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888poker has announced that it has secured the Poker Marketing Campaign award for its “Made to Play” campaign at EGR’s Marketing & Innovation Awards.

The “Made to Play” campaign was launched as a multi-market celebration of 888poker’s highly anticipated Poker 8 product. Poker 8 has a state-of-the-art, intuitive user experience with cutting-edge content and capabilities, powered by 888’s proprietary technology.

“This win is a true industry endorsement and testament to the hard work and dedication of the 888poker team. Alongside the launch of our fantastic new Poker 8 product, this campaign has brought a fresh and modern approach to the world of online poker, from the highly entertaining commercial and media activity to the exciting CRM campaign that placed our players in the centre,” Elad Nir, VP Head of 888poker, said.

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