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Playtech Unveils New State-of-the-art Live Casino Studio in Zurich for Swiss Casinos

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Playtech, the world’s leading gambling technology company, announces the launch of a new, dedicated, Live Casino studio in Zurich, Switzerland.

The new Live Casino studio has been built on the existing Swiss Casinos site in Zurich and is the first of its kind in Switzerland and the second of its kind in Europe. Swiss Casinos, which operates four of Switzerland’s largest land-based casinos, first partnered with Playtech in 2019 to launch Playtech’s Casino and Live Casino offering in the Swiss market, followed by the launch of the Playtech iPoker network in 2020. This next step in the partnership builds upon Playtech’s superior B2B strategy of growth in newly-regulated markets.

The Live Casino studio has been built in close collaboration with multiple teams and strengthens the close partnership between the two companies. As a result, the state-of-the-art studio offers Swiss players direct access to the Playtech Live tables via the casino website and includes Live Roulette, as well as the classic 7 Seat Blackjack and the scalable Blackjack version of All Bets. All tables are hosted by professionally trained, native-speaking dealers, ensuring Swiss Casinos’ players get to receive the best possible experience.

“We are thrilled to unveil our new Live Casino studio built in close cooperation with the Playtech Live team. The Live Dealer offering that we can deliver to our customers is unrivaled and the new, first-of-its-kind studio in Switzerland has been built to an incredibly high standard. Working so closely with the dedicated and skilled Playtech Live team has also been a great experience. We look forward to developing this partnership further as we continue to grow our product and content offering in Switzerland,” Patrick Mastai, Online Director at Swiss Casinos, said.

“The new Playtech Live studio in Zurich is a real testament to the close partnership that Playtech has established with Swiss Casinos. By both teams working closely together, we have been able to deliver an industry-leading online experience that mirrors the feeling of playing inside one of Swiss Casinos’ leading land-based casinos. From training the team of dedicated croupiers to work as Live hosts, to the bespoke design of the studio itself, this live experience is like no other we have delivered before. Playtech Live is leading the way on creating an entertainment-led experience that delivers on both a gameplay and presentation perspective. We have every confidence that the customers of Swiss Casinos will have an exceptional gaming experience,” Margarita Terlanova, Senior Customer Relations Manager at Playtech Live, said.

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Central Europe

Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome

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Full-service marketing agency mr.Booster is set to participate in SiGMA Central Europe 2025, taking place in Rome on November 4–6. With an interactive booth at the heart of the exhibition, mr.Booster will highlight its expertise in performance-driven digital marketing and invite partners to discover new ways to scale in iGaming, fintech and beyond.

Known for its integrated approach that combines media buying, SEO, influencer campaigns, creative production and data-driven retargeting, mr.Booster has established itself as a trusted growth partner for brands navigating highly competitive digital landscapes.

“SiGMA is a key meeting point for innovation and partnership. For us, it’s not just about showcasing services, but about sparking conversations and co-creating growth strategies with ambitious teams from across the world,” said Leonid Pudov, CEO of mr.Booster.

At Sigma Central Europe, the mr.Booster team will welcome visitors to explore how creativity meets performance. Guests will see the mr.Booster Ad Platform in action, learn how data-driven retargeting turns audiences into loyal players and dive into case stories that prove measurable growth is never accidental. The booth will also feature quick strategy sessions with mr.Booster experts, a vibrant entertainment corner with photo moments and exclusive merch — plus a few surprises for those ready to spin, snap and win.

This year also marks an important milestone for mr.Booster as the agency continues its expansion across European markets.

mr.Booster has been shortlisted for the SiGMA Central Europe Awards 2025 in the category INDUSTRY RISING STAR 2025, recognizing its innovative contributions to media buying, affiliate marketing and cross-channel performance strategies.

The post Mr.Booster to Showcase Growth-Driven Marketing Solutions at SiGMA Central Europe 2025 in Rome appeared first on European Gaming Industry News.

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Betsson to Attend SiGMA Central Europe 2025

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Betsson Group is going to participate in SiGMA Central Europe 2025, taking place in Rome, Italy, from 3–6 November. As one of the region’s most awaited iGaming conferences, SiGMA Central Europe brings together top industry leaders to explore new technologies, business opportunities and market trends shaping the future of the industry.

Betsson Group Joins the Stage at SiGMA Central Europe

Two of Betsson Group’s leaders will take the stage to discuss regulated markets, compliance and brand strategy.

4 November | 10:15–10:45 CET

Speaker: Dario Evangelista, Deputy General Counsel, Betsson Group

Panel: Licence to Launch: Winning Strategies for Entering Regulated Markets

This panel will explore key strategies for operators expanding from emerging to regulated markets, focusing on compliance, customer protection and cultural adaptation.

4 November | 13:20–13:35 CET

Speaker:Ronni Hartvig, Chief Commercial Officer, Betsson Group

Keynote: Global Power, Local Passion: Evolving Betsson’s Brand for a Regulated World

Ronni will discuss how Betsson Group has evolved its global strategy – rebranding, navigating regulation and uniting multiple brands under one identity while maintaining local relevance.

The post Betsson to Attend SiGMA Central Europe 2025 appeared first on European Gaming Industry News.

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Central Europe

Palasino Group Preparing to Open Fourth Czech Republic Casino

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Palasino Group has revealed it will soon open its fourth casino operation in the Czech Republic.

The Hong Kong-listed casino operator was previously part of global real estate giant Far East Consortium – itself a partner and substantial shareholder of Australia’s Star Entertainment Group – before being spun off as a separate entity in March 2024.

In a social media update, Palasino said that the new branch, Palasino Mikulov, is scheduled to open in the coming months with construction already well underway.

The casino will, it added, feature a “modern, design-forward interior – bright, airy and welcoming” as well as a “premium gaming selection” including a wide range of slot machines and live table games such as roulette, blackjack and poker. The casino will also host a bar, buffet restaurant and social spaces

Mikulov, located close to the Austrian border, is described as a popular destination for both local and international visitors.

The group’s existing casinos include Palasino Excalibur City in South Moravia, Palasino Wullowitz in South Bohemia and Palasino Furth im Wald on the Bavarian and Czech border. It also operates five hotels.

The post Palasino Group Preparing to Open Fourth Czech Republic Casino appeared first on European Gaming Industry News.

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