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Trans World Hotels and Entertainment (TWHE) has selected Fast Track CRM to provide customer engagement solutions for its first online casino, Palasino.

Fast Track CRM will provide the operator with the capabilities to use real-time, on-site engagements to communicate with their online players, and to use rich data and detailed segmentation to personalise the player experience.

Palasino is set to launch in early 2022 on the Pragmatic Solutions platform. The launch of Palasino will mark TWHE’s entry to the online casino market, having previously operated land-based casinos in Europe targeting Austrian, Czech and German players.

“Fast Track is the perfect partner to work with on our player engagement for Palasino. The platform’s real-time foundation creates exciting opportunities for on-site engagement and the existing integration with the Pragmatic Solutions platform means we are confident that we will have all the data we need to create a very personal experience for our players,” Colin Stewart, CEO of Palasino, said.

“We are excited to be part of Palasino’s launch journey and look forward to seeing how they will use our platform’s capabilities. Their vast experience in the land-based casino industry will be a great foundation to move into the online space and I’m sure they will bring some really interesting ideas from that world to how they will engage online players,” Simon Lidzén, Co-Founder and CEO of Fast Track, said.

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