Conferences
Building Beyond Trends: Tom Horn Gaming on What Really Drives Slot Success
“The studios that last are those willing to experiment and try new things, while staying grounded in their core principles. It’s easy to follow trends, but what really matters is understanding players, trusting your instincts, and consistently delivering quality.”
As the iGaming industry continues to evolve, the pressure to innovate has never been greater. True success, however, goes beyond simply following the latest trends.
Ahead of the HIPTHER Prague Summit, where Tom Horn Gaming will take the stage as Grand Sponsor, our CEO, Ondrej Lapides, shares his perspective on what it really takes to build games that stand the test of time.
In this exclusive interview with Hipther, we explore how Tom Horn Gaming approaches product development, from balancing innovation with familiarity to designing games that resonate across diverse player segments and markets. The conversation also touches on the growing importance of player-centric design, long-term engagement, and the industry shifts shaping slot development in 2026 and beyond.
As Central and Eastern Europe gain increasing relevance in the global iGaming landscape, the Prague Summit provides a timely platform to exchange ideas, share insights, and look ahead at what’s next for the industry.
Tom Horn Gaming has been in the industry long enough to see trends come and go. From your perspective, what really separates studios that stand the test of time from those that simply chase what’s popular?
In my view, longevity in this industry comes down to balance and a genuine belief in what you do. The studios that last are those willing to experiment and try new things, while staying grounded in their core principles. It’s easy to follow trends, but what really matters is understanding players, trusting your instincts, and consistently delivering quality. When you combine creativity with discipline and a long-term mindset, you create products that resonate well beyond the latest industry buzz.
Your portfolio balances recognisable slot formats with proprietary mechanics like QuickX
. How do you decide when to innovate and when to refine what already works?
It’s always a mix of data, experience, and intuition. Innovation is important, but it should never come at the expense of clarity or player enjoyment. Sometimes the right move is to take something that already works and refine it further. At other times, the market clearly shows that players are ready for something new. Finding that balance is partly analytical and partly instinctive, built over time through a deep understanding of how players engage with games.
Your games often combine modern mechanics with very recognisable slot DNA. Why do you think familiarity still plays such a strong role in player engagement today?
Player expectations vary a lot across markets and segments. Some players prefer classic slot gameplay that feels instantly familiar, while others are looking for something more experimental. Our role is to cater to both by offering a diverse portfolio. Familiarity makes games accessible and comfortable, while modern mechanics bring fresh excitement and new layers of engagement.
Player attention spans are getting shorter, yet expectations around engagement and excitement keep rising. How do you approach game design to make titles instantly accessible without sacrificing depth?
It really comes down to putting more thought and effort into the design process. We dedicate significant resources to balancing gameplay so the core experience is easy to understand from the first spin, while sustaining engagement over time. Achieving that balance requires close collaboration among designers, mathematicians, and product teams to make sure the experience feels both intuitive and rewarding.
Looking at your recent releases, there’s a clear focus on replayability rather than one-off novelty. How important is long-term player value when developing new games?
Long-term engagement is very important, but again, it’s about balance. Not every game is built with the same objective in mind. Some are designed to deliver quick excitement, while others aim for longer sessions. A strong portfolio needs both. The key is making sure each game delivers real value and keeps players coming back.
From your perspective as a slot supplier, which innovations do you believe will genuinely shape slot development in 2026 and beyond, and which current trends are unlikely to last?
We’re already seeing a growing demand for more layered gameplay and richer feature sets, and I expect that to continue. Players are looking for more dynamic experiences rather than purely static mechanics. At the same time, fast-paced formats like crash games have gained strong traction and are influencing expectations around immediacy and interaction. That said, not every trend will last. In the end, the games that succeed will be those that combine innovation with strong fundamentals and a clear understanding of player preferences across different markets.
Your recent partnerships significantly extend distribution across Europe and Latin America while reinforcing compliance-focused delivery. How can aggregation partnerships contribute to sustainable scaling across different regulated markets?
Scaling across regulated markets requires the right partnerships and strong technical foundations. For this to work properly, the technical integration needs to be robust, seamless, and fully aligned with regulatory requirements. When that connection is well implemented and continuously optimised, it allows content to reach operators quickly while maintaining the reliability and compliance that these markets demand.
As Grand Stage Sponsor of the HIPTHER Prague Summit, what message or mindset would you like operators, partners, and industry leaders to take away from your presence at the event?
Events like the Prague Summit are particularly valuable because they put a spotlight on Central and Eastern Europe, a region that is playing an increasingly important role in the global iGaming landscape but doesn’t always get the same attention as larger markets.
For us, the real value lies in knowledge exchange. It’s an opportunity to discuss the latest developments, share insights from real operations, and compare experiences across different jurisdictions. Bringing these perspectives together helps the industry learn from one another and take away practical insights that can support future growth and innovation.
The post Building Beyond Trends: Tom Horn Gaming on What Really Drives Slot Success appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Conferences
Private London Forum Connecting iGaming Leaders, Investors and Advisers on Growth and M&A
London’s status as a key global financial centre will serve as the backdrop to the launch of the industry’s first World Gaming M&A Summit (WGM&A). Taking place on 1 July and serving as the curtain raiser to iGB L!VE, the WGM&A represents the only dedicated forum for corporate development officers and M&A advisors working in iGaming.
The WorldGaming M&A Summit brings a dedicated focus on mergers and acquisitions in iGaming. Convening leadership from public and private operators alongside sector-focused investment banks, legal advisers and corporate finance specialists, attendees will benefit from a highly targeted opportunity to engage with key decision-makers, originate deal flow, assess strategic fit and gain insights from active market participants.
The event provides direct access to London’s deep sector expertise built over decades of transactions and its unparalleled ecosystem of strategic acquirers, potential targets, leading advisory firms and business leaders across the M&A value chain.
Industry expert and WorldGaming chairman Michael Caselli stated: “M&A is a business imperative in the current iGaming landscape and this event features insights from sector-specialist advisers and industry leaders including Morgan Stanley’s Laurence Hopkins and Paolo Della Rovere, and Bally’s Robeson Reeves.
“Also featuring strategic intent sessions, industry leaders will host round tables to explain their growth theses, define their M&A criteria and share their business’ vision for consolidation and growth. Following the sessions attendees are invited to the M&A Summit cocktail reception and dinner where conversations will continue and deals will be cemented.”
Explaining the background to the Tier 1 event, World Gaming managing director Stuart Hunter said: “Legislative and fiscal developments, including the increase in UK gaming taxes which were announced by the government in the November 2025 budget, evolving European regulations and wider global legislative adjustments, have prompted the introduction of the World Gaming M&A Summit.
“The WGM&A is part of a broader programme of business-critical events taking place at iGB L!VE. With so many investors and decision makers based in London, iGB L!VE is closer to the people who are critical to the future development of the iGaming industry.”
In order to maintain a focused, high-level attendance, the WorldGaming M&A Summit is limiting its attendance and tickets are by application only. Applicants should be actively seeking strategic partnerships or be an experienced adviser in the sector. Applications are being accepted at igblive.com/igb-live-ma-summit.
The post Private London Forum Connecting iGaming Leaders, Investors and Advisers on Growth and M&A appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Baltics
HIPTHER Baltics & Nordics: Tallinn 2026 Agenda Unites Digital Governance, AI, Fintech & Regulated Growth
HIPTHER has officially revealed the Agenda for HIPTHER Baltics & Nordics: Tallinn 2026, taking place on 2 June at Hilton Tallinn Park, bringing together regulators, operators, fintech builders, founders, compliance leaders, legal experts, AI practitioners, and startup innovators for the grand finale of the HIPTHER Baltics 2026 series.
Tallinn is not just another conference destination for HIPTHER — it is home base. The city where the #hipthers story evolves, and the natural setting for a conference built around digital governance, startup ecosystems, operational resilience, and the future of regulated innovation.
The newly released program features:
- 16 sessions across one focused day
- 2 parallel stages
- 3 practical HIPTHER Academy workshops
- 40+ speakers & experts from across the Baltics, Nordics, and wider European ecosystem
One Agenda. Multiple Industries. Real Operational Conversations.
Tallinn 2026 brings together discussions that typically happen in separate rooms: AML supervision, fintech scaling, AI implementation, digital identity infrastructure, crypto payments, operational risk, behavioural science, startup growth, and commercial strategy.
Across the Compliance & Operations Lab and the TechXperience Stage, attendees will explore topics including:
- AML supervision, financial intelligence & market trust
- Operator-supplier partnerships under mature regulation
- Digital identity infrastructure & eIDAS 2.0
- AI-powered operations & compliance automation
- Player acquisition after the easy-growth era
- Stablecoins, Travel Rule & trusted payment infrastructure
- Governance, board accountability & operational risk
- VC, alternative finance & cross-border startup scaling
- Agentic AI and production-ready AI workflows for regulated sectors
The agenda also includes a focused Finland regulatory update alongside keynote sessions examining CRM strategy under tightening Nordic regulation, behavioural science in regulated environments, and the realities of operational AI adoption beyond the hype cycle.
HIPTHER Academy Expands the Practical Layer
Tallinn 2026 continues the expansion of HIPTHER Academy with practical workshops designed for professionals operating inside fast-changing regulated industries.
This year’s Tallinn workshops focus on:
- Digital body language & executive communication
- Production-ready AI agents for regulated industries
- Agentic AI workflows and orchestration systems
More Than a Conference Floor
HIPTHER Baltics & Nordics: Tallinn 2026 also brings back the curated social experiences that have become part of the HIPTHER DNA.
Welcome Drinks – Olympic Park Casino
1 June · 18:00–22:30
Meet & greet in the relaxed and luxurious atmosphere of the new flagship Olympic Park Casino – located at Hilton Tallinn Park hotel.
Nordic Flow: Morning Reset & Networking
2 June · 07:15–08:45
A gentle yoga and breathwork session inspired by the calm, grounded energy of the Baltics and Nordics. Designed for the conference guests and busy professionals, this session will help participants release tension, reconnect with the body, and start the day with balance, energy, and presence. No previous yoga experience is needed.
HIPTHER Baltic & Nordics Gaming Awards + Karaoke @ Fort Bar
Sponsored by Amusnet
2 June · 20:00 – Late Night
Recognising Excellence Across the Baltics & Nordics and connecting in a celebratory atmosphere. Because some of the best conversations happen long after the panels end.
A Baltic-Nordic Industry Room Built for Decision-Makers
HIPTHER Baltics & Nordics: Tallinn 2026 closes the 2026 Baltic series by bringing together the people shaping regulated growth across gaming, fintech, AI, compliance, payments, cybersecurity, and startup innovation — all inside one highly focused, boutique environment built for real conversations instead of expo chaos.
Zoltán Tűndik, Co-Founder & Head of Business at HIPTHER, commented: “Tallinn has always represented something unique for us. Not only because HIPTHER OÜ proudly calls Estonia home, but because the Baltic-Nordic region continues to prove that practical innovation, digital governance, and entrepreneurial resilience can coexist without unnecessary complexity.
With Tallinn 2026, we wanted to build more than another conference agenda. We wanted to create a room where operators, regulators, founders, compliance leaders, fintech innovators, and AI practitioners can have honest operational conversations about what comes next.
The future of regulated industries will not be shaped in isolated verticals. It will be shaped through collaboration between technology, compliance, governance, finance, and human decision-making. That is exactly why Tallinn felt like the natural grand finale for our Baltic series.
And frankly, there is no better city in Europe to host these conversations than Tallinn.”
As HIPTHER returns home to Tallinn, the final stop of the series promises a high-level gathering designed around substance, operational insight, and the future of the Baltic-Nordic innovation economy.
HIPTHER Baltics & Nordics: Tallinn 2026
2 June 2026
Hilton Tallinn Park
More information & registration:
https://hipther.com/events/tallinn/
The post HIPTHER Baltics & Nordics: Tallinn 2026 Agenda Unites Digital Governance, AI, Fintech & Regulated Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Alea
Alea returns to NEXT.io Valletta with Alexandre Tomic joining key industry discussions
Alea is returning to NEXT.io Valletta from May 26th to 28th, with Founder Alexandre Tomic taking part in several sessions focused on leadership, regulation, and the future direction of the iGaming industry.
The week begins on May 26th during NEXT Focus: Start-Up & Investor Day, where Alexandre will join the panel “Founders Anonymous – The Conversations That Don’t Make the Press Release.” The discussion will focus on the realities behind building companies, from fundraising and acquisitions to the difficult decisions founders face as businesses grow.
On May 27th, Alexandre will also moderate “The Day the Lights Go Out,” an interactive keynote built around a simulated regulatory crisis scenario, challenging industry leaders to react live to the sudden shutdown of major markets.
Later that day, he will present “The World Under One Lens,” a keynote exploring how behavioural data at an aggregator scale is reshaping the industry’s understanding of player behaviour, game performance, and global market trends.
Beyond the conference stage
Alongside the conference agenda, Alea will once again sponsor the Ice Bath & Yoga/Breathwork session on the morning of May 26th, led by world-record open water swimmer Neil Agius.
The session has become one of the more unique traditions surrounding the event week, giving attendees a slower start before the pace of the conference takes over.
That same evening, Alea and NEXT.io will host an exclusive CXO dinner at Contessa Restaurant inside The Phoenicia Malta, where selected industry leaders will meet for an evening of conversation, vegetarian dining, cocktails, and live music ahead of the conference opening.
Supporting the Malta community
To close the week, Alea will also attend the BGaming Charity Gala on May 29th in support of DAR Bjorn, the Maltese neurological home founded by ALS advocate Bjorn FormMosa.
“I came to the DAR Bjorn gala last year not knowing very much about Bjorn or the foundation. And then I saw him there, in his bed, while we were all standing on our two legs having a good time. That changes you.
You can’t unsee it. We take so much for granted, the body working, getting up in the morning, walking across the room. Bjorn is fighting for all of that and still showing up. I’m coming back because I believe I have to. If you’re in Malta that week and you’re on the fence, come. There’s something about that room that stays with you,” said Alexandre Tomic, Founder of Alea.
Representing Alea in Malta will be Alexandre Tomic alongside members of the company’s Business Development, Partnerships, Account Management, and Marketing teams.
Event Schedule
- NEXT Focus: Start-Up & Investor Day – May 26
- NEXT.io Valletta – May 27 & 28
- BGaming Charity Gala – May 29
About Alea
Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 23,000 games from 170+ top-tier providers through a single API integration.
Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency.
Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level. In 2024, the company strengthened its cybersecurity framework through a strategic partnership with Continent 8 and achieved VAPT certification.
In addition to game aggregation, Alea has introduced Alea Pay, an exclusive payment gateway that further optimizes financial transactions. With a strong focus on security, compliance, and ongoing support, Alea continues to empower operators with cutting-edge tools to thrive in the evolving iGaming market.
For more information, visit www.alea.com.
The post Alea returns to NEXT.io Valletta with Alexandre Tomic joining key industry discussions appeared first on Americas iGaming & Sports Betting News.
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