Altenar
How has Altenar expanded its offering in Latin America?
The LatAm region is fast becoming one of the most exciting markets in the industry. With Brazil on the verge of being regulated, we caught up with Diego Salas, Sales Manager at Altenar, to discuss the advantages of the Brazilian market becoming fully legalised and how the sportsbook adapts to the latest trends.
Brazil’s government just launched the Provisional Measure which looks set to pave the way for the complete regulation of sports betting. What impact do you think this will have on Altenar’s growth in this lucrative market?
Regulated markets are where Altenar thrives and, as a sportsbook provider that enjoys the challenge, a Brazilian regulated market would be of great interest to us and as a result, will propel our product into newer and more exciting iterations that we’ve currently seen.
Brazil has a large player and sports fan base, which allows for greater customisation and the implementation of technologies to achieve this for such a vast and diverse pool of players.
Across LatAm, each country/jurisdiction has different interests in sport – with Mexicans more focused on US sports and Colombians preferring football. How does Altenar customise its sportsbook for different markets and keep up with the latest trends?
Our sportsbook is centred around this extended idea of flexibility and customisation, meaning that we implement a range of sports, official data providers and offer competitive bonus and sportsbook features to ensure players are catered to while their needs and trends might change over time.
Some of the most interacted with technologies we implement for this high level of customisation is our widgetized front end that allows operators to show only the leagues, sports and odds most preferable to their players. Additionally, we offer the chance for players to change the odds format, choosing American, fractional and/or decimal odds to offer more flexibility. This was a 2022 development of our sportsbook journey and this has seen great success for our clients.
Colombia was one of the first countries in LatAm to regulate online gambling and is now one of Altenar’s best performing markets. How has the market transformed since 2016 and how has Altenar maintained its foothold in the region?
Colombia has seen tremendous growth and this is thanks to the tighter regulation and the competition this has been invited to the region.
We have been able to nurture our product, clients and their players in Colombia from the beginning of its regulated market, allowing us to tailor our services to the needs of the market space using historical knowledge from 2016 to present and implementing this into our sportsbook and its features.
The Brazilian sports betting market registered a 360% growth between 2020 and 2022. What sets Altenar apart in a region where competition to succeed is higher than ever?
We’re offering highly customisable solutions that brings operators a competitive advantage in markets where competition is extremely high. This is something we’ve achieved in numerous markets that hold similar interests, such as Italy.
Our tools, which includes player props and early payout, are helping operators to engage their players more and in turn this reduces churn rate and increases lifetime value.
Altenar has made a strong start to Q2 by announcing key partnerships in LatAm with Playbonds, GanaPlay and Atomo Gaming. What are your plans for further expansion in the region over the rest of the year?
We aim to continue our expansion through LatAm as it remains a key market for us, and more of the industry is seeing the potential of newer and more seasoned market spaces throughout the region which makes for interesting and much needed competition which is where the sports betting industry, innovation and its technologies thrive.
Additionally, we have also added Winpot to our extensive operator clients and they’ll operate inside Mexico.
Leading sportsbook provider joins forces with one of the industry’s most established gaming content and technology brands
18 June, 2026
Altenar, the leading sportsbook and iGaming software provider, has announced a strategic partnership with Greentube, the Digital Gaming and Entertainment Division of NOVOMATIC, in a deal that will further strengthen both companies’ offerings across key regulated European markets.
The agreement will see Greentube integrate Altenar’s sportsbook technology, enabling the company to enhance its sports betting proposition with a scalable, feature-rich solution designed to maximise player engagement and operational performance.
Altenar delivers a fully managed and highly configurable sports betting platform, offering comprehensive pre-match and live betting coverage, advanced risk management, personalised promotional tools, and a flexible framework tailored to the needs of operators in regulated jurisdictions worldwide.
By combining Greentube’s extensive market presence and digital expertise with Altenar’s sportsbook capabilities, the collaboration aims to create new opportunities for growth while providing players with a seamless and engaging betting experience.
Charlie Williams, Commercial Director at Altenar, said:
“We are delighted to partner with Greentube, a company that has built an outstanding reputation for innovation, quality and excellence across the global gaming industry.
“At Altenar, we pride ourselves on delivering a sportsbook solution that combines flexibility, reliability and localisation, enabling operators to create unique experiences for their players while remaining competitive in increasingly demanding markets such as Spain and the UK.
We look forward to working closely with the Greentube team and supporting their continued growth.”
Ronald van den Brink, Chief Commercial Officer at Greentube, added:
“Partnering with Altenar reflects our commitment to evolving our product suite in line with the demands of regulated markets. Our players expect a broad, high-quality entertainment experience, and sports betting is an increasingly important part of that.
Altenar has a strong record in delivering sportsbook solutions that perform across diverse jurisdictions, and by bringing that capability together with our content portfolio and technology platform, we’re well placed to offer something compelling in markets where the bar for quality continues to rise.”
The collaboration is expected to unlock new opportunities for growth while delivering enhanced value to operators and players alike.
About Altenar
Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry.
About Greentube
Step inside the “Home of Games” with Greentube, delivering safe and secure casino entertainment to players around the world. As the NOVOMATIC Digital Gaming and Entertainment division, Greentube offers a diversified portfolio of Video Slots, Table Games, AWP Reloaded Slots, Server-Based Gaming, Social Casino Gaming, Video Bingo and more. Greentube’s omnichannel technology is at the forefront of gaming innovation and converges online, mobile and land-based gaming.
The post Altenar and Greentube Announce Strategic Sportsbook Partnership appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Leading sportsbook provider joins forces with one of the industry’s most established gaming content and technology brands
18 June, 2026
Altenar, the leading sportsbook and iGaming software provider, has announced a strategic partnership with Greentube, the Digital Gaming and Entertainment Division of NOVOMATIC, in a deal that will further strengthen both companies’ offerings across key regulated European markets.
The agreement will see Greentube integrate Altenar’s sportsbook technology, enabling the company to enhance its sports betting proposition with a scalable, feature-rich solution designed to maximise player engagement and operational performance.
Altenar delivers a fully managed and highly configurable sports betting platform, offering comprehensive pre-match and live betting coverage, advanced risk management, personalised promotional tools, and a flexible framework tailored to the needs of operators in regulated jurisdictions worldwide.
By combining Greentube’s extensive market presence and digital expertise with Altenar’s sportsbook capabilities, the collaboration aims to create new opportunities for growth while providing players with a seamless and engaging betting experience.
Charlie Williams, Commercial Director at Altenar, said:
“We are delighted to partner with Greentube, a company that has built an outstanding reputation for innovation, quality and excellence across the global gaming industry.
“At Altenar, we pride ourselves on delivering a sportsbook solution that combines flexibility, reliability and localisation, enabling operators to create unique experiences for their players while remaining competitive in increasingly demanding markets such as Spain and the UK.
We look forward to working closely with the Greentube team and supporting their continued growth.”
Ronald van den Brink, Chief Commercial Officer at Greentube, added:
“Partnering with Altenar reflects our commitment to evolving our product suite in line with the demands of regulated markets. Our players expect a broad, high-quality entertainment experience, and sports betting is an increasingly important part of that.
Altenar has a strong record in delivering sportsbook solutions that perform across diverse jurisdictions, and by bringing that capability together with our content portfolio and technology platform, we’re well placed to offer something compelling in markets where the bar for quality continues to rise.”
The collaboration is expected to unlock new opportunities for growth while delivering enhanced value to operators and players alike.
About Altenar
Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry.
About Greentube
Step inside the “Home of Games” with Greentube, delivering safe and secure casino entertainment to players around the world. As the NOVOMATIC Digital Gaming and Entertainment division, Greentube offers a diversified portfolio of Video Slots, Table Games, AWP Reloaded Slots, Server-Based Gaming, Social Casino Gaming, Video Bingo and more. Greentube’s omnichannel technology is at the forefront of gaming innovation and converges online, mobile and land-based gaming.
The post Altenar and Greentube Announce Strategic Sportsbook Partnership appeared first on Americas iGaming & Sports Betting News.
Altenar, a leading sportsbook platform provider, and Anakatech Interactive Limited have agreed to extend their long-term sportsbook technology partnership, reinforcing continued collaboration across key regulated markets.
Anakatech Interactive Limited, established in 2013, develops a powerful gaming platform built in-house with its own game studios producing 220+ online and mobile-friendly scratch, slot, crash, table and lottery games, and this broader gaming expertise underpins its growing sportsbook and casino operations.
The partnership spans key regulated markets, with a strong focus on the UK, where Anakatech operates brands such as Betnero and Luckymate.The renewal reflects strong commercial performance and sustained business growth driven by the partnership.
Under the agreement, Anakatech will continue to leverage Altenar’s fully managed sportsbook solution across its portfolio, supporting both existing brand expansion and the planned launch of new brands.
The decision to extend the partnership was driven by solid performance and consistent month-on-month growth, with Anakatech achieving more than 103% growth over the past 18 months while operating on Altenar’s platform.
The deal also reflects Anakatech’s confidence in Altenar’s stable and scalable environment, with the operator also highlighting the value of receiving not only core platform delivery, but also tailored support aligned with its specific business needs.
Altenar provides Anakatech with a fully managed sportsbook solution including:
- End-to-end sportsbook platform management
- Advanced risk management tools
- Customised betting markets
- 24/7 operational and technical support
- Ongoing product enhancements and feature development aligned with operator needs
Vasilis Betzelos, Head of Commercial Account Managers at Altenar, said: “We are pleased to continue our partnership with Anakatech Interactive Limited. The growth they have achieved demonstrates the strength of the collaboration, and we remain committed to supporting their continued expansion across existing and new brands.”
Ivan Di Pieri, Head of Sportsbook at Anakatech, said: “Adding a sportsbook vertical to our range of services has been a long-considered move. We are pleased to partner with one of the industry’s top providers and are confident that our offering will continue to improve over time.”
The post Altenar Extends Sportsbook Partnership with Anakatech Following Strong Growth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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