Canada
“We’re thrilled with our partnership with Delaware North” – Exclusive interview with GAMING1 CBDO Victor Araneda
GAMING1 recently embarked upon a joint venture with Delaware North, a global hospitality company with a portfolio of regional casinos, allowing GAMING1 to deliver solutions to operators in North America.
The provider’s Chief Business Development Officer, Victor Araneda, took us through the ins and outs of the deal as well as its next steps in the US and LatAm’s growing potential.
With GAMING1’s recent deal you’ve now debuted in North America! Congratulations – can you tell us about the deal?
Thank you! We’re thrilled with our exclusive partnership with Delaware North, and it has, in all respects they are the ideal partner for us. They share our land-based DNA, operate in multiple jurisdictions, understand the challenge of maintaining a relationship with the communities we serve and the importance that reputation has for our patrons. Our groups share the same philosophy in terms of business with being both family-owned and having built the businesses through long-term partnerships. This is at the core of our B2B division and something we all take pride in and look forward to expanding through our joint venture, Gamewise.
In terms of the next few months – give us a snapshot of how rollout will look and how you’ll be executing your plans for the US?
It’s a uniquely exciting time to be operating sports betting and iGaming in the US and it’s easy to get distracted with some of the seismic shifts we are seeing in the market. That said, our group has significant experience with similar dynamics in other markets, so our plans remain unchanged. Our rollout will focus on those states where our partners are active and operational. Creating a fully omnichannel experience and enhancing the relationships we have with our land-based partners is the core of our technology as we’ve demonstrated in counties like Belgium, Portugal and France.
What potential does GAMING1 see stateside and how much further expansion should we expect to see on the continent?
We understand that every state is different, and the individual legislations reflect this. The competitive environment will be different depending on the make-up of each opportunity and this will influence how we position our product and brand. In terms of potential, both GAMING1 and Delaware North have been champions of iGaming and believe more states will follow in the steps of New Jersey, Pennsylvania, West Virginia and Michigan in adding this vertical. We are also closely monitoring the opportunity in Canada which is part of our scope with Gamewise.
Moving further south to LatAm, GAMING1 has been active for quite a while in Colombia via your Zamba joint venture – what can you tell us about your operations there?
Zamba was the third operation to be licensed in Colombia and was the first operation outside the European Union for GAMING1. We’ve grown in leaps and bounds since 2018 and today boast the best casino product in the country. While our land-based casino partners faced very difficult times during the pandemic, we are now rolling out our most ambitious marketing plan yet and look forward to the continued growth in that market.
You were the first to take live casino online in the Colombian market with Evolution – how much potential do you see for this vertical in LatAm?
We were proud to be the first to bring live casino to Colombia which is a testament to the long-term relationship we have with Evolution Gaming. The result has been as predictable as the rest of this answer will be. The product bridges the major gap that exists in emerging markets, so it seems to be tailor-made for the region. Our results in Colombia have been extraordinary and we expect this trend to continue in other markets.
Aside from Live Casino, which other verticals do you see as key in LatAm and how is GAMING1 personalising its delivery for regional audiences?
The cutting edge of eSports will dominate the conversation very soon, especially in markets like Brazil. In terms of slots, we are working to address the glaring lack of local games. GAMING1 has also put a lot of effort into improving our loyalty program in order to cater to local tastes and this is proving to be the right decision.
Further afield, and looking at the likes of Argentina, Peru and Chile – where do you see potential for LatAm growth given your extensive experience?
These are three markets with untapped potential that have been slowed down by a lack of legislative goodwill. I’m happy for Argentina finally being able to transition Buenos Aires into a solid framework. Peru has a working model, but the bill MINCETUR has been eager to pass for years is by far superior to the current model. Chile, on the other hand, has been a complete disappointment. The most connected and tech-savvy country in the region has stalled. They could have protected their land-based operators and benefitted from the increased tax, but instead they are simply letting illegal operators run rampant.
Last but not least – any parting thoughts to share with our readers on the development of the Americas for the rest of the year?
Keep an eye out for more iGaming/mobile casino to come to more states in the US and expect GAMING1 to be present in all of them.
Powered by WPeMatico
PlayOJO, SlotsMagic and SpinGenie to carry ELK Studios’ games in Ontario
Global entertainment brand SkillOnNet and innovative Swedish game creator Elk Studios have cemented their longstanding partnership with the launch of ELK’s groundbreaking portfolio in the Ontario market.
ELK Studios is responsible for some of the industry’s most innovative and engaging online casino games. Now, players at SkillOnNet’s Ontario-licensed casinos, PlayOJO, SlotsMagic and SpinGenie, will be able to experience the feature-packed delights of hit titles like Nitropolis, Tinkerbot and Pirot, as well as new release Orbitfall, and the studio’s signature X-iter and CollectR mechanics.
The expansion marks a milestone for ELK Studios as it continues to grow its footprint in regulated markets worldwide. SkillOnNet recently successfully launched the studio’s portfolio in the Spanish and Mexican markets through its Spanish-language brands and expects the studio’s games to make a similarly immediate impact with Ontario players.
Ontario has become a hugely important growth market since the province launched regulated online gaming in 2022. It was worth $2.4 billion in 2024, with $63 billion in wagering, the lion’s share coming from online casinos.
Jani Kontturi, Head of Games at SkillOnNet said: “ELK Studios is known for its high-quality games that blend unique storytelling and humour with high levels of engagement and playability, which is why we’re delighted to introduce them to Ontario. We believe they will perform successfully, as they have in other markets around the world.”
Vaida Cirtautaite, CCO at ELK Studios said: “SkillOnNet has been an invaluable partner in our growth journey, and we are thrilled to expand our collaboration into Ontario. We’re excited to bring our innovative games to a new wave of players in this dynamic market.”
The post ELK Studios Expands Partnership with SkillOnNet to Ontario Market appeared first on Gaming and Gambling Industry in the Americas.
Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application
Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).
With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.
As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.
Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.
In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.
Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”
Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”
The post Playnetic granted Ontario supplier license appeared first on Gaming and Gambling Industry in the Americas.
BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.
Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.
To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.
The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.
BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.
Mark Harper, Head of Emerging Markets at BV Group, said: “BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.
“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”
The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.
-
Caesars Entertainment5 days agoCaesars Entertainment Debuts its First Live Dealer Studio Inside One of its Caesars Rewards Destinations
-
Latest News5 days ago
DreamPlay consolidates its status as a global player in the iGaming industry and opens an office and campus in Cyprus
-
Bruce Cassidy6 days ago
VIP Play Obtains Interim West Virginia iGaming and Sports Wagering Management Service Provider Licenses
-
Blitzcrown6 days ago
Blitzcrown Secures GLI Certification for Three Crash Games in Brazil
-
Andres Troelsen Belatra Games’ Commercial Director for Latin America6 days ago
Belatra excited to present LatAm innovations at BiS SiGMA Americas 2025
-
Compliance Updates6 days ago
EUROMAT Objects to Croatia’s Decision to Advance its Legislative Process Without Notifying the European Commission
-
Compliance Updates6 days ago
QTech Games sharpens its LatAm focus with MINCETUR licence in Peru
-
Compliance Updates6 days agoIGSA Welcomes Eclipse Compliance Testing as a New Vertical Member
