eSports
Exclusive Q&A with Alex Shybanov, Senior Sales Manager for CEE Region/PandaScore
What is the difference between PandaScore and big suppliers?
The biggest difference is that we’re solely focused on esports whereas a lot of the bigger suppliers concentrated on traditional sports. For PandaScore esports is the only priority. We’re also fast and agile – we can implement new products and features incredibly quickly allowing our partners to leverage the fast-growing nature of the sector.
Another major difference is the data-led approach we take. We combine this with AI, our own trading models and a team of highly skilled traders which allows us to present one of the best esports betting products in the market.
Our trading models are worth highlighting as this is what really sets us apart. They’re fully automated and cover all of the sports that we have. In comparison, most of the big suppliers are still using manual or semi-manual models.
Finally, the number of markets we offer and our uptime (the percentage of time that lines are open and available for players to place bets) is unrivalled. We are also open to feedback and regularly work with our partners to implement new tools and features.
This enables us to satisfy their individual needs and continually improve performance, something that the big providers cannot offer especially if esports is not considered a priority for them.
What do you have to say about the esports market in Central & Eastern Europe?
It is fast-growing, for sure, and is really well developed when compared with other European regions and markets like the UK. In fact, across CEE esports is often among the top five bets on sports in terms of revenues and turnover.
What is driving this? Several factors but in particular there are some really strong teams that are based out of CEE countries. This includes Na’Vi (CS:GO) and Team Spirit (Dota 2) – 2021 TI champions. This has helped to elevate the popularity of esports across the region.
To bet on esports, you really have to play esports and CEE is a big market in terms of the number of players that play video games. This in turn helps to drive esports engagement and betting on esports as there is a larger pool of consumers that understand how it all works.
What is interesting is the popularity of certain games in CEE, which differs from other European markets. CS:GO is by far the most popular game to play, with Dota 2 number two across the market. But globally, League of Legends is the most popular.
Why is your trading solution specifically suited for the CEE market?
There are several key reasons why PandaScore is perfectly suited for operators targeting the CEE market. The first is our local coverage; we offer odds and markets on all local tournaments across the region including in Poland, the Czech Republic and Russia.
Next, our data-driven approach and unique models allows us to achieve the best uptime. For CS:GO uptime levels are in excess of 90% and with Dota 2 it is 75%. This is between 20-25% more than our rivals which means our partners can offer their players more betting opportunities.
This is achieved via our automated models and not having to change the lines manually. With players able to bet 25% more during the game, this is a major value driver for operators. This is only set to become more significant with the continued growth of live esports betting.
Finally, we have comprehensive margin management, and this is important for operators targeting the region because esports bettors are sophisticated. They are not recreational players and have a deep understanding of how games work and the betting options available to them.
Our partners can set different margins across a range of factors such as pre-match, live, games, markets, and more.
This allows them to maximise their margin but also run promotions around particular games and markets, lowering the odds to make them more attractive on a specific game and then setting a higher margin on second and third-tier games to balance this off.
How do you balance this approach for your partner operators, who may have different needs?
Our trading dashboard has been designed to put the power in an operator’s hands. Their traders can manage everything from booking (such as by game, tournament tier, automated) to margin management (possibility to set different margins for different games, markets, tournaments) and more.We have many different markets, especially for live betting. For CS:GO, for instance, we have 60 pre-match markets and 24 live markets.
As an example, we have recently rolled out player markets for total kills over/under. This allows operators to increase revenues by offering markets on specific players and teams that are popular in that region or market. And it’s becoming more and more popular.
What are PandaScore’s goals for 2022 and esports?
Esports will continue on its rapid growth trajectory. It is already in the top five sports in some markets and I believe this will become the case in more and more regions in 2022. Offline tournaments are also returning which will be a further catalyst for growth.
Regarding PandaScore, we will continue to increase the scale and scope of our coverage and particularly when it comes to local coverage. This will be driven in part by cooperating with local tournaments and securing additional data partnerships.
We will keep building out our market and product offerings – player markets have launched with CS:GO but we plan to extend this to other games such as Dota 2. We are also working on offering multiples for specific games with a bet builder feature also in the works.
2022 is set to be another breakthrough year for esports and esports betting, and as always PandaScore will be at the cutting edge of this incredible sector.
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eSports
Esports Nations Cup 2026 Awards Official Partner Status Across 100+ Nations to Build the Future of Nation-Based Esports
The Esports Foundation (EF) awarded National Team Partner status to organisations and individuals across more than 100 countries and territories for the Esports Nations Cup 2026 (ENC), the global nation-based esports competition set to debut in Riyadh from November 2-29, 2026.
This marks the first time esports introduces a structured global system for national teams at scale, adding a new layer to the industry’s ecosystem alongside club-based competition. Designed to complement existing frameworks rather than replace them, the ENC will work with local stakeholders closest to the sport to strengthen connections and support long-term national development.
National Team Partners will lead team formation, mobilize local communities and establish the structures needed to enable participation and the growth of esports. To ensure worldwide participation, countries and territories without a partner will be supported through regional structures provided by the EF.
The EF received more than 630 applications from 150 countries and territories, reflecting the global interest in and opportunity for nation-based esports. The partners represent legacy esports organisations that have shaped their national scenes for decades alongside emerging forces driving the next wave of competitive gaming. The list of organisations and individuals who have been awarded this status is available on the ENC website and will be updated as additional appointments are confirmed.
‘The Esports Nations Cup introduces something esports has never had before: a global system for national teams at an unprecedented scale. The response we received from across the world shows that communities are ready for this next step. Together with our partners, we are building the structures that will allow players to represent their nations and compete on the biggest stage in esports. With more than 100 nations now part of the system, the Esports Nations Cup moves from concept to reality, establishing national esports as a lasting part of the global competitive landscape,” said Ralf Reichert, CEO of the Esports Foundation.
Recognising that esports has developed differently in many nations, the ENC adopts a partnership-led approach rather than relying on a single model, marking a first in global sport and esports alike. By working with recognised local stakeholders, whether institutions, Clubs or community-led organisations, this model is designed to unlock the full creative and competitive potential of each nation.
National Team Partners will operate through a range of structures, from established national bodies such as the Korea Esports Association and the Saudi Esports Federation, to club-led coalitions in Brazil and the US, and hybrid public-private alliances in countries like Germany, Canada and the UAE.
In markets such as Malaysia, Turkey and Thailand, partners include federations working closely with grassroots communities, while in emerging regions like Indonesia and Mongolia, partners are being supported through structured development to represent their nations on a global stage.
For the first time in the history of esports, national teams will be formed from these local structures, bringing players together to compete for their nation and unlocking a new dimension of fandom built on identity and pride. From South Korea’s legendary League of Legends dominance and India’s Chess affinity, to Brazil’s Counter-Strike tradition, Japan’s fighting games heritage and Southeast Asia’s mobile games’ powerhouses, the ENC creates a new global stage for competition.
The post Esports Nations Cup 2026 Awards Official Partner Status Across 100+ Nations to Build the Future of Nation-Based Esports appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
Team India and Türkiye Win Gold at the Global Esports Games Mumbai
Team India and Türkiye won Gold at the Global Esports Games Mumbai, delivering electrifying performances in front of a packed arena and thousands more tuning in online worldwide. India’s Anuhith Gosala edged Kazakhstan 3–2 in a thrilling Clash Royale Grand Final, while Türkiye secured a commanding 3–1 victory over Mongolia in the Dota 2 Grand Final. With a Gold in Clash Royale and a Bronze in Dota 2, Team India was crowned Overall Champion.
India stormed into the Clash Royale Grand Final with a 2–1 win over the USA in a tense lower bracket decider, setting up a rematch with Kazakhstan. Having fallen 0–2 in the upper bracket, India turned the tables when it mattered most, as Anuhith Gosala delivered a clutch performance to seal a dramatic 3–2 victory and the Gold medal.
In Dota 2, Team India secured Bronze after falling to Mongolia in the lower bracket. Mongolia advanced to the Grand Final, where Türkiye asserted its dominance with a composed 3–1 victory to take the title.
Sharing his thoughts on the victory, Team India’s Clash Royale gold medallist, Anuhith Gosala, said: “This moment is surreal. To win the Grand Finals here in India, in front of a home crowd, makes it even more emotional. The preparation was relentless, the pressure was intense, and every match tested my limits—but that’s what makes this victory so special. Hearing the cheers, feeling that energy, and lifting this title for the country is an indescribable pride. This is for India, and for everyone who believes in us. I hope this win inspires many others to follow in our path.”
Sir Paul J. Foster, President & CEO, Global Esports Federation, said: “As the Global Esports Games Mumbai comes to a close, we celebrate not only the incredible performances of our athletes, but the spirit of unity and connection that defines our global community. Mumbai has delivered exceptional energy, passion, and hospitality, reinforcing our belief that esports transcends borders and brings the world together. We are deeply grateful to our partners in India for setting a new benchmark for excellence—and we now look ahead with excitement to Los Angeles, where this journey continues on an even greater stage.”
Shripad Ashtekar, Founder of Eflag Corp, said: “Over the past few days, we have witnessed not just world-class competition, but the coming together of talent, innovation, and community on a truly global stage. We hope to keep delivering such platforms and strong foundations for future growth by unlocking new opportunities for Indian players, creators, and the broader AVGC ecosystem. We are proud to have played a key role and look forward to building on this momentum in the years ahead.”
Organized by the Global Esports Federation in partnership with Eflag Corp, with the support of Maharashtra Tourism, the Global Esports Games Mumbai was inaugurated by the Hon’ble Chief Minister of Maharashtra, Shri Devendra Fadnavis. Over four days, Mumbai welcomed 48 elite athletes from 19 countries, emerging from a global field of 78 nations in the Regional Qualifiers.
The post Team India and Türkiye Win Gold at the Global Esports Games Mumbai appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Asia
Skyesports and GodLike signs MoU with Maharashtra Cyber to promote esports and cyber hygiene in Maharashtra
India’s esports ecosystem is taking another step forward as Skyesports and GodLike Esports sign a Memorandum of Understanding (MoU) with Maharashtra Cyber, the Government of Maharashtra’s nodal cybersecurity body. The partnership aims to grow the state’s esports ecosystem while promoting cyber hygiene and responsible digital behaviour among gamers.
The agreement was signed during a closed-door meeting in Mumbai and reflects a broader push by the state to develop its digital and creative industries. As India’s leading state economy, Maharashtra is positioning itself as a hub for esports and gaming, aligning with its wider “orange economy” strategy.
Under the MoU, the three parties will collaborate on esports tournaments, leagues, and community initiatives, while embedding cyber safety messaging into all activities. This includes raising awareness around cyberbullying, fraud prevention, data privacy, and responsible online conduct—key concerns as esports audiences continue to grow, particularly among younger users.
Skyesports will lead tournament organisation and community engagement, while GodLike Esports will support through mentorship programmes, professional player involvement, and grassroots initiatives. Maharashtra Cyber will focus on amplifying cyber awareness and promoting safe digital practices across the ecosystem. Eyrie Entertainment will support outreach efforts and help scale campaign visibility across the state.
Commenting on the initiative, Shiva Nandy, Founder and CEO of Skyesports, said:
“The growth of esports requires strong collaboration between the industry and government stakeholders. This MoU with Maharashtra Cyber represents an important step toward strengthening Maharashtra’s esports ecosystem through responsible gaming initiatives and grassroots engagement. As India prepares to compete at global events such as the Esports World Cup (EWC), Esports Nations Cup (ENC), and the Asian Games 2026, partnerships like this will play a key role in building a stronger pipeline of talent and opportunities for young gamers. With GodLike Esports also joining the initiative, we aim to combine competitive expertise and creator reach to drive deeper community engagement. The MOU is a first-step towards solidifying Maharashtra as an esports hub globally.”
Yashasvi Yadav, Additional Director General of Police at Maharashtra Cyber, added:
“As esports continues to grow rapidly among young audiences, it is equally important to promote safe and responsible digital practices within the gaming ecosystem. Through this collaboration with Skyesports and GodLike Esports, we aim to raise awareness around cyber hygiene, online safety, and responsible behaviour in gaming communities. Initiatives like these will help ensure that the growth of esports in Maharashtra is supported by strong awareness of cybersecurity, digital discipline, and safe online participation.”
Chetan “Kronten” Chandgude, Founder of GodLike Esports, said:
“At GodLike Esports, we have always believed that the true growth of esports in India lies in strengthening its roots at the grassroots level. Through this collaboration with Maharashtra Cyber and Skyesports, we aim to support the state’s vision of building a strong and sustainable esports ecosystem. Our focus will be on engaging young gamers through mentorship, community initiatives, and professional player interactions, while also promoting cyber hygiene and responsible gaming practices. This MoU also marks the first step toward our vision of putting the state on the global esports map, and we look forward to sharing some exciting announcements around this soon.”
The initiative also aligns with global recommendations from organisations such as the International Telecommunication Union, which highlight the importance of cybersecurity awareness as digital participation expands.
For more on esports growth and regulation, see Europa Gaming’s coverage on India Esports Market Growth and Esports Regulation Trends.
As esports continues to scale in India, partnerships like this underline a key industry shift: growth is no longer just about tournaments and audiences, but also about building a safer, more responsible digital environment for the next generation of players.
The post Skyesports and GodLike signs MoU with Maharashtra Cyber to promote esports and cyber hygiene in Maharashtra appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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