Interviews
“My vision was to create a game that can deliver excitement and anticipation with every spin” – Exclusive interview with Toby Woolhouse, PO at Push Gaming
Push Gaming has made a name for itself as a supplier that always looks to deliver on quality over quantity. In one of our latest exclusive interviews, we sat down with Push Gaming’s youngest PO to talk through his vision for their latest slot, Wheel of Wonders, as well as how we should expect player preferences to evolve this year when it comes to entertainment.
Wheel of Wonders marks the final slot released by Push Gaming in 2020, what made this title your favourite?
As one of the younger POs on the team, I’m very much drawn to providing a gaming experience that can really offer something different. As a passionate gamer, I’ve always been into Ways and the Cascading style of games, so I really wanted to deliver something that matched the same aesthetics, but also offered a real twist with something fresh and exciting.
The mathematics behind the game also provide something entirely new, especially when it comes to balancing the gameplay. My vision was to create a game that can deliver excitement and anticipation with every spin. As a result, Wheel of Wonders is absolutely crammed with exciting features that ensures that every single part of the game can bring in massive wins of over 1000x! But more importantly, anything can happen along the way, which is what makes the game hugely unpredictable and fun. For me, Wheel of Wonders is a truly entertainment-first product. Every feature is there to engage the player, rather than the usual mode of waiting for free spins to trigger.
Can you tell us a bit about the inspiration behind the game’s features?
Features were a massive part of the thought process behind Wheel of Wonders, and we wanted to develop something that would really stand the test of time. I’ve used a lot of the cascading influences from our games – and rather than your usual 5×3 slot, it instead dynamically expands through each spin, bringing layers ever-changing win possibilities for each spin to really keep things interesting.
To a certain extent it’s a relatively new concept, but it’s something I really think players will buy into given what we’ve seen from games with similar ideas. Elk’s Gold series has plenty of shared characteristics, as well as Cygnus – which makes me confident that players will really enjoy the hugely changeable gameplay as the fundamentals of the game continue to shift throughout.
Last but not least, for the theme, we wanted to do something that centred around the best of the ancient middle east. Mesopotamia, Babylon, Assyria – we were influenced by them all. Our team put in some serious research into the music and sounds to ensure we could really bring together a disparate set of cultures, and I’m absolutely delighted by the result.
Are there any particular features that you wanted to incorporate that would particularly resonate with current player preferences?
I’m very excited about Wheel of Wonders’ variable reel set because it provides the player with a fantastic level of additional engagement. Games with progressive elements such as these are proving particularly popular right now, and I believe the inclusion of gamified features is something that is resonating very strongly with players.
Whether that’s randomised sequences that evolve as the game continues, or the expansive selection of completely new combinations of elements, there was a gameplay flow that we wanted to capture, and expanding reels proved to be a great option for doing that.
We took the slot through plenty of rigorous tests and we actually refocussed the game on this mechanic during the creation process. We saw what would make the game even more exciting and we incorporated it into the development, which really allowed us to elevate the parts that were entertaining. For me, the key learning is that we didn’t start out looking to tap into a fundamental formula, but rather evolving the title as we created it to come out with a game we were really happy with, and ready to share with our players.
Can you give us some insight into some of the standout moments players can expect in Wheel of Wonders?
For me, there’s two things players should look for. The first, and this is the same as any top-quality cascading game; a really fantastic element of unpredictability that will keep you engaged throughout each stage.
The second, and it’s something I’m really excited about, is the Base Game wheels – you can effectively work out the prizes you want to see. Because of how variable the game is, and the raft of different prizes and multipliers that come with it, there’s just so many ways you can move advance through the slot and begin to really understand what will be the most valuable on the reel at any moment. I think this type of entertainment will really keep players hanging on to their seats, and we’ve had some really great feedback since its launch.
When it comes to development, is there a signature style at Push Gaming and one that players can recognise across your catalogue?
On one hand, we put a lot of stock into the elements that go into the gameplay experience, as we want to make sure it emotionally satisfies the moment that comes with the pay-out.
When we’re making a game, the Push team is always looking to be as flexible as possible during the development process to find ways we can make our games deliver that little bit extra. We’re always ready to leverage that during production, and we do everything we can to ensure our games can deliver something that is truly fun to play. Key here is to make sure that our games can still be broadcast years later as a flagship for the brand. Jammin’ Jars, Fat Rabbit and Razor Shark are great examples of this from our catalogue, and I’m proud to be part of a brand that really pulls all the stops out to make sure we deliver a premium level of gameplay.
How do you think player preferences towards slots have changed this year?
There are a few conflicting schools of thought here. For me, two things are really popping off right now. I’m a big believer in ‘in your face potential’ when it comes to the gaming experience, and I think super-clear, big numbers, exciting gameplay and a clear understanding of the mechanics are what’s needed right now. Easy-to-understand gamified elements are really taking off too, such as progressive jackpots and the like, and players are really buying into it.
Games crammed with plenty of different mechanics and a wealth of symbols to choose from can create massive wins – which is the holy grail for many, but with it comes plenty of challenges for design and mathematics. From what I’ve seen over the last few years, there’s a strong risk that players may find too many instructions as a barrier to engagement, but I also think that’s really opened the door for a massive variation of elements that players can connect with.
Players always look for new experiences and shifting preferences are starting to open the door for mechanic-driven titles, as well as feature-rich slots that offer multiple additional levels of gameplay. As a PO, I’m going to be very happy if that is the case, because it opens the door for us to get even more creative with our content.
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Business Development Manager at Infingame
Curated for impact: How Infingame is redefining games aggregation
In an exclusive with Gaming Americas, Katsiaryna Shuhai, Business Development Manager at Infingame, explores how the supplier’s curated approach to casino content is redefining the games aggregation space.
Katsiaryna, can you begin by introducing yourself – what does your role at Infingame entail?
As the Business Development Manager at Infingame, I lead strategic partnerships and integrations with game studios and content providers. My role focuses on identifying standout gaming content that fits our platform’s vision, negotiating collaboration terms, and ensuring smooth onboarding.
With a background in advertising, I bring a strong focus on relationship-building, open communication and a personalised approach to each partner. I believe that genuine connections and tailored solutions are key to driving successful, long-term collaborations.
Infingame has recently integrated with innovative game studios, including TaDa Gaming and Popiplay. What factors influenced your decision to partner with these two studios in particular? How have they impacted your partners’ engagement and retention across Latin America?
Our decision to partner with TaDa Gaming and Popiplay was driven by each studio’s ability to deliver innovative, high-performing content that resonates with players across our key markets, including Latin America. Popiplay offers energetic, entertainment-led slots, while TaDa brings a diverse mix of popular formats such as crash and fishing games.
We’re confident that these integrations will help our partners boost player engagement and retention, particularly in Brazil, Mexico, and Colombia. Both studios align perfectly with our goal of delivering meaningful and localised content.
With 16,000+ games from 200+ providers available via Infingame’s platform, how do you ensure that new titles don’t just add volume but deliver real value to your operators?
While our platform boasts a vast library of games, we prioritise quality over quantity. It’s important to deliver content that we know players will enjoy, rather than just sheer volume.
When adding new content to our platform, each new title undergoes a rigorous evaluation process to ensure it meets our standards for player engagement, technical performance and market relevance. By focusing on curated content that aligns with operator needs and player preferences, we ensure that every addition enhances the overall value proposition for our partners.
Infingame is now taking a much more curated approach to game studio integrations. What sparked this change in strategy?
The shift towards a more curated approach stems from our commitment to delivering tailored, high-quality content that meets the specific needs of our operators and players. We want to make sure that the games on our platform are suited to local player behaviours, technical requirements and localised to each individual market.
As the iGaming industry continues to evolve, and more markets begin to embrace gambling regulation, it’s essential to focus on partnerships that offer strategic value, ensuring that each integration contributes meaningfully to our platform’s objectives and enhances the user experience.
With more selective onboarding of game providers, how does Infingame evaluate which studios to integrate with? What criteria do you consider?
We evaluate potential game studio partners using a rigorous set of criteria to ensure quality and compatibility with the Infingame platform. Key factors include the uniqueness and quality of game content, with an emphasis on standout mechanics, visuals and immersive experiences. Technical reliability is absolutely crucial – we assess API stability, integration efficiency, and overall tech performance to guarantee seamless operations.
We also consider the studio’s reputation and regulatory compliance across our target markets, ensuring that they meet legal standards and industry expectations. A strong track record of player engagement and retention is another important indicator of long-term value.
Additionally, we look for a clear commitment to innovation, including new formats or features that enhance the player experience. This selective onboarding approach helps us maintain a diverse, high-performing game portfolio that supports our operator partners and meets the evolving demands of players worldwide.
How will this refined integration strategy impact your existing and prospective partners, particularly in terms of content diversity and speed to market?
This refined integration strategy empowers us to deliver greater value to both existing and prospective partners by emphasising quality over quantity. By curating a portfolio of high-performing, innovative content, we ensure that our partners can offer games that genuinely resonate with their target audiences and stand out in a crowded marketplace.
Our focus on onboarding only top-tier, reliable studios means partners benefit from diverse and engaging content that drives player retention and growth. Additionally, by streamlining technical integration and reducing operational friction, we can accelerate speed to market, enabling our partners to launch new titles more efficiently and capitalise on emerging trends.
This agility is key to maintaining a competitive edge. Ultimately, our strategy is designed to foster long-term success for our partners by delivering not just more games – but the right games, faster.
Finally, what’s next for Infingame? Are there any upcoming partnerships, features, or innovations that you can give us a sneak peek of?
Looking ahead, Infingame is committed to expanding its portfolio through strategic partnerships with studios that deliver innovative, high-impact content. Our focus remains on curating games that not only entertain but also enhance player retention.
At the same time, we’re investing in new technologies and platform features – such as advanced tournament mechanics, real-time engagement tools, and personalised player experiences – to help our partners stay ahead of industry trends.
These enhancements are designed to drive deeper engagement, increase revenue potential, and strengthen the overall value we bring to our operator network as a trusted, forward-thinking iGaming aggregator.
The post Curated for impact: How Infingame is redefining games aggregation appeared first on Gaming and Gambling Industry in the Americas.
Interviews
HIPTHER Community Voices: Interview with Attorney-at-law and founder at Kancelaria Adwokacka Dr. Justyna Grusza-Głębicka
With over a decade of experience in legal proceedings and a focus on gambling regulation and anti-money laundering compliance, Dr. Justyna Grusza-Głębicka is a leading voice in navigating the legal complexities of the gambling sector. In this interview, she shares her insights on the effectiveness of current safe gambling campaigns, the growing influence of social media in promoting illegal gambling, and the urgent need for regulatory reform in Poland.
Do you believe current awareness campaigns about safe gambling are working? What more should be done to educate players?
I do not have detailed analysis or data to confirm whether they are truly effective. However, the problem still exists. First of all, I am contacted as a lawyer by players who feel deceived by gambling operators. Players report violations regarding responsible gambling (for example, offering gambling to individuals who show clear signs of addiction) or in the area of AML (disregarding the fact that someone is gambling from another EU country when the operator does not hold a license there). Moreover, the media reports numerous cases involving the exposure of children to gambling – for example, by placing slot machine like devices in amusement parks or introducing gambling like mechanisms into video games accessible to minors. These violations are numerous, so clearly more can be done. To better educate players, influencers and social media platforms should be involved in the campaigns. These are currently the most effective tools for reaching people.
What are some common ways illegal gambling sites reach Polish players today? Are social media platforms a big part of the problem?
Social media plays a significant role. Influencers are actively involved in promoting illegal gambling and are very effective, especially as role models for younger generations. The live streams they conduct are difficult for enforcement authorities to monitor, and links to illegal casinos or poker sites are often shared in the comment sections during those streams. Currently, there is a trend of creating closed groups on platforms like Facebook, WhatsApp, or Signal, where players are encouraged to participate in illegal gambling and persuaded of its attractiveness. Big Tech companies like Google and Facebook are not helping in the fight against illegal gambling, as they allow such operators to advertise and be promoted through SEO.
Is the current legal system strong enough to go after these middlemen, or does it need updating too?
It is very difficult to prosecute gambling operators that offer services in Poland but are based abroad due to international legal obstacles. However, the current legal system does include tools for prosecuting intermediaries. Article 110a of the Fiscal Penal Code states that anyone who advertises gambling games in violation of the law or benefits from such advertising is subject to a fine. Additionally, under the Penal Code, there is a provision for aiding and abetting a prohibited act. Organizing gambling games without the required license is a criminal offense, and in such cases, the penalty for aiding and abetting is the same as for the principal offender. Aiding can be attributed to virtually anyone who supports the perpetrator in committing the offense.
Do you think most Polish players know whether a site is legal or not? How can they check this easily?
Research shows that only 38% of players know how to identify legal gambling websites. The legality of a gambling operator or website can be verified on the official government website: podatki.gov.pl or in the Register of Domains Used to Offer Gambling Games in Violation of the Law. However, the data indicates that it’s not that straightforward, as more than half of the players lack this knowledge.
What advice would you give to a player who has been scammed by an unlicensed online casino? Is there any legal step they can take?
First, I would advise reporting the crime to the authorities, even at the risk of personal liability, as this may be mitigated. In Poland, participating in foreign (unlicensed) gambling is punishable, so players also bear legal responsibility. Second, players can send payment demands to the entities responsible for organizing the illegal gambling, including payment institutions, although this approach may be ineffective. Under civil law, players are only protected when it comes to claims arising from legal gambling. Criminal proceedings are generally a better path. It’s also possible to seek protection through courts within the European Union.
And finally—do you think Poland is heading in the right direction when it comes to regulating online gambling? What are realistic changes you hope to see in gambling laws in the next year or two?
The last amendment to the Gambling Act was in 2016, so quite a bit of time has passed, and the world of modern technology is advancing rapidly. It is definitely time for change.
Recently, there has been an active debate on the future of gambling regulation in Poland – both within the industry and at the governmental level. A meeting of the Parliamentary Team for Free Market was organized under the topic: Illegal gambling in Poland – Diagnosis of problems in enforcement and proposed solutions, which I had the pleasure of attending. At the end of 2024, a new department dedicated to the gambling sector was also established. These may be signs of coming change.
The most visible demands include the liberalization of online casinos, which are currently under a state monopoly, and a shift from turnover tax to GGR. I believe that liberalizing the online casino market is a realistic development. Poland is struggling with a large grey market in gambling, and experiences from other EU countries show that allowing previously unlicensed operators to operate legally yields positive outcomes in this area.
Focusing on less headline-grabbing reforms, I would point to the need for improving the process through which the Ministry of Finance determines whether a particular game qualifies as gambling, currently, this process is quite costly. In general, facilitating better communication between the industry and the regulator would help avoid many misunderstandings caused by unclear legal provisions.
The post HIPTHER Community Voices: Interview with Attorney-at-law and founder at Kancelaria Adwokacka Dr. Justyna Grusza-Głębicka appeared first on European Gaming Industry News.
At this year’s MARE BALTICUM Gaming & TECH Summit in Vilnius, NuxGame joins as the official TECH Trends, Innovation & Marketing Stage Sponsor – bringing with them not just cutting-edge technology, but a fully integrated platform built to help operators grow smarter, engage deeper, and stay ahead in a fast-evolving industry.
We caught up with Denis Kosinsky, Chief Operating Officer at NuxGame, to talk about personalized retention, real-world tech upgrades, and how the company is redefining success in a crowded marketplace.
Denis, thank you for joining us! Can you start by introducing yourself and telling us more about your role at NuxGame and the company’s core mission?
Thank you great to be here. I’m Denis Kosinsky, COO at NuxGame. My job in this game is to make sure the product doesn’t just work — it wins. That means constantly solving problems for operators, especially in fast-moving and emerging markets, and building solutions that are not only flexible but built to adapt to whatever the iGaming world throws at us.
At NuxGame, we power the engines behind some of the most competitive casino and betting brands worldwide. We partner with 140+ game providers across dozens of markets, delivering a modular platform that supports everything from game aggregation and payment systems to CRM and bonus engines. I work across product and operations to make sure our partners can launch fast, grow sustainably, and offer the kinds of player experiences that drive real retention not just short-term engagement.
In today’s industry, it’s not enough to be functional — you have to be responsive, scalable, and smart. Our mission at NuxGame is to give operators a platform that evolves with them — whether they need a turnkey launch or custom integrations — and to act as a real partner, not just a tech vendor. Because the way we see it, if our clients win, we win.
Retention is one of the hottest topics in iGaming right now. How can modern operators plan for a successful retention-first strategy?
Acquisition gets the headlines, but retention builds the business. In today’s iGaming landscape, where player acquisition costs are rising, a retention-first strategy is not optional — it’s essential.
At NuxGame, we equip operators with tools that drive sustained engagement: dynamic segmentation, real-time reward engines, personalized bonuses, and gamification systems that go beyond basic loyalty points. Operators using our tier-based achievements and contextual campaigns have reported up to 22% higher 30-day retention and 12% increases in average revenue per user (ARPU). Our platform also supports real-time feedback loops, so operators can adapt instantly to player behavior.
Retention starts with understanding the player — what they want, when they want it, and how they engage. It requires more than just reactivations; it’s about creating an ecosystem where players feel progression, personalization, and value. At NuxGame, we don’t just give operators the tools — we help them build the strategy, map the journeys, and monitor the data to retain players longer and increase lifetime value.
NuxGame has recently upgraded its foundation with technologies like Vue 3 and Kubernetes. How do these improvements translate into better day-to-day performance and results for casino operators?
Technology upgrades aren’t just backend improvements — they directly affect player satisfaction and operator results. Speed, stability, and scalability are what keep users engaged and operations running profitably.
By moving to Vue 3, NuxGame delivers a faster, smoother front-end experience with better responsiveness across devices — crucial for mobile-first markets. On the backend, Kubernetes allows us to scale platform services dynamically, ensuring high uptime, faster deployments, and better fault isolation. Operators benefit from reduced latency, quicker updates, and minimal downtime — especially during high-traffic events or promotional pushes. These upgrades aren’t just technical milestones — they’re business enablers. Operators using our upgraded stack report improvements in player session length, bounce rates, and overall platform stability. It gives them the infrastructure to support growth, launch faster, and deliver a modern user experience that meets rising player expectations. At NuxGame, we build tech that directly improves performance where it matters: in daily operations and long-term retention.
From Pronto Paga to crypto, payment flexibility seems to be a major focus. How is NuxGame adapting to global demand for diverse, seamless payment options, and what kind of impact does this have on player satisfaction and market reach?
Payment flexibility is no longer a bonus — it’s a necessity. Players expect to deposit and withdraw using the method they trust, whether that’s a local e-wallet like Pronto Paga or a decentralized crypto wallet.
At NuxGame, we’ve built a modular payment infrastructure that supports over 250+ global payment methods, including fiat gateways, local bank systems, crypto, and Web3 wallets. We partner with PSPs and KYC providers across different jurisdictions to ensure fast, secure, and compliant transactions. This flexibility directly impacts conversion rates — platforms offering localized and crypto payments report up to 35% higher deposit completion rates and a significant reduction in churn during onboarding and cashout.
It’s not just about supporting more payment methods — it’s about adapting to player expectations in every region. Whether it’s high-growth Latin American markets with strong demand for local cash-based systems or Gen Z users entering through USDT wallets, our goal is to give operators the tools to match payment preferences with minimal friction. This increases trust, shortens time-to-play, and opens the door to new markets.
Trust is crucial in this industry. What does your recent GLI-19 certification and Jumio integration mean for operators looking for both compliance and performance?
Operators primarily want peace of mind — that’s a fact. GLI-19 certification shows that our platform is tested, secure, and ready to meet regulatory demands across multiple jurisdictions. But compliance alone isn’t enough. That’s why we’ve integrated Jumio, with the aim of making KYC faster, safer, and easier for both players and operators. This kind of trust is similar to a good Wi-Fi: you don’t notice it when it’s working, but everything runs better because of it. If the signal’s strong, you stop checking it. At NuxGame, trust is built-in, so operators can move forward without second-guessing.
Let’s talk about gamification. From custom missions to tournaments and loyalty programs, how are these tools reshaping the player experience and operator revenue models?
Gamification is paramount: it transforms activity into habit. It’s the difference between a one-time visit and a reason to come back tomorrow. Instead of players dipping in and out, they start setting goals (and reaching them). This upgrade brings major advantages to operators. Players who feel progress are more likely to stay longer, get a taste for new content, and spend more over time. Such features as missions, loyalty programs, and dynamic campaigns can guide players naturally without pressure. And such tools as our Achievements feature can make that experience even more supportive, especially during onboarding. When players feel seen and rewarded, they engage more — and that leads to higher earnings. Gamification isn’t decoration anymore. It’s how serious operators make gameplay a business strategy.
NuxGame is also taking a practical approach to blockchain. Can you share an example of how Web3 or token-based systems are already improving transparency, fairness, or loyalty in your platform?
Blockchain can help with three big things: fairness, clarity, and loyalty. We’ve already built tools that let operators offer provably fair games, so players can see for themselves that the results are legit. On the loyalty side, we’re working with token-based rewards that don’t just vanish like typical points. Players can use them later, and that keeps them engaged. It’s basically giving players something they own, not simply borrow. We are not here to make Web3 sound fancy: we are here to use it where it makes your iGaming service stronger and keeps players happy. Simple as that.
You’re enjoying some major recognition in the industry’s global Awards scene – including winning “Best Platform Provider 2025” at the SiGMA Eurasia Awards and being shortlisted in multiple key categories at our Baltic & Scandinavian Gaming Awards, as well as the AffPapa iGaming Awards. What do these milestones say about where NuxGame is headed next?
Awards are great to receive, but receiving them is not where our focus lies. Awards are proof that our platform is bringing real results for operators. Winning “Best Platform Provider” at SiGMA Eurasia and being shortlisted across several major awards tells us one thing: the work we’ve been doing is being noticed. It means that software is trusted, and we’re moving in the right direction. But we’re only picking up speed. These turning points motivate us to go further, and we’re focused on building even more impactful solutions. Recognition tells us we’re on the right path, but the future is about staying useful, flexible, and fully focused on what operators need next.
Meet Denis Kosinsky and the NuxGame team at the MARE BALTICUM Gaming & TECH Summit 2025 on 27–28 May in Vilnius.
🔗 Register now to explore tech innovation, platform excellence, and the future of retention-first iGaming.
The post Retention, Recognition & Real Results: How NuxGame Powers the Future of iGaming appeared first on European Gaming Industry News.
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