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TapNation Acquires UAhero

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Leading mobile games developer and publisher TapNation has acquired UAhero: an AI-powered user acquisition and monetisation platform providing automation thanks to advanced algorithms. By leveraging UAhero’s advanced analytics and industry insights through this strategic partnership, TapNation aims to further solidify its prominent market position in mobile gaming.

“We are thrilled to announce our acquisition of UAhero. User acquisition and monetization have always been integral to our success, and this partnership enables us to take our strategies to new heights. With UAhero’s capabilities, we are confident in our ability to reach and engage a wider audience, ultimately driving growth and delivering the best possible gaming experiences,” Hervé Montoute, CEO of TapNation, said.

In a landscape where AI has been taking over the industry, the integration of UAhero’s expertise and technology provides TapNation with an increased ability to identify and reach target audiences, optimise UA campaigns in real time aligning with predicted LTV and maximise monetisation opportunities, making sure the company stays ahead of this AI trend. The collaboration between TapNation and UAhero will not only enhance the company’s user acquisition strategies but also streamline operations and improve overall performance by reducing manual interventions.

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Under the agreement, UAhero will operate as a subsidiary of TapNation. The integration process will focus on leveraging synergies, sharing best practices and fostering a collaborative environment that drives continuous improvement and innovation.

“We are excited about UAhero joining TapNation after a long collaboration, and we believe deeply in our shared vision and great team,” Oz Silahtar, Co-Founder of UAhero, said.

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Amusnet Releases Showtime Roulette 500x

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Amusnet has released Showtime Roulette 500x, where entertainment meets innovation. This fast-paced European roulette reinvents the classics, featuring a host who presents, entertains and spins the wheel for a seamless, engaging experience. With every spin, a random multiplier can increase the payouts by 50x, 100x, 150x, 200x, 250x and 500x for a thrilling experience. Showtime Roulette 500x offers a fantastic gaming experience that is sure to entertain and captivate players.

What truly sets this game apart is its groundbreaking customisation capabilities. Leveraging advanced chroma technology, operators can transform the game environment to reflect their unique brand identity. The possibilities are endless, from integrating their logos to designing bespoke background themes. This level of personalisation enhances brand visibility and delivers a tailored, immersive gaming experience that resonates with players, making every session feel distinctively crafted.

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GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office

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Groupe Partouche has acquired a building, strategically located at Place de l’Etoile in Paris, at 10 avenue de la Grande Armée.

With a surface area of over 8000 m² spread over seven levels, this building will undergo development work to accommodate its Parisian gaming club currently located on rue de Berri.

This building will also house the headquarters of Groupe Partouche.

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The post GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office appeared first on European Gaming Industry News.

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IGSA to Exhibit at ICE Barcelona

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The International Gaming Standards Association (IGSA) will exhibit at ICE Barcelona at stand 3M33. Additionally, IGSA President Mark Pace will speak Tuesday, January 21 on the panel, Responsible Gaming in Land-based Gambling: Is it Falling Behind Online Innovations? Pace will share his thoughts on current technologies being used for responsible gaming in online gaming and how they can be applied to land-based gaming.

“IGSA continues to engage with the gaming community and ICE Barcelona is one of the best gaming shows to do so at. We encourage the community to partner with us. IGSA will be at the ICE show on stand 3M33, and we invite our members and the public to stop by for an overview of our new membership levels, designed for maximum participation by the industry. For more information on the event, we invite the public to visit the ICE website for full details,” said Pace.

The post IGSA to Exhibit at ICE Barcelona appeared first on European Gaming Industry News.

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