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GambleAware Launches New Campaign

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GambleAware has launched a new campaign that will concentrate on raising awareness through the National

Gambling Treatment Service. Throughout February and March, the campaign will feature on digital media platforms, radio, pubs, motorway service stations, in GP surgeries and health publications.

“It is vital that people know where to get help and support for gambling harms, whether they are gamblers or family members of gamblers. By raising awareness of the National Gambling Treatment Service, we are encouraging members of the public to get earlier help in order to prevent and treat gambling harms. This initiative complements the strategic work to develop a system that ensures individuals across Great Britain have a clear care pathway for treatment. We are committed to working with the NHS, Public Health, local authorities and other statutory and voluntary sector agencies to meet the needs of local communities,” Marc Etches, CEO of GambleAware, said.

The GambleAware programme builds on the experiences of those who have encountered gambling habits with problems and will specifically promote the idea that care is widely available. The campaign also aims to raise awareness among primary care staff about gambling treatment, allowing both GPs and nurses to direct those who are suffering from gambling to the National Gambling Helpline.

“Problem gambling affects individuals’ health and wellbeing and I know that GPs want to have a role in helping gamblers find the right treatment for their needs to help improve the care of gamblers. This campaign to promote the National Gambling Treatment Service and to encourage people to call the National Gambling Helpline is a vital step to ensuring more people can access the help and support they need,” Clare Gerada, Chair of the Royal College of Practitioners, said.

Anthony Dalla-Giacoma Chief Commercial Officer at Swintt

Swintt launches Wild Chicken slot with roaming wilds and free spins

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Premium release features a 5×3 layout with 10 paylines, a Risk gamble option, and a stated max win of 10,000x.

Swintt has released Wild Chicken, a new Premium slot that introduces roaming wilds and a free spins feature, with the supplier stating a maximum win of up to 10,000x the bet.

The game runs on a 5×3 reel layout with 10 fixed paylines. Its key mechanic is a “roaming rooster wild” that remains on the reels and shifts one position to the left after each spin, potentially contributing to multiple wins.

Free spins are triggered by landing three or more grain sack scatter symbols in the base game. Players receive 10, 15 or 20 free spins depending on the number of triggering scatters, and any wilds on the reels add one extra free spin while they remain present. Swintt also says collecting four additional grain sacks increases the wild’s size from one to three symbol positions, before it becomes an expanding symbol that fills its reel when it appears. Three or more grain sacks can retrigger the feature.

Wild Chicken also includes an optional Risk feature, where players can attempt to double winnings by guessing the colour of a hidden playing card, up to the game’s maximum payout.

Anthony Dalla-Giacoma, Chief Commercial Officer at Swintt, said: “Combining classic visuals and sounds with a progressive prize mechanic, Wild Chicken is the Premium release that players have been waiting for. With unique rooster wilds roaming the reels during the base game and expanding in size during the main feature, there’s a ton of excitement to be had on every spin, and a maximum jackpot of 10,000x means its sure to be a popular entry in all operators’ line-ups.”

The post Swintt launches Wild Chicken slot with roaming wilds and free spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Brand Partnerships

Ronaldinho partners with CreedRoomz on football-themed live casino games

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The former Brazil star visited CreedRoomz’ Yerevan studio as the supplier prepares Kickoff Roulette and Marble Cup.

Ronaldinho Gaúcho has partnered with live casino supplier CreedRoomz to develop two football-themed live games, Kickoff Roulette and Marble Cup. The company said the collaboration was officially unveiled in Yerevan, where Ronaldinho visited CreedRoomz’ headquarters and filming studios.

CreedRoomz said Ronaldinho toured the studio floor, met development and production teams, and took part in filming activity intended to integrate his on-screen presence into the live product.

According to the company, Kickoff Roulette is a live roulette title built around a football-stadium presentation and includes Ronaldinho-themed elements such as voiceovers. Marble Cup is positioned as a live game show in a football-themed studio environment, with gameplay designed around fast-paced rounds and betting options.

“It is amazing to be here. The incredible Yerevan energy and the warm welcome at the office have been fantastic. Stepping onto this digital pitch is a thrill because these are totally unique games. I am proud to be the ambassador for these games.” said Ronaldinho during the interview.

CreedRoomz said the timing is designed to align with increased football audience attention around major tournaments, with a focus on engagement and retention. No launch date, operator rollout plan, or market availability details were disclosed.

The post Ronaldinho partners with CreedRoomz on football-themed live casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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eSports

Esports Foundation sets Esports World Cup 2026 venue at Paris Expo Porte de Versailles

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Tickets go on sale May 29 for the seven-week Paris event running July 6 to August 23, with a $75 million prize pool across 25 competitions.

The Esports Foundation (EF) has confirmed Paris Expo Porte de Versailles as the venue for the Esports World Cup 2026, scheduled for July 06 through August 23 in Paris, France.

Ticket sales open Friday, May 29, 2026 via esportsworldcup.com/tickets. EF said the event will run for seven weeks and span 25 competitions, with more than 2,000 players from over 200 Clubs and more than 100 countries competing for a $75 million prize pool.

EF said Paris Expo Porte de Versailles will host competition arenas, broadcast operations, fan activations, and festival experiences. The organiser also pointed to the venue’s track record as the home of Paris Games Week since 2010 and as a site used during the Paris 2024 Olympic and Paralympic Games.

Ticketing includes Regular Tournament Passes and Premium Tournament Passes, alongside Daily Regular Tournament Passes. For select championship matches across VALORANT, League of Legends, Rocket League, and Counter-Strike 2, EF said “Final Day Seating Zones” will be split into Gold, Silver, and Bronze tiers.

The published schedule lists Week 1 events including VALORANT (July 9–12), ALGS Year 6 Split 1 Playoffs for Apex Legends (July 7–11), Dota 2 (July 7–12), and FATAL FURY: City of the Wolves (July 8–11), concluding in Week 7 with Counter-Strike 2 (August 19–23), Fortnite Reload Elite Series Championship (August 19–22), Trackmania (August 19–22), and CROSSFIRE (August 18–22).

The post Esports Foundation sets Esports World Cup 2026 venue at Paris Expo Porte de Versailles appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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