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GambleAware Launches New Campaign

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GambleAware has launched a new campaign that will concentrate on raising awareness through the National

Gambling Treatment Service. Throughout February and March, the campaign will feature on digital media platforms, radio, pubs, motorway service stations, in GP surgeries and health publications.

“It is vital that people know where to get help and support for gambling harms, whether they are gamblers or family members of gamblers. By raising awareness of the National Gambling Treatment Service, we are encouraging members of the public to get earlier help in order to prevent and treat gambling harms. This initiative complements the strategic work to develop a system that ensures individuals across Great Britain have a clear care pathway for treatment. We are committed to working with the NHS, Public Health, local authorities and other statutory and voluntary sector agencies to meet the needs of local communities,” Marc Etches, CEO of GambleAware, said.

The GambleAware programme builds on the experiences of those who have encountered gambling habits with problems and will specifically promote the idea that care is widely available. The campaign also aims to raise awareness among primary care staff about gambling treatment, allowing both GPs and nurses to direct those who are suffering from gambling to the National Gambling Helpline.

“Problem gambling affects individuals’ health and wellbeing and I know that GPs want to have a role in helping gamblers find the right treatment for their needs to help improve the care of gamblers. This campaign to promote the National Gambling Treatment Service and to encourage people to call the National Gambling Helpline is a vital step to ensuring more people can access the help and support they need,” Clare Gerada, Chair of the Royal College of Practitioners, said.

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Peter & Sons signs Relum deal to widen distribution via aggregator

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Peter & Sons has partnered with Relum to expand distribution for its slots portfolio through Relum’s aggregation platform.

Under the agreement, Peter & Sons’ games will be integrated into Relum’s ecosystem. Relum said its platform offers access to more than 20,000 games from over 360 providers and supports operator tools including jackpots, free spins and tournaments via a single API and unified back office.

Yann Bautista, Founder and Commercial Director at Peter & Sons, said: “Relum offers a highly flexible and well-structured platform that brings together content and engagement in a meaningful way. For us, it’s about placing our games in environments where they can perform and connect with players. This partnership gives us another strong route to market as we continue to expand our global footprint.”

Anna Kiselova, Head of International Relations at Relum, said: “We are excited to welcome Peter & Sons to our platform. Their games bring a distinctive artistic approach and engaging mechanics that complement the diversity of our aggregation offering. Together, we aim to provide operators with high-quality content that enhances player experience and drives performance across our network.”

The post Peter & Sons signs Relum deal to widen distribution via aggregator appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Evoplay adds bet365 to its Brazil operator lineup

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Evoplay has signed a distribution deal with bet365 to launch a selection of its casino titles on the operator’s Brazilian platform.

The rollout begins with titles including Hot Triple Sevens and Temple of Thunder II Bonus Buy, with more games planned to follow.

Alex Malchenko, Head of Sales at Evoplay, said: “Partnering with bet365 represents an important milestone for Evoplay as we continue to expand our Latin American presence and build our network of global operator brands. Brazil is a market with huge potential, and we’re excited to bring a selection of our best-performing titles to its players.

“Our focus remains on supporting operators with content that not only meets regulatory standards but also delivers strong player engagement, and this collaboration is a testament to that approach.”

A spokesperson at bet365 added: “We are pleased to partner with Evoplay as we continue to enhance our offering in Brazil. Their portfolio of localised games aligns well with our commitment to provide high-quality gaming experiences to our customers.

“We look forward to rolling out additional titles in the near future as we strengthen our collaboration with the supplier in this key market.”

The post Evoplay adds bet365 to its Brazil operator lineup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hub88 adds ‘My Products’ dashboard to HubConnect Operator Zone

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Hub88 has launched My Products, a new feature inside its HubConnect Operator Zone aimed at simplifying how casino operators configure and activate their content portfolios.

The company said My Products provides a single dashboard where operators can view their product catalogue, track enablement status, configure preferences and bulk-enable games without leaving HubConnect.

For new title launches, Hub88 said partners can select one or more products, choose their preferred RTP and exposure settings, assign titles to brands or environments, and submit a single request. Requests are then routed automatically to technical teams with the required details, according to the company.

The feature also includes advanced filtering to view availability across brands and markets, and highlights contracted but inactive content to help operators identify portfolio gaps.

Ollie Castleman, Managing Director at Hub88, said: “As operators scale and build out richer lobbies, managing games can quickly become a complex and inefficient task.

“My Products gives our partners a faster and more intuitive way to take control of their content, from discovery through to activation, all within a single, streamlined experience. We are committed to delivering the most convenient and seamless platform for our partners, and this is just one of a number of upgrades we have planned for the year ahead.”

The post Hub88 adds ‘My Products’ dashboard to HubConnect Operator Zone appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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