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How Much Money do Twitch Streamers Make?
If you had told someone back in the early 2000s that you were going to play games for a living, they would have probably laughed in your face. Today, things have changed greatly in this regard as there are many different ways in which one can play video games and make serious money from doing it.
Professional e-Sports players are just some of the people who make good money from playing games, but a whole new breed of gamers has also emerged in recent years, and they often make even more money than e-Sports players.
Video game streaming has picked up massive pace recently, with hundreds of streamers on platforms like Twitch and YouTube Gaming making this their primary occupation. The top 10 biggest Twitch streamers now make tens of thousands of dollars per month according to Ken Johnson from Evolutionofsports.com and this is just one of the ways they monetize their online presence.
We tried to find out just how Twitch streamers make their money, how much they can possibly make and whether or not this is a sustainable way to make a living in 2020.
How Do They Make Money?
If you are a novice to the concept of streaming, you may be wondering how exactly someone who is streaming video games would be making money. After all, they are just sitting there and playing a video game, so why exactly would anyone pay them to do this.
The fact is that there are two major income streams for streamers. A part of their income comes from satisfied customers who enjoy watching the stream. Some of these will pay a fixed subscription per month, which may give them access to additional streams or even just fun things like exclusive stickers to use in the chat box. Subscriptions exist mostly as a way for viewers to support their favorite streamers. The other way viewers can support streamers is through donations, which are done in the bit currency, which has a value similar to a cent. A 500 bit donation will give the streamer a $5 donation.
Regardless of whether people want to subscribe or donate, streamers with a high viewership will always have an income stream, as they will be earning from advertisements. Streamers are usually paid per 1.000 ad views, with ads usually showing up before or after a stream, and options also existing to play a 30 second ad at any random time.
Can Serious Money be made?
Most skeptics would expect Twitch streamers to be making a small income from their massive viewership, as they are “not really doing anything”. However, this could not be further from the truth and to be completely realistic, Twitch streaming is as much of a job as any other form of entertainment.
Going into actual numbers, we found that there are many different streamers who are making tens of thousands of dollars every month from their subscriptions alone. Every subscription costs the user $4.99 and at least half of that goes to the actual streamer. This may seem as a small amount, but considering that streamers like DisguisedToast have thousands of subscribers who pay this fee monthly, you can easily do the math and figure out that he is making some serious cash.
Of course, subscriptions are not the only way streamers make money and there is usually more cash in donations and ad money than subscriptions themselves. If you add these numbers to the tens of thousands that are already made from subscriptions, you could be talking a million dollars a year for some of the top streamers.
In fact, according to a Reuters report from 2019, Tyler “Ninja” Belvins actually got paid $1.000.000 in cold hard cash by EA Sports simply to play their game Apex Legends on his stream. That a million dollars in direct advertisement fee, with anything extra he made just being a cherry on the top.
Of course, streamers are not at liberty to discuss their actual numbers, but we don’t need to know them to understand that some of these guys could be living a millionaire lifestyle provided by nothing else than playing the games they enjoy and doing some fun commentary along the way.
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Casino-Groups
Sebastian Jarosch Becomes Head of AI at Casinos Groups
Sebastian Jarosch is no longer solely the founder and managing director of Casino Groups as he is also taking on the role of Head of AI, at least on an interim basis. This personnel decision marks a conscious step towards closer integration of corporate management and technological responsibility.
In future, Jarosch will not only be responsible for the strategic direction of the company, but also for the further development of the AI systems that already form a central part of the product landscape. Casino Groups is one of the best-known platforms, which has been using and continuously developing an AI-supported rating system for online casinos for some time.
The decision to anchor the role of Head of AI directly at management level was a conscious one. Artificial intelligence now influences almost all areas of the affiliate business, from content structures and data analysis to regulatory documentation and product logic. Such a development requires decisions that bring together economic objectives, technological possibilities and legal frameworks.
Sebastian Jarosch brings this perspective from years of experience in the iGaming sector. As an entrepreneur, he is familiar with economic dependencies as well as the challenges of increasing regulation. The additional responsibility in the AI area makes it possible to set technological courses more quickly, define priorities more clearly and establish innovation as an integral part of corporate management.
The new role of Head of AI fits in perfectly with current developments in the iGaming market. Increasing regulatory requirements, rising acquisition and content costs, and the growing influence of AI-powered search systems are changing the economic fundamentals of the affiliate business. Visibility is no longer achieved solely through reach, but through authority, consistency and verifiable quality.
With this appointment, Casino Groups is sending a clear signal to the outside world. Affiliate companies are increasingly being valued like media or technology companies. Partners and investors are placing greater emphasis on compliance, data competence and sustainable product development. The bundling of management and AI responsibility strengthens the company’s credibility in these areas.
At the same time, Casinos Groups is positioning itself as a player that does not delegate innovation, but actively drives it forward. The interim nature of the role creates space for further development and adaptation without diluting the strategic ambition. For the industry as a whole, this step underlines that AI expertise has arrived at the management level.
The role of Head of AI forms the organisational foundation for this development. It ensures that technological innovation, editorial standards and economic objectives are interlinked. Casino Groups is thus pursuing a clear line: technology as a tool, people as an authority and quality as a connecting element.
The post Sebastian Jarosch Becomes Head of AI at Casinos Groups appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
CONOR DURNIN
THE UNIT ANNOUNCES APPOINTMENT OF CO-FOUNDER CONOR DURNIN TO LEADERSHIP TEAM
The Unit, the leader in product design and development for iGaming and sports betting, has announced the appointment of Conor Durnin to its leadership team.
Durnin, who co-founded The Unit in 2018, played a foundational role in the company’s early vision and direction. His appointment marks the first time he has taken on an active position within the business, as The Unit continues to scale its work with operators, platforms, and suppliers in the global iGaming and betting sector.
In his role, Durnin will focus on strengthening The Unit’s product strategy expertise, supporting complex client engagements, and helping guide the company’s next phase of growth as demand increases for outsourced development of differentiated and innovative betting and gaming products.
“From the outset, The Unit has set out to raise the standard for outsourced product development in betting,” said Durnin. “Stepping into this role allows me to focus on supporting the team as we help our partners build scalable, world-class products.”
Having previously held senior roles at brands including Boylesports, Grand Parade and SportCaller, Durnin brings extensive experience in product leadership, engineering, and delivery, with a reputation for bridging commercial objectives and technical execution. His approach aligns closely with The Unit’s focus on building world-class products that prioritise user experience and long-term sustainability.
“The Unit was founded to challenge conventional thinking around betting and gaming product design, and Conor will play a pivotal part in this going forward,” said Paddy Casey, Co-founder at The Unit. “As the business continues to flourish, adding Conor is a natural step and reflects the ongoing pace of expansion at The Unit.”
Durnin’s arrival comes as The Unit continues to expand its footprint across sports betting and iGaming, working with clients on outsourcing options, product development, UX/UI, platform architecture, and industry-leading technical design.
With offices in Ireland, Moldova, Gibraltar, and a US hub in New York, The Unit has an unflinching commitment to becoming the partner of choice throughout the industry. In addition to its broad-ranging nearshore product development, the team now boasts a strong track record of building world-class products for the sports betting and iGaming sector over the last decade.
The post THE UNIT ANNOUNCES APPOINTMENT OF CO-FOUNDER CONOR DURNIN TO LEADERSHIP TEAM appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
St8 Secures Sweden B2B Licence, Adding Another Regulated Market
Casino games aggregator St8 is poised to expand into another significant regulated market following the receipt of a B2B supplier license from Sweden’s Gambling Authority, Spelinspektionen.
This indicates that St8 can now offer its aggregator technology to operators licensed in Sweden for the first time.
These operators obtain access to an advanced platform renowned for achieving seamless integrations within days through a single API.
Vladimir Negine, founder and CEO at St8, said: “Being awarded a B2B licence by Spelinspektionen underlines the strength of St8’s technology and compliance-first approach. Sweden is one of Europe’s most respected regulated iGaming markets, and we are excited to now be able to support licensed operators there with our next-generation aggregation platform.
“Our focus remains firmly on expanding in regulated jurisdictions, and adding Sweden further strengthens St8’s position as a trusted supplier to operators in leading global markets.”
Spelinspektionen is recognized for upholding some of the strictest player protection standards in iGaming,
St8 has quickly grown into several prominent regulated markets in recent months. In October, it received a supplier license in Ontario, and in July it obtained a B2B license in the United Kingdom.
The post St8 Secures Sweden B2B Licence, Adding Another Regulated Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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