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GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging
GambleAware, the leading commissioner of gambling harms prevention and treatment services in Great Britain, has called for enhanced evidence-based health warnings on gambling adverts. The call comes in response to findings published today from an independent research consortium, showing the need for clearer safer gambling messaging that highlights the risks associated with gambling.
The research, based on a survey of over 7,000 people, has called into question the effectiveness of the widely used industry-led slogan ‘Take Time To Think’ (TTTT). The report revealed that the current slogan fails to land the jeopardy of gambling harms or signpost where people can get help.
Alexia Clifford, Chief Communications Officer for GambleAware, said: “Gambling harms are a serious public health issue, and it is vital that people are aware of the risks associated. Today’s landmark study underscores the need to replace the industry-led slogan ‘Take Time To Think’ with more compelling health warnings.
“We’re also concerned about operators’ misuse of the GambleAware logo and the lack of clear signposting to support channels. We urge industry to take heed of the growing body of evidence highlighting the need for better safeguards and restrictions.”
Findings from the study indicate replacing current industry marketing messages with three new health warnings, which were shown to be clearer, more impactful, and more memorable to both the public and people who gamble.
Emphasising addictiveness was shown to prompt behaviour change, with the strapline ‘Gambling can be addictive’ having greater cut-through (46% of people who gamble vs. 35% for TTTT) and prompting the most people setting the lowest deposit limit. The warning ‘Gambling comes at a cost’ was seen by people who gamble as more impactful and memorable, especially compared to TTTT (22% of people who gamble say this vs. 12% for TTTT). It effectively conveyed implications beyond financial harms. ‘Gambling can grip anyone’ also performed well across metrics.
Dr Raffaello Rossi, a lecturer in marketing at Bristol University and co-author of the research, said: “In the absence of strict gambling marketing restrictions, it is absolutely vital that we see warnings on gambling advertising that highlight the addictive nature of gambling, paired with clear, unambiguous signposting for people to access support if needed. We need to see better regulation of gambling operators who are widely bombarding us with their ads.”
Additional findings showed that the inclusion of a clear and separate GambleAware health warning at the end of a 30-second gambling advert was more than twice as effective than Take Time To Think at showing people where to get support (72% vs. 30% agree). The analysis will form the basis of a new guidelines3 providing operators with clear guidance and recommendations on how to promote safer gambling and prevent harm.
The latest report findings align with the recent Government response, which clearly set out the need for public health messaging to be integrated and reinforced to effectively reduce harm and have impact. They also follow recent research from GambleAware highlighting the role advertising plays in normalising gambling for children and young people, who described feeling their online world was “saturated” with betting promotions and gambling-like content.
Sam Starsmore, who has lived experience of gambling harm, said: “I’ve experienced first-hand the profound impact of gambling harm on every aspect of life – mentally, physically, emotionally, and financially. Sadly, there are potentially millions more people out there at risk of harm, and if they or a loved one are concerned about their gambling, they need to know where they can get help.
“Gambling operators spend millions on advertising, but there isn’t nearly enough regulation and signposting to support services has to be improved. Reflecting on my personal experiences, the safer gambling messages never had an impact in providing me with a platform or direction to seek the support I crucially needed. Change is needed and could help prevent so many people from more serious consequences further down the line.”
The post GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging appeared first on European Gaming Industry News.
Alex Malchenko Head of Sales at Evoplay
Evoplay deepens Czech reach after partnering with Bonver Win
The rollout starts with 30 titles on bonvercasino.cz as Evoplay continues its regulated Czech push after entering in 2024.
Evoplay has partnered with Czech operator Bonver Win to distribute its online casino content in the market, expanding its local footprint after entering the regulated Czech Republic market in 2024.
Under the initial agreement, 30 Evoplay titles will be integrated on Bonver Win’s licensed online casino platform, bonvercasino.cz. Games named in the announcement include The Greatest Catch, Hot Triple Sevens, and Fruit Super Nova 40.
Alex Malchenko, Head of Sales at Evoplay, said: “Building our presence in the Czech Republic has been an important objective since entering the market two years ago, and partnering with a well-established brand like Bonver Win is a significant milestone in that journey.
“The operator has a deep understanding of its player base and a long-standing reputation for delivering quality entertainment. We know our games resonate strongly with Czech players, and we’re excited to begin this collaboration to reach new audiences.”
Martin Varta, Casino Manager for Bonver Win, added: “At Bonver Win, we are always looking to enhance our offering with content that delivers both quality and entertainment value.
“Evoplay has built an impressive portfolio with games that combine engaging mechanics and outstanding presentation. We are delighted to welcome its portfolio to bonvercasino.cz and look forward to introducing their renowned titles to our players.”
The post Evoplay deepens Czech reach after partnering with Bonver Win appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Finland has submitted technical gambling regulations covering a regulatory data vault and the Official Control Signing Service (OCSS) to the EU’s Technical Regulation Information System (TRIS) on 10 July.
According to the notified documents, operators must submit signed gaming and player-account data to the authority through a secure SFTP data vault in a prescribed format. The rules also require operators to retain the data for five years and ensure “its integrity, availability and retrievability.”
The documentation also sets out requirements for using the authority’s OCSS to sign gaming data. It specifies signing generally every five minutes for gaming transactions and at least once daily for player-account data, alongside obligations to manage API keys and handle technical disruptions.
The technical documents are currently available only in Finnish. The press release says unofficial English translations have been prepared, titled “eCertification of Gaming Transactions and Gaming Account Transactions EN” and “Submission of Gaming Transactions and Gaming Account Transactions EN.”
The press release also lists the broader status of technical documentation supporting Finland’s new gambling regulation. It says randomness checks and reliability and information security requirements have been adopted into national legislation; the OCSS signing and data-vault transfer specifications have been notified via TRIS; player-account and game-event data specifications are being prepared following an earlier public consultation; a Ministry of the Interior decree is under public consultation; and drafts are still awaited covering player identification APIs, jurisdiction-wide self-exclusion checks, and certification requirements for games and platforms.
The post Finland notifies EU of gambling tech rules for data vault and OCSS signing appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ElCasino, BETCORE’s premium live casino brand, has launched two new live casino titles, Auto Roulette X and CandyBall X. The company said both games are already live and available for integration.
Auto Roulette X is positioned as a faster-paced version of classic roulette, using an automatic ball launch and “lucky-number” multipliers. ElCasino said the game has an RTP of 97.30%, a €0.03 minimum bet, and bonus levels of x500, x777, x1000, and x3000.
CandyBall X uses a live draw format based on the selection of one numbered ball out of 37, paired with roulette-style betting options including single numbers, colors, ranges, and even/odd outcomes. ElCasino said the game includes bonus levels of x777, x1001, x3000, and x5000, with multipliers up to x5000.
ElCasino said the two launches are designed to give operators additional live content with familiar mechanics and bonus-driven features, while differentiating visually in the lobby. Partnership and integration inquiries can be directed to [email protected].
The post ElCasino adds Auto Roulette X and CandyBall X to its live casino lineup appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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