eSports

Exclusive Q&A with Alex Shybanov, Senior Sales Manager for CEE Region/PandaScore

Published

4 years ago

November 30, 2021

George Miller

Reading Time: 4 minutes

What is the difference between PandaScore and big suppliers?

The biggest difference is that we’re solely focused on esports whereas a lot of the bigger suppliers concentrated on traditional sports. For PandaScore esports is the only priority. We’re also fast and agile – we can implement new products and features incredibly quickly allowing our partners to leverage the fast-growing nature of the sector.

Another major difference is the data-led approach we take. We combine this with AI, our own trading models and a team of highly skilled traders which allows us to present one of the best esports betting products in the market.

Our trading models are worth highlighting as this is what really sets us apart. They’re fully automated and cover all of the sports that we have. In comparison, most of the big suppliers are still using manual or semi-manual models.

Finally, the number of markets we offer and our uptime (the percentage of time that lines are open and available for players to place bets) is unrivalled. We are also open to feedback and regularly work with our partners to implement new tools and features.

This enables us to satisfy their individual needs and continually improve performance, something that the big providers cannot offer especially if esports is not considered a priority for them.

What do you have to say about the esports market in Central & Eastern Europe?

It is fast-growing, for sure, and is really well developed when compared with other European regions and markets like the UK. In fact, across CEE esports is often among the top five bets on sports in terms of revenues and turnover.

What is driving this? Several factors but in particular there are some really strong teams that are based out of CEE countries. This includes Na’Vi (CS:GO) and Team Spirit (Dota 2) – 2021 TI champions. This has helped to elevate the popularity of esports across the region.

To bet on esports, you really have to play esports and CEE is a big market in terms of the number of players that play video games. This in turn helps to drive esports engagement and betting on esports as there is a larger pool of consumers that understand how it all works.

What is interesting is the popularity of certain games in CEE, which differs from other European markets. CS:GO is by far the most popular game to play, with Dota 2 number two across the market. But globally, League of Legends is the most popular.

Why is your trading solution specifically suited for the CEE market?

There are several key reasons why PandaScore is perfectly suited for operators targeting the CEE market. The first is our local coverage; we offer odds and markets on all local tournaments across the region including in Poland, the Czech Republic and Russia.

Next, our data-driven approach and unique models allows us to achieve the best uptime. For CS:GO uptime levels are in excess of 90% and with Dota 2 it is 75%. This is between 20-25% more than our rivals which means our partners can offer their players more betting opportunities.

This is achieved via our automated models and not having to change the lines manually. With players able to bet 25% more during the game, this is a major value driver for operators. This is only set to become more significant with the continued growth of live esports betting.

Finally, we have comprehensive margin management, and this is important for operators targeting the region because esports bettors are sophisticated. They are not recreational players and have a deep understanding of how games work and the betting options available to them.

Our partners can set different margins across a range of factors such as pre-match, live, games, markets, and more.

This allows them to maximise their margin but also run promotions around particular games and markets, lowering the odds to make them more attractive on a specific game and then setting a higher margin on second and third-tier games to balance this off.

How do you balance this approach for your partner operators, who may have different needs?

Our trading dashboard has been designed to put the power in an operator’s hands. Their traders can manage everything from booking (such as by game, tournament tier, automated) to margin management (possibility to set different margins for different games, markets, tournaments) and more.We have many different markets, especially for live betting. For CS:GO, for instance, we have 60 pre-match markets and 24 live markets.

As an example, we have recently rolled out player markets for total kills over/under. This allows operators to increase revenues by offering markets on specific players and teams that are popular in that region or market. And it’s becoming more and more popular.

What are PandaScore’s goals for 2022 and esports?

Esports will continue on its rapid growth trajectory. It is already in the top five sports in some markets and I believe this will become the case in more and more regions in 2022. Offline tournaments are also returning which will be a further catalyst for growth.

Regarding PandaScore, we will continue to increase the scale and scope of our coverage and particularly when it comes to local coverage. This will be driven in part by cooperating with local tournaments and securing additional data partnerships.

We will keep building out our market and product offerings – player markets have launched with CS:GO but we plan to extend this to other games such as Dota 2. We are also working on offering multiples for specific games with a bet builder feature also in the works.

2022 is set to be another breakthrough year for esports and esports betting, and as always PandaScore will be at the cutting edge of this incredible sector.

Berlin Gaming Industry

Tom Achsel Joins FACTORY-C to Spearhead “Home of Indies” Communications

Published

1 week ago

January 7, 2026

Wladimir P.

tom-achsel-joins-factory-c-to-spearhead-“home-of-indies”-communications

FACTORY-C, the Berlin-based communications powerhouse specializing in gaming and esports, has announced the appointment of Tom Achsel as Event Communications Manager. Achsel will join the “Home of Indies” team alongside project initiator Christiane Gehrke, focusing on the platform’s global expansion and upcoming presence at Gamescom 2026.

With over a decade of experience in the tech and gaming sectors, Achsel brings a massive professional network and deep operational expertise to the agency.

A Veteran of the Berlin Gaming Scene

Tom Achsel is a well-known figure in the German development community. His career highlights include:

Games Academy: Served as Head of Marketing & Events at one of Europe’s oldest game development institutions.
Games Ground Berlin: Co-founded and led communications for the Berlin Gaming Festival, curating impactful B2B programs and speaker lineups.
IGDA Berlin: Serves as Vice-Chairman, strengthening ties between local developers and the global gaming ecosystem.

Christiane Gehrke, Senior Event Communication & Sales Manager at Factory-C

“Tom knows the indie scene from multiple perspectives and has a sharp understanding of the needs of indie developers,” said Christiane Gehrke, Senior Event Communication & Sales Manager at FACTORY-C. “He brings everything needed to support the continued development of Home of Indies.”

Scaling the “Home of Indies” Platform

Since its debut in 2022, Home of Indies has grown into a central pillar of the Gamescom Indie Area. The platform provides a shared booth for independent developers, lowering the barrier to entry for international studios.

2025 Growth: The booth expanded to 440 square meters, featuring over 50 games from a dozen countries.
New Features: The project recently added a dedicated Spotlight Stage, streaming booths, and professional networking areas via MeetToMatch.

As Event Communications Manager, Achsel will lead the outreach strategy for Gamescom 2026, ensuring that the creative diversity of the global indie scene receives maximum visibility among press, influencers, and players.

The post Tom Achsel Joins FACTORY-C to Spearhead “Home of Indies” Communications appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BlueBottle

BlueBottle Launches “League Broadcast” SaaS for Streamlined Esports Production

Published

1 week ago

January 7, 2026

Wladimir P.

bluebottle-launches-“league-broadcast”-saas-for-streamlined-esports-production

BlueBottle, the Munich-based esports technology innovator, has officially launched League Broadcast, its professional-grade production software, via a new Software-as-a-Service (SaaS) subscription model.

Announced on January 7, 2026, this B2C release moves the platform from selective partner deployments and its long-standing beta phase into a publicly accessible tool for leagues, tournament organizers, and individual content creators worldwide.

Professional Broadcast Tools for All Tiers

League Broadcast is designed to automate and elevate the visual storytelling of competitive gaming, specifically targeting the League of Legends ecosystem. The software bypasses traditional API limitations by using low-level game data collection to provide real-time, high-fidelity visualizations.

At launch, BlueBottle has introduced a tiered pricing structure to suit different operational scales:

Tier	Status	Key Features	Target Audience
Free	Available	Core overlays, essential team/player data, basic game stats.	Grassroots creators & amateur streamers.
Basic	Available	Commercial usage rights, customizable pre-game elements, professional draft tools.	Semi-pro leagues & small event organizers.
Pro	Coming Soon	Advanced analytics, event-driven automation, premium production tools.	Professional leagues & high-scale live operations.

Supported by Creative Europe Media

The transition to a scalable SaaS model was significantly bolstered by funding from Creative Europe Media, the European Union’s flagship program for the audiovisual and creative sectors. This backing allowed BlueBottle to invest in:

Enhanced Stability: Hardening the software for 24/7 live environments.
Improved Infrastructure: Faster development cycles and dedicated customer support.
Accessibility: Lowering the barrier for European creators to produce “broadcast-quality” content that competes with high-budget international productions.

“This launch represents more than a new pricing model — it’s the moment League Broadcast becomes accessible to the wider esports community,” said Lars Eble, CTO at BlueBottle. “We were able to invest in long-term product quality… ensuring that our B2C customers receive the same level of reliability previously reserved for large partners.”

Strengthening the European Esports Ecosystem

By providing affordable, automated tools for real-time data visualization—such as dynamic gold graphs, inhibitor timers, and 3D in-world branding—BlueBottle is positioning itself as a core infrastructure provider for the digital media age. The platform allows smaller organizations to monetize their formats more effectively through professional-looking sponsor placements and deeper viewer engagement.

The post BlueBottle Launches “League Broadcast” SaaS for Streamlined Esports Production appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Akshat Rathee

Indian Esports 2026: Strategic Growth and the Asian Games Milestone

Published

1 week ago

January 6, 2026

Wladimir P.

indian-esports-2026:-strategic-growth-and-the-asian-games-milestone

The Indian esports landscape is transitioning from a period of rapid “spectacle” growth to a phase defined by lasting institutional structure. Following the implementation of the Promotion and Regulation of Online Gaming Act (PROGA), 2026 is set to be the year where regulatory clarity, international competition, and domestic grassroots development converge.

The Impact of PROGA: Policy into Practice

The Promotion and Regulation of Online Gaming Act (PROGA), signed into law in August 2025, has officially moved from policy to practice. Its primary contribution to 2026 is the explicit separation of esports from money-based gaming.

Legitimacy: By categorizing esports as a legitimate competitive pursuit, PROGA has unlocked state-level adoption and cleared the way for schools and colleges to integrate gaming into their sports frameworks.
Commercial Confidence: With a clear regulatory environment, brands in sectors like FMCG, automotive, and BFSI are now viewing esports as a stable, long-term youth engagement platform rather than a risky experiment.
Athlete Pathways: PROGA facilitates the creation of standardized national registries for athletes, ensuring that competitive integrity is maintained across grassroots and professional tiers.

The Asian Games 2026: A Global Stage

The Asian Games 2026 in Aichi and Nagoya, Japan, serves as the most critical milestone for the ecosystem this year.

Medal Status: Esports will feature as a full medal event with 11 confirmed titles, including League of Legends, PUBG Mobile (Asian Games Version), and Pokémon UNITE.
Indian Prospects: India’s best historical result (quarter-finals in League of Legends at Hangzhou) has set a high bar. For 2026, the focus has shifted toward high-performance training camps and long-term athlete mentorship to secure a podium finish.
Multi-Sport Integration: Participation alongside traditional athletes reinforces the narrative that esports is a viable professional career, further encouraging government investment through schemes like Khelo India.

Market Evolution and Key Trends

The Indian gaming market is projected to reach approximately $5.02 billion in 2026, driven by a massive player base exceeding 500 million gamers.

Trend	Impact in 2026
Mobile Dominance	Over 95% of the market remains mobile-first, fueled by 5G expansion and affordable hardware.
Beyond BGMI	2026 is seeing a push to diversify the market into fighting games, sports simulations, and PC titles to avoid “one-title dependency.”
Monetization Shift	Revenue is shifting from pure advertising toward battle passes, subscription models, and in-game progression.
Tier II & III Growth	Most new user acquisition is coming from smaller cities, demanding more vernacular and localized content.