Interviews
Driving the Future of Fast-Betting Esports: Inside BETER’s Global Expansion
In the dynamic and rapidly evolving world of esports, a new chapter is being written at BETER with the appointment of Adam Conway as the General Manager of Esports. A veteran with over a decade of experience at SIS, where he was instrumental in shaping their esports and trading strategies, Conway brings a wealth of knowledge and a fresh perspective to his new role. In this exclusive interview, we delve beyond the surface-level discussions and get a frank, insightful look into the core issues driving the esports betting industry today.
Conway offers a deep dive into the burgeoning trend of fast-bet esports, examining its growth trajectory and its place within a regulatory framework that is still playing catch-up. He sheds light on the crucial interplay of computer vision, cutting-edge integrity technology, and live data, explaining how these elements are forging the next generation of betting models. The conversation also turns to BETER’s impressive scaling, revealing how the company manages to host over 500,000 monthly events while maintaining an exceptionally low integrity breach rate of under 0.01%.
Furthermore, Conway outlines the strategic importance of key markets such as the US, Latin America, and the APAC region in the future evolution of esports products. This Q&A is a refreshing departure from the usual industry fluff, offering a candid look at both the commercial drivers and the compliance challenges. Conway provides his unique perspective on what regulators often misunderstand about micro-markets, making this a must-read for anyone interested in the future of esports betting.
You spent more than a decade at SIS where you oversaw its trading desks and in-house tournaments. Why after such a long and successful period with the company, did you decide to jump ship to BETER? And what are you hoping to achieve with BETER?
Fast-betting content for esports and sports was pioneered by BETER, which soon became the in-demand provider of this type of content to operators worldwide. Being offered the chance to lead its esports division was an opportunity I knew I was best placed to take, so I couldn’t turn it down. Naturally, it was a tough decision to leave SIS, a company where I spent more than a decade working my way up through senior roles such as Head of Trading and Global Head of Esports and Competitive Gaming, but all good things must come to an end, and for me, the scale of the opportunity and the timing were just right.
In terms of what can be achieved, it’s about building on the incredibly strong foundation that is already in place. This has been done by being a trailblazer in the fast-betting esports content space and bringing next-generation products to market, such as its flagship ESportsBattle tournaments, which set the industry standard. It covers multiple disciplines, including eFootball, eHockey, eBasketball, and most recently, eTennis, with contests held in dedicated facilities located in three countries. Across these titles, BETER has more than 300 semi-professional athletes on its books, just to give you an idea of the scale of the operation. We deliver live streams, real-time data, and odds for more than 35,000 exclusive ESportsBattle events each month, and we are on track to scale that to 500,000 events annually. But this will only be possible because of the passion, commitment, and dedication of the BETER team, while maintaining leading uptime and margins from a trading perspective.
This sheer volume ensures operators can consistently provide a wide range of engaging content, tailored to the interests of their players. And despite the scale, only 0.01% of matches are flagged for investigation as suspicious, thanks to our dedicated Integrity team, which operates around the clock with a clear framework and robust oversight tools.
Additionally, BETER offers a powerful Esports Odds Feed, delivering market-leading odds with the highest uptime for more than 450 tournaments globally. This includes over 40,000 pre-match and live events annually across popular titles such as CS2, Dota 2, League of Legends, Valorant, and more. Our coverage spans tournaments from Tier 1 to Tier 3, accounting for up to 95% of all available contests. Odds are calculated using official data and refined by our in-house team of more than 130 expert traders.
As you can see, BETER is the most promising fast-betting content provider in the industry. Its scale is unmatched across esports and sports products, locations and venues, monthly event volume, athletes, and the calibre of its trading team. But most importantly, this is only the beginning. I see tremendous potential to further expand BETER’s portfolio and transform it into a true industry powerhouse, leveraging my 20+ years of experience to help drive that vision forward.
The scope and scale of your tournaments are unrivalled, with thousands of contests taking place each month with the goal of offering even more. But how are you elevating your offering beyond the quantity of contests run, and how do you ensure you continue to meet the highest standards of quality?
Being able to offer enough events to fill gaps in operators’ offerings is a powerful advantage, especially when it comes to selecting a reliable content provider. However, volume alone isn’t enough to keep bettors engaged 24/7, particularly when catering to Gen Z and Millennial audiences.
That’s why we constantly diversify our offerings by adding disciplines and experimenting with new formats. For example, our eFootball content includes three formats (2×4, 2×6, and Volta), while eBasketball is available in two formats (4×5 and 4×8).
We’ve also recently launched eTennis tournaments, making BETER the first provider to bring such content to the market. This allows operators to stand out with a truly unique product. We’re starting with around 400 monthly events, with plans to scale up to 2,200 by year-end, featuring various match formats across two concurrent 24/7 streams.
It`s just a small part of our broader product development roadmap. We’re actively exploring new opportunities and assessing the potential value we can deliver to partners across the Atlantic. Among the most promising additions to our tournament lineup are eBaseball and American eFootball—two disciplines that align well with the preferences of key target markets and can be seamlessly launched and integrated thanks to our technical capabilities and dedicated professional team.
We’re also focused on delivering a more engaging and comprehensive bettor experience by expanding the number and variety of available markets. Our trading team is currently working on integrating player props, corners, card markets and more into our fast-betting offering, designed to bring more thrills and boost bettor retention.
Our expansion spans all key markets: North America, Latin America, APAC, and Europe. However, global reach also requires continuous product validation and adjustments, particularly in terms of localisation and compliance with local regulatory policies. That’s why we prioritise stability, transparency and reliability—qualities that operators consistently demand. Because of this, ESportsBattle maintains one of the highest uptimes in the industry, exceeding 90%, while also delivering a sustainable operator margin of 7.5%.
In response to partner demand, we’ve also begun offering fully branded, dedicated eFootball tournaments. These give operators the ability to further differentiate themselves and engage bettors more effectively.
BETER team at the EGR B2B Awards 2025 — proud winners of the Esports Betting Supplier award
What integrity safeguards do you consider absolutely essential today, given your pioneering work with sub-second latency streams and on-camera referees? And where do you still see cracks that technology or policy must address?
There are very few cracks left, thanks to the outstanding work of our dedicated Integrity team, which is now over 20 strong and led by Andrii Nekrutov, our Chief Integrity Officer, who brings more than 20 years of experience in law enforcement and security. Integrity is the cornerstone of our operations, and we uphold the principles of fair play across all tournaments and matches.
We’ve developed a comprehensive, multi-pillar approach to integrity, which includes onboarding, education and prevention, regulations, monitoring, investigation and prosecution. We also collaborate closely with law enforcement agencies, sporting bodies and federations.
We maintain a holistic approach to corporate governance, supported by an integrity certification system, multilingual and multi-platform educational programs, our proprietary Integrity Incident Database and Operations Centre, dedicated whistleblowing platform and more. These measures have collectively earned us several accolades, including the Safer Gambling Award at this year’s European iGaming Awards.
To bring all these initiatives together, we developed Integrity+, our proprietary digital platform designed to prevent match-fixing, support athletes and uphold fair play. Powered by AI and accessible across all devices, Integrity+ seamlessly integrates education, reporting and real-time risk management into a single, comprehensive tool tailored to the needs of today’s sports professionals.
Additionally, we recently signed a Memorandum of Understanding with the International Betting Integrity Association (IBIA) and became a member of the Esports Integrity Commission (ESIC, also receiving its Gold Standard Accreditation. As part of that process, ESIC conducted a thorough review of our operations, including physical studio security, access control, surveillance and CCTV coverage, communication device restrictions, event oversight, personnel requirements and game settings. We successfully met all their criteria.
Trading is now very much a data game, but that hasn’t always been the case. Looking back, which single data signal had the greatest impact on pricing accuracy and what underrated metric will you deploy at BETER to keep your esports traders ahead of the competition?
Without a doubt, the automation of scouting through Computer Vision has been a game-changer, and it’s something I’ve made a top priority since joining BETER. This technology, which is set to go live soon, is fundamental because it delivers both speed and precision in trading processes, a combination that’s no longer optional in today’s market.
Looking ahead, the next frontier for us is machine learning. By embedding it into our trading models, we’ll be able to continuously refine and optimise our strategies, unlocking deeper insights, increasing responsiveness, and ultimately delivering greater value to our operator partners and their players. It’s not just about staying ahead—it’s about setting the pace.
Globally, it seems regulators are getting more comfortable with esports but remain cautious about micro-markets. What is it about fast-betting products that some regulators don’t like and how are you looking to educate them as to how the product can be offered responsibly?
As a provider of fast-betting products, it is our responsibility to work closely with regulators, not only to meet their rigorous standards but also to ensure we partner exclusively with official operators and aggregators who hold the necessary approvals in their respective jurisdictions.
For instance, in securing vendor registration in New Jersey, we worked hand in hand with the Division of Gaming Enforcement to obtain the required approvals to deliver our content to local operators and players. We have taken the same collaborative approach in other regulated markets such as Buenos Aires and Peru, where we also maintain the necessary licences and certifications.
In every case, our commitment to integrity has helped reassure regulators that our content is fair, secure, and compliant. We have also demonstrated how we support our operator partners in offering our content responsibly, with our Integrity and Trading teams working side-by-side with partners’ teams.
Of course, it’s essential for operators to offer the experiences players are seeking— increasingly fast-bet products for esports. By partnering with BETER, they can meet this demand while being fully confident in the fairness, integrity, and safety of the content they offer.
The post Driving the Future of Fast-Betting Esports: Inside BETER’s Global Expansion appeared first on European Gaming Industry News.
We sit down with Madelein Ozok, Head of Studio at the new Microgaming-powered studio, to learn more about how it’s approaching slot development and why leveraging its highly experienced management team will be key to success.
Red Papaya is a new online slot studio powered by Microgaming. Tell us more about the studio and how you plan to make your mark on the industry.
Red Papaya is a bold and bright studio, powered by Microgaming, with big plans to disrupt the status quo with slots that put players on the edge of their seats spin after spin. How will we ensure we do this? By blending creativity, features and data to create compelling slotting experiences that captivate players in markets around the world. We also have a highly experienced management team in place – it’s made up of award-winning veterans of the slot development space with a proven track record in delivering top-performing, data-driven games that have quickly risen to the top of the charts. When it comes to themes, features and markets, we’ve done it all, and will leverage this experience to ensure Red Papaya creates games that not only meet but exceed player expectations.
You’ve previously said that features will be a big point of differentiation, but in a market flooded with unique mechanics and bonuses mechanisms, how will you stand out?
We aren’t here to reinvent the wheel, rather to take popular, proven mechanics and put our own spin on them. Developing unique mechanics is a high risk strategy that rarely pays off – studios can often indulge in what is actually a passion product for the team, while players are often reluctant to spend time and money learning something new. That said, they do expect studios to keep things interesting, and that’s why we are more about iteration than out and out innovation. Our first run of games includes player favourite features like Hold & Win, Cash Collect and Jackpot, but with a “twist”. Of course, we do have some ideas for unique mechanics and features in the works are taking a very considered approach to developing them for launch so they don’t push players too far out of their comfort zones.
Studios make a lot of noise about their mechanics but is the the only ingredient required for a successful slot game?
For a slot to be a hit, it needs to be the full package. This means it has a great theme, captivating narrative with relatable characters, striking design, big sound, quality animations and, of course, thrilling gameplay delivered through the right combination of mechanics and features. This is why as well as mechanics, Red Papaya is going to set a new standard for the production value of slot games. This will be achieved through cinematic visuals, superior sound design and epic stories that draw players in and put them at the heart of the action.
Take our debut release, Kong’s Jungle Tower, as an example. It’s been designed to deliver an immersive audio and visual experience, including sound cues from Kong which help to amp up the action and then intensify as the features get closer. Kong’s roar builds up and sounds like he’s getting closer while the reels begin to shake and ignite with fiery effects, creating the sense that a big, thunderous win is about to land.
As you say, Kong’s Jungle Tower is Red Papaya’s debut slot. What can players expect when firing up the reels for the first time?
In Kong’s Jungle Tower, players embark on an expedition into uncharted territory where fortunes can be found hidden within a forgotten temple, deep within the jungle. The Cash Collect slot sees players helped on their adventure by several features, including the legendary Jungle Tower which includes 15 Cash Prizes to be won. Then there are Monkey Coins that sweep across the reels, gathering instant treasures and unlocking the mightiest prizes from the summit of the tower. Even when the reels fall silent, Kong’s adventurous spirit electrifies the Tower with Multipliers, charging up Cash Prizes for spectacular wins. But that’s not all. Three Bonus Symbols trigger eight Free Spins – once activated, the reels increase to a 5×5 setup for even more win opportunities. As the Free Spins play out, three Bonus Symbols will award eight additional Free Spins while two Bonus Symbols will grant three more Free Games. As you can see, it’s a feature-rich slot that will get players pounding their chests as the big wins get closer and closer.
For Red Papaya, what does success look like for the rest of the year?
We’re a player-first studio, so success will be players engaging with our growing portfolio of slots and being captivated and entertained by the experience that each has to offer. We know exactly what it takes to develop blockbuster slots, and our first run of titles have the hallmarks of chart-toppers. Of course, you never know how a game will resonate with players, but the early stats coming in from titles like Kong’s Jungle Tower, Nova Blast and Lucky Rainbow Rush suggest we have a hit on our hands. The challenge will be ensuring that our next games on the roadmap, which includes Pirate’s Fight for Fortune, are just as successful but we fully intend for each release to out-perform the game that comes before it.
The post Getting to know Red Papaya appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
“En el mercado regulado de apuestas sentí que estaba intentando nadar en un océano dominado por tiburones. En el mercado de predicciones, estamos ayudando a construir el propio océano.” (C.S)
El mercado de predicciones comienza a ganar espacio en Brasil en un momento de transformación para la industria del gaming y los productos digitales basados en probabilidades.
Aunque todavía es un concepto incipiente en el país, y contradictorio en países vecinos, este modelo, que combina elementos de mercados financieros, tecnología y comportamiento del usuario, ya ha demostrado su potencial en otras regiones al ofrecer estimaciones colectivas sobre eventos futuros.
Sin embargo, su avance ha sido conflictivo en América Latina.
En mercados como Argentina, por ejemplo, está enfrentado restricciones e incluso prohibiciones, en medio de debates regulatorios sobre su naturaleza y su posible similitud con las apuestas tradicionales.
En este contexto, Brasil aparece como un terreno aún en definición, donde la reciente regulación de las apuestas deportivas abre espacio para discutir nuevos formatos digitales basados en probabilidades.
Es en este escenario donde surge la figura de Carlos Santos, CEO y uno de los impulsores de este segmento en el mercado brasileño con el lanzamiento de Previlabel.
Con experiencia previa en el ecosistema de apuestas, Santos decidió dar un paso más allá del modelo tradicional para apostar por la construcción de una nueva categoría en el país: los mercados de predicción.
A través de su visión y su proyecto, el ejecutivo busca no solo introducir este concepto en Brasil, sino también desarrollar la infraestructura tecnológica necesaria para que nuevos operadores y empresas puedan formar parte de este ecosistema emergente.
En esta entrevista, Carlos Santos analiza el potencial del mercado de predicciones en Brasil, los desafíos de su desarrollo y las oportunidades que pueden definir el futuro de este segmento en la región.
¿El mercado de predicciones aún es poco conocido en Brasil. ¿Cómo explicaría este concepto a alguien que nunca ha oído hablar de él?
Los mercados de predicción son plataformas donde las personas negocian probabilidades sobre eventos futuros.
En lugar de simplemente apostar por un resultado, los usuarios compran o venden posiciones basadas en la probabilidad de que algo ocurra.
El precio de estas posiciones termina reflejando lo que el mercado cree que es la probabilidad de ese evento.
Por eso, muchos describen este modelo como una especie de bolsa de valores de probabilidades, donde la información, la opinión y el dinero se combinan para formar una estimación colectiva del futuro.
¿Por qué cree que Brasil puede convertirse en un mercado relevante para plataformas de predicción?
Brasil tiene varios factores que favorecen este tipo de mercado. En primer lugar, es un país altamente conectado digitalmente y con una gran adopción de nuevas tecnologías financieras.
En segundo lugar, existe una cultura muy fuerte en torno a los deportes y a los eventos públicos, lo que genera naturalmente interés por las predicciones.
Además, la reciente regulación de las apuestas deportivas ha abierto espacio para nuevas discusiones sobre productos relacionados con probabilidades y mercados digitales.
El país acaba de regular las apuestas deportivas. ¿Los mercados de predicción son una evolución natural de esto o una industria diferente?
Están relacionados, pero no son exactamente lo mismo.
En las apuestas deportivas tradicionales, las probabilidades son definidas por la casa de apuestas.
En los mercados de predicción, en cambio, son los propios usuarios quienes forman esas probabilidades al negociar posiciones entre sí.
Esto crea una dinámica más cercana a un mercado financiero, donde el precio cambia a medida que surgen nuevas informaciones y las personas ajustan sus expectativas.
¿Cuáles son los principales tipos de eventos que podrían volverse populares en este mercado en Brasil?
El deporte probablemente será el punto de entrada más natural, ya que existe una gran base de usuarios interesados en este tipo de eventos.
Pero con el tiempo, estos mercados pueden expandirse hacia áreas como política, economía, entretenimiento e incluso tecnología.
En otros países ya existen mercados de predicción sobre elecciones, indicadores económicos y grandes eventos globales.
Esto demuestra que el modelo tiene potencial para ir más allá del entretenimiento.
¿Existe el riesgo de que el mercado de predicciones sea confundido con las apuestas tradicionales?
Sí, especialmente al inicio.
Como ambos involucran dinero y probabilidades, es natural que exista cierta confusión. Sin embargo, la diferencia está en la dinámica del mercado.
En las plataformas de predicción, los usuarios pueden negociar probabilidades y reaccionar ante nueva información, lo que hace que el sistema sea más parecido a un mercado financiero que a una apuesta tradicional.
Con el tiempo, a medida que el público entienda mejor el funcionamiento, esta distinción tenderá a ser más clara.
En el exterior, las plataformas de predicción ya existen desde hace tiempo. ¿Qué puede aprender Brasil de estas experiencias?
La principal lección es que estos mercados funcionan mejor cuando hay transparencia, liquidez y reglas claras de operación.
Las experiencias internacionales muestran que, cuando están bien estructurados, los mercados de predicción pueden generar estimaciones bastante precisas sobre eventos futuros. Sin embargo, también ha quedado claro que es fundamental contar con mecanismos de integridad y un entorno regulatorio que acompañe la innovación.
Brasil tiene la ventaja de poder observar estos ejemplos y adaptar las mejores prácticas a su propio contexto.
¿Qué le hizo mirar hacia los mercados de predicción en lugar de continuar únicamente en el mercado tradicional de apuestas?
Durante el último SBC en Lisboa tuve un momento muy claro de reflexión sobre el mercado. Me di cuenta de que estaba intentando competir en un entorno extremadamente difícil para empresas nuevas: enfrentar directamente a gigantes ya consolidados en el sector de apuestas.
El mercado regulado de apuestas en Brasil es altamente competitivo y está dominado por empresas con gran capital. Es como intentar nadar junto a tiburones en un océano que ya les pertenece.
Fue entonces cuando entendí que tal vez la oportunidad no era competir en ese mercado de la forma tradicional, sino participar en la construcción de una nueva categoría dentro del sector. El mercado de predicciones aún está en sus inicios en Brasil, lo que abre espacio para la innovación, la tecnología y el liderazgo.
Percibí que podía aprovechar toda la experiencia adquirida en el sector de apuestas para ayudar a estructurar este nuevo momento del mercado en el país.
¿Cuál fue el momento en que decidió convertir esto en un negocio?
Cuando regresé a Brasil después del SBC Lisboa, mi visión de negocio cambió completamente.
Comencé a estudiar más profundamente el mercado de predicciones y entendí que no era solo una tendencia global, sino también una oportunidad real para construir infraestructura en este sector en Brasil.
A partir de esta visión, iniciamos una asociación con Brasil Bitcoin, aprovechando toda su experiencia en Web3 e infraestructura digital para desarrollar esta tecnología.
La idea fue combinar esa experiencia en blockchain con nuestra visión de producto y mercado, creando una base tecnológica capaz de aportar más competitividad e innovación a este nuevo segmento.
¿Cuáles fueron los mayores desafíos al comenzar en este sector?
El principal desafío fue construir la tecnología.
Los mercados de predicción requieren una infraestructura muy específica, que incluye sistemas de negociación de probabilidades, liquidez, gestión de eventos y mecanismos de integridad.
Como este mercado aún es muy nuevo en Brasil, prácticamente no existían soluciones listas adaptadas a la realidad local. Esto exigió un gran esfuerzo de desarrollo para crear una tecnología sólida capaz de sostener el crecimiento de este ecosistema.
¿El público brasileño está preparado para entender y utilizar los mercados de predicción?
Creo que sí. El brasileño ya ha demostrado una gran capacidad de adaptación a nuevos productos digitales.
Basta observar el crecimiento de las apuestas deportivas, las criptomonedas y las plataformas financieras en los últimos años.
Cuando el modelo se explica bien y la experiencia es simple, la adopción tiende a ocurrir rápidamente.
¿Qué hace exactamente Previlabel dentro de este mercado?
Previlabel es una empresa de tecnología enfocada en infraestructura para mercados de predicción.
Desarrollamos la tecnología que permite a emprendedores crear sus propias plataformas de predicción y construir negocios dentro de este nuevo segmento que está comenzando a surgir en Brasil.
Nuestro objetivo es facilitar la entrada de nuevos operadores en este mercado.
Ustedes no operan solo una plataforma — venden tecnología para quienes quieren crear la suya. ¿Cómo funciona este modelo?
Exactamente.
Previlabel funciona como un proveedor de tecnología para este mercado. En lugar de operar una única plataforma, desarrollamos la infraestructura que los operadores pueden utilizar para lanzar sus propias marcas dentro del mercado de predicciones.
Esto permite que emprendedores y empresas ingresen en este sector de forma mucho más rápida, sin necesidad de desarrollar toda la tecnología desde cero.
¿Cree que veremos muchas plataformas de predicción surgir en Brasil en los próximos años?
Creo que esto ocurrirá muy rápidamente. En los próximos meses ya deberíamos ver varias plataformas emergiendo en Brasil.
Históricamente, el país siempre ha atraído nuevos modelos de negocio digitales debido al tamaño del mercado y al alto nivel de adopción tecnológica.
Cuando surge un nuevo segmento prometedor, Brasil suele convertirse en uno de los principales mercados de experimentación.
¿Existe una especie de “carrera” para crear el primer gran mercado de predicción brasileño?
Sí, esto es algo natural en cualquier industria naciente.
Cuando un nuevo mercado comienza a formarse, siempre existe una competencia inicial entre empresas para ver quién logra posicionarse primero y convertirse en referencia.
Probablemente estamos en el inicio de este proceso en Brasil, y quien consiga construir una tecnología sólida, ganar la confianza del público y escalar primero tendrá una ventaja muy importante.
The post Los mercados de predicción ganan terreno en Brasil con la entrada de Previlabel appeared first on Americas iGaming & Sports Betting News.
The prediction market is beginning to gain traction in Brazil at a time of transformation for the gaming industry and probability-based digital products.
Although it is still an emerging concept in the country, and a controversial one in neighboring markets, this model, which combines elements of financial markets, technology, and user behavior, has already demonstrated its potential in other regions by offering collective estimations of future events.
However, its development has been uneven across Latin America.
In markets such as Argentina, for example, it has faced restrictions and even bans, amid regulatory debates over its nature and its possible similarity to traditional betting.
In this context, Brazil emerges as a market still in formation, where the recent regulation of sports betting opens the door to discussions around new probability-based digital formats.
It is in this scenario that the figure of Carlos Santos emerges, CEO and one of the promoters of this segment in the Brazilian market with the launch of Previlabel.
With prior experience in the betting ecosystem, Santos chose to move beyond the traditional model and focus on building a new category in the country: prediction markets.
Through his vision and his project, the executive aims not only to introduce this concept in Brazil, but also to develop the technological infrastructure needed for new operators and companies to participate in this emerging ecosystem.
In this interview, Carlos Santos discusses the potential of prediction markets in Brazil, the challenges of their development, and the opportunities that could shape the future of this segment in the region.
Prediction Markets in Brazil
The prediction market is still relatively unknown in Brazil. How would you explain this concept to someone who has never heard of it?
Prediction markets are platforms where people trade probabilities about future events. Instead of simply betting on an outcome, users buy or sell positions based on the likelihood of something happening.
The price of these positions ultimately reflects what the market believes is the probability of that event.
That’s why many people describe this model as a kind of stock exchange for probabilities, where information, opinion, and money come together to form a collective estimate of the future.
Why do you believe Brazil could become a relevant market for prediction platforms?
Brazil has several factors that strongly support this type of market.
First, it is a highly digitally connected country with strong adoption of new financial technologies. Second, there is a strong cultural interest in sports and public events, which naturally drives interest in predictions.
Additionally, the recent regulation of sports betting has opened the door to discussions around products related to probabilities and digital markets.
The country has just regulated sports betting. Are prediction markets a natural evolution of this, or a different industry?
They are related, but not exactly the same. In traditional sports betting, probabilities are set by the bookmaker. In prediction markets, however, users themselves create those probabilities by trading positions with each other.
This creates a dynamic closer to a financial market, where prices change as new information emerges and as people adjust their expectations.
What types of events do you believe could become popular in this market in Brazil?
Sports will likely be the most natural entry point, as there is already a large audience interested in this type of content.
But over time, these markets can expand into areas such as politics, economics, entertainment, and even technology.
In other countries, prediction markets already exist around elections, economic indicators, and major global events.
This shows that the model has the potential to go beyond entertainment.
Is there a risk that prediction markets could be confused with traditional betting?
Yes, especially in the early stages. Since both involve money and probabilities, some confusion is natural. However, the key difference lies in the market dynamics.
In prediction platforms, users can trade probabilities and react to new information, making the system closer to a financial market than a traditional bet.
Over time, as users better understand how it works, this distinction tends to become clearer.
Abroad, prediction platforms have existed for some time. What can Brazil learn from these experiences?
The main lesson is that these markets work best when there is transparency, liquidity, and clear operational rules.
International experiences show that, when well structured, prediction markets can generate highly accurate estimates of future events.
However, they also highlight the importance of integrity mechanisms and a regulatory environment that keeps pace with innovation.
Brazil has the advantage of being able to observe these examples and adapt best practices to its own context.
What made you look at prediction markets instead of continuing only in the traditional betting industry?
At the last SBC in Lisbon, I had a very clear moment of realization about the market.
I understood that I was trying to compete in a very difficult environment for new companies, going directly against well-established giants in the betting sector.
The regulated betting market in Brazil is extremely competitive and dominated by companies with significant capital.
It’s like trying to swim alongside sharks in an ocean that already belongs to them.
That’s when I realized that the opportunity might not be to compete in that market in the traditional way, but rather to help build a new category within the industry.
Prediction markets are still at an early stage in Brazil, which creates space for innovation, technology, and leadership.
I saw that I could bring all the knowledge I developed in the betting sector to help structure this new phase of the market in the country.
When did you decide to turn this into a business?
When I returned to Brazil after SBC Lisbon, my business perspective changed completely.
I began studying prediction markets more deeply and realized that this was not just a global trend, but also a real opportunity to build infrastructure for this sector in Brazil.
From that point, we started a partnership with Mercado Bitcoin, leveraging the company’s expertise in Web3 and digital infrastructure to develop this technology.
The idea was to combine this blockchain experience with our product and market vision, creating a technological foundation capable of bringing more competitiveness and innovation to this new segment.
What were the biggest challenges when starting in this sector?
The main challenge was building the technology.
Prediction markets require very specific infrastructure, including probability trading systems, liquidity management, event handling, and integrity mechanisms.
Since this is still a very new market in Brazil, there were virtually no ready-made solutions adapted to the local reality.
This required a significant development effort to build a robust technology capable of supporting the growth of this ecosystem.
Is the Brazilian public ready to understand and use prediction markets?
I believe so. Brazilians have already demonstrated a strong ability to adapt to new digital products.
Just look at the growth of sports betting, cryptocurrencies, and financial platforms in recent years.
When the model is well explained and the user experience is simple, adoption tends to happen quickly.
What exactly does Previlabel do within this market?
Previlabel is a technology company focused on infrastructure for prediction markets.
We develop the technology that allows entrepreneurs to create their own prediction platforms and build businesses within this new segment that is starting to emerge in Brazil.
Our goal is to make it easier for new operators to enter this market.
You don’t operate just one platform, you sell technology for others to build their own. How does this model work?
Exactly. Previlabel operates as a technology provider for this market. Instead of running a single platform, we develop the infrastructure that operators can use to launch their own brands within the prediction market space.
This allows entrepreneurs and companies to enter the sector much faster, without needing to build the entire technology from scratch.
Do you believe we will see many prediction platforms emerging in Brazil in the coming years?
I believe this will happen very quickly. In the coming months, we should already see several platforms emerging in Brazil.
Historically, the country has always attracted new digital business models due to the size of its market and the high level of technological engagement.
When a promising new segment appears, Brazil often becomes one of the main markets for experimentation.
Is there a kind of “race” to create the first major Brazilian prediction market?
Yes, this is natural in any emerging industry.
When a new market begins to take shape, there is always an initial competition between companies to see who can position themselves first and become a reference.
We are likely at the beginning of this process in Brazil, and those who manage to build solid technology, gain user trust, and scale quickly will have a significant advantage.
The post Prediction Markets Gain Ground in Brazil as Previlabel Enters the Market appeared first on Americas iGaming & Sports Betting News.
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