Canada
Exclusive Q&A with Robb Vecchio Managing Director of Jogo Global US

Jogo Global is one of the industry’s newest suppliers and is already making a name for itself. In the past month, the emerging platform provider and casino content developer announced two high-profile appointments, which highlighted the strong ambitions the company has for its future operations. Cashcade and Gaming Realms co-founder Simon Collins has become its new chairman, while the highly experienced Robb Vecchio joined as Managing Director of Jogo Global US.
Gaming Americas caught up with Robb Vecchio to understand more about what exactly Jogo Global has to offer and the company’s strategic plans for the US market.
Congratulations on your new role at Jogo Global US, Robb. What will be your initial focus over the coming months?
I’m really excited to have joined such an ambitious company. My key focus is to build the brand awareness of Jogo Global within the US casino industry and educate businesses about how our content, platforms and services will drive business growth. I’m very confident we have all the right assets and resources, and know we have a very talented team of highly experienced individuals that are developing quality products. I will be sure to tap into my digital rolodex over the coming months, as there’s a massive opportunity right now in the US as the landscape shifts from the land-based to online. We are in a unique position as a global omnichannel gaming company providing a wide range of services.
What are the types of services that Jogo Global offers in the US right now?
We can offer bespoke solutions, something that a lot of the main organizations within the industry cannot offer right now. Given that we’re a nimble and agile company, we can provide a personalised service and deliver a product that truly meets a customer’s requirements, which is very rare these days.
The localized approach is something I learned during my time at Video Gaming Technology (VGT). We successfully introduced a new foreign subsidiary, VGT Mexico, and turned it into a multi-million nationwide enterprise. That was very much driven by a localized product for the market’s needs. At Jogo, we have that ability at scale to develop bespoke content and platforms for our partners that match their individual requirements.
What can Jogo Global offer that’s different to what’s already available in the market, particularly compared to the main suppliers?
Having a scalable business is very important, even for start-ups. Companies want to know that a third-party provider can match their expectations and deliver a reliable service. We can prove that our offering is scalable to prospective new clients, which has been a driving force behind Jogo Global securing new commercial agreements both in the UK and US, which hopefully will be announced very soon. References and new customer wins are going to be key to truly establish ourselves as a business that is going places. Word of mouth is hugely valuable in helping a young company to position itself in the marketplace.
Secondly, our creative solutions have impressed a number of organizations that we’ve engaged with already. The unique overlay that our solutions can offer to their existing ecosystem is something that is highly advantageous to them.
Close relationships are key and that’s an area we’ll be working hard on to ensure partners get the best possible service. Those deep-seeded partnerships, almost like a family, go along way in this industry and help take a start-up to the next level.
In the US we’re seeing the digital iGaming industry accelerating at warp speed. Given your background in the land-based environment, how are you looking to support those companies in translating their content for online?
There’s a lot of potential in the legalized jurisdictions of both land-based and online gaming, particularly in the Class II category, which requires games to be associated as a form of bingo. Class II machines are heavily prominent in the Native American properties, and there’s an opportunity to adapt that type of content for online use.
Digital gaming has certainly grown, especially as Covid-19 forced venues to shut down and players naturally migrated to online sites. Online activity is likely to double over the next 12 months, and I think in the near future we’ll see smaller land-based casinos as a result, which only showcase the brand and top games, but eventually lead players to their online and mobile offering.
Can you give us an insight into your new business targets for the next few months?
Here in the US, we think more can be done to provide a better service to the tier 2 operators. Most of these operators aren’t being looked after properly, certainly when you compare the support that UK and European companies of a similar size receive from their suppliers, along with the big players in the industry. We have a great opportunity to showcase how nimble we are as a business and be more attentive to operators in their everyday needs. We look forward to maintaining our momentum and interest generated by attending the recent NIGA Conference and carrying it forward to the upcoming OIGA Conference later this month.
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Canada
CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars

CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.
This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.
The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.
LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.
Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.
Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.
“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”
The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.
The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.
Blueprint Gaming
Blueprint Gaming partners with Rush Street Interactive to further expand Ontario reach via BetRivers platform

Blueprint Gaming, the leading UK slots developer and member of the Merkur Group, has doubled down on its Canadian footprint following a partnership with industry leading online casino and sports betting company, Rush Street Interactive, in Ontario.
The agreement will see a host of Blueprint’s top performing games made available to a new wave of slot enthusiasts, including its Megaways offering featuring Napoleon Megaways
and Majestic Fury Megaways
, as well as the company’s renowned branded library offering the likes of Rick and Morty
: Strike Back and The Lost Boys
.
Founded in 2012, RSI has become a market leader in online casinos and sportsbooks across the Americas and is set to have its expansive portfolio of slots elevated by Blueprint’s engaging titles featuring sought after mechanics.
The agreement underlines Blueprint’s ever-expanding global footprint and aligns with its strategic roadmap for Canada where its games continue to resonate with players across the country.
Samuel Haggblom, Director of Key Accounts at Blueprint Gaming, said: “The popularity of Blueprint slots continues to grow across Canada and the Americas, and so we are delighted to go live with an industry renowned operator in the region.
“This exciting deal pays further testament to how our games can resonate with players in multiple markets worldwide and we look forward to seeing the response from BetRivers players.”
Richard Schwartz, CEO for Rush Street Interactive, said: “Blueprint Gaming boasts a growing collection of exciting titles, and we are thrilled to be working with them to bring these games to our BetRivers players in Ontario.
“We are happy to partner with Blueprint Gaming and look forward to watching this collaboration flourish.”
The post Blueprint Gaming partners with Rush Street Interactive to further expand Ontario reach via BetRivers platform appeared first on Gaming and Gambling Industry in the Americas.
Canada
Nearly half of Ontarian viewers wagering on Super Bowl LIX

The latest sports betting survey from the Responsible Gambling Council (RGC) shows the majority of Ontarians plan to watch Super Bowl LIX (63 per cent) and almost half of viewers will place a wager on the big game (48 per cent).
Over a third of Ontario adults have initiated a bet after seeing a gambling advertisement online or on TV (35 per cent); more so among populations at-risk for problem gambling, including those under age 44 (42 per cent) and Black, Indigenous, and People of Colour (BIPOC) individuals (44 per cent).
Two thirds believe their sports knowledge gives them an edge in predicting outcomes (67 per cent), particularly men and those aged 18-44 (70 per cent). While knowledge and skill does inform a bet, it doesn’t guarantee a win. The misconception that one can accurately predict an outcome can lead to over confidence that their knowledge will give them an advantage and ultimately, a win. This is known as the illusion of control. This false belief paired with persuasive gambling advertising can increase risk, influencing some to bet more than they can afford to lose. More than a third report doing so in the past 12 months (36 per cent).
Key survey highlights
How Ontarians plan to bet:
- 50 per cent will bet online with a sportsbook website
- 30 per cent will bet with family and friends
- 27 per cent will buy sport-based lottery tickets
- 20 per cent will bet in a pool
How much they plan to wager:
- 55 per cent say they will bet $100 or less
- 19 per cent will bet between $101 and $500
- 8 per cent plan to wager more than $500
Number of bets they’ll make:
- 55 per cent will bet a single time on the outcome of the game
- 25 per cent will bet multiple times throughout the game using one sportsbook website
- 15 per cent will bet using several sportsbook websites
“Gambling is random but your plan shouldn’t be,” says Sarah McCarthy, CEO, Responsible Gambling Council. “Perceived knowledge of the game, persuasive advertising, and substance use can all influence how we gamble. A smart plan includes being mindful of the illusion of control and remembering that even with sports expertise, understanding the game, players or stats won’t boost your chances of predicting a random outcome.”
RGC tips for safer sports betting
- Be mindful of the illusion of control. Remember that even with sports expertise a win is not guaranteed and understanding the game, players or stats won’t boost your chances of predicting a random outcome
- Be aware that time spent, and knowledge gained won’t help you “beat the odds”
- Plan before you play – pre-set betting limits and stay within your budget
- Only gamble with money you can afford to lose – never borrow money or use money intended for necessities, like rent/mortgage or food
- Never chase losses by trying to win back what you’ve lost
- Limit your alcohol, cannabis, and/or other substance intake
- Don’t bet if you are upset or stressed
- View sports betting as entertainment, not a way to make money
Detailed survey insights
Half of those who will wager on the Super Bowl say their main reason to bet is to win money (48 per cent), followed by adding to the excitement of the game (47 per cent). About a fifth bet because they believe they are knowledgeable about the teams and players (22 per cent), they feel confident about their chances of winning (20 per cent), or because their favourite team or player is playing (18 per cent). One in ten bets in a mistaken attempt to make up for last year’s losses (10 per cent).
Over half of those who will bet on the big game will place their bets while consuming substances, which are associated with the additional risks of impaired judgement and decision-making (52 per cent). The majority plan to consume alcohol while betting (86 per cent).
While men and women are similarly likely to watch the Super Bowl, men are slightly more likely to place a wager (49 vs 45 per cent). Age and ethnicity also play significant roles. Ontario sports bettors aged 45+ are more likely to bet on the big game (52 per cent) than those aged 18-44 (45 per cent). White individuals are significantly more likely to bet on Super Bowl LIX (54 per cent) compared to BIPOC Ontarians (42 per cent).
Staying onside
Of those planning to bet on the Super Bowl, the most common strategies to manage their gambling risk remain the same as last year: deciding on a pre-set betting limit (37 per cent), betting to have fun and not to make money (31 per cent), and not betting more to recoup losses (25 per cent).
A quarter of all respondents say they always or often feel anger or frustration at losing a bet (25 per cent), while a third sometimes do (36 per cent). This increases when placing bets while using substances. A third report their gambling has caused them to experience health problems, including feelings of stress or anxiety (36 per cent) over the last 12 months, and that they might have a problem with gambling (36 per cent). These rates are highest among BIPOC Ontarians and those aged 18-34.
As a result, more Super Bowl betters are now paying attention to mood and state of mind when they gamble. Encouragingly, a quarter will avoid betting when feeling emotionally distressed (25 per cent) and a fifth will refrain from betting while under the influence of alcohol or drugs (21 per cent).
To help keep online gambling safer, all regulated sportsbook websites have responsible gambling features. Of those who plan to use online sportsbooks to bet during the Super Bowl, a quarter read online information about the odds of winning and how certain games work (25 per cent) or use money limit-setting tools (23 per cent). A fifth use personalized spending reports or take a cooling off period (20 per cent). Notably, a third don’t plan on using any features to help them manage their betting (33 per cent).
Methodology
An online survey of 1,147 Ontario residents aged 18+ was completed between November 22 – December 6, 2024, using Leger’s online panel. A probability sample of the same size would yield a margin of error of +/-2.9%, 19 times out of 20.
The post Nearly half of Ontarian viewers wagering on Super Bowl LIX appeared first on Gaming and Gambling Industry in the Americas.
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