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Praesepe, Blueprint and Bacta move quickly to answer charity SOS

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Gauselmann owned brands, Praesepe and Blueprint have joined forces with UK trade association, Bacta to donate £12,000 to fund 100 Amazon Fire tablets and care packages to industry charity, Rays of Sunshine (ROS). The tablets, described as a ‘god send’ by ROS chief executive Laura Barnett, will be distributed to children who, due to restrictions introduced to help stem the spread of the Coronavirus pandemic, find themselves isolated from friends and family in hospital.

Explaining the impact and the importance of the donation, Laura Barnett said: “We’re so thankful to Gauselmann and Bacta for their incredibly generous donation of £12,000 which will enable us to continue brightening the lives of seriously ill children during this incredibly challenging time. The money donated will fund Amazon Fire tablets and care packages for hospitals, who we know have an immediate need due to the Covid-19 global pandemic. For children who are currently isolated in hospital receiving treatment, the tablets will help to alleviate their anxiety and distract them from the uncertainty related to their condition by enabling them to access virtual entertainment and, most crucially, keep connected with their friends and family.”

Praesepe Chief Operating Officer, Mark Schertle explained: “We have a close relationship with the Bacta Charitable Trust donating some £45,000 over the last nine months, so we know of the fantastic work undertaken by Rays of Sunshine in terms of granting wishes to children with serious or life-limiting illness.   When we were made aware of how the pandemic was impacting the ability to continue their work, we thought there must be a way of doing a little bit more at this important time.   We then spoke with our colleagues at Blueprint and John White at Bacta and I’m delighted that we have been able to move quickly and to be of some practical use.   Laura and her team are budgeting for a seven figure loss of income this year, which is a massive blow for everyone connected to the charity, especially the children and their families.”

David Purvis, Managing Director of Blueprint Operations added: “We are all currently facing challenging impacts to our lives and businesses.   Sadly, we have all borne witness to how this insidious virus is impacting our families, our communities and our very way of life.   We hope that our donation of 100 Amazon Fire Tablets to the children of Rays of Sunshine will make a positive difference to their lives and the challenges they have at this time.   Although these are trying times for us all, we remain optimistic that the UK will thrive again soon.”

John White believes this latest contribution to good causes shows the industry at its very best.  He said: “The Bacta Charitable Trust was contacted by Praesepe/Blueprint to see if we would be able to jointly fund the 100 tablets and the answer was an unequivocal yes. In less than a week we’ve moved from reading about the issues faced by Rays of Sunshine to doing something really positive and helping to brighten the lives of children who have been cut-off from their loved ones. Not only does the industry have a massive heart but it also has a remarkable ‘can do’ attitude and the ability to make things happen – irrespective of the circumstances. I think the industry should be extremely proud.”

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Altenar

Altenar launches Super Early Payout to boost World Cup engagement

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Leading sportsbook provider Altenar has announced the launch of Super Early Payout to give soccer bettors more chance to celebrate winning moments before the final whistle.

The new promotion has gone live in time for the World Cup 2026 and means bettors who back a team in eligible markets will have their bet settled as a winner as soon as their selected team takes a one-goal lead, regardless of the final result.

This is an upgrade to the popular Early Payout offer, which requires a team to lead by two goals before qualifying bets are settled. Reducing the threshold to one goal allows Super Early Payout to deliver faster wins and an even more engaging betting experience.

Operators can configure the promotion for a specific team or both teams, while also having the option to replace the standard 1X2 market for a more prominent promotional experience.

Altenar has also brought greater flexibility to promotional campaigns with improvements to the Early Payout feature, which can now be applied directly to selected events rather than entire championships, making it easier to highlight key World Cup fixtures and other high-profile matches.

The enhancement supports both two-goal and three-goal Early Payout configurations and can also be applied to one or both teams. By moving beyond championship-wide set-ups, operators can create more targeted campaigns.

Expanded markets have also enriched Altenar’s soccer coverage at major tournaments such as the World Cup. New additions allow bettors more choice when it comes to player performance, including how goals or shots were made (by foot, header, outside the box etc).

Player specials have been expanded to include substitute coverage, allowing betting opportunities to remain relevant even when the originally selected player is replaced by a substitute.

A comprehensive range of player, team and match markets are also now available for matches that go to extra time, creating additional betting opportunities during the knockout stage of tournaments such as the World Cup.

These new features follow on from the World Cup Lobby, which was recently released by Altenar as a dedicated event hub designed to enhance player engagement and streamline navigation during the upcoming tournament.

Nikos Zygouris, Head of Sportsbook Product at Altenar, said: “At Altenar, we’re focused on giving our partners the flexibility to tailor their sportsbook experience to the needs of their customers.

“Super Early Payout allows operators to offer a more engaging soccer betting proposition, while our expanded range of markets means bettors have more choice than ever when it comes to placing bets on the markets which matter most to them.

“These enhancements combine greater promotional flexibility with deeper soccer coverage, helping operators maximise engagement throughout the World Cup.”

The post Altenar launches Super Early Payout to boost World Cup engagement appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Arnold Ash

Arnold Ash sponsors Arthurian League US tour ahead of 2026 Transatlantic Cup

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Arnold Ash has agreed a sponsorship deal for the Arthurian League’s 2026 US Tour, which will culminate in the inaugural Transatlantic Cup on Friday 26 June in Philadelphia. The announcement was dated Friday 12th June 2026.

The Transatlantic Cup will be played during the 2026 World Cup and is framed by organisers as part of events marking 250 years of US independence. US amateur champions West Chester United SC, holders of the 2025 US Adult Soccer Association (USASA) National Amateur Cup, will host the Arthurian League representative side.

Arnold Ash’s logo will appear on the front of the touring team’s white and red England kit. The company said the headline partnership covers the full 12-day tour, including additional matches against New York Athletic Club and Boston Bolts, plus in-stadium branding at the ticketed fixture at Drexel University’s Vidal Athletic Complex and across event online and social channels.

Jon Arnold, CEO at Arnold Ash, said: “Arnold Ash has been a proud sponsor of the Arthurian League representative sides at major events before, but it doesn’t get any bigger than this. The team is hugely talented, made up of the top amateur players England has to offer and – as the best-of-the-best – reflect the Arnold Ash core principles of quality, experience and consistency.

“The World Cup is now underway, but for the next five weeks, the Transatlantic Cup is where the real action is at! We wish both England teams the best of luck stateside!”

Billy Jenkins, Manager of the Arthurian League representative team, said: “Arnold Ash’s sponsorship is hugely valuable to our team, and we are incredibly grateful for their continued backing of grassroots football.

“We are honoured to participate in the first-ever Transatlantic Cup and just like England’s professional team hope to be lifting prestigious silverware on US soil in the coming weeks.”

The post Arnold Ash sponsors Arthurian League US tour ahead of 2026 Transatlantic Cup appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Esports Foundation opens 2026 co-streaming Creator Program with $2m rewards pool

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The Esports Foundation (EF) has opened applications for its 2026 Creator Program, committing $2 million (~INR 19 crore) in rewards for co-streamers supporting the Esports World Cup (EWC) 2026 in Paris and the Esports Nations Cup (ENC) 2026 in Riyadh. EF announced the program on June 12, 2026, from Paris and Riyadh, and said applications are open now, including for creators across India.

EF said co-streaming was a key driver of EWC reach last year, citing 3,500 co-streamers as “one of the key growth pillars” for EWC viewership in 2025. The Foundation is positioning the 2026 Creator Program as a scaled-up initiative, targeting 5,000 creators “across new regions and platforms.”

“This isn’t just an esports trend; it’s a media trend,” said Wasae Imran, Director Broadcast & Distribution at the Esports Foundation. “Across music, video, news and sport, audiences don’t just watch what they’re given anymore. They choose their own experience: what to watch, where to focus, and how deep to go. Esports just lives further down that road than most, and traditional sport is heading the same way. It’s not about delivering a match in one format, it’s about opening up every way into the same moment and letting fans choose how they want to consume it. The Creators Program is how we build for that, by enabling the growth of creators that fans already trust to carry the world’s biggest esports event into every community.”

According to EF, approved creators can co-stream selected tournaments, complete missions, and progress a “Battle Pass” tied to rewards ranging from gift cards and hardware to platform perks and invitations to EWC and ENC. EF said the program supports multiple streaming platforms, including Twitch, YouTube, Bilibili, Huya, and CHZZK.

EF also confirmed operational details for EWC 2026: the event is set for Paris Expo Porte de Versailles from July 6 through August 23, featuring more than 2,000 players and 200 Clubs from over 100 countries across 25 tournaments and 24 games, with a $75 million+ prize pool. ENC 2026 is scheduled for November in Riyadh and will extend the creator program to a nation-based competition format.

The post Esports Foundation opens 2026 co-streaming Creator Program with $2m rewards pool appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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