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GambleAware Launches New Campaign
GambleAware has launched a new campaign that will concentrate on raising awareness through the National
Gambling Treatment Service. Throughout February and March, the campaign will feature on digital media platforms, radio, pubs, motorway service stations, in GP surgeries and health publications.
“It is vital that people know where to get help and support for gambling harms, whether they are gamblers or family members of gamblers. By raising awareness of the National Gambling Treatment Service, we are encouraging members of the public to get earlier help in order to prevent and treat gambling harms. This initiative complements the strategic work to develop a system that ensures individuals across Great Britain have a clear care pathway for treatment. We are committed to working with the NHS, Public Health, local authorities and other statutory and voluntary sector agencies to meet the needs of local communities,” Marc Etches, CEO of GambleAware, said.
The GambleAware programme builds on the experiences of those who have encountered gambling habits with problems and will specifically promote the idea that care is widely available. The campaign also aims to raise awareness among primary care staff about gambling treatment, allowing both GPs and nurses to direct those who are suffering from gambling to the National Gambling Helpline.
“Problem gambling affects individuals’ health and wellbeing and I know that GPs want to have a role in helping gamblers find the right treatment for their needs to help improve the care of gamblers. This campaign to promote the National Gambling Treatment Service and to encourage people to call the National Gambling Helpline is a vital step to ensuring more people can access the help and support they need,” Clare Gerada, Chair of the Royal College of Practitioners, said.
Integrity Compliance 360 (IC360), the unequivocal global leader in delivering best-in-class integrity and compliance regulatory technology products and services for the sports betting and gaming sector, has announced a new partnership with the PGA of America.
Through this partnership, IC360 will provide the PGA of America with its state-of-the-art Integrity Monitoring technology, providing real-time alerts on global wagering activity. Additionally, the PGA of America will utilize ProhiBet, the one-of-a-kind prohibited bettor solution to prevent individuals from engaging in prohibited wagering activities.
“We are excited to partner with IC360, a leader in regulatory technology for sports betting and gaming. This collaboration underscores our commitment to maintaining the highest integrity standards within golf by integrating IC360’s cutting-edge Integrity Monitoring technology and the innovative ProhiBet solution. By leveraging IC360’s expert Advisory Team, we gain invaluable insights as we navigate the sports wagering landscape,” said Jeff Price, Chief Commercial and Philanthropy Officer for the PGA of America.
The PGA of America will also utilize IC360’s seasoned Advisory Team, who will provide consultative services to the organization as they navigate the nuances of the complex and evolving sports wagering regulatory environment. IC360’s team comprises former regulators and seasoned gaming industry professionals who ensure all regulatory compliance standards are hitting the highest standards.
“The PGA of America is a partner that shares the same vision of integrity and fairness in competition, which we promote and aim to protect. It is a privilege to provide this organization with our world-class technology and service, as they continue to showcase excellence in their commitment to integrity and their culture,” said Scott Sadin, Co-CEO of IC360, said.
The post IC360 Announces Integrity Partnership with PGA of America appeared first on Gaming and Gambling Industry in the Americas.
Studio unveils Power Recharge and Retrigger Boost mechanics to enhance bonus round
Independent slots studio Thunderkick has launched Midas Golden Touch 3, the latest addition to its successful series that elevates gameplay to new heights with fresh features and greater player control.
The famous King Midas graces the opulent reels once more, where between one and five wilds on a payline boost wins with multipliers from 2x up to 32x. The Gift of Midas feature also returns in the base game, randomly distributing one to five wilds or scatters across the reels.
Similarly to its predecessors, landing three or more scatters in the new release activates the bonus round, this time with five free spins. However, in the third instalment, the number of triggering scatters determines the starting Epic Wild Multiplier: three, four, or five award a 2x, 5x or 10x base multiplier respectively.
Thunderkick has revamped the bonus round with an all-new Power Recharge mechanic, which is activated at the end of every respin sequence, increasing the Epic Wild Multiplier by 1x and adding two extra spins to the meter.
The studio has also introduced a Retrigger Boost, which resets the number of free spins to five and increases the Epic Wild Multiplier by between 3x and 8x when three to five additional scatters land, unlocking 15,000x win potential.
Thunderkick has continued to align with a trend toward heightened player control within gameplay, with the integration of six bonus buy and ante bet options catering to a variety of playstyles and further refining the user experience.
Johannes Polbring, Game Product Owner at Thunderkick, said: “It has been over half a decade since we launched the original Midas Golden Touch, and the brand has continued to resonate with players across the globe since.
“Our goal was to push the boundaries with Midas Golden Touch 3 to make it the most entertaining release to date. By introducing two distinct ways to build the Epic Wild Multiplier, we have delivered a game that harnesses the popular aspects of the franchise while introducing refreshed gameplay to appeal to both new and existing players.”
The post Thunderkick expands popular franchise with Midas Golden Touch 3 appeared first on European Gaming Industry News.
Waterhouse VC, an investment fund specialising in the technology layer of the global gambling industry, has secured an option in Maincard, a “Shopify of Online Betting” platform targeting the launch of fully customisable licensed online betting sites in under 30 minutes.
Maincard targets the $1 trillion iGaming market by replacing months of development work, cumbersome licensing and complex integrations with a subscription-style workflow. Crypto-native founders, influencers and digital communities can spin up branded betting sites, monetise their audiences and retain full upside ownership from day one.
“iGaming still suffers from high startup costs and significant technical and regulatory friction,” said Tom Waterhouse, Chief Investment Officer of Waterhouse VC. “We’re seeing strong potential in platforms that can streamline development, similar to how Shopify revolutionised e-commerce. The sector is ripe for innovation that allows new entrants to focus on player acquisition and retention rather than backend development.”
“Waterhouse VC’s deep domain knowledge and network will accelerate our go-to-market,” said Valerii Makovetskii, Founder and CEO of Maincard. “We’ve developed strong technical foundations with our crypto-friendly payments gateway already powering third-party casinos. The next step is to make launching a betting site as easy as launching an online storefront.”
The investment aligns with Waterhouse VC’s approach of identifying promising B2B technology companies serving the wagering industry and negotiating options to acquire stakes in these businesses.
Maincard platform vision:
- Launch in <30 minutes — drag-and-drop, no code required
- End-to-end compliance — licensing, KYC/AML, fraud, payments, customer support and marketing handled by Maincard
- 15,000+ casino games & 1,000+ sportsbook markets out of the box
Maincard is currently raising USD $3M to scale its sales team and launch multiple brands from the waiting list by the end of Q3 2025.
The post WATERHOUSE VC SECURES OPTION IN MAINCARD, THE “SHOPIFY OF ONLINE BETTING” appeared first on European Gaming Industry News.
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