probably agree with us.
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What technologies are you leveraging to deliver such a cutting-edge tool/product?
We have more than six yearsâ experience in developing dynamic video solutions for clients like Microsoft, HBO, and SAP, and a decade in high-end video production for similarly well-known clients. Match Hype is the essence of this. We have developed our own robust cloud infrastructure that enables us to work on a huge scale. We can also leverage the integration of third-party solutions that help us make the video content rich and engaging. The AI boom came at the right time to help us make the experience for the viewer even better.
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Who is Match Hype aimed at?
We focus mostly on sportsbook operators, where we think we can bring the biggest value. But we also have clients on the affiliate and media side. Our âcompetitionâ at the moment are creative professionals who are able to create one video at a time. To cover hundreds or thousands of events daily, you need huge manpower. With Match Hype, you donât need thatâitâs all automated. Anybody who appreciates this level of efficiency will benefit.
The end users are any sports fans who enjoy engaging videos. So basically everybody.
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Has this industry been slow to embrace video content and unlock the potential it offers? If so, why?
Itâs hard for us to talk about the whole industry, as we havenât been part of it for that long. But iGaming feels like a conservative industry where only truly meaningful innovations make it. Fingers crossed for Match Hype being one of them. We are confident because of our track record in other industries, and mostly thanks to the results of our dynamic videos that are already used by significant igaming industry players.
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What makes video content so effective at customer acquisition? How can Match Hype be used in this regard?
People just love video content. In the last review, TikTok said that the average user spends around 90 minutes a day on their platform. Platforms like Spotify used to be music and podcasts only; now they are full of videos. You just canât ignore that. Video killed the radio star, and a static sportsbook is next to die.
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And what about retention? How can it be used to keep players engaged and coming back for more?
Imagine that a 30-second video gives you the exact insights to help you make a betting decision without spending dozens of minutes on different resources to gather all the information. People donât want to read anymore. This is probably an even bigger strength of Match Hype than user acquisition.
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What can we expect from Match Hype in the coming months?
We will establish Match Hype as an industry standard for dynamic video content. Weâll bring many more sports like tennis, basketball horse racing and. We are preparing real-time video use casesâfor example, half-time updates in footballâand new distribution channels like integration directly into streams. The potential is huge. Stay tuned.
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Any final thoughts?
For the last year, we have talked with literally hundreds of iGaming experts, investors, and executives. Almost every one of them sees fan engagement as a huge topic in the upcoming months and years. And video will definitely play a key part in it.
Video says more than a thousand words. Give it a goâwatch one of our 30-second videos and see for yourself.
The post Exclusive Q&A w/ Radek PĹĄurnĂ˝, CEO at Match Hype appeared first on European Gaming Industry News.
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