ALT Sports Data, a global leader in engagement solutions and official data for emerging sports, has announced a new partnership with Caesars Entertainment. The partnership powers a new, next-generation Formula 1 betting product for Caesars’ sports betting platforms, delivering one of the most advanced wagering experiences ever offered on motorsports across Caesars Sportsbook and William Hill digital and retail platforms.

Caesars Sportsbook and William Hill will leverage ALT Sports Data’s proprietary Formula 1 models, pricing, and real-time data infrastructure to offer a comprehensive and differentiated suite of betting markets. Built on sub-second latency data and hundreds of inputs per car, the platform enables dynamic pricing and continuous market recalibration throughout Formula 1 race weekends.

The product introduces a new category of Formula 1 betting, combining pre-race, in-race, and micro-market opportunities into a single, integrated experience. This includes live race micro markets, predictive driver performance modeling, and large-scale race simulations that generate thousands of possible race outcomes per event, allowing for deeper and more accurate pricing across every lap.

“Formula 1 is one of the most complex and data-rich environments in global sport, and that complexity creates an opportunity to completely redefine the betting experience. Our platform is designed to unlock that potential at scale, and partnering with Caesars allows us to bring a truly differentiated, always-on product to market that reflects the speed, strategy, and unpredictability of Formula 1,” said Joe Dunnigan, CEO and Founder of ALT Sports Data.

“Formula 1 continues to captivate fans with its intensity, strategy, and constant innovation. By integrating ALT Sports Data’s advanced modeling and real-time official data, we’re able to elevate our Formula 1 offering and give customers a more dynamic way to experience every moment of the race weekend,” said Eric Hession, President of Caesars Digital.

In addition to core markets such as race winner and podium finishes, Caesars and William Hill will offer an expanded set of in-play and micro markets, including lap-by-lap driver matchups, fastest segment performance, pit stop outcomes, overtakes, and position-based milestones. These markets are designed to evolve in real time, enabling a true race-within-a-race experience for bettors.

As the Official and Exclusive Betting Data Supplier of Formula 1, ALT Sports Data is building the foundational infrastructure to support the sport’s growing focus on regulated sports betting and fan engagement. With Formula 1 increasing its investment in official betting partnerships and data-driven engagement, the expansion of sophisticated betting products represents a key strategic initiative for the league and its global ecosystem.

The agreement further establishes ALT Sports Data as a key infrastructure partner for sportsbooks and leagues seeking to unlock the next phase of growth in global sports betting through official data, advanced modeling, and real-time fan engagement.

Gaming Corps – a publicly-listed game development company based in Sweden, has entered into a new partnership with Caesars Entertainment, bringing a selection of the studio’s most recognisable titles to Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.

The agreement will see Caesars integrate a mix of Gaming Corps content onto its marquee online casino platforms, including the highly successful 3 Pigs of Olympus, the Smash4Cash powered Piggy Smash and the table-style release Blackjack Multihand. The rollout also features a range of alternative formats, from the mine-style experiences Shootout Champion and Penalty Champion to the fast-paced Plinko Slam Dunk, highlighting the studio’s strength across multiple gameplay verticals.

The partnership marks another important step in Gaming Corps’ expansion across regulated North American markets, strengthening the studio’s presence with one of the most recognised entertainment and gaming brands in the industry.

Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: “Caesars stands as one of the most iconic brands in global gaming, so seeing our titles go live on their online casino platforms is a very exciting moment for the studio. This partnership opens the door to a wide and highly active player base and collaborating with an operator of Caesars’ stature represents a major step forward in our North American growth.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Entertainment said: “Expanding our online casino portfolio with partners like Gaming Corps allows us to continue giving players new ways to engage with our platforms. Their diverse range of titles adds depth and variety to our content lineup and supports our focus on delivering an experience that keeps players entertained.”