Altenar
Exclusive Canada 2023 interview with Altenar
As one of the most dynamic new markets to enter the scene in recent years, Canada holds a wealth of potential for sports betting and casino alike.
We sat down with Altenar’s legendary Co-founder and CCO, Dinos Stranomitis, to talk through Canada’s 2023 outlook, popularity of the World Cup and soccer-based betting, and most importantly the latest on Ontario. This one’s not to be missed! Read on to find out more …
First up, talk us through your position on the Canadian market – what’s your take on the Ontario sports betting scene almost one year in?
It’s a market we’re taking very seriously – we were one of the first (if not the first!) suppliers in the sports betting space to get a licence for the market. We have made already an agreement with two operators in Ontario, and we are now live.
I think that our position as a provider has been well established for this first year, and we’re seeing interesting trends in the market, as well as a lot of potential, which will become very clear soon enough!
With Canada’s first debut in the World Cup since 1986 – how much are we seeing soccer-based betting on the rise in Canada and how much do you see this driving interest long-term?
Canada has a very interesting football team – they’re very ambitious. Unfortunately, we’ve saw them knocked out of the group stage, despite making a valiant effort. I would like to comment that I did see the team as a little bit naïve in that they played with a lot of risk in deploying an attacking game. Which of course is visually spectacular, but as we’ve seen, has not been the best for delivering good results.
On interest – we have not seen too much from Canada’s betting audience so far in terms of soccer. The demographics that are driving interest in soccer are the younger generation only, rather than mature bettors, who take up more of the market.
However, I see in the future that Canada is investing in soccer and considering that the 2026 World Cup will be organised by the US, Mexico and Canada (with Toronto and Vancouver hosting matches), that can change. I definitely think it will be a more popular sport in comparison to what it is now – and we can expect to see more growth in years to come.
Looking to the other major North American sports – which takes the crown, can we assume NHL and NBA taking second place?
US sports are no doubt the big thing in Canada, and I would say the NFL is the most popular sport in the region from a betting perspective.
NBA would be second as there are many games being played throughout the season and then the NHL. Of course, in the mind of Canadians, hockey would be the most popular sport. However, the NFL and the NBA attracts more betting money than hockey does. After that, baseball is the fourth most popular sport in the region.
Prediction time – with 2023 already started, how do you see the market developing in the next 12 months?
I do believe that in the next 12 months we will see if the next batch of operators who applied for a licence will be awarded one or not. From what we have experienced, the KYC process is quite strict. As a consequence, this does not reward the operators in Ontario, and this will no doubt prove to be a learning process as time goes on.
However, I do believe that a regulated market is the way forward. So, no matter what, this is a positive development. The next 12 months might be a little bit too short to expect something bigger, but I do believe the market will reward the regulated operators at some point, which is the fairest outcome.
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Leading sportsbook provider opens second office in Latin America
Altenar, a leading sports betting and iGaming software provider, has strengthened its support for operators in Brazil with the opening of a new São Paulo office.
Registering an entity in the country highlights Altenar’s understanding of the importance of Brazil’s regulated market for its clients and reflects the company’s continuous global strategy of wanting to be as close as possible to key markets.
Altenar opened an office in Uruguay last year to provide improved support for clients in LatAm and the Brazil entity will bring numerous benefits, including faster onboarding for new customers and invoicing in the local currency.
Frederico Caputi, Sales Manager at Altenar, said: “Opening the São Paulo office is a strategic step for Altenar as it allows us to better serve our partners and streamline operations within Brazil’s thriving market. This local presence not only enhances our customer support capabilities but also significantly boosts our responsiveness to market needs and regulatory changes.
“It is an exciting development that aligns perfectly with our commitment to growth and excellence in Latin America.”
The post Altenar boosts Brazil presence with São Paulo office appeared first on Gaming and Gambling Industry in the Americas.
Leading sportsbook technology provider expands footprint in LatAm
Altenar, a leading sports betting and iGaming software provider, has been officially approved as a technological platform provider in Peru, following the country’s newly established online gambling.
A supreme decree published in October 2023 outlined the compliance requirements for iGaming operators, and Altenar acted swiftly to secure certification. As one of the first providers to submit its application, the company successfully met all regulatory standards, reinforcing its commitment to compliance and market expansion.
With Peru now added to Altenar’s growing list of regulated markets, the company continues to solidify its reputation as a trusted and adaptable sportsbook provider worldwide.
Marina Zacharopoulou, Compliance Manager at Altenar, said: “Achieving homologation in Peru is a testament to our team’s dedication and expertise in navigating regulatory landscapes.
“This milestone positions us for further growth across LatAm, ensuring operators in the region have access to a fully certified and high-performing sportsbook solution.”
Diego Salas, Sales Manager at Altenar, added: “Despite the recent challenges the regulation has brought for operators this approval allows us to support our partners in unlocking the full potential of this exciting market.
“We are excited to add Peru to the list of regulated countries we support, and we’re ready to keep empowering operators across LatAm”
The post Altenar secures platform provider approval in Peru appeared first on Gaming and Gambling Industry in the Americas.
Altenar has increased its focus on the North American iGaming market with the appointment of Matthew Ferrara as Sales Manager.
Based in Miami, Ferrara has previously spent two years working in Croatia as a live trader on US sports for Superbet before returning to the United States to join micro-betting provider Kero Sports as Business Development Manager, specialising in outbound sales and strategic partnerships.
He now strengthens Altenar’s sales team and will focus primarily on the North American market as the sportsbook provider looks to expand its operation.
Matthew Ferrara, Sales Manager at Altenar, said: “My previous roles have given me a good understanding of the sports betting industry from both a B2B and B2C perspective, understanding the pain points and what an operator is looking for in a sportsbook solution.
“There was a lot of appeal about joining Altenar, especially the back office tools and trading team. Paired with the use of official data and top data providers, operators will have a significant competitive edge and offering tailored to their regulatory needs.
The fact that Altenar already has so many clients also means the company has the expertise of what works best in each market and what the user preferences are in each region. Having such a strong product is a huge appeal and I’m excited to meet potential new clients to highlight what we can do.”
Charlie Williams, Commercial Director at Altenar, said: “We are delighted to have brought Matthew on board to strengthen our sales operation in North America amongst other markets. He has a strong understanding of the needs of operators and he will be a valuable asset as we look to bring more clients from North America on board.”
The post Matthew Ferrara Joins Altenar as Sales Manager in North America appeared first on Gaming and Gambling Industry in the Americas.
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