Alliance Data Systems Corporation has announced that its card services business has signed a long-term agreement to continue providing co-brand credit card services for Caesars Entertainment Corporation.

The renewal agreement builds upon last year’s rebrand of the Caesars Rewards® Visa® co-brand credit card to align with the Caesars Rewards loyalty programme. Cardmembers can take advantage of rewards earned through purchases made at Caesars’ Rewards Destinations, as well as additional reward credits for airlines, gas, grocery stores and everywhere else Visa is accepted.

Alliance Data and Caesars will also continue to provide on-site and online solutions to enhance cardmember acquisition and engagement.

“At Caesars, we provide our guests with an exceptional experience through our leading gaming, hospitality, dining and entertainment offerings. Alliance Data’s proven expertise in data-driven loyalty marketing programs enables our guests to make the most of their experience with Caesars, while contributing to our growth and expansion goals,” Mostafa Boutajrit, vice president of loyalty at Caesars Entertainment, said.

“We are excited to continue our partnership with Caesars as we enhance the customer experience and drive further loyalty for the brand. We look forward to expanding our innovative offerings alongside Caesars and providing guests with all of the valuable benefits that come with being a loyal Caesars Rewards® Visa® cardmember,” Deb Decker, senior vice president and chief client officer of Alliance Data’s card services business, said.

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