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Inspired Entertainment Appoints Suki Sandhu as its New Director of iGaming Product Development

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Inspired Entertainment has appointed Suki Sandhu as its new Director of iGaming Product Development, effective immediately. His responsibilities include the innovation, delivery, and growth of Inspired’s iGaming product lines: the Virtual Plug & Play online and mobile solution, Interactive games (Slots & Casino) and iLottery.

Suki is a digital product executive with 20 years of experience in building product-driven organisations and taking digital products through the various stages of ideation, launch and growth. Before entering the iGaming industry, he spent eight years working for online service provider AOL and Yell, the UK’s leading online business directory, where he was the product lead responsible for the launch of AOL Search UK, Netscape UK Online and the award-winning Yell B2B direct marketing e-commerce site.

In 2005, Suki joined PartyGaming (now part of Entain), where he was responsible for the design and delivery of the core e-gaming platform, focusing on acquisition, conversion, and retention of players. He moved to IGT in 2010 as the Vice President of Interactive Product, tasked with growing the online and mobile potential of the land-based casino supplier. At IGT, Suki launched content into a number of globally regulated iGaming markets and into the social media market with DoubleDown Casino.

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Between 2013 and 2016, Suki was a partner with Digital Works Group, where he ran Product Management and Monetisation interim consultancy projects for start-ups including Zeptolab, GameSparks, and Bash Gaming, and for Experian, where he helped launch Experian CreditMatcher online. He was Head of Games for Gamesys (Roxor Gaming), where he ran the game studios and gaming platform, and most recently spent a short but very productive period with BetBull, where he helped with the re-launch of WynnBet for the start of NFL in 2021.

“Suki is an innovative and results-driven product expert who offers a strong balance among commercial, operational and technical capabilities. His leadership and proven track record in defining and launching industry-leading B2B and B2C interactive solutions for diverse organizations are exactly what we need to take our iGaming business to the next level,” Brooks Pierce, President and Chief Operating Officer at Inspired Entertainment, said.

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CogniPlay Launches New Social Casino Platform

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CogniPlay has launched its new software product, which aims to provide a robust online sweepstakes or social gaming platform to its clients. The system is designed to be modular, allowing customers to tailor their brand and offering to what they believe will give them optimal performance.

The CogniPlay system has several key integrations which help to deliver the product, including games integrations with the likes of Pragmatic Play, BetSoft, Mascot Gaming and many more, giving them 100s of games for their clients. There are other integration options for their customers to pick from too, including affiliate programme software, CRM platforms and associated products, KYC, ID verification, Geo-IP systems, Gamification and customer support.

They also have a very long and extensive development pipeline which will see the product offering develop at pace, giving clients an extensive list of options and USPs, and of course giving players a great user experience as a result.

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As well as the platform itself the CogniPlay team, due to their considerable experience, also offer a whole host of managed services, with almost a menu that clients can choose from to fill any gaps in their own skillsets or experience.

CogniPlay’s Chief Executive Officer Allan Turner said: “We are very proud to take the CogniPlay product to market and are excited that people who want to start a new social or sweeps brand can get in touch with us to see what we can do for them, or in fact established brands that are unhappy with their existing provider.

“Our underlying principles are that we want to provide the most flexible platform in the space, to enable our clients to create the product they want to have, not for us to dictate the product to them. The two other main areas of focus are that we want to be the most future-proof product on the market with plans for any regulatory or legal changes that may arise in the future, and that we have all the right safeguards in place to ensure that we look after both our clients and players with our responsible gaming setup. This of course means having the right tech and processes in the key areas of KYC, Geo-IP tech, anti-money laundering, fraud, risk assessment and ID verification.”

The post CogniPlay Launches New Social Casino Platform appeared first on European Gaming Industry News.

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Hard Rock International

The Mirage Hotel & Casino to Begin Transformation into Hard Rock Las Vegas on July 17, 2024

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Hard Rock International (HRI) announced its plans to cease operations of The Mirage Hotel & Casino as of July 17, 2024, to begin the transformation of the property into the highly anticipated Hard Rock Hotel & Casino and Guitar Hotel Las Vegas (HRHCLV).

Hard Rock will develop a new integrated resort featuring a nearly 700 ft. guitar-shaped hotel towering prominently in the center of the famous Las Vegas Strip.

“We’d like to thank the Las Vegas community and team members for warmly welcoming Hard Rock after enjoying 34 years at The Mirage. We’d also like to thank the Unions, community leaders, local and state government organizations and the Gaming Commission for their support and fair negotiations over the past year. Also, we are grateful to MGM for assisting with our transition,” Jim Allen, Chairman of Hard Rock International, said.

“While we pause for the incredible transformation of this iconic property, I’d like to thank all team members at The Mirage for their incredible commitment and helping us provide memorable experiences for our guests. We are planning to host collaborative hiring events with other employers in the Las Vegas community over the coming months. Connecting the thousands of talented Mirage team members who provide outstanding service with new employment opportunities is a top priority,” Joe Lupo, President of The Mirage, said.

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HRHCLV is expected to double the current number of jobs at The Mirage for the Las Vegas community, while the renovation of the property will generate over 2500 construction jobs. Hard Rock will pay approximately $80 million in severance packages for eligible union and non-union employees remaining with the property through cessation of operations.

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IGT Reports First Quarter 2024 Results

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International Game Technology PLC has reported financial results for the first quarter ended March 31, 2024.

“Innovative game, hardware, and systems solutions drove better-than-expected Global Lottery and Gaming & Digital performance in the first quarter. As a result, we are upgrading our full-year 2024 revenue and profit goals, which reflect broad-based momentum across key performance indicators in the balance of the year. We continue to make progress on separating Global Lottery from Gaming & Digital and preparing for the proposed transaction with Everi,” Vince Sadusky, CEO of IGT, said.

Key Highlights:

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  • Announced Gaming & Digital business to be spun off and combined with Everi Holdings Inc.; transaction expected to close in late 2024/early 2025
  • Recognised with top honours at ICE London 2024 awards programmes including “Lottery Product of the Year” and “Best Diversity and Inclusion Employer”
  • Received a supply contract extension from the UK National Lottery
  • Executed licensing agreement with the Maryland Lottery for IGT’s patented Cash Pop draw-based game
  • Mystery of the Lamp named “Top Performing New Premium Game” at 2024 EKG Slot Awards Show
  • Awarded contract to provide PeakDual 27 video lottery terminals across Quebec
  • Launched iGaming content in Rhode Island
  • Achieved AAA MSCI ESG rating, the highest rating possible, and earned a gold medal sustainability rating from EcoVadis.

“We delivered a record organic profit performance in the first quarter, if we exclude Separation & divestiture costs. The Company is operating from a position of strength with historically low net debt leverage, ample liquidity, and manageable near-term debt maturities,” Max Chiara, CFO of IGT, said.

The post IGT Reports First Quarter 2024 Results appeared first on European Gaming Industry News.

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