Findings from the Optimove 2023 iGaming Survey shed light on players’ positions on the ongoing challenge of tackling problematic gambling behavior within the iGaming industry. According to an analysis released by Optimove at Global Gaming Expo (G2E) in Las Vegas, an overwhelming 75% of players perceive responsible gambling tools as instrumental in bolstering trust and loyalty towards operators. The results are from the Optimove 2023 Report of Players’ Preferences in iGaming Marketing.

Impressively, approximately 90% of players actively set betting limits and a remarkable 97% demonstrate awareness of responsible gambling resources with 56% actively utilizing them. This highlights the escalating significance of iGaming sites’ responsible gambling initiatives and suggests that responsible gambling initiatives not only benefit players but also enhance the reputation and customer retention of operators.

Responsible gambling poses a critical challenge in the iGaming industry. Neglecting responsible gambling measures can lead to problem gambling, eroding trust and loyalty in operators. It’s essential for a healthy, sustainable player-operator relationship.

To address these insights, the Optimove 2023 iGaming Survey offers five key recommendations serving as a playbook for iGaming operators and helping them craft a personalized and socially responsible marketing strategy. This approach not only enhances the player experience but also effectively mitigates the risk of players developing unhealthy habits and practices:

Advertisement

• Promote Responsible Gambling: Operators should actively promote responsible gambling resources, fostering trust and loyalty by featuring them prominently on their website and in marketing materials.
• Encourage Betting Limits: Operators should encourage players to set betting limits by implementing user-friendly features for limit adjustment.
• Continuous Education: Operators should educate players about responsible gambling including potential risks and recognizing problem gambling signs.
• Monitor and Support: Operators should establish systems to monitor player behavior, offering timely support and intervention when needed, showcasing their commitment to player well-being.
• Use Data Analytics: Operators should leverage a customer data platform (CDP) for data analytics to identify and support players at risk of gambling problems, enabling early intervention.

These survey results come on the heels of Gartner Ranking Optimove #1 in Journey Orchestration in its 2023 Critical Capabilities for Multichannel Marketing Hubs. Optimove is also positioned highest in execution and vision among Challengers in the Magic Quadrant for Multichannel Marketing Hubs and is recognized as a noted leader in customer intelligence and measurement and optimization.

Visit Optimove at G2E in Las Vegas, October 10 to 12, in booth 2630 to get the report and further iGaming insights.

TCSJOHNHUXLEY has been manufacturing and supplying live gaming equipment for 50 years and is renowned worldwide for developing and producing beautifully handcrafted products such as gaming tables and layouts that have become industry benchmarks and can be seen in casinos across the globe.

Debuting at G2E 2023, visitors will be able to see the latest range of table game layouts featuring three distinct robust synthetic materials that provide high impact, visually striking print finishes. The new TCSJOHNHUXLEY layouts range offer a variety of different nap options, backing materials and are available in different width sizes to suit all table game needs.

The Deluxe range is made from a high-quality polyester layout material and is plain backed with a soft nap, making it perfect for detailed graphical layouts. This range also has the benefit of a water-resistant coating.

The Ultra range features a rubber backing with a flat nap, enhancing the durability of the material whilst delivering a color richness and vibrancy. For quicker layout changes, there is a Quick Change Ultra variant, which is the same material but incorporates a velcro backing to allow for a faster and easier turnaround on tabletops.

Advertisement

Finally, there is the Premier range with a sumptuously soft velvet nap. This material is not only extremely durable but also allows for striking color retention and richness as well as providing a luxurious and sophisticated finish to gaming tables.

Visitors to the show will be able to see and touch the various layout cloths on offer and discover the most suitable option for their requirements.

Phil Lee, TCSJOHNHUXLEY Managing Director for the Americas comments: “Our layouts have always been highly regarded for their striking vibrancy and durability. However, with the introduction of these new ranges, we now have a collection to suit every gaming requirement. Eye-catching and vibrant layouts not only promote game play within the casino but also enhance the player experience.”

To see why TCSJOHNHUXLEY is the gold standard when it comes to live gaming solutions, be sure to visit booth 3259 at G2E Las Vegas 2023.