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Praesepe, Blueprint and Bacta move quickly to answer charity SOS

Published

6 years ago

April 16, 2020

Reading Time: 2 minutes

Gauselmann owned brands, Praesepe and Blueprint have joined forces with UK trade association, Bacta to donate £12,000 to fund 100 Amazon Fire tablets and care packages to industry charity, Rays of Sunshine (ROS). The tablets, described as a ‘god send’ by ROS chief executive Laura Barnett, will be distributed to children who, due to restrictions introduced to help stem the spread of the Coronavirus pandemic, find themselves isolated from friends and family in hospital.

Explaining the impact and the importance of the donation, Laura Barnett said: “We’re so thankful to Gauselmann and Bacta for their incredibly generous donation of £12,000 which will enable us to continue brightening the lives of seriously ill children during this incredibly challenging time. The money donated will fund Amazon Fire tablets and care packages for hospitals, who we know have an immediate need due to the Covid-19 global pandemic. For children who are currently isolated in hospital receiving treatment, the tablets will help to alleviate their anxiety and distract them from the uncertainty related to their condition by enabling them to access virtual entertainment and, most crucially, keep connected with their friends and family.”

Praesepe Chief Operating Officer, Mark Schertle explained: “We have a close relationship with the Bacta Charitable Trust donating some £45,000 over the last nine months, so we know of the fantastic work undertaken by Rays of Sunshine in terms of granting wishes to children with serious or life-limiting illness. When we were made aware of how the pandemic was impacting the ability to continue their work, we thought there must be a way of doing a little bit more at this important time. We then spoke with our colleagues at Blueprint and John White at Bacta and I’m delighted that we have been able to move quickly and to be of some practical use. Laura and her team are budgeting for a seven figure loss of income this year, which is a massive blow for everyone connected to the charity, especially the children and their families.”

David Purvis, Managing Director of Blueprint Operations added: “We are all currently facing challenging impacts to our lives and businesses. Sadly, we have all borne witness to how this insidious virus is impacting our families, our communities and our very way of life. We hope that our donation of 100 Amazon Fire Tablets to the children of Rays of Sunshine will make a positive difference to their lives and the challenges they have at this time. Although these are trying times for us all, we remain optimistic that the UK will thrive again soon.”

John White believes this latest contribution to good causes shows the industry at its very best. He said: “The Bacta Charitable Trust was contacted by Praesepe/Blueprint to see if we would be able to jointly fund the 100 tablets and the answer was an unequivocal yes. In less than a week we’ve moved from reading about the issues faced by Rays of Sunshine to doing something really positive and helping to brighten the lives of children who have been cut-off from their loved ones. Not only does the industry have a massive heart but it also has a remarkable ‘can do’ attitude and the ability to make things happen – irrespective of the circumstances. I think the industry should be extremely proud.”

horse racing

BOYLE Sports opens 400th shop at Galway Racecourse under new deal

Published

9 hours ago

June 22, 2026

Wladimir P.

boyle-sports-opens-400th-shop-at-galway-racecourse-under-new-deal

The bookmaker signs an initial three-year partnership with Galway Races, adding an on-course betting shop and expanded sponsorship.

BOYLE Sports has signed an initial three-year partnership with Galway Races that includes opening its 400th retail betting shop on-site at Galway Racecourse in Ballybrit.

Under the agreement, BOYLE Sports will operate a dedicated on-course betting shop and expand branding and visibility across the Galway racing calendar. The partnership also includes additional race sponsorship opportunities, according to the company.

BOYLE Sports said the deal builds on its existing involvement at the venue, including title sponsorship of the Saturday at the Galway Races festival. Sponsored races include the €110,000 BOYLE Sports Handicap Hurdle and the €80,000 Galway Tribes Hurdle.

Sinéadh Crowe, Head of Irish Retail Operations for BOYLE Sports, said: “Opening our 400th shop here marks a major milestone in the BOYLE Sports journey and reflects just how far we’ve come since John Boyle set up his first shop in County Armagh in 1982. It’s a proud moment for everyone involved and underlines our continued commitment to retail, Irish horse racing and delivering a top-class experience for customers on race day.”

Michael Moloney, CEO of Galway Racecourse, added: “It’s a real privilege to have BOYLE Sports open their 400th shop here on-site as part of this exciting new multi-year partnership with Galway Races.

“We’re absolutely delighted to strengthen our ties with such a powerhouse brand with deep roots in Irish racing and we’re excited to build on that shared heritage as we work together to enhance the experience for racegoers over the coming years.”

The post BOYLE Sports opens 400th shop at Galway Racecourse under new deal appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

amd

S8UL partners with AMD ahead of Esports World Cup 2026 campaign

Published

10 hours ago

June 22, 2026

Wladimir P.

s8ul-partners-with-amd-ahead-of-esports-world-cup-2026-campaign

AMD Ryzen and Radeon hardware will be used across S8UL’s esports, streaming and creator workflows as the Indian org ramps up its EWC push.

S8UL has signed a strategic partnership with Advanced Micro Devices (AMD) ahead of its Esports World Cup (EWC) 2026 campaign, as the Indian esports and gaming content organization targets further international expansion.

Under the agreement, AMD will equip S8UL’s players and creators with AMD Ryzen AI 400 Series processor-based PCs, AMD Ryzen 9000 Series processors, and AMD Radeon RX 9000 Series graphics cards for gaming, streaming, content creation and general productivity.

The deal lands as S8UL prepares for EWC 2026 after being selected for the Esports World Cup Foundation’s Club Partner Program for a second consecutive year. The organization said it has already secured qualification spots in Apex Legends, Chess, Fortnite, Honor of Kings, and Trackmania, while continuing to pursue additional slots in other titles. The partnership also follows S8UL onboarding Campa Energy as the Title Sponsor for its EWC 2026 campaign.

“S8UL has always focused on both competitive success and content creation. As we prepare for the Esports World Cup, AMD’s technology will support our players and creators across competition, streaming and content production. We’re excited to work together as we continue to grow our presence globally,” said Animesh ‘Thug’ Agarwal, Co-Founder and CEO, S8UL.

“India’s gaming ecosystem is expanding beyond competition, with creators playing an increasingly important role in how communities connect and grow,” said Vinay Sinha, Managing Director, Sales, AMD India. “Organizations like S8UL are helping shape that evolution, and we’re excited to support their players and creators with AMD technology as they continue to engage gaming and creators’ communities in India and around the world.”

EWC 2026 is scheduled for July 6 to August 23, with the Esports World Cup organisers stating it will feature more than 2,000 players and 200 clubs from over 100 countries competing for a $75 million prize pool.

The post S8UL partners with AMD ahead of Esports World Cup 2026 campaign appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Artificial intelligence

Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets

Published

17 hours ago

June 22, 2026

Wladimir P.

kaizen-gaming-rolls-out-genai-powered-betano-trivia-across-20-markets

Kaizen Gaming has launched Betano Trivia, a live trivia product it describes as the world’s first fully GenAI-powered live trivia experience. The free-to-play game is now available across the 20 markets where Kaizen Gaming operates.

The product was developed by Kaizen Labs, the company’s innovation incubator. Kaizen Gaming said Betano Trivia uses generative AI to power the avatar presenter, create dynamic trivia content, and generate supporting audiovisual assets, positioning it as a new engagement format inside the Betano brand.

Players are invited to answer questions spanning sports, entertainment and pop culture and compete for prizes, according to the company. Kaizen Gaming also tied the timing of the launch to heightened global football attention, pitching the game as a second-screen-style entertainment layer for fans.

George Kourakos, Director of Innovation at Kaizen Gaming, stated: “Betano Trivia demonstrates how AI can be used to create entirely new forms of entertainment and customer engagement. At Kaizen Gaming we never use technology for its own sake. We have a clear goal to elevate the world-class gaming experience we offer to our customers. What makes this achievement particularly special is that it was developed entirely by our internal teams, combining creativity, engineering excellence and a shared passion for innovation across the board.”

Kaizen Gaming framed the release as part of its broader generative AI push, arguing that internal teams can use the technology to scale new product experiences across multiple regulated markets.

The post Kaizen Gaming rolls out GenAI-powered Betano Trivia across 20 markets appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.