Interviews
Yann Bautista: Peter & Sons is on its own path of slot creativity
What’s the back story to Peter & Sons? Who is behind the studio and where did the name come from?
The Peter & Sons story begins in 2019 when six people with tons of experience in mobile casino and game development came together to launch a studio with a difference. A few of us had previously worked together in a similar venture part of a major online casino operator. We knew we had what it took to create thrilling games that would stand out in game lobbies, and we knew that we worked well together. With that, Peter & Sons was born. As for the name, we wanted something that would inspire tradition, a label that conjured the image of a century-old family business transitioning from retail slot machines to online casino games.
How have you developed your company, its culture and indeed the Peter & Sons brand?
From the get-go, we identified five pillars that each project, hire and decision would be based on. The first is creativity to the core – creativity is not just what we do, it’s how we do it. This means trying new things, pushing boundaries for players and ensuring that our games keep moving the industry forward. The second pillar is anti-boring. Life is too short to be just another games company doing more of the same. We are here to walk our own path, stand out from the crowd and leave our mark. The third pillar is to sweat the small stuff. We leave no stone unturned in our pursuit of perfection. We are laser-focused on the details that make a difference to players and our partners. Pillar four is easy does it. We are super easy to work with and always get the job done. Our games are easy to spot in the lobby, easy to play and easy to enjoy. The last pillar is player-obsessed. We are committed to improving the player experience of our games because we want to be their first choice each time they enter the casino game lobby.
You operate in a highly competitive market so how do you ensure your games stand out?
As veterans of this remarkable industry, we are aware of and appreciate the competitive landscape we operate in. In addition to our pillars, we also took the decision that wherever as a studio we can control and affect, we will do it in the most positive way. From game production, to commercial engagement, to support – we try to go the extra mile in all touch points with our partners in order to increase the value of our services and consequently the performance of the partners.
Is there a Peter & Sons hallmark that players can instantly recognise when experiencing one of your games?
We have come to learn that both players and operators can instantly spot a Peter & Sons game due to our unique style. Our logo really stands out, too, and sticks in players’ minds. We actually use our logo in some pretty cool ways and try to implement it in each title, sort of like an easter egg in a movie. The Peter & Sons goat can be found in each title, whether that’s on the loading screen, as an in-game character, on symbols or even on win coins. Some call it subliminal messaging, we call it savvy marketing.
It also helps that we have a very successful title in our portfolio. Barbarossa has become something of a flagship title and attracts a lot of attention from players and the wider industry. Unlike the usual churn curve of a slot, Barbarossa is showing elements of being a hit with a stable cohort of players that keep returning month in month out. We are working on a follow-up, Barbarossa 2, that will take the player experience to the next level and with even more big win potential.
How are you differentiating through game mechanics? Is this the most important area for a studio to differentiate?
For us, the magic is found in combining existing mechanics with new concepts and visuals to create a new player experience. For example, on our next run of games, we will be including special features around blocks – gameplay we initially introduced in Frozen Age – and more advanced mechanics around multipliers, as we did in Peter Hunter. We also have some classic slots in the works with consolidated mechanics including our twist on the fishing format. Mechanics are important, but if you look at the top-grossing games from the leading providers, they are mostly adaptations of existing mechanics.
How do you ensure your games appeal to a broad player audience?
We are all passionate about slot games and while our tastes differ, we know what matters most to players. This guides our mission as a studio, which is as simple as it is clear. And that is to curate a diverse portfolio that caters to the unique preferences of different players across different markets. We are unwavering in our dedication to achieving excellence in every aspect of game production. We don’t settle for the ordinary and instead meticulously study existing games in search of areas of improvement while drawing inspiration from our favourites. Reskins are a no-go for us. We take a quality-over-quantity approach and take great pride in delivering distinct experiences with each game we create.
This means we are always innovating to craft games that are not only fresh and captivating, but that are also infused with smart features. More than just mechanics, our emphasis is on seamlessly integrating these features into thematic elements within the game. The graphical presentation of these mechanical features is carefully curated to elevate the overall game experience, taking players on an amazing adventure with each spin of the reels.
Can you tell us more about SkillOnNet’s investment in Peter & Sons? How did this come about and how is it benefiting both parties?
Peter & Sons has basically become the content arm of SkillOnNet, which frankly brings some incredible perks for a relatively young studio. The first major upside is that we enjoy the resources that a tier one group such as SkillOnNet has at its disposal. This covers everything from accounting to legal and compliance. This support allows us to focus on what we do best, and that is producing brilliant games.
More importantly, we can leverage the dozens of local licences that SkillOnNet holds to deploy our content in regulated markets across the globe. At this point in our journey, this is a position we never expected to be in. Young studios struggle to obtain one or two licences in the early days, but we are already in a position to distribute in some of the biggest global markets including the UK, Spain, Denmark, Sweden, Ontario, Italy, Portugal, Germany and Greece, not to mention those that are in the pipeline including New Jersey, Peru, Brazil and more. This allows us to cater to tier-one operators via a single integration into multiple markets.
2023 was a big year for you. Can you share one or two major highlights?
The year started with the SkillOnNet investment and ended with Peter & Sons move on to the next chapter of its success story. This progression saw us move from distributing only via the Yggdrasil Master Program and the Relax Silver Bullet to getting our own platform and RGS. This in turn allows us to create brilliant partnerships and integrations with some of the best aggregators and operators in the space including Relax, Hub88, IGT and Playtech. We have also launched a new website https://peterandsonsgames.com, grown the team and secured certifications and licences. This has put an incredibly solid foundation in place for 2024 and beyond.
How will you carry the momentum you have built over the coming 12 months?
Last year we were focused on building the foundation on which we can grow and not only achieve but exceed our goals. We are now expanding our commercial team significantly. Using the licences and certifications we hold, we expect to grow our independent distribution in all major markets with all tier-one operators in each. We have already built huge momentum behind our games and, as a studio, we are well known. This is a very fortunate position to be in but one we intend to take full advantage of.
AI
AI Meets Accountability: DSTGAMING on the Future of Regulatory Automation
As the Lanyard Sponsor of HIPTHER Baltics: Vilnius 2026, DSTGAMING brings more than a decade of iGaming technology expertise to the Baltic stage. Known for white-label and turnkey casino solutions, advanced game aggregation, secure payment gateways, and GLI-19 compliant platforms certified by BMM Testlabs, DSTGAMING represents the next generation of scalable and regulation-ready gaming infrastructure.
Ahead of the conference, we speak with John Tan, Digital Marketing Analyst at DSTGAMING, about one of the most important topics shaping regulated industries today: The role of AI and automation in regulatory processes.
Regulation is becoming faster, stricter, and more data-heavy. Where do you see AI making the biggest immediate impact in regulatory and compliance workflows?
AI is already proving valuable in areas where large volumes of operational data must be processed quickly and accurately. One of the most immediate impacts is in automated data validation, reporting preparation, and anomaly detection. Regulatory workflows often involve reviewing player activity logs, financial transactions, and system records, which can be time-consuming when handled manually.
For platform providers like DSTGAMING, AI can assist operators by flagging irregular patterns, organizing compliance-related records, and improving the speed and consistency of reporting processes. This reduces the burden on compliance teams while helping ensure that submissions to regulators are more accurate and timely. The ability to turn raw operational data into structured insights is where AI delivers strong short-term value.
Many businesses still view compliance as reactive and manual. How can automation transform it into a smarter, proactive function?
Automation shifts compliance from a task-driven activity into a continuous monitoring function. Instead of waiting for scheduled checks or audits, automated systems can monitor key indicators in real time and notify operators when thresholds are exceeded or unusual activity is detected.
This proactive approach allows operators to address potential risks before they escalate into compliance issues. Over time, automation also creates consistent records and audit trails, making regulatory reporting more structured and transparent. From a platform perspective, embedding automation into workflows ensures that compliance checks become part of daily operations rather than a separate responsibility handled only during audits or investigations.
From AML monitoring to player protection and fraud detection, which regulatory areas are best suited for AI-driven decision support today?
Fraud detection and transaction monitoring are among the most mature use cases for AI-driven support, as they rely heavily on identifying patterns across large datasets. AI models are particularly effective at detecting irregular transaction behaviors, unusual login patterns, or activity sequences that differ from typical user behavior.
Player protection is another area where AI can add value by identifying behavioral signals that may indicate risk, such as sudden changes in activity intensity or spending patterns. While AML monitoring also benefits from AI, the most practical applications today involve supporting human analysts by highlighting suspicious cases rather than replacing manual decision-making entirely. The strength of AI lies in prioritizing risk signals so compliance teams can focus their attention where it matters most.
How can operators balance efficiency through automation while still maintaining human oversight, judgment, and accountability?
Automation should be viewed as a decision-support layer rather than a decision-maker. The most effective balance is achieved when automated systems handle repetitive tasks—such as monitoring, logging, and flagging—while human teams retain authority over final decisions and interpretations.
Clear governance frameworks are also essential. Operators should establish defined escalation paths, validation checkpoints, and audit procedures to ensure that automated outputs are reviewed when necessary. This hybrid approach preserves accountability while still benefiting from improved speed and efficiency. Human judgment remains critical, particularly in complex cases that require contextual understanding or regulatory interpretation.
What are the biggest mistakes companies make when trying to introduce AI into regulated environments?
One of the most common mistakes is adopting AI without clearly defining its role within regulatory workflows. Without structured objectives and validation processes, organizations risk creating systems that generate outputs without meaningful oversight or traceability.
Another challenge is underestimating the importance of data quality. AI systems depend heavily on reliable, well-organized datasets, and inconsistent data can lead to inaccurate outputs. Companies also sometimes move too quickly without aligning AI deployment with regulatory expectations, which can create compliance risks instead of reducing them. Introducing AI gradually, with clear documentation and validation processes, helps ensure responsible adoption.
As a technology provider, how does DSTGAMING approach building solutions that are both innovative and regulator-ready from day one?
DSTGAMING prioritizes architecture that supports transparency, scalability, and operational clarity. From the early stages of development, systems are designed to maintain structured logs, clear data flows, and configurable reporting capabilities that help operators meet regulatory expectations across different jurisdictions.
Innovation is approached with practicality in mind. New technologies, including AI-driven features, are integrated in ways that enhance performance and usability without compromising system reliability. The focus is on delivering tools that support operators in maintaining operational discipline, while also enabling flexibility to adapt to evolving regulatory standards.
By aligning technical development with industry compliance requirements from the outset, DSTGAMING ensures that innovation and regulatory readiness progress together rather than in conflict.
The post AI Meets Accountability: DSTGAMING on the Future of Regulatory Automation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Interviews
Expanding on excellence: The power of sequels
Relax Gaming CEO Martin Stålros explores the growing power of slot sequels, revealing how data, player feedback and innovation are driving franchise success in today’s gaming landscape.
Relax has built a reputation for turning strong titles into even stronger sequels. What signals tell you a game has the potential to evolve into a franchise rather than remain a one-off success?
The main signal is the engagement response from both players and operators. Within the first couple of weeks following a launch, we get a clear indication of whether a game has long-term potential, as there needs to be strong demand for a sequel to even be considered.
From there, our in-house studios analyse behavioural patterns to understand what resonates with players, identifying how a game can be further developed while aligning with both player preferences and operator requirements.
We typically see franchise potential when player retention is driven by the core gameplay loop and the excitement of “near-miss” moments, rather than simply high RTP or jackpot size. Increasingly, the response from the streaming community also plays a role, with titles that deliver high volatility, watchable moments tending to sustain interest over time.
Mechanical versatility is another key factor, and we look for frameworks where the underlying math model is robust enough to support feature layering. If a mechanic can be expanded or refined without breaking the game’s logic, it becomes a strong candidate for a sequel.
Alongside this, distinct character and theme identity are crucial. Memorable protagonists, such as the Money Train crew or the duo in Bill & Coin, help build an emotional connection with players. For example, in Bill & Coin 2, we introduced Dicey and The Mummy to extend the narrative and integrate them into gameplay.
Looking at Relax’s most successful titles like Bill & Coin 2 and the Money Train series, how do you approach evolving mechanics and features without losing the simplicity and appeal that made the original resonate with players?
Our approach is to retain a familiar base game while introducing one major new layer or hero mechanic. This allows us to deliver an exciting experience that still feels natural and recognisable to players.
As mechanics become more complex, such as the addition of more symbols in Money Train 4, we rely on intuitive visual cues. We use distinct animations and sound design to ensure that players clearly understand why they have won, even if the underlying math behind it is more sophisticated.
At the same time, we focus on retaining the soul of a title and preserving what we consider the non-negotiables, which are the specific features that players loved in the original. These elements remain the anchor of the experience, even as we expand volatility or increase maximum win potential, maintaining that balance is key to evolving a game without losing the original appeal.
The Money Train series is often cited as a benchmark for sequel success. How important has player and operator feedback been in shaping each iteration of the franchise?
Operator feedback is crucial when it comes to technical and UI refinements, while player feedback directly influences feature frequency and volatility curves, and together these insights play an important role in shaping how each instalment evolves and improves on the last.
Building on this, each Money Train sequel has been developed using the data from its predecessor; for instance, the introduction of persistent symbols was a direct response to player desire for high-anticipation, long-tail bonus rounds. This allows us to refine the experience while continuing to build on what players already enjoy.
As a result, the Money Train series has become part of the Relax DNA, with each instalment somehow managing to take the game even further. Everyone has their favourite Money Train slot, and that is a testament to all of the teams involved in creating such a powerful series over a number of years.
With recognisable IP now proving so effective, how do you balance investing in established franchises versus taking risks on entirely new concepts?
Established franchises act as an anchor for stability and performance within our roadmap, which is carefully planned, and this foundation allows us to invest in new concepts and bring fresh ideas to market.
We believe taking risks on new titles is essential, as this is how future franchises are discovered. Without backing original concepts like Bill & Coin, we would not be able to create the “new classics” of tomorrow.
From a resource perspective, this balance is reflected in how we operate, with our core internal studios focus on developing flagship sequels, while our Silver Bullet and Powered By partners are empowered to explore more niche or experimental gameplay. This ensures we can continue to innovate while building on proven successes.
Looking ahead, do you think the industry is moving toward a more franchise-driven approach?
We are seeing a clear trend shifting from simple sequels to broader ecosystems, where a franchise can span multiple verticals, including slots, crash games, and even brand-integrated jackpot systems like Dream Drop. This reflects a move towards more connected, long-term player experiences, where a title can evolve beyond a single release into something more expansive.
Franchises will continue to play a dominant role, but the breakout hit will always come from a new concept, with the future belonging to those who can build a franchise around genuine innovation rather than simply reskinning existing ideas.
The post Expanding on excellence: The power of sequels appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
BETER
Movers and Shakers – The differentiation strategy: BETER’s approach to navigating an ever-changing betting landscape
“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.
Chuck Robinson, Chief Revenue Officer at BETER
The US market is often criticised for being heavy or slow-moving due to its complex regulatory layers. From your perspective as a CRO, how is BETER’s agile product approach specifically designed to complement traditional sports as well as fill the gaps that traditional sportsbook providers have left open in this region?
The US market is not slow; it is structured. The challenge is that much of the industry is still trying to apply global thinking to a highly localised environment. Traditional sportsbooks are built around peaks, major leagues, and big events, but bettor behaviour no longer follows that pattern. Engagement does not stop when the schedule does.
That is the gap we focus on. Our 24/7 fast-paced esports and sports content is designed to complement traditional sports, not compete with them. We provide continuous, short-format opportunities that keep users engaged between and beyond major events. This is particularly relevant in the US, where basketball, for instance, is one of the most consumed and bet-on sports, making eBasketball fast-paced content a highly intuitive and complementary product that naturally aligns with existing bettor preferences and viewing habits.
Unlike seasonal offline sports, our content directly serves the needs of “always-on” next-generation users. It is less about adding more content and more about creating continuity. In a market as competitive as the US, that is where real value lies.
Innovation often means speed, but in betting, speed without integrity is a liability. How do you lead a team to innovate on live data products, such as fast-paced esports and sports, without compromising the strict integrity standards that US operators demand?
There is a tendency to treat speed and integrity as trade-offs. In reality, if you build properly, they go hand in hand. The issue is not speed—it is control. If you do not control the environment, speed introduces risk. If you do, it becomes a strength.
At BETER, integrity is built into the product from the outset. We operate in controlled environments, with a dedicated Integrity team overseeing monitoring on a 24/7 basis for all our distributed content. This is how we maintain a benchmark where only around 0.02% of matches have been flagged as suspicious over the last 12 months.
More importantly, it gives operators confidence. In markets like the US, where scrutiny is both high and crucial, that confidence is just as important as the product itself.
What is the one thing about the US bettor’s appetite that the rest of the industry is currently misjudging, and how is BETER positioning its roadmap to capitalise on that oversight?
The industry still tends to over-index on big events as the primary driver of engagement. However, bettors, especially younger audiences, are increasingly looking for immediacy. They want faster outcomes, more frequent opportunities, and the ability to engage on their own terms. That shift is already happening, but not everyone is building for it.
Our focus has been on scale and accessibility. We deliver over 700,000 fast-paced esports and sports events through our exclusive content portfolio, featuring ESportsBattle, Setka Cup table tennis, and the BSKT Cup. This ensures that operators are not limited by the traditional sports calendar.
At the same time, relevance matters. We are looking to develop fast-paced eLeague disciplines that mirror American football, basketball, and baseball, because it is not just about localisation; it is about meeting users where they are with content they instinctively understand.
With global events like the FIFA World Cup on the horizon, products like ESportsBattle’s eFootball enable operators to build engagement before the first whistle and sustain it long after. The numbers speak for themselves: during EURO 2024, we saw unique eFootball bettor counts rise by 41% and overall turnover increase by 28%, with the number of unique bets up by up to 35% across operators’ platforms offering eFootball.
The real opportunity is not just in the event—it is in everything around it.
Expanding into the US is not just a sales challenge; it is also a cultural and strategic one. What has been the most significant pivot you have had to make in BETER’s global strategy to ensure it resonates with the specific nuances of the American betting ecosystem?
The biggest shift has been moving away from a one-size-fits-all approach. In the US, there is no single market; there are multiple markets operating under different regulatory frameworks, each with its own expectations.
That requires a level of flexibility that many global strategies are not built for. We have invested heavily in adaptability, both in how we approach compliance and how we structure our product delivery, so we can meet these requirements without slowing down. This is where strong legal and compliance expertise becomes critical, and we are fortunate to have a dedicated in-house legal team that plays a crucial role in navigating regulatory complexity and ensuring we remain aligned with evolving state-by-state requirements.
At the same time, expectations around integrity are significantly higher. This has pushed us to further invest in integrity measures, including comprehensive education programmes and the implementation of AI-driven tools.
Just as important is mindset. Operators in the US are looking for long-term partners who understand the ecosystem, not just suppliers. That has shaped how we approach relationships in the region and has been a key driver of our growth.
Looking at the movers and shakers of the next 18 months, where do you see the next major disruption coming from? Is it in the technology itself, or in the way providers and operators collaborate to protect the end-user experience?
The next phase of disruption will not be driven by a single piece of technology; it will come from a shift in expectations.
Operators are becoming more selective. It is no longer enough to provide content; you need to deliver consistency, trust, and long-term value. This is driving closer collaboration between providers and operators, particularly around integrity, data transparency, and end-user protection. These areas are quickly becoming differentiators, not just requirements. At the same time, the regulatory landscape is also expanding, including increased scrutiny around emerging wagering formats such as prediction markets, which will require even greater precision in compliance and market structuring.
Integrity will remain central, but the bar is being raised further. We expect greater scrutiny around esports and sports tournaments, particularly in relation to their governance structures and affiliations with nationally recognised sports federations. These partnerships and validations will increasingly serve as an additional layer of confidence for both operators and regulators, reinforcing trust in the legitimacy of competitive formats.
Alongside this, fast-paced content will continue to evolve, becoming more personalised, more localised, and more deeply integrated into the overall betting experience.
The companies that stand out over the next 18 months will be those that recognise that engagement alone is not enough. It must be sustainable and built on trust.
The post Movers and Shakers – The differentiation strategy: BETER’s approach to navigating an ever-changing betting landscape appeared first on Americas iGaming & Sports Betting News.
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