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DigitalEjis Launches World’s First Software That Can Accurately Predict Gambling Addiction



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DigitalEjis Limited has launched the world’s first software that can accurately predict gambling addiction.

DigitalEjis is an innovative research and development company that was established to develop a solution aimed at addressing the significant problem of addiction across digital industries, starting with gambling and gaming. Based on years of fundamental scientific research by world renowned institutions, and enhanced by tools such as machine learning and AI, the result is the world’s first software that can accurately predict the possibility of a person, who may never have gambled before, developing a pathological gambling addiction before they place a single bet.

DigitalEjis’ software is also able to monitor betting behaviour, enabling operators to prevent deterioration in the mental health of their players and, in the rare case of addiction taking hold, provide digitally delivered, professional intervention to directly help players who are in trouble.


DigitalEjis’ mission is to support both operators and regulators to create a safe, fun and entertaining gaming environment for anyone approaching the world of gaming by enabling operators to understand their players better and so adapt their betting experiences to protect the most sensitive groups without compromising anyone’s fun.

DigitalEjis’ predictive system is unique: other existing software merely identifies addiction when compulsive gambling behaviour is already underway and, therefore, it may be too late to intervene.

Ian McLoughlin, CEO of DigitalEjis, said: “The betting brands I have launched in the past have delivered unprecedented growth through focusing on providing an entertaining experience in a safe, regulated environment. We at DigitalEjis, feel the ethical need to give operators instruments to do even more to protect their players right from their first encounter with gaming. This is why, with the help of our scientists and partners, we have developed a product which is a big step forwards in player protection.”

The DigitalEjis wider team includes over 15 experts belonging to the most famous psychology and neuroscience institutions who have worked for years on the topics around addiction and in the past 12 months have collaborated exclusively with Ian and the team to advance the scientific understanding of addiction and productize this new understanding.

Lead Scientist Dr. Aleksandar Matic said: “This tool is a game-changer in addiction science, merging advanced algorithms, data, and insights from computational neuroscience and psychology. This is the only way currently available of accurately predicting gambling addiction at the individual level before a single bet is placed, which enables proactive measures for a healthier society.”


Angela Gemma, General Counsel of DigitalEjis, said: “The issue of player protection is very sensitive both in the Italian and international markets. Italian politics has made this clear and ADM (the Italian regulatory and supervisory authority in the sector of gambling) has always been at the forefront in encouraging the adoption of protection systems such as the setting of preventative gaming limits by players or self-exclusion from all platforms. The aim of DigitalEjis is to provide the tool that was missing, addiction protection, which, thanks to fundamental scientific discoveries, augmented by artificial intelligence, allows prediction and hence prevention rather than just diagnosis.”

Francesco Gaziano, CMO and Business Development lead at DigitalEjis, said: “Market response to our proposals since the beginning of the football season has exceeded our wildest expectations. Shortly we will announce important national and international partnerships with gambling companies that want to be leaders and not followers in the topic of player protection from the first moments of customer interaction. One of the achievements we are most proud of is that the player’s assessment takes place without interfering with the registration process of the operator and that integration efforts to include our prediction software require zero work on behalf of operators so as not to disturb crucial aspects of their business.”

Arthur Paikowsky

Travis Sztainert Joins ICRG as Director of Research and Education





The International Center for Responsible Gaming (ICRG) has welcomed Dr. Travis Sztainert as its new director of research and education. Dr. Sztainert, a distinguished researcher and knowledge translation professional, brings a wealth of experience and expertise in responsible gambling research to the ICRG. With a proven track record in effectively bridging the gap between knowledge, policy, and practice, he will help further the impactful work of the ICRG.

“We are delighted to welcome Dr. Travis Sztainert to the ICRG team. His extensive background in responsible gambling research and his commitment to transforming data into actionable knowledge align perfectly with our organization’s mission. We look forward to leveraging Travis’s insights to advance our efforts in promoting responsible gambling practices,” Arthur Paikowsky, President at ICRG, said.

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Industry News

Ortak x B.F.T.H. Arena Awards 2024 Features Mr. First Ray by Endorphina



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The Ortak x B.F.T.H. Arena Awards 2024 welcomes Endorphina among other top game developers with its Mr. First Ray, a mystical slot game that captures the essence of dawn.

This year’s competition has seen an unprecedented increase in participation, receiving over 100 submissions from more than 70 developers involved in the innovative Ortak initiative. This platform not only promotes collaboration and innovation but also integrates gaming stakes with NFTs on the Bahamut blockchain, thereby broadening investment prospects in the iGaming sector.

Mr. First Ray transports players into a world where each spin can lead to magical wins and enchanting surprises, making it a standout in this year’s entries. As the event approaches, excitement mounts among industry professionals keen to explore this showcase of creativity and excellence in game development, scheduled from July 1 to 4.


Hosted by BetConstruct, the B.F.T.H. Arena Awards provides a prestigious platform for developers to exhibit their creativity and compete for a share of the substantial 3,333,000 FTN prize pool. This year, the event has broadened its scope, introducing new award categories to further celebrate innovation in gaming.

The culmination of the event will see the winners announced at the B.F.T.H. Arena x Harmony Meetup V, ensuring an exhilarating experience for all attendees.

The post Ortak x B.F.T.H. Arena Awards 2024 Features Mr. First Ray by Endorphina appeared first on European Gaming Industry News.

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DFS platforms

RotoWire Launches “Picks & Props” App



rotowire-launches-“picks-&-props”-app, a leading provider of expert sports news and advice, has launched its latest innovation: the “Picks & Props” app. Unveiled within the app store earlier this month, it is now easier than ever to stay up to date on recommendations and predictions for all fantasy pick’em and players props from any mobile or tablet device.

“The Fantasy Pick’em and legal Player Props betting market has had explosive growth and we’ve seen strong user demand for RotoWire’s leading player news and information for these products. We’re excited to launch the Picks & Props app that gives players access to the top recommendations for all the leading Fantasy platforms and major sportsbooks based on RotoWire’s projections, lineups and player news,” said Peter Schoenke, Co-Founder of RotoWire and former Chairman of the Fantasy Sports & Gaming Association.

Capitalizing on the surge and substantial growth seen recently within the fantasy Pick’em market segment, total traffic to RotoWire’s “Picks & Props” tool on its website has increased by 266% in the last 9 months, prompting the need to build a standalone app.

The mobile app delivers an extensive array of real time recommendations and information across all fantasy sports. It also includes lines from all the major fantasy and sports betting platforms to ensure users have a fast and convenient way to access recommended fantasy sports picks and predictions. To make projections for every play in every major sport the app combines four key prediction factors: Lines set by Sportsbooks; recommendations from Daily Fantasy Sports (DFS) Pick’em Sites; RotoWire Projections; Hit Rate.


By analyzing markets from leading sportsbooks and DFS platforms, comparing them to RotoWire projections, and assessing historical performance, the app generates a score ranging from -100 (strong lean toward LESS) to +100 (strong lean toward MORE). Each prediction factor has its own rating and is assigned a “weight” that gives it the impact on the total score. Additionally, the app provides users with real time updates on injuries and playing time by leveraging RotoWire’s comprehensive fantasy and sports data. Furthermore, its intuitive and streamlined user interface ensures seamless navigation and user comfort when accessing the app via any mobile device.

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