Australia
Exclusive Q & A with Marc Edwards, CEO of ORDER
Q. Congratulations on joining ORDER as the new CEO! What are your early reactions to the job?
A. It is an exciting time to join the organisation. I had been working for ORDER in a consultancy capacity for 6 months prior to joining as CEO, so the transition has been relatively seamless. My early impressions are full of opportunity and growth. The industry is forging ahead and receiving a lot of attention from mainstream media and non-endemic brands looking to be involved in the space, and with ORDER being a first mover in esports and now 4 years later is well established, we are looking forward to this next stage of our evolution.
Q. Do you find heading an Esports team much different than leading an organization in traditional sports or motor sports, where you had spent most of your career?
A. There are a lot of similarities with the support structure of esports and traditional sports, especially when it comes to fostering a culture of high performance and professionalism. And now as we look ahead, player welfare and grass roots programs are firmly on the agenda to ensure we are both looking after our professional players, but also playing a role as a leader in the industry to provide pathways for the next generation of talent. If we look at the commercial side of the industry there are certainly some parallels to draw with sponsorship, brand activations and fan engagement and how these are delivered to offer the best value to brands. The real difference in this area of the business is the ability to innovate and execute on new ideas without the constraint of governing or league bodies. Further, we also see the customer facing area of our business as a far more creative than traditional sports – more along the lines of a music label. Essentially our talent, who are professional gamers and content creators, are at the core and the support crew we build around them to bring this to life are creatives, e.g. content managers, creative directors, digital marketers and brand builders.
Q. For the outside world, Australia, where ORDER is based, is known for its outdoor sports. How is esports catching up in the country? How does its popularity compare with that of traditional sports?
A. Traditional sports are fed by generations of participation and ultimately viewership. Right now the esports industry in Australia is no more than 5 years old, yet despite the lack of history and level of unfamiliarity the fan base has more than doubled in the past 2 years alone. With the majority of esports fans being in the 18 to 34 age bracket and skewing male, there has been a natural migration of fans from traditional sport into esports, which is a sign of how Australia’s deep passion for sport is changing. Esports provides this generation an alternative outlet for entertainment and it’s being supported big time. While the current audience base skews male there is a ground swell of engagement coming from the female audience and is being driven by women gamers increasingly turning professional.
Q. ORDER has recently raised a $5.3 million funding? What are the immediate plans to drive the growth?
A. We will solidify our position in Oceania esports while continuing to look at opportunities in other esports titles. The real growth for ORDER though will be in content creation and production and building an audience around our brand. To do that we are looking for content creators across multiple platforms and gaming influencers who will become part of the ORDER crew and benefit from our administrative support and enabled to continue to grow their current activities. Also, in a first for an esports organisation the region, earlier this year ORDER took residency at our new facility in Collingwood Melbourne, which will feature the Alienware esports high performance room, Logitech streaming room, production studio and administrative offices.
Q. Could you talk about the new diversification initiatives that are in pipeline?
A. Outside of what I have mentioned above, ORDER will continue to evolve our gaming production capabilities, with a bespoke offering across events and licensed content. We are also looking towards collaborations with creatives and artists across music, fashion, and art. We see gaming as aligning strongly with the future of pop culture and these pursuits have paved the way for gaming to move from a subculture to pop culture in its own right.
Q. It appears that the lock down forced by the Covid 19 pandemic has turned out to be a turning point for esports in general. How did it affect the growth of ORDER?
A. For ORDER, and most esports organisations, the events of the last year or so have put greater emphasis on the need for online event capability, content production and building a mass audience. While much of this growth is still in it’s infancy, the realignment of strategy in the early stage of 2020 provided us a long enough runway to start executing and importantly secure significant funding to accelerate our growth ambitions.
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Konami Gaming has announced the promotion of Tom Jingoli to President & Chief Operating Officer, as well as Managing Director of its overseas subsidiary Konami Australia Pty Ltd.
For more than 20 years, Tom Jingoli has served Konami with strategic leadership across a variety of areas, including compliance, sales, marketing, customer service and more. Concurrent to this announcement, Konami marked the appointment of Steve Sutherland as Corporate Officer for parent company KONAMI GROUP CORPORATION, where he now serves in addition to carrying on his role as Chief Executive Officer of Konami Gaming Inc.
“Considering Tom Jingoli’s exceptional industry tenure, commitment, vision, and impact, it is especially rewarding to announce this leadership change within the organization. As President of Konami Gaming and Managing Director of Konami Australia, Jingoli will continue the organizations’ business growth, market expansion, and positive momentum on a global scale,” said Steve Sutherland, chief executive officer at Konami Gaming.
As President & COO of Konami Gaming, Tom Jingoli is responsible for successful daily operations, execution and partnership throughout the business, to ensure company results. All internal departments and divisions are under his direct report, spanning seven locations across five continents. This supervision extends to his role as Managing Director of Konami Australia. In his role as Chief Executive Officer of Konami Gaming, Steve Sutherland continues to oversee all aspects of the global organisation and its divisions to achieve long-range goals. Steve Sutherland and Tom Jingoli are both long-time members on Konami Gaming’s Board of Directors.
The post Konami Promotes Tom Jingoli to President and COO appeared first on European Gaming Industry News.
Victorian venues are putting young people at risk when they turn a blind eye to, or otherwise fail to prevent, minors entering poker machine areas, according to Victorian Gambling and Casino Control Commission (VGCCC) CEO Suzy Neilan.
Australian Leisure and Hospitality Group (ALH) was fined $38,000 without conviction in the Magistrates’ Court of Victoria for offences involving 3 minors at 3 venues on 4 dates in 2024.
ALH pleaded guilty to 6 charges, having self-reported the breaches to the VGCCC, which Ms Neilan said was important to recognise as a positive step towards improving industry practices.
“Being accountable for wrongdoing demonstrates integrity, which has been a focus of the VGCCC’s ongoing work with gambling operators,” she said.
“But it’s not enough to own up after the fact. Venues must be proactive about ensuring that minors do not access poker machine areas by ensuring they have in place appropriate systems, processes and staff.
“Operators should undertake a risk assessment and put in place controls to prevent minors from entering gambling areas. Some examples of controls could include displaying clear signage that the poker machine room is for adults only and checking the identification of anyone who appears under 25 years of age.”
Ms Neilan said it was not acceptable that any Victorian clubs and hotels – in this case, the Cramers and Excelsior hotels – were repeat offenders.
A 17-year-old was able to enter the poker machine area of Cramers Hotel in Preston multiple times without having to show ID, despite several interactions with staff and visits to the poker machine area on 24 January 2024. Staff intervened on 25 January 2024 only after the underage teen placed his belongings next to a poker machine.
Separately, a child in the company of 2 adults entered the poker machine area of the Excelsior Hotel in Thomastown on 24 April 2024. The child, who was seated with one of the adults, pressed buttons on the poker machine before they were both escorted from the area.
And on 27 September 2024, a 14-year-old boy entered the poker machine room of the Mountain View Hotel in Glen Waverley and gambled on a poker machine before staff intervened.
Ms Neilan said the VGCCC would continue to be vigilant about prosecuting venues for allowing minors to access the gambling areas of their premises, but that “prevention is better than cure”.
“I encourage all hotels and clubs to review their operations, including staff training, and consider making any adjustments required to ensure compliance with the law.”
In addition to the fine, the Magistrate ordered ALH to pay VGCCC’s legal costs of $40,000. The Magistrate also noted that but for the guilty plea, he would have fined ALH $90,000 and recorded a criminal conviction.
Summary of charges:
Incident 1 – Cramers Hotel:
Charge 1: Offences in respect of a minor entering a gaming machine area
Charge 2: Offences in respect of allowing a minor to gamble
Incident 2 – Excelsior Hotel:
Charge 3: Offences in respect of a minor entering a gaming machine area
Charge 4: Offences in respect of allowing a minor to gamble
Incident 3 – Mountain View Hotel:
Charge 5: Offences in respect of a minor entering a gaming machine area
Charge 6: Offences in respect of allowing a minor to gamble.
The post VGCCC: Minors Exposed to Gambling at ALH Venues appeared first on European Gaming Industry News.
The Australian Communications and Media Authority (ACMA) has requested the Australian internet service providers (ISPs) to block more illegal online gambling sites, after investigations found these services to be operating in breach of the Interactive Gambling Act 2001.
The latest sites blocked include Casiny, CoinPoker, Crown Play, Fafabet9, SlotFred, Smart 93 and Vigor Spin.
Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 1251 illegal gambling and affiliate websites have been blocked. Around 220 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal online gambling rules in 2017.
The post ACMA Blocks More llegal Online Gambling Websites appeared first on European Gaming Industry News.
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