Hard Rock International unveiled its “All Teams. One Place.” campaign in celebration of this summer’s biggest global soccer tournament, powered by a partnership with record-breaking athlete and Hard Rock brand ambassador, Leo Messi. Spanning Hard Rock properties around the world, the campaign brings fans together through: a global sweepstakes that features a very special Messi meet-and-greet grand prize and more than 300 additional prizes including Hard Rock Hotel stays and Unity loyalty program points; exclusive Messi Legendary Suite experiences at Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood; a new Messi Legendary Burger crafted in collaboration with the legend himself; new globally inspired shareable menu items added for a limited time; World Cup countries apparel; and new additions to the Messi retail collection – all part of one legendary lineup.

“This summer unites fans from around the world in their love for the game and pride for their country. I’ve always believed football is for everyone, and everything my friends at Hard Rock have created – hotel suites, cafe menus, country-inspired jerseys – help fans represent their team and watch the matches together,” said Leo Messi.

“This is the ultimate celebration of sport and global community, and Hard Rock provides the energetic, inclusive atmosphere for fans everywhere. Whether you’re staying in a Messi Legendary Suite at Hard Rock Hotel New York or Seminole Hard Rock Hotel & Casino Hollywood, enjoying a Messi Legendary Burger at one of our Cafes and select Hotels around the world, or vying for a chance to meet Leo himself with our sweepstakes, Hard Rock is the home for every fan, every team and every moment of this historic summer,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.

To bring the campaign to life, Messi stars in a new ad spot filmed at Seminole Hard Rock Hotel & Casino Hollywood that captures the energy & passion of soccer fans and global spirit of Hard Rock’s “All Teams. One Place.” celebration.

Win the Ultimate Fan Experience: Global Messi Sweepstakes

Hard Rock is giving Messi fans around the world a chance to win the ultimate fan experience through the Global Messi Sweepstakes, open from June 15 to July 31, 2026, for fans in the US, Canada, Mexico, Argentina, UK, Ireland, Germany, Spain, Austria, Netherlands, Poland, Japan, and Malaysia.

One lucky winner and a guest will receive an incredible grand prize:

A once-in-a-lifetime meet & greet with Leo Messi

Roundtrip airfare to South Florida

A two-night stay at The Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood

Four runners-up will each win a hotel stay at one of four iconic Hard Rock destinations: Hard Rock Hotel & Casino Punta Cana, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos or Hard Rock Hotel New York.

In addition, more than 300 loyalty point prizes of up to $50, $100, and $500 values will be rewarded to sweepstakes entrants who are members of Unity by Hard Rock, a global loyalty program that rewards members for doing the things they love.

Hard Rock International has announced the promotion of Morgan Lexis to Senior Vice President of Global Sales. In this new role, Lexis will manage global sales for 35 Hard Rock properties, lead global marketing efforts for meetings, incentives, conferences, and exhibitions (MICE) and travel industry sales segments (TIS), as well as oversee the development of sales teams and strategies at all new property openings, including the upcoming Hard Rock Hotel & Casino Las Vegas. Lexis reports to Chief Operating Officer for Hard Rock International, Jeff Hook.

“Morgan’s promotion is a reflection of her remarkable contributions to Hard Rock and her proven ability to create exceptional experiences for our guests. Her expertise in sales operations, combined with her extensive knowledge of our portfolio and tenure in the Las Vegas market, has positioned her to lead our global sales strategy into the future,” said Jeff Hook.

Lexis, a Certified Meeting Professional based in Las Vegas, has more than 20 years of sales experience in the hospitality industry. She has been part of the Hard Rock team for four years, most recently serving as VP of Sales for Hard Rock Hotel & Casino Las Vegas, leading the team focused on promoting and selling the future property across MICE and TIS segments. Prior, she was VP of Sales at The Mirage Hotel & Casino where she led and managed convention & leisure sales, catering, services and luxury experience teams. Lexis previously held sales leadership roles at other notable Las Vegas entities including Luxor Hotel & Casino, Mandalay Bay Resort and Casino, and Bellagio Resort & Casino.

“I’m honored to step into this expanded role and to continue growing alongside such an extraordinary team and brand. Hard Rock’s key differentiators set us apart in the meetings and events landscape, and I look forward to sharing that distinctive experience with audiences around the world—driving meaningful growth across our iconic properties, including, of course, the highly anticipated Hard Rock Hotel & Casino Las Vegas,” said Lexis.

Seminole Gaming and Hard Rock International announced key leadership appointments and transitions across their hotel and casino portfolio, spurred by the organization’s ongoing growth, entertainment innovation, and commitment to world-class service.

The appointments include: Randy Morton as the new President of Seminole Hard Rock Hotel & Casino Hollywood; Travis Lunn as the new President of Seminole Hard Rock Hotel & Casino Tampa; Bo Guidry as the new President of Hard Rock Casino Cincinnati; and Justin Wyborn to the new role of SVP and General Manager of Hard Rock Hotel & Casino Las Vegas.

“These appointments reflect both the exceptional talent within our organization and the caliber of new leaders we’re bringing to our team. Each individual brings exceptional gaming and hospitality experience that will benefit our guests, team members and the local communities we serve. I’m confident they will uphold our standards of excellence and contribute to our continued growth,” said Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.

Randy Morton

Industry veteran Randy Morton is joining as President of Seminole Hard Rock Hotel & Casino Hollywood to manage the iconic Guitar Hotel property in Hollywood, Fla., reporting to David Hoenemeyer, COO of Seminole Gaming. Morton brings extensive industry experience to the role, including over 12 years leading Bellagio in Las Vegas as President and COO. He has held leadership roles at: Waldorf Astoria Las Vegas; OVG Hotel and Casino Development in Las Vegas, overseeing the strategic planning and development of a high-profile luxury development project; as Co-CEO of Foley Entertainment Group and the Vegas Golden Knights; and at Monte Carlo Resort & Casino.

Travis Lunn

Also new to the team and reporting to David Hoenemeyer is Travis Lunn, tapped as President of Seminole Hard Rock Hotel & Casino Tampa, which includes Seminole Gaming’s largest Florida casino. Lunn brings more than 25 years of gaming and hospitality leadership experience to his new role. Most recently, for MGM Resorts International, he served as President and COO for Mandalay Bay, The W, Luxor and Four Seasons. His career includes leadership roles at The Borgata Casino, MGM Resorts Southeast Group overseeing Beau Rivage Resort & Casino in Biloxi, Miss., and Gold Strike Casino Resort in Tunica, Miss., as well as MGM Grand Las Vegas, and The Venetian and The Palazzo resorts.

Bo Guidry

For the last seven years as President of Seminole Hard Rock Hotel & Casino Hollywood, Bo Guidry has played an instrumental role during the opening of the iconic Guitar Hotel and introduction of sports betting, craps and roulette. In his new role overseeing the company’s popular Hard Rock Casino Cincinnati, he will report to Jeff Hook, COO of Hard Rock International. Guidry previously served in leadership roles at Horseshoe Council Bluffs and Harrah’s Council Bluffs Hotel & Casino, where he oversaw the team for Caesars Entertainment Corporation over 10 years, held key roles at Harrah’s Casino St. Louis and has worked at properties across the country.

Justin Wyborn

Justin Wyborn has more than 25 years of international hospitality experience. Since joining the company in 2013, he has held multiple leadership roles across its Florida properties, and was most recently President of Hard Rock Casino Cincinnati. Wyborn is taking on a new role as SVP and General Manager of the upcoming Hard Rock Hotel & Casino Las Vegas, reporting to Joe Lupo, President of the property. Currently under construction and slated to open in 2027, Hard Rock Hotel & Casino Las Vegas will transform the city’s skyline and provide luxury gaming, dining and entertainment experiences in the center of the Las Vegas Strip.