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Playtech Live Launches Who Wants To Be A Millionaire? Live Roulette

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Playtech, the world’s leading gambling technology company, announces the launch of Who Wants To Be A Millionaire? Live Roulette following the signing of an exclusive five-year partnership with Sony Pictures Television (SPT) earlier this year.

Based on the hugely popular, award-winning Sony Pictures Television (SPT) format which recently celebrated its 20th anniversary and has been adapted in over 120 countries worldwide, Who Wants To Be A Millionaire? Live Roulette has been created in close partnership with the SPT team. It is the latest Live Game Show to launch from Playtech’s fast-growing product vertical, Live Casino. The first of three game launches, Who Wants To Be A Millionaire? Live Roulette brings together the much-loved Who Wants To Be A Millionaire? brand and a highly innovative gameplay experience that delivers the next step in the Playtech Live Game Show experience.

The game includes many of the classic Who Wants To Be A Millionaire? features from the legendary TV show such as, 50/50, Ask the Audience and the new additional feature Ask the Host, where the host can remove incorrect answers based on the level of the question. All features have been adapted for the game but carry the spirit and logic from the TV show.

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Who Wants To Be A Millionaire? Live Roulette also delivers a unique engaging experience by allowing players that do not have an active bet in the game to play along. Players can still participate in the Millionaire Round by guessing the outcome and playing for fun.

Edo Haitin, CEO at Playtech Live, said: “Playtech Live is committed to delivering the best possible entertainment experience. We absolutely love the opportunity we have to work with the Who Wants To Be A Millionaire? brand and I’m sure players will enjoy the unique experience of the ‘Millionaire’ brand whilst playing this game. I’m extremely proud of our studio build team who have created a world-class interactive studio with cutting-edge technology throughout. Through working with partners like Sony Pictures Television, we are able to combine our outstanding technology, exciting live game show experience and a much-loved global brand like Who Wants To Be A Millionaire? We are on a fantastic journey at Playtech Live as we look to continue to deliver the most engaging responsible gambling entertainment experience in the market.”

Stephan Zingg, Commercial Director, Interactive, Western Europe, Sony Pictures Television, said: “Playtech Live is the industry leader in creating the most innovative online gaming experiences and we are very excited to see Who Wants To Be A Millionaire? Live Roulette launched across the Playtech Live network. We look forward to continuing to work with the Playtech Live team on the next two exciting new games in the Who Wants To Be A Millionaire? portfolio.”

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Amusnet Sparks Excitement Among Italian Operators and Players with Royal Coins Saga Event

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Amusnet has strengthened its presence in the Italian iGaming market with the successful completion of the Royal Coins Saga tournament, held throughout July. Organised in collaboration with over 20 operator partners and featuring a €20,000 prize pool, the campaign attracted strong player participation and delivered significant results across all participating platforms.

Powered by Amusnet’s recently launched Tournament Tool, the campaign delivered a dynamic, competitive experience that enhanced the player engagement. The tool allows full customisation of event rules, duration, ranking criteria and prize structure, supported by a real-time leaderboard and intuitive setup. With flexible mechanics and varied reward types, it empowers operators to run impactful, tailored campaigns. Its strong performance in Italy reaffirmed its value as a trusted engagement solution, praised for its simplicity and measurable results.

The tournament showcased eight of Amusnet’s most popular titles in the Italian market, including Shining Crown, Royal Secrets, Extra Crown, 20 Extra Crown, Coin Gobbler, 20 Golden Coins, 40 Golden Coins and 100 Golden Coins. These titles continue to resonate with local audiences, combining engaging gameplay with proven appeal that helps operators deliver an enhanced entertainment experience.

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Branded with the slogan “Gioca, Conquista, Regna” (Play, Conquer, Rule), the campaign received extensive visibility across participating operator platforms.

Polina Nedyalkova, Director at Amusnet Italy, said: “Italy remains a key focus market for us as we continue to expand our footprint and enrich our offering. Campaigns like Royal Coins Saga are an essential part of our commitment to delivering experiences that bring value to both players and partners.”

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FDJ UNITED Confirms Strong Half-Year Progress and Maintains 2025 Guidance

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FDJ UNITED, a leader in lottery, betting and gaming in Europe, announced its results for the first half of 2025.

• First-half revenue of €1867m: up +31% compared with H1 2024 reported and down -2% on a restated basis

• Buoyant performance by the French lottery and retail sports betting BU with revenue of €1290m, up +4% on a restated basis

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• Lottery revenue rose by +6% to €1065m. This performance can be attributed to the whole range of games and all distribution channels, particularly digital, which rose by +16% to €160m

• Point-of-sale sports betting revenue fell by -6% to €225m. This change reflects unfavourable sports results for the operator, despite stakes boosted by an attractive football offering (+4%)

• Online betting and gaming BU2 revenue of €466m, down -12% on a restated basis

• This change reflects a very unfavourable 2024 comparison base, due in particular to the Euro football tournament, as well as tax and regulatory impacts in 2025, particularly in the Netherlands and the UK. Excluding these two markets, revenue would be up 5% thanks to the performance of other countries, including France

• Second-quarter revenue came to €235m, up +2% compared with the first quarter of 2025

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• Recurring EBITDA of €441m, representing a margin of 23.6%, or 24.4% excluding the cost of the employee share ownership plan (€14m)

• Adjusted net income of €222m

• This reflects the impact of the financing of the Kindred acquisition on the financial result and the one-off tax contribution on the profits of large French companies

• 2025 objectives reiterated: stable revenue versus 2024 pro forma, with a recurring EBITDA margin of over 24%

• Successful employee share ownership plan bringing the share of capital held by employees to 4.6%

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• Taken up by more than half of employees and largely oversubscribed

“2025 stands as a transition year for FDJ UNITED, with the integration of Kindred well on track. In this context, our first-half performance is in line with the expected full-year trajectory. Besides, we are pleased by the success of the employee share ownership plan launched by the Group, reflecting our long tradition of sharing FDJ UNITED’s value creation with all stakeholders,” Stéphane Pallez, Chairwoman and Chief Executive Officer of FDJ UNITED.

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EGT Launches Linked United Platform

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EGT has launched Linked United, an innovative platform aiming to redefine profitability and immersion in gaming establishments in Spain. This product marks a significant milestone in the company’s strategy to enhance the performance of bingo and gambling halls across one of the most important European markets.

Linked United enables the seamless interconnection of numerous products at a single station, thus creating a more dynamic and engaging entertainment network. The platform enables operators to integrate popular titles from EGT’s portfolio, such as Bell Link Plus, Gods & Kings Link and Sands Princess, along with exciting new offerings. The company plans to include all releases launched on the local market from now on in Linked United.

A key differentiator of the platform is its innovative shared Grand Jackpot system: a single, progressive level, involving all interconnected games within a group. This way, players’ chances of hitting enormous winnings increase manifold, which generates unparalleled vibrancy in the gaming hall.

Along with enriching the gaming journey, the product also contributes to increasing operational efficiency through space optimization, allowing a greater variety of games to be offered in a smaller area. Linked United also stands out with its impressive flexibility in terms of installation, as it enables venues to adjust the game mix based on performance and tailor it to the specific preferences of their customers.

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Linked United brings a number of advantages for operators. First, it increases perceived value for players thanks to the wider diversity of game offerings and the irresistible appeal of the unified GRAND Jackpot, which results in enhancing the overall experience and building loyalty. Second, this leads to extended playing sessions, as more dynamic and connected entertainment encourages players to prolong their visits. Third, it allows for maximum leveraging of existing hardware investment, as Linked United integrates with current infrastructure, which optimizes costs while extending equipment lifespan. Finally, operators benefit from significant cost savings by proposing more games per station and utilizing space efficiently.

Diego Scotti, Sales Director of EGT Spain, said: “We are at a turning point in our market strategy. With Linked United, we are not just connecting games; we are opening the doors to an ecosystem of unlimited possibilities. It’s a strategic response to our operators’ demand for solutions that not only captivate their clients but also maximize their return on investment in a tangible way.”

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