Canada
“We have a lot to offer the market’s local players” – Evoplay CEO sits down to discuss the company’s approach to LatAm
Latin America has continued to open up at a steady rate and is widely seen as a market that is stacked full of potential, but there’s still plenty to be learned about capturing the attention of modern players in the region.
Vladimir Malakchi, CEO at leading game development studio Evoplay, sits down with Gaming Americas to discuss the success that the company has seen this past year and what its growth strategy will be for Latin America and other key regions in 2023 and beyond.
As one of the industry’s leading development studios, Evoplay has had some outstanding success this year, amounting with an award win for Innovation of the Year at the SBC Awards – what was the driving force behind that win?
As a company filled with iGaming enthusiasts, we’ve always been recognised for our prioritisation of innovation, something which sits at the very core of our game development strategy. Based on the research we conduct, we’ve noticed a clear trend emerging – that modern players seek exciting products which deliver unique experiences, especially when speaking about the next-generation of gamblers.
The development of new technologies and their immediate adoption by the wider entertainment industry, means that developers must stay on top of current trends, at Evoplay, we successfully meet this challenge by delivering products that not only meet the ever-changing preferences of modern players, but exceed their increasingly high expectations.
Looking to the LatAm market, what key differentiators is Evoplay bringing to the table, and how are you able to make your games as exciting as they are?
Thanks to the diversity of our product portfolio, we have a lot to offer the market’s local players. Our unique titles are topped up with the latest gamification tools, as well as tried and tested features, mechanics and modes that allow them to stand out, providing players with exclusive gaming experience they won’t find anywhere else.
LatAm is well-known for its passion for football, and we are able to facilitate this phenomenon thanks to our collection of football-inspired products which combine elements from traditional casino and harmonise this with the thrill and unpredictability of sports betting. The package consists of 4 betting-fuelled games: Football Bet, Penalty Shoot-out, Penalty Series and Football Manager.
Having analysed and identified the key factors that make wagering on live sports so attractive to casual bettors, the collection of titles provides the same level of excitement to players but from the comfort of their smartphones, without being limited to any real-life event schedule, ushering in a new era for sports fans and casino enthusiasts.
Do you have anything you would you like to share with your audience ahead of SBC Summit Latinoamerica about how Evoplay is going to make an impact?
We will continue doing what we do best and what we are recognised for in the industry, which is delivering bespoke iGaming content that wins the audience’s attention and earns their respect from the very first click. Evoplay’s varied portfolio and pioneering approach to game creation already sets us apart from our competitors, and we look forward to sharing our insights at the event with industry colleagues and prospective clients.
Evoplay enjoyed a strong year of product development with some exciting additions to its award-winning portfolio. When it comes to the prevalence of mobile over desktop in LatAm, how are you looking to cater to the market’s unique conditions and does that change your game development strategy?
The mobile sector has always been at the forefront of our priorities, as the data shows that LatAm is one of its biggest adopters, with roughly 75% of customers engaging with our products via smartphones. This breaks down to approximately 150 million mobile gamers in the region, which suggests that our mobile-first ideology is totally in tune with the audience there.
In addition to this, our in-house game engine Spinential provides a vital service, accelerating loading speed by up to 10x while saving digital storage space, opening the doors to far more players by allowing them to use our products on a multitude of devices across varying qualities of internet connections.
As we look beyond the upcoming World Cup and into the New Year, could you tell us more about your company’s growth strategy and vision for the LatAm market and other key regions?
As a leading development studio to the industry, we never stop looking to expand our reach and have already announced our plans for European expansion, with Portuguese and Swiss markets at the face of our short-term plans. That said, we are actively working on signing deals with operators in the markets where we have established our presence.
LatAm is most definitely on our radar for the coming months, and we will be ready to discuss this in more detail as we approach the end of the year. In the meantime, our research departments will continue to conduct analysis and collect data that helps us identify the region’s niches and player preferences, so that we can be more prepared for entering the market and fulfilling the requirements of its users.
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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
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