Interviews
XANADA’S BREAKTHROUGH YEAR AND THE ROAD AHEAD
2024 was your debut year with Xanada Investments. Looking back, what are the key highlights or moments that defined this first year for the fund?
2024 marked the beginning of an ambitious journey for Xanada Investments – a year where we laid a strong foundation for what’s to come. While the real work lies ahead, I can confidently say that we’ve set the stage.
The highlight was undoubtedly our successful allocation of $9 million across 8 impactful projects, selected from a pool of 350 submissions. Each startup impressed us with its scalability, strong team, and ability to deliver real results – qualities we value as the cornerstone of every successful partnership.
Another defining moment was the debut of the Xanada Startup Contest. It was a platform not just to identify potential investments. We actively participated in major industry events like iGB LaunchPad, SiGMA Pitch, and SBC First Pitch – events we couldn’t pass up. As a newcomer, we not only made our presence known but also earned recognition, securing awards and forging valuable connections.
Beyond numbers, the year was about building a community – a network of partners, founders, and investors who believe in driving transformative change.This is just the start of an exciting journey.
What inspired you to launch the Xanada Startup Contest, and how would you evaluate its impact in 2024?
It’s no secret that many startups are in need of investment. But the real question is, do they have the expertise, networks, and strategic foundation to actually make that investment work? This was one of the key insights that led us to create the Xanada Startup Contest. It wasn’t about running a competition with just a single winner; it was about creating a transparent process: a live showcase of how startups grow, pivot, and adapt in real-time.
Too often, what happens behind the scenes stays hidden, but we wanted to change that. The results speak for themselves. With 250 applications pouring in, representing a diverse range of ideas from around the globe, we witnessed firsthand the depth of creativity within the startup ecosystem. And through a rigorous selection process, we identified and elevated one standout winner – FTDx. The real impact of the contest lies in its ability to challenge founders to think bigger and execute better. That’s what makes the Xanada Startup Contest more than just a competition.
Many associate investment funds with slow decision-making processes. Yet Xanada Investments has been incredibly dynamic. What’s your secret to keeping up this pace in the previous year?
The secret lies in creating frameworks that balance precision with speed. We’ve developed rigorous evaluation processes that combine both quantitative and qualitative metrics to assess startups effectively without losing momentum.
But beyond frameworks, it’s about having a team with the right mindset. At Xanada Investments, we embrace adaptability and foster collaboration. Our team operates with the energy and agility of a startup, and that allows us to move quickly, even in an industry often seen as traditional and slow.
You partnered with 8 startups this year. What caught your attention in these projects, and what’s your strategy for picking the “perfect match” for Xanada Investments?
At Xanada Investments, our focus has always been on backing projects that bring something unique to the table. What sets us apart is not just what we look for, but how we see it. For us, it starts with the people – the founders. Their vision, resilience, and ability to execute are what capture our attention first. These are individuals who truly understand their markets, are ready to pivot when challenges arise, and have the determination to turn ideas into reality.
Among the projects we’ve backed this year, Promofy is revolutionizing user retention with AI-driven gamification, delivering personalized engagement at scale. Gamixter is helping operators optimize player interaction with real-time engagement tools, creating more immersive gaming experiences. Bettorify, focused on the rapidly growing Asian market, provides localized white-label and turnkey solutions, enabling operators to navigate regional complexities with ease.
These are just a few examples of the startups we support. Each project we invest in plays a role in building a stronger, more dynamic iGaming landscape. And we’re only getting started.
With 11 award nominations and 2 wins already, success is clearly part of Xanada’s DNA. But how do you define success beyond the numbers?
For us, success isn’t measured by the number of awards. Of course, we are talking about financial returns, about impact, although we deeply appreciate the recognition – it’s always rewarding to see our efforts acknowledged on such a level. These awards are proof that we’re on the right track, but they are only part of the story.
But are we helping startups achieve their goals? Are we setting new benchmarks in the iGaming industry? The true measure of success lies in the growth of the projects we support and the people behind them. When we see startups flourishing, scaling their businesses, and turning ideas into impactful solutions, that’s the ultimate reward.
Another key indicator of success for us is the relationships we cultivate. When founders and partners come to see Xanada Investments not as just an investor but as a trusted collaborator and ally, we know we’re doing something right. These connections, built on trust and mutual ambition, are the foundation of our ecosystem.
What does the future hold for Xanada Investments in 2025? Are there any ambitious goals or projects you can share with us?
2025 is about scaling powerful results. We plan to invest in 10–12 new startups, focusing on projects with strong business fundamentals, exceptional teams, and clear strategies for growth. Our approach prioritizes opportunities with a targeted IRR of 25–40% and a MOIC of 3–5x, ensuring every investment aligns with our commitment to sustainable, measurable returns.
We’re taking the Xanada Startup Contest to the next level this year. Xanada Investments is expanding its reach and updating the evaluation process to attract a wider range of participants from diverse industries and markets. To ensure the best selection, we’re involving not only our team but also top industry experts to evaluate the entries. This will help us find and support the most promising ideas out there. With more transparency and live engagement, you’ll have the chance to see and hear these groundbreaking ideas in action. Stay tuned, big things are on the horizon!
Xanada Investments is also focused on strengthening our internal capabilities. A key priority for 2025 is to grow our team by bringing in top talent, including a dedicated analyst, to refine our data-driven approach to startup evaluation. We want to be a partner that equips startups with the tools, mentorship, and connections they need to succeed. The road ahead is ambitious, but we’re ready to seize the opportunities 2025 has in store.
The post XANADA’S BREAKTHROUGH YEAR AND THE ROAD AHEAD appeared first on European Gaming Industry News.
Interviews
How to Ace an iGaming Industry Interview: Insights from Valeriia Virchenko, PIN-UP Global
The iGaming industry is highly competitive, and standing out in a job interview requires more than just a strong resume. In an exclusive interview with Next.io, Valeriia Virchenko, Head of Talent Acquisition at PIN-UP Global, shares expert insights on what recruiters focus on, common mistakes candidates make, and how to prepare effectively for a successful interview.
Interview Mistakes That Could Cost You the Job
According to Valeriia Virchenko, some candidates unknowingly make interview mistakes that leave a lasting negative impression.
“Sometimes, candidates do unexpected things during interviews. For example, I once had an interview where a candidate applied makeup during the call. I assure you, this is not the best way to make an impression,” she recalls.
Other red flags include:
- Poor communication skills – Struggling to engage in a constructive dialogue can be a dealbreaker.
- Being late – Punctuality is a sign of professionalism and respect for the recruiter’s time.
- Lack of basic interview etiquette – Candidates should showcase both professional qualifications and ethical behavior during an interview.
How to Make a Strong Impression in an iGaming Interview
So, what does it take to succeed in an iGaming job interview? Virchenko highlights several key preparation strategies:
✅ Research the company – Learn about its operations, values, and hiring team to establish rapport during the interview.
✅ Showcase your work – A portfolio, work samples, and references from past employers add credibility.
✅ Understand company pain points – Ask questions about the challenges the company faces and suggest potential solutions based on your experience.
✅ Adaptability & efficiency – iGaming is a fast-paced industry; candidates who demonstrate quick thinking and problem-solving skills stand out.
“We have seen highly positive cases where candidates shared their experience or proposed interesting solutions to company challenges right during the interview,” Virchenko explains.
What PIN-UP Global Looks for in Candidates
At PIN-UP Global, finding the right fit means more than assessing technical skills. Virchenko emphasizes that the company seeks candidates who align with its core values:
🔹 Industry expertise & results-driven mindset – Specialists who excel in their field and focus on delivering measurable impact.
🔹 Strong communication & teamwork – Open dialogue, constructive feedback, and collaboration are highly valued.
🔹 Agility & decision-making skills – The ability to adapt quickly, multitask, and navigate an ever-evolving environment.
🔹 Minimal bureaucracy, maximum efficiency – The company prioritizes fast decision-making and values employees who can take initiative.
“We are looking for people who understand that collaboration is the key to success,” she adds.
Final Thoughts: How to Secure Your Dream iGaming Job
The iGaming sector is constantly evolving, and companies like PIN-UP Global seek innovative, adaptable, and results-driven professionals. By following these expert tips from Valeriia Virchenko, candidates can improve their chances of making a strong impression and securing a role in this dynamic industry.
You can read the full interview on Next.io: How to Pass an Interview in the iGaming Industry
The post How to Ace an iGaming Industry Interview: Insights from Valeriia Virchenko, PIN-UP Global appeared first on European Gaming Industry News.
Interviews
Gates of Hellfire Q&A with Connor Blinman, Head of Games at Gaming Corps
Q: Gaming Corps has just released its latest slot game called Gates of Hellfire. Tell us how it works and what its standout features are.
The Gaming Corps team prides itself on our innovative approach to slot development, which is exactly what we’ve delivered with Gates of Hellfire.
It’s a slot that’s unlike any other. I say that because it uses a unique payment system, requiring players to battle various demon enemies on the reels to secure wins, for a maximum prize of 5,000x the player’s stake.
We have prizes that can only be collected if the player gathers specific weapons that eliminate the enemies – and in doing so, they collect their prizes.
The objective is to land an enemy on the grid, while simultaneously landing a weapon to destroy that enemy. For example, shotguns are the weakest weapon but will kill the lowest-valued enemy.
Then, as the game progresses, players will see different weapons with different attributes that will cause various types of damage and have different radii of destruction that will affect the grid.
Gates of Hellfire offers a thrilling and groundbreaking way for players to collect prizes. To put it another way, there’s simply nothing quite like it on the market.
Q: Where did the name Gates of Hellfire come from, and what is the thinking behind giving this slot the feel of a video game? Why will this appeal to the market?
Gates of Hellfire is a battle of Good vs Evil played out across a slot-machine grid, a sort of demonic fantasy sci-fi epic that’s a battle between Good and Evil.
We decided to have this as the theme and then the name came quickly after that.
And yes, the game is heavily influenced by shoot ’em-up video games. We took established mechanics for the millennial generation and merged them with an innovative version of a classic mechanic and themes that will induce nostalgia among our players.
We think the results will appeal to both traditional players who played video games in their youth, as well as delight a millennial generation looking for the latest and best features in their slot entertainment experiences.
Q: Are you focusing on gamification with this slot, rather than just trying to deliver a traditional slot experience?
Collection mechanics have become immensely popular with slot players in recent years, and with Gates of Hellfire we have reimagined these mechanics to offer players something unique.
People want more nowadays, the simplicity of traditional slots doesn’t deliver enough entertainment any more. Players want to be reminded of video games or the social games they play on their phones.
Gates of Hellfire is an example of how modern slots are now influenced by video games.
It’s got a lot of action but it’s still recognizably a slot machine, with the same functionality but different reward mechanisms that will remind the player of a video game.
Q: Does Gaming Corps believe mixing slots and video gaming will appeal to players?
We aim to give players captivating gameplay experiences they can’t find anywhere else.
You must offer features that connect with players if you want to attract them and then keep them coming back. There’s a lot of choice out there so you need something special to retain their loyalty and interest.
That’s why we mixed things up and offer elements of more than one type of entertainment experience.
We see animations as extremely important because they build suspense and are another way of capturing the player’s attention.
Sound is an important component too, which is why we design the music and sound effects early on so they create an appropriate atmosphere.
All these elements are used to make the slower parts of the game more exciting, and the exciting parts become truly memorable.
Q: What factors will determine whether this release is a success for Gaming Corps, and what do you aim for when you release a game onto the market?
With Gates of Hellfire and all our other slots, we’ll start gauging its impact by paying attention to the standard statistics for slots, such as player retention rate and what LTV and ROI the game offers operators.
But those aren’t the only metrics we follow. Feedback is really important to us, both from players and operators, and we’ll take that on board when we come to launch our next release.
The best thing you can do when you release any game is to have people talking about it, generating a buzz about an exciting new release.
It’s hard to achieve all the time, but we think we’ve done just that with Gates of Hellfire.
We’re already working on sequels and further iterations for it, so things are hotting up very nicely for our latest slot game right now.
Playing with hellfire has never looked so good.
The post Gates of Hellfire Q&A with Connor Blinman, Head of Games at Gaming Corps appeared first on European Gaming Industry News.
Interviews
Pythia Sports Stephen Davison on the crucial role of risk management for Racing1 Markets
Congratulations on becoming the exclusive pricing and risk management supplier for Racing1 Markets. How important is this partnership for Pythia Sports?
This is a major milestone for us, and cements our position as a key racing innovation partner. This agreement sets us apart from our competition in the space, because we’re directly partnered with the four major rights holders in horse racing, which reinforces our position as a trusted partner. Horse racing is still a massive revenue driver for sportsbooks, often second only to soccer, and for one of our clients, regularly their highest trading volume sport. Offering an exciting and engaging experience for our customers is key and through the use of our new plug-and-play iFrame, running alongside our API integration, this new partnership will deliver a tier-one racing product for all our clients. These different delivery routes allow clients the flexibility to choose what best suits their needs for a horse racing and greyhounds solution.
Can you tell us a bit about how the overall Racing1 and Racing1 Markets alliance works and what Pythia’s role in it is?
Racing1 was put together by the four main global rights holders; 1/ST Content, Arena Racing Company [ARC], Racecourse Media Group (RMG), and Tabcorp. Those companies formed an alliance to consolidate their rights and deliver their content together internationally. Racing1 then agrees distribution deals for their content around the world.
Racing1 Markets is a fully outsourced racing solution, and Pythia is the risk management component of the partnership. When you combine Racing1’s core content package and Pythia’s racing solution, operators have a product that gives access to all the rights from those four rights holders, along with our pricing and risk management services, uniquely and exclusively via just 1 contract and 1 integration – making it the only one-stop shop solution on the market.
Did you have an existing relationship with ARC before the launch of Racing1 Markets? If so, how has that changed?
Yes, we have a long-standing relationship with ARC. The rebrand simplifies it so that it’s clear to operators they can find everything under one roof.
All the rights are now being packaged into one integration. That means sportsbooks don’t have to go and speak to each rights holder individually. They can simply speak to Racing1 and can then have a fully-packaged racing operation ready to go.
How does this tie in with Pythia Sports’ ambitions as a company this year?
We have very big ambitions this year and this is certainly the first step towards achieving those. Ideally, we want to take the product to as many partners as possible. We now have the iFrame solution, which is new for us and makes the integration process smoother and quicker for those with no front end solution for horse racing. We’re in the middle of exploring lots of exciting partnerships right now, and we should be in a position to announce those in the not-too-distant future, so watch this space.
What makes Pythia Sports’ pricing and risk management stand out above similar solutions in the market?
We’ve always been known for our specific expertise in the fields of horse racing and greyhound racing. We’ve been delivering healthy margins to operators as a B2B supplier for more than five years now but as a business we have experience that spans decades. In my opinion, our pricing algorithms are the strongest in the market, and we also want to make sure we offer the best customer experience. We’re excited to introduce several additions to our offering in 2025 and look forward to showcasing them to our current and potential partners throughout the year.
What are some current trends that Pythia Sports should be aware of?
We’ve witnessed the growth in revenue that our award-winning in-play product has been able to bring to the industry, and we’re excited to build on that growth, not just with additional markets, but also with greater on-screen content to support the in-play experience and make it easier for customers to make judgements during the race.
Following that theme, we’re focused on a mantra to “simplify and inform” across our product offering. Racing can be a challenging problem for customers to solve, so we want to place all the information at their fingertips. Early this year, in both greyhounds and horse racing, we’ll be rolling out enhanced form guides by aggregating race history into useful stats, badges and comments, while giving customers better data on which to make informed betting decisions.
SGP and Bet Builders have grown turnover and profitability in many sports, and our new Bet Builder product will be launching this year too. This will offer new opportunities for growth, both for avid fans, who can construct a bet based on exactly how they see a race playing out; through to more recreational bettors, who want the opportunity to win big from smaller stakes. That will work hand in hand with our enhanced form, highlighting market trends and opportunities in real time, and allowing bettors to really build a bet for any narrative.
How was exhibiting at ICE 2025 for Pythia Sports?
This year was the first time we’ve had a stand as part of Racing1, which was a great experience. As part of Racing1 Markets, we are the only provider to offer the complete package of data, risk management services and media rights, in just 1 contract and 1 integration. That is our USP and ICE provided the perfect setting for us to be able to discuss that. The interest in horse racing was as high as it has ever been, and there remains a global appetite for it among companies who clearly appreciate its importance as a product.
The post Pythia Sports Stephen Davison on the crucial role of risk management for Racing1 Markets appeared first on European Gaming Industry News.
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