Latest News
GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging
GambleAware, the leading commissioner of gambling harms prevention and treatment services in Great Britain, has called for enhanced evidence-based health warnings on gambling adverts. The call comes in response to findings published today from an independent research consortium, showing the need for clearer safer gambling messaging that highlights the risks associated with gambling.
The research, based on a survey of over 7,000 people, has called into question the effectiveness of the widely used industry-led slogan ‘Take Time To Think’ (TTTT). The report revealed that the current slogan fails to land the jeopardy of gambling harms or signpost where people can get help.
Alexia Clifford, Chief Communications Officer for GambleAware, said: “Gambling harms are a serious public health issue, and it is vital that people are aware of the risks associated. Today’s landmark study underscores the need to replace the industry-led slogan ‘Take Time To Think’ with more compelling health warnings.
“We’re also concerned about operators’ misuse of the GambleAware logo and the lack of clear signposting to support channels. We urge industry to take heed of the growing body of evidence highlighting the need for better safeguards and restrictions.”
Findings from the study indicate replacing current industry marketing messages with three new health warnings, which were shown to be clearer, more impactful, and more memorable to both the public and people who gamble.
Emphasising addictiveness was shown to prompt behaviour change, with the strapline ‘Gambling can be addictive’ having greater cut-through (46% of people who gamble vs. 35% for TTTT) and prompting the most people setting the lowest deposit limit. The warning ‘Gambling comes at a cost’ was seen by people who gamble as more impactful and memorable, especially compared to TTTT (22% of people who gamble say this vs. 12% for TTTT). It effectively conveyed implications beyond financial harms. ‘Gambling can grip anyone’ also performed well across metrics.
Dr Raffaello Rossi, a lecturer in marketing at Bristol University and co-author of the research, said: “In the absence of strict gambling marketing restrictions, it is absolutely vital that we see warnings on gambling advertising that highlight the addictive nature of gambling, paired with clear, unambiguous signposting for people to access support if needed. We need to see better regulation of gambling operators who are widely bombarding us with their ads.”
Additional findings showed that the inclusion of a clear and separate GambleAware health warning at the end of a 30-second gambling advert was more than twice as effective than Take Time To Think at showing people where to get support (72% vs. 30% agree). The analysis will form the basis of a new guidelines3 providing operators with clear guidance and recommendations on how to promote safer gambling and prevent harm.
The latest report findings align with the recent Government response, which clearly set out the need for public health messaging to be integrated and reinforced to effectively reduce harm and have impact. They also follow recent research from GambleAware highlighting the role advertising plays in normalising gambling for children and young people, who described feeling their online world was “saturated” with betting promotions and gambling-like content.
Sam Starsmore, who has lived experience of gambling harm, said: “I’ve experienced first-hand the profound impact of gambling harm on every aspect of life – mentally, physically, emotionally, and financially. Sadly, there are potentially millions more people out there at risk of harm, and if they or a loved one are concerned about their gambling, they need to know where they can get help.
“Gambling operators spend millions on advertising, but there isn’t nearly enough regulation and signposting to support services has to be improved. Reflecting on my personal experiences, the safer gambling messages never had an impact in providing me with a platform or direction to seek the support I crucially needed. Change is needed and could help prevent so many people from more serious consequences further down the line.”
The post GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging appeared first on European Gaming Industry News.
Boomerang Partners
Overtime begins: Boomerang Partners launches the final stage of the Golden Boomerang Awards 2026
The Golden Boomerang Awards 2026 by Boomerang Partners is moving into its decisive phase. The third and final stage of the tournament – titled “Overtime” – will run from 20 July to 31 August. It marks the last opportunity for participants to reshape the leaderboard and compete for the season’s main prize – an exclusive private dinner with a football legend in September 2026.
Overtime mechanics: points allocation
To intensify competition during the final stretch, Boomerang Partners is introducing an updated scoring system. From now on, affiliate teams will earn 3 points for every FTD generated on any partner brand from the Agency’s clients’ portfolio. In the previous stage, participants received 3 points for each sports FTD and 1 point for each online casino FTD. Now, the value of all FTDs is identical.
Overtime mechanics: performance boosts
Within the Overtime stage of the Golden Boomerang Awards 2026, a set of performance boosts remains active. These mechanics give participating teams the opportunity not only to catch up but also to overtake the leaders.
- Welcome Boost – x2 points for the first 14 days after entering the stage
- Lucky Five – +5 points for achieving 10 Casino FTDs per week
- Last Minutes Winner – x3 points during the final 7 days of Overtime
Martin Černý, CEO at Boomerang Partners said: “Overtime brings the Golden Boomerang Awards 2026 to its most competitive stage. At this point in the tournament, every result can influence the leaderboard, and teams still have the opportunity to improve their positions. We expect the final weeks to bring strong competition and determine the final standings.”
A final stretch where every day counts
With fewer than 40 days left in the GBA 2026, the competition enters its most volatile phase. The leaderboard remains open, and even small performance shifts can significantly alter final standings. Participants are now entering a stage where strategy, timing, and consistent activity define the outcome – and where the final push may determine the season’s ultimate winner.
Overtime has begun. TIME TO WIN THE TITLE.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Martin Černý – Boomerang Partners’ CEO since June 2025.
The Agency’s clients’ portfolio contains brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
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GR8_TECH
The World Cup Is Over. GR8_TECH Opens “The Locker Room” to Count What It Was Worth
The trophy has been lifted. Now comes the most interesting part for operators: counting the revenue, assessing what worked, learning from what didn’t, and deciding what to change before the next betting event.
On Thursday, August 20, at 4:00 p.m. CEST, GR8_TECH will host “The Locker Room: World Cup Numbers”, a closed-door benchmarking session created to help operators make sense of their tournament results and see how their performance stacked up against the room and the wider market.
Led by Dinos Doxiadis, Head of Sportsbook Business at GR8_TECH, the session will combine anonymized benchmarks with in-depth post-World Cup platform data on margin, player behavior, retention, and peak-load performance. It isn’t a tournament recap, but a working session built around deeper analysis than GR8_TECH releases publicly.
A First Look at the World Cup Numbers
Initial aggregated data from the GR8_TECH platform shows an average tournament margin of over 12%, alongside a significant increase in staking during the knockout stages.
Average stakes during the play-offs were 53% higher than during the group stage, while the average stake on the final was 89% above the tournament average.
Player interest was highly concentrated. Matches featuring Spain, Argentina, England, or France generated 42% of the total World Cup turnover. Argentina was the tournament’s most-bet-on team, accounting for 12.5% of all bets, although Spain finished only 0.09 percentage points behind Argentina by turnover.
The final also created one of the tournament’s most demanding operational moments. Within one minute of the final whistle, GR8_TECH’s platform settled more than half a million bets, demonstrating the level of processing performance required when a global audience reaches the same outcome simultaneously.
Inside The Locker Room, participants will examine what happened across:
- Live betting and bet builders
- Margin and staking dynamics
- Peak-load and settlement moments
- Acquisition compared with player reactivation
- Retention beyond the final whistle
- Unexpected geographic performance
- Operational, product, and campaign failures
- Priorities for the next major event
“The World Cup generates a huge amount of data, but the value comes from understanding what sits behind it,” said Dinos Doxiadis, Head of Sportsbook Business at GR8_TECH. “This session is about identifying the patterns operators might miss in their own reporting, challenging assumptions, and turning one month of World Cup activity into better decisions for future events.”
See How Your World Cup Stacked Up
Leave the session with anonymized benchmarks, exclusive GR8_TECH platform insights, and a clear view of where your World Cup performance led—or lagged—the market.
Turn the lessons into your next strategy. Join The Locker Room: World Cup Numbers on Thursday, August 20, at 4:00 p.m. CEST.
Register here to secure your place.
GR8_TECH. Platform for Champions
GR8_TECH is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. GR8_TECH’s comprehensive portfolio includes the GREAT_TURNKEY and GREAT_CRYPTO TURNKEY solutions, GREAT_SPORTSBOOK, and GREAT_CASINO AGGREGATION.
With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8_TECH helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8_TECH has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.
The post The World Cup Is Over. GR8_TECH Opens “The Locker Room” to Count What It Was Worth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
ELA Games launches Age of Cleopatra slot with Hold & Win bonus
ELA Games has released a new slot, Age of Cleopatra, adding another ancient-Egypt theme title to its portfolio. The studio positions the game as a medium-volatility release and says it is available to demo now.
Age of Cleopatra runs on a 5×3 reel set-up with 25 paylines. ELA Games lists RTP at 93.75% / 95.73%, with Buy Bonus RTP at 93.8% / 95.9%. The maximum win is x5000, according to the company.
In the base game, a Collect Symbol gathers coin prizes visible on the screen, while “colored coins” charge pyramids that can unlock additional value, ELA Games said. The slot’s Hold & Win Bonus Game awards three respins by default (or four in an “Extra Respin” version), with modifiers tied to collected coins.
Features named by the studio include Multipliers, Extra Respins, and an Expand Grid mechanic that increases the layout from 3×5 to 5×5. ELA Games also states that multiple features can trigger at the same time.
“You can’t do justice to a legendary theme with just background art. Building a world around Cleopatra meant it had to feel truly authentic, a standard we apply to all our releases. At ELA Games, we consistently look beyond the visuals to craft an original universe, keeping storytelling through the mechanics at the center of our titles.” Marharyta Yerina, Managing Director at ELA Games.
The post ELA Games launches Age of Cleopatra slot with Hold & Win bonus appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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