Industry News
GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging
GambleAware, the leading commissioner of gambling harms prevention and treatment services in Great Britain, has called for enhanced evidence-based health warnings on gambling adverts. The call comes in response to findings published today from an independent research consortium, showing the need for clearer safer gambling messaging that highlights the risks associated with gambling.
The research, based on a survey of over 7,000 people, has called into question the effectiveness of the widely used industry-led slogan ‘Take Time To Think’ (TTTT). The report revealed that the current slogan fails to land the jeopardy of gambling harms or signpost where people can get help.
Alexia Clifford, Chief Communications Officer for GambleAware, said: “Gambling harms are a serious public health issue, and it is vital that people are aware of the risks associated. Today’s landmark study underscores the need to replace the industry-led slogan ‘Take Time To Think’ with more compelling health warnings.
“We’re also concerned about operators’ misuse of the GambleAware logo and the lack of clear signposting to support channels. We urge industry to take heed of the growing body of evidence highlighting the need for better safeguards and restrictions.”
Findings from the study indicate replacing current industry marketing messages with three new health warnings, which were shown to be clearer, more impactful, and more memorable to both the public and people who gamble.
Emphasising addictiveness was shown to prompt behaviour change, with the strapline ‘Gambling can be addictive’ having greater cut-through (46% of people who gamble vs. 35% for TTTT) and prompting the most people setting the lowest deposit limit. The warning ‘Gambling comes at a cost’ was seen by people who gamble as more impactful and memorable, especially compared to TTTT (22% of people who gamble say this vs. 12% for TTTT). It effectively conveyed implications beyond financial harms. ‘Gambling can grip anyone’ also performed well across metrics.
Dr Raffaello Rossi, a lecturer in marketing at Bristol University and co-author of the research, said: “In the absence of strict gambling marketing restrictions, it is absolutely vital that we see warnings on gambling advertising that highlight the addictive nature of gambling, paired with clear, unambiguous signposting for people to access support if needed. We need to see better regulation of gambling operators who are widely bombarding us with their ads.”
Additional findings showed that the inclusion of a clear and separate GambleAware health warning at the end of a 30-second gambling advert was more than twice as effective than Take Time To Think at showing people where to get support (72% vs. 30% agree). The analysis will form the basis of a new guidelines3 providing operators with clear guidance and recommendations on how to promote safer gambling and prevent harm.
The latest report findings align with the recent Government response, which clearly set out the need for public health messaging to be integrated and reinforced to effectively reduce harm and have impact. They also follow recent research from GambleAware highlighting the role advertising plays in normalising gambling for children and young people, who described feeling their online world was “saturated” with betting promotions and gambling-like content.
Sam Starsmore, who has lived experience of gambling harm, said: “I’ve experienced first-hand the profound impact of gambling harm on every aspect of life – mentally, physically, emotionally, and financially. Sadly, there are potentially millions more people out there at risk of harm, and if they or a loved one are concerned about their gambling, they need to know where they can get help.
“Gambling operators spend millions on advertising, but there isn’t nearly enough regulation and signposting to support services has to be improved. Reflecting on my personal experiences, the safer gambling messages never had an impact in providing me with a platform or direction to seek the support I crucially needed. Change is needed and could help prevent so many people from more serious consequences further down the line.”
The post GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging appeared first on European Gaming Industry News.
BC.Game, a leading global crypto-focused online gaming platform, has announced the appointment of Kar Kheng Giam (“KK”) as its new Chief Executive Officer. Giam brings over 30 years of international leadership experience across gaming, technology, and consumer industries.
Before joining BC.Game, KK served as Vice President International at Coyote Bioscience, leading global expansion initiatives. He also co-founded Topgame and Tinymobi, developing successful mobile social and casino-style games. Earlier in his career, KK held executive positions including CEO roles at multiple organizations and regional leadership at Nabisco Asia.
In his role as CEO, KK will oversee BC.Game’s strategic direction, operational leadership, and financial performance, with a focus on scaling globally, expanding into regulated markets, and driving innovation in crypto gaming.
“BC.Game has built a strong global community by combining cutting-edge technology with engaging entertainment experiences,” KK stated. “With the rising adoption of crypto in online gaming, our focus will be on enhancing the platform, building trust, and strengthening our presence in licensed markets.”
BC.Game currently holds licenses in multiple jurisdictions, including Anjouan, Nigeria, Kenya, Mexico, and Tanzania, as part of its long-term strategy to expand into fully regulated markets worldwide. This appointment aligns with the company’s ambitions to grow its global footprint and strengthen compliance while delivering innovative gaming experiences.
The post BC.Game Names Kar Kheng Giam as CEO appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ZEAL Network SE, Germany’s leading online lottery provider, closed 2025 with another year of robust double-digit growth.
Despite a weaker jackpot environment, the company significantly strengthened its core lottery business, accelerated diversification, and expanded its customer base—setting a solid foundation for long-term scalability.
The group delivered 16% revenue growth, reaching €218.5 million, while EBITDA rose 11% to €68.8 million. EBIT also climbed 12% to €60.1 million year over year. These results reinforce ZEAL’s strategic focus on building a multi-pillar digital entertainment ecosystem.
“At every level, our results confirm that our strategy works,” said Dr. Stefan Tweraser, CEO of ZEAL Network SE. “Expanding scalable products alongside our strong core lottery business increases resilience and positions us for ambitious future growth.”
CFO Andrea Behrendt highlighted continued investment in reducing jackpot dependence: “Our efforts create a sustainable and profitable growth structure.”
Core Lottery Business Continues to Lead Growth
ZEAL’s primary lottery brokerage remains its strongest revenue driver. Even with softer jackpot cycles:
- Monthly active users climbed 8% to a record 1.558 million.
- Lottery billings reached €1.1 billion, up 2%.
- Gross margin increased to 17.7%.
- Lottery-specific revenue surged 16% to €195.3 million.
These gains underline the brand’s ability to attract and retain large numbers of customers independent of jackpot volatility.
Dream House Raffle Becomes a Major Growth Pillar
The Traumhausverlosung (Dream House Raffle)—launched in 2024—has rapidly evolved into a strong secondary revenue stream. With guaranteed winners and high-appeal prize structures, the charity lottery generated:
- €38.9 million in billings across four draws in 2025.
This success demonstrates the value of proprietary lottery products that complement ZEAL’s core business and enhance market differentiation.
Games Segment Accelerates With Expanded Portfolio
ZEAL also posted substantial growth in its digital Games division. The company extended its catalog to 650+ games, adding 400 new titles and strengthening collaborations with leading game developers.
As a result:
- Games revenue increased 46%, reaching €14.4 million.
- Active user numbers rose sharply.
- Player protection remained a top priority, supported by AI-driven safeguards.
Customer Base Expansion Remains a Strategic Priority
ZEAL made targeted investments to grow its user base, acquiring 1.171 million new customers in 2025. As expected with aggressive acquisition:
- Customer acquisition cost (CPL) increased to €46.47.
- Marketing spending rose 20% to €68.6 million.
This investment is key to sustaining ZEAL’s long-term market position and unlocking additional cross-sell opportunities in games and charity lotteries.
2026 Outlook: Continued Growth and Diversification
Looking ahead to 2026, ZEAL aims to expand its German market leadership and scale its charitable lotteries freiheit+ and Traumhausverlosung, while continuing to strengthen its Games offering.
Forecasts for 2026 include:
- Revenue between €250–260 million
- EBITDA between €70–75 million
These projections already factor in increased investment to accelerate diversification and future-proof the business.
The post ZEAL Reports Strong Double-Digit Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming Select, a fresh supplier hub dedicated to highlighting and evaluating iGaming technology, is now operational with a distinct goal to simplify the process for operators in finding the top products within an ever-growing and marketing-focused environment.
iGaming Select, created by BetComply CMO Martin Hodges, iGP CMO Michael Baker-Mosley, and Digital Footprints founders Sharon McFarlane and Steve Lee, gathers authenticated reviews of numerous iGaming products, allowing truly innovative solutions the opportunity to rival bigger players.
Martin Hodges, Co-Founder at iGaming Select, said: “The way operators select suppliers is no longer working. It has become less about technology and product, and more about visibility, marketing budgets and noise. iGaming Select is founded on the simple principle that great technology should be easy to identify, giving operators a place to evaluate and compare suppliers based on what they actually offer.”
Operators are now confronted with numerous suppliers presenting similar solutions, and iGaming Select assists decision-makers in discerning valuable information through clear product capability descriptions, organized categorization, relevant operational details, and reviews based on actual usage.
The platform will also offer perspectives on how innovation can grow sustainably, giving operators, suppliers, and investors a better grasp of where lasting value is generated.
The post iGaming Select launches initiative to champion product and tech innovation appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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