Industry News
HooYu Launches Re-usable Digital Identity Ecosystem

HooYu, the leading KYC and customer onboarding journey specialist, has released a digital identity service that provides customers with a re-usable digital ID to instantly complete age or identity verification processes.
HooYu ID stores verified identity credentials in an app on a user’s smartphone and the validated identity evidence is encrypted on the device and protected by biometric and PIN code access. The user’s identity details are stored cryptographically on the app, which HooYu cannot access. Firms that need to check identity for age verification or financial crime purposes are issued with an identity report and certified evidence when the user grants permission via the app.
As part of the product launch, HooYu has released a report examining consumer attitudes towards identity checking processes. In a pool of over 2000 respondents, 74% of the public said they were frustrated at having to repeatedly provide personal information to pass identity check processes. 89% of the public said that they found the idea of a re-usable digital identity facility appealing. Consumers cited frustration with repeated, time-consuming processes and concerns of being in control of who receives their personal information as reasons for embracing digital identity.
“Some of our clients asked us about building a digital identity for their users to port between their portfolio brands, for example, large banking groups or multi-brand online gambling operators. Other clients such as mortgage lenders or law firms want us to join the dots for house buying and selling journeys where the user is asked to prove their identity to four different parties as part of one transaction,” David Pope, Marketing Director at HooYu, said.
This new service comes as the UK government prepares to launch a digital identity trust framework and subsequent regulation that will encourage UK consumers to build and manage their own digital identity.
“The last twelve months have proved formative as government, industry and identity providers have coalesced around a set of standards in interoperable re-usable digital identity and we welcome identity providers such as HooYu as members of OIX, as together we help make digital identity a reality,” Nick Mothershaw, CEO of the Open Identity Exchange, said.
“Our approach to digital identity puts the user in control of their identity and is designed with security and privacy in mind. At the same time, relying parties that need to perform KYC on their users can rely on HooYu ID and the tried and tested range of KYC services that HooYu already performs for some of the biggest banks in the UK,” Gareth Narinesingh, Head of Digital Identity at HooYu, said.
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Industry News
Ruud Bergervoet Reappointed as CFO of Holland Casino

Ruud Bergervoet has been reappointed as CFO of Holland Casino. He will remain financially responsible for the gambling provider for another two years. Bergervoet has already been CFO for two terms of four years, but due to the special circumstances of the company, he has been asked to remain as a director.
CEO Petra de Ruiter said: “I am very happy that Ruud is prepared to stay with us. With his experience and knowledge of the company, he is indispensable at this moment. We have to work very hard in the coming years to keep Holland Casino financially healthy. And I am certain that this is in good hands with Ruud.”
Ruud Bergervoet has been working at Holland Casino since 2017. Before that, he worked as CFO at FD Mediagroep and Sdu Uitgevers, among others.
During the shareholders’ meeting of April 16, Bergervoet was nominated by the Supervisory Board and his nomination was confirmed.
The post Ruud Bergervoet Reappointed as CFO of Holland Casino appeared first on European Gaming Industry News.
Industry News
The 8th AskGamblers Awards Officially Enters the Voting Stage

AskGamblers has announced that the final voting stage of the 8th annual AskGamblers Awards has started.
The voting phase kicked off on 28 April, and will last until the award ceremony scheduled for 12 June.
As in previous editions of the Awards, players can cast their votes for one of the top 10 finalists in the following categories: Best Casino, Best New Casino, Best Sportsbook, Best New Slot and Best Software Provider.
The Best Crypto Casino, Best Partner and Best Manager categories will traditionally be chosen by the AskGamblers team. This year’s edition introduces a new category, the Superstar Award, a crown achievement handed out to one operator that best represents the values of brands, whose laureate will also be chosen solely by AskGamblers.
Another novelty in this year’s Awards cycle is the Forum vote: the votes from the members of AskGamblers Forum will be counted towards the final tally of votes as a separate voting tier.
Commenting on the launch of the 8th AskGamblers Awards voting stage, Dijana Radunović, General Manager at AskGamblers, said: “Now that we have the finalists, we are entering the final stages of preparation for our biggest night of the year. To say that we are excited about the 8th edition of the AskGamblers Award would be an understatement.”
“As everybody in the team is working tirelessly to make the gala ceremony a night to remember, we invite our players to do their bidding: to give a vote to their favourite contestants and help us choose the rightful winners in the five categories that are open to public vote,” Radunović added.
Before the award ceremony on 12 June, AskGamblers will host the traditional Charity Night on 11 June, where the partners will bid for positions on the website, with the money raised allocated to a humanitarian cause.
The post The 8th AskGamblers Awards Officially Enters the Voting Stage appeared first on European Gaming Industry News.
Industry News
Flexion Reports Revenue Increase of 9% for 2024

Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Company’s success in the alternative app store market.
Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.
“With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,” said Jens Lauritzson, CEO of Flexion.
Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. That’s income in addition to their Google and Apple revenue with a business model that adds little to their costs.
In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexion’s partners without major costs or effort.
“If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing,” Jens said.
“We’re seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,” Jens added.
The post Flexion Reports Revenue Increase of 9% for 2024 appeared first on European Gaming Industry News.
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