Canada
Sports Betting Market to Rise at a CAGR of 9.1% during Forecast Period, notes TMR Study
Transparency Market Research Inc. – The sports betting market size stood at US$ 279.5 Bn in 2021 and is likely to reach value of US$ 664.0 Bn by 2031. The global industry is anticipated to develop at a CAGR of 9.1% between 2022 and 2031. Predicting sports results and making a bet on the result is known as sports betting.
Growing popularity of sports around the globe is driving in sports betting among the younger generation alongside professional gamblers. The statistics for the sports betting sector are improving due to the increased use of cellphones, implementation of favorable government rules, widespread adoption of the internet, and an upsurge in online gambling.
Key players are using persuading marketing techniques, such as sign-up incentives for new customers and risk-free wagering for a predetermined period, to entice sports fans to place bets. Additionally, companies are receiving new system orders from high-growth countries including Asia Pacific and North America since more urban residents are gaining interest in sports betting.
Sports betting bookies are currently focusing on boosting their R&D efforts and using advanced facilities in order to develop distinctive betting features. It is predicted that this would drive business opportunities in the global sports betting industry.
Sports betting is becoming more popular all over the world due to rise in sports lovers. One of the rapidly growing industries is the gambling industry. Sports betting is being considered for legalization in many countries and this is anticipated to increase market demand for sports betting in the coming years. Sports gamblers use bookies or legal means to put their bets. Both internet and physical betting platforms are available for placing bets, which is anticipated to raise market value of sports betting.
The bulk of bets are placed on sports including football, basketball, American soccer, mixed martial arts, baseball, track cycling, boxing, car racing, and hockey, and boxing. While football betting is well-liked in North America and South America, online cricket betting has begun to gain traction in Asia Pacific.
Market Snapshot:
| Report Coverage | Details | |
| Market Revenue | US$ 279.5 Bn | |
| Estimated Value | US$ 664.0 Bn | |
| Growth Rate – CAGR | 9.1% | |
| Forecast Period | 2022-2031 | |
| No. of Pages | 136 Pages | |
| Market Segmentation | Game Type, Betting Type, Platform | |
| Regions Covered | North America, Europe, Asia Pacific, Middle East & Africa, South America | |
| Companies Covered | 888 Holdings plc., BETSSON AB, Fortuna Entertainment Group a.s. (FEG), Entain, Gal Sports Betting (U) Limited, Kindred Group plc, Flutter, Betway, Bet365, TechSolutions Group N.V | |
Key Findings of Market Report
- In terms of betting type, the fixed-odds segment is expected to account for a sizable market share due to an upsurge in successful outcomes. The risk of fixed-odds betting is also smaller than that of pari-mutuel betting as a result of the ease with which risk is assessed. This is anticipated to drive business growth in the fixed-odds segment during the forecast period.
- In terms of game type, the cybersports segment is likely to account for sizeable market share. This is due to expansion of the e-sports business across the globe and convenience of placing bets online via smartphones in place of doing it physically.
Global Sports Betting Market: Growth Drivers
- The rapid increase in use of internet-connected gadgets, such as tablets and smartphones, is fueling a boom in online betting worldwide. Gamblers who watch live betting have the chance to make quick decisions that, if they bet well, might guarantee them substantial gains. Consequently, it is anticipated that mobile devices like tablet computers and smartphones that support live betting would have a significant positive impact on the market for sports betting.
- The vast majority of people watched only a few sports earlier, primarily football and basketball. However, other sports are starting to gain popularity all over the world. Table tennis, boxing, horse racing, cricket, hockey, and rugby are a few of these. Therefore, there are now more games accessible for wagering, which is likely to drive market development.
Global Sports Betting Market: Regional Landscape
- Asia Pacific, which dominated the global industry in 2021, has seen a significant increase in the number of people who engage in betting as a pastime. The region has a large number of market players, which makes it one of the most desirable regions. China is expected to be a desirable location for business, while Japan offers tremendous potential for sports betting.
Global Sports Betting Market: Key Players
Some of the key market players are
- Kindred Group plc.
- 888 Holdings plc.
- Fortuna Entertainment Group a.s. (FEG)
- TechSolutions Group N.V.
- Gal Sports Betting (U) Limited
- BETSSON AB
Global Sports Betting Market: Segmentation
Game Type
- Cybersports
- Table Tennis
- Football
- Basketball
- Baseball
- Hockey
- Cricket
- Boxing
- Others
Betting Type
- Pari-mutuel
- Fixed-Odds
Platform
- Online
- Offline
Regions
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South America
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Caesars Entertainment Windsor Limited
OLG and Caesars Sign Long-term Operating Agreement for Windsor Casino
The Ontario Lottery and Gaming Corporation (OLG) and Caesars Entertainment Windsor Limited (Caesars) announced that they have entered into a Casino Operating and Services Agreement (COSA) for the Windsor casino.
Under the new, close to 20-year agreement, Caesars continues day-to-day operations of the Windsor casino, ensuring its exciting brand of gaming entertainment remains part of the Windsor skyline.
“This is a great day for OLG, our partners at Caesars and the City of Windsor. The agreement we’ve signed will see our partnership with Caesars continue for many years to come. It’s a partnership that has benefitted the community and local economy in countless ways and we’re thrilled to continue our contribution together,” said OLG’s President and CEO, Duncan Hannay.
The Windsor casino is the final gaming site in Ontario to transition to OLG’s Land-based Gaming modernization model.
In May 2025, Stan Cho, Ontario’s Minister of Tourism, Culture and Gaming and OLG announced that Caesars had been selected as the operator through a competitive procurement process, with the expected transition to the new agreement with Caesars in early 2026.
“We are proud to continue bringing the iconic Caesars brand to life here in Windsor. For more than three decades, this Resort has been a cornerstone of the region’s tourism economy, and for the past 18 years it has proudly carried the Caesars name. We look forward to building on that legacy by delivering the world‑class hospitality, entertainment, and service our guests expect from Caesars,” said Anthony Carano, President and Chief Operating Officer of Caesars Entertainment.
Under the new agreement, OLG will continue to make Municipality Contribution Agreement (MCA) payments to the City of Windsor. Since 1994, OLG has provided more than $138 million in MCA payments to the city as a gaming host community. Additionally, Caesars must maintain current casino employment levels for a period of no less than 18 months. Unionized employees will be governed by the terms of their collective agreement.
Through its Land-based Gaming modernization, OLG has been transferring day-to-day operations of casinos to private sector service providers who are investing in Ontario communities. To date, OLG’s land-based gaming service providers have invested more than $2.9 billion in communities across the province, which both encourages local economic growth and helps OLG increase its contribution to the Province of Ontario.
OLG promotes safer gambling and empowers players to make informed decisions at every step of their play. PlaySmart provides tools and information that help players stay in control and enjoy games on their terms.
The post OLG and Caesars Sign Long-term Operating Agreement for Windsor Casino appeared first on Americas iGaming & Sports Betting News.
Bragg Gaming Group
Bragg Strengthens Executive Team for Enhanced Content Strategy, North American Growth, and AI-First Transformation
Bragg Gaming Group has announced the appointment of Morten Tonnesen as its new Chief Operating Officer and the promotion of Garrick Morris to the position of Executive Vice President of Global Content, US and Canada.
These immediate management changes emphasize Bragg’s strategic focus on aggressively scaling and expanding the high-margin content business globally, especially throughout the US and Canada. This global content business demonstrated significant growth, increasing by 76% in Q4-2025 compared to Q4-2024 and achieving 69% growth for the full year 2025 compared to 2024. This growth is supported by the acceleration of the “Bragg AI Brain” initiative and the company’s future presence in key emerging markets, such as Historical and Live Racing and Prediction markets. The organizational realignment represents the necessary final steps following the structural cost changes announced in January 2026.
Matevž Mazij, CEO of Bragg Gaming Group, said: “I’m thrilled to welcome Morten to Bragg and congratulate Garrick on his promotion. Both leaders are highly qualified, bringing extensive iGaming expertise that will be vital as we embark on our next chapter: becoming a global B2B leader in Content, Engagement, and Infrastructure and what we believe will be iGaming’s ‘AI-First’ company. Our cutting-edge tech stack has moved beyond the investment phase and is now a proven cash generator engineered for horizontal scaling.
“We believe their contributions will strengthen our ability to deliver operational leverage, meet our goals to streamline internal processes, enhance overall efficiency across our organization, and advance us further along the path toward EBITDA growth and net profitability. Importantly, with Morten streamlining operations and Garrick focused on U.S. and Global content expansion, we also believe that we are uniquely positioned to provide the robust iGaming ecosystems required by leading players in the evolving Historical and Live Racing and Prediction markets. We believe Bragg will stand out as the sole B2B provider operating at the convergence of iGaming, Sports, and Predictions.”
As Chief Operating Officer, Mr. Tonnesen’s mandate includes driving operational leverage and implementing Bragg’s ambitious artificial intelligence (AI) transformation. The goal of this transformation is to establish Bragg as an AI-First company by 2027. This transition is supported by specific 2027 objectives: ensuring AI-Enhanced Products are standard in over 90% of new launches and integrating AI into more than three-quarters of Bragg’s operational workflows.
Mr. Tonnesen brings over 17 years of progressive leadership experience in the iGaming, sports betting and technology sectors. He is recognized for his expertise in scaling complex businesses, driving cost efficiencies and operational excellence, and successfully executing high-impact initiatives to expand into new markets and achieve profitable growth. Before joining Bragg, Mr. Tonnesen served as Chief Growth Officer at Xtremepush, a leading provider of AI-powered CRM and loyalty marketing. Prior to his role at Xtremepush, which he joined in 2024, he was Chief Commercial Officer at Shape Games, an award-winning digital B2B platform and service provider for the iGaming industry, which was subsequently sold to Kambi. Earlier in his career, he co-founded and successfully exited the sports betting operator BetWarrior, now a major player in LatAm. He also spent six years in various roles at PokerStars. Mr. Tonnesen holds a Bachelor of Science in General Economics and a Master of Science in Strategy, Management, and Organisation from Copenhagen Business School.
Mr. Tonnesen said: “It has been captivating to watch the scale, scope and speed with which Bragg is already building the Bragg AI Brain and, thereby, transforming itself into an AI-first company. With Bragg navigating a combination of increasingly complex regulatory compliance requirements and recent tax headwinds in the Netherlands and other regions, exciting new emerging market opportunities in the U.S. and elsewhere, and potential consolidation in the overall global iGaming and Prediction markets, my near-term focus will be squarely on helping steer the Bragg AI Brain toward protecting the Company’s cash runway and driving its EBITDA growth.”
Mr. Morris first joined Bragg as Senior Vice President Commercial for the U.S. & Canada in 2024. In an iGaming management career spanning more than 15 years, before joining Bragg, he served as Chief Operating Officer at Digital Gaming Corporation, Operations Manager at Microgaming, and IT Platforms Manager at Derivco. Mr. Morris has a Bachelor of Economics from Stellenbosch University.
Mr. Morris said: “Since I first joined Bragg in May 2024, we have significantly expanded our U.S. content footprint through the launch of our newest games, Remote Gaming Server technology, and Player Account Management platform. I look forward to working with the team to help further accelerate growth, including via our planned strategic entrance into the Historical and Live Racing, and Prediction markets segments, with the aim of enhancing value for our shareholders.”
The post Bragg Strengthens Executive Team for Enhanced Content Strategy, North American Growth, and AI-First Transformation appeared first on Americas iGaming & Sports Betting News.
Canada
Wazdan’s North American Growth Accelerates Following FanDuel Alliance
Wazdan, the player-centric developer, has further strengthened its notable North American presence by forming a partnership with FanDuel, a top iGaming company in the area.
The deal represents a crucial milestone in Wazdan’s continuous global growth, as FanDuel introduces two feature-packed games at the same time in Ontario and Michigan, enabled by Light & Wonder’s aggregation platform.
In Ontario, gamers can experience Mighty Fish: Blue Marlin and 36 Coins, two games that highlight Wazdan’s distinctive blend of familiar themes and performance-focused mechanics. In Michigan, 12 Bells and Hot Slot: 777 Crown will offer players captivating gameplay designs centered on clarity, rhythm, and extensive features.
After the initial launch, FanDuel’s famous iGaming platform, FanDuel Casino, will have its collection expanded by a wide array of new slot games, each meticulously selected to include various Wazdan features that enhance player engagement like Cash Infinity
, Hold the Jackpot, and Sticky to Infinity
, all aimed at increasing entertainment and providing tangible growth for operators.
The newest expansion capitalizes on Wazdan’s progress in North America, succeeding in Michigan, New Jersey, Pennsylvania, and previous entries into West Virginia.
Radka Bacheva, Head of Sales at Wazdan, said: “Partnering with FanDuel represents a major milestone in Wazdan’s North American growth strategy and underlines the strong demand for our engagement-driven portfolio across regulated markets.
“FanDuel’s reach and reputation make them an ideal partner, and launching simultaneously in Ontario and Michigan is a powerful way to introduce our games to new audiences. We are confident that our feature-rich titles and proven mechanics will resonate strongly with players and deliver tangible value for FanDuel as we continue to scale our presence across the region.”
The post Wazdan’s North American Growth Accelerates Following FanDuel Alliance appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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