Industry News
SoftGamings Enters Belgian iGaming Market
SoftGamings has announced that its Turnkey casino product has been launched in Belgium. This rising market is among the newest ones that the company services.
The first SoftGamings’ casino to hold a local gambling license from the Belgian Gaming Commission (KansspelCommissie) is Magic Betting Casino, which opened its virtual doors to players in July 2021. Working with only locally-regulated gambling platforms indicates that all future SoftGamings products in the market will follow suit and let local players enjoy casino gaming with peace of mind.
The multi-functional Turnkey online casino solution by SoftGamings offers a variety of customisation options to all operators who wish to run a stable and independent casino business. The head of White Label and Turnkey solutions at SoftGamings, Artyom Ustinov, was rightfully pleased with the launch of the product in Belgium.
“Being at the helm of White Label and Turnkey solutions at SoftGamings never feels more rewarding than when our products get released in new markets. As a company, we are constantly looking for these new markets to expand to and new ways to reinvent online casino gaming and create unique products for our clients. Now that we got our entry ticket through Magic Betting Casino, we are keen to show Belgian customers what we can do,” Artyom Ustinov said.
“The decision to partner with SoftGamings was a no brainer for us. The company’s products have had huge success in CIS and LatAm markets, so we are sure a similar scenario awaits us in Belgium. Stability, quality design, vast choice of games and technically advanced features is what SoftGamings brought to the table, and, thanks to characteristics, our Magic Betting Casino can offer an immersive gaming experience to all players,” Gert Haelterman and Dirk Nuyts, the leadership team of Magic Betting Casino, said.
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FlashWins
Flows to Launch New In-session Gamification Product FlashWins
Flows has unveiled FlashWins, a standalone gamification solution delivered via the FlowsPlay layer. As the industry’s premier no-code automation platform, Flows continues to streamline orchestration for operators, making FlashWins a powerful follow-up to the successful FlowsJackpots release.
FlashWins is an in-session instant-win experience designed to turn live play into moments of anticipation, excitement, and reward. Triggered by real-time player activity, FlashWins introduces a live prize ticker and countdown directly into gameplay, ensuring the next win opportunity is always visible and momentum never drops.
Built for speed and flexibility, FlashWins allows operators to configure instant-win mechanics, timing, and triggers without touching core game logic. Each win is delivered through bold, themed animations that can be fully customised and branded, ensuring the experience feels native to the casino product rather than an overlay or bolt-on.
FlashWins is a standalone product built on top of the Flows platform using FlowsPlay, Flows’ rapid-build product layer. It showcases how quickly new commercial products can be created, launched and iterated using Flows’ underlying automation engine, without impacting the core platform.
James King, CEO of Flows, said: “FlashWins is a great example of what becomes possible when you separate the engine from the experience. Using FlowsPlay, we were able to design, build, and launch a completely new instant-win product in a fraction of the time this would traditionally take and our clients can do the same.
“What excites me most is how quickly operators can now move from an idea to a live, branded product. FlashWins shows how easy it is to create high-impact gamification layers on top of Flows, test them in the wild, and evolve them fast all without touching the core platform.”
The post Flows to Launch New In-session Gamification Product FlashWins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
Playtika Announces Organisational Changes and New Layoffs
Playtika Holding Corp. has announced a major restructuring plan for Q1 2026. In the streamlining process, the company will dismiss 15% of its workforce during Q1 2026 and will recognise costs of $12-15 million for compensating employees and accompanying costs. At the end of 2024, the company had about 3500 employees. This means the company will shed 500 employees. Estimates are that about 1000 of the company’s employees are in Israel.
Playtika founder and CEO Robert Antokol wrote in a letter to employees, “The decision was not made lightly, and it reflects a fundamental change in the way we operate, so that we can invest in the future and continue to lead in the highly competitive environment of the mobile gaming market.”
Antokol added that for years, Playtika has been operating from a broad growth perspective, while implementing similar resource allocation models across its entire game portfolio. “The economic reality of the industry has changed, and the ‘one-size-fits-all’ approach is no longer appropriate for the new reality,” Antokol wrote.
According to him, in order to continue leading, the cost structure must be adjusted. “If we do not make the necessary adjustments to the cost structure today, we will compromise our ability to invest in the growth and future of the company. We cannot continue to allocate resources to mature games at the same historical levels while simultaneously trying to build a new future. By precisely adjusting our investment scope across our entire game portfolio, we can free up the resources needed to invest in games with high growth potential,” he explained.
Antokol continued: “This time is different,” because the change opens a new chapter for the company that will create new growth opportunities for it. “This is not a retreat, but a proactive move to focus strength and power. Our aim remains unchanged: to be the leading independent mobile games company in the West,” Antokol wrote, adding that Playtika will do this, among other things, by developing a new game development channel and expanding direct-to-consumer (DTC) sales, as well as using AI and automation. “This is our moment to shape the next decade of Playtika. I am confident that with your passion and focus, we will not only get through this period, but we will grow together and lead Playtika to be stronger than ever,” concluded Antokol.
The post Playtika Announces Organisational Changes and New Layoffs appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Balkans
CT Interactive Appoints Martin Dimitrov as its New Commercial Manager
CT Interactive has appointed Martin Dimitrov as its new Commercial Manager. Martin brings over eight years of experience in sales, client management and business development, with the past two years dedicated to the dynamic iGaming industry.
Throughout his career, Martin has managed a diverse portfolio of clients and partners, successfully developing and strengthening long-term commercial relationships. His active participation in key industry events has enabled him to build an extensive professional network and maintain a strong, up-to-date understanding of market trends and dynamics.
Martin’s strong leadership and strategic thinking allow him to identify new business opportunities, drive sustainable growth and support partners with tailored commercial solutions. His collaborative approach and results-driven mindset make him a trusted point of contact for clients and colleagues alike.
With his deep understanding of the iGaming landscape and proven commercial expertise, Martin Dimitrov is a valuable addition to the CT Interactive team.
The post CT Interactive Appoints Martin Dimitrov as its New Commercial Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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