Industry News
Playtika Announces Fourth Quarter and Full-year 2020 Results
Playtika Holding has released its fourth-quarter and full-year 2020 results.
Fourth-quarter revenue was $573.5 million compared to $488.2 million in the prior-year period. Net income in Q4 was $76 million compared to $30 million in the prior-year period due primarily to the flow-through impact of increased revenues. Adjusted EBITDA in Q4 was $210.4 million compared to $169.7 million in the prior-year period.
Revenue for the full year 2020 was $2371.5 million compared to $1887.6 million in the prior year. Revenue surpassed $2 billion for the first time in 2020. Net income was $92.1 million compared to $288.9 million in the prior year. Adjusted EBITDA was $941.6 million compared to $712.1 million in the prior year.
“Playtika had an incredible year of growth and achievement in 2020, culminating in our successful public offering in January of 2021. Throughout the challenging backdrop of 2020, our people displayed the necessary commitment and teamwork to allow Playtika to continue its mission of providing our customers with infinite ways to play. As evidence of our progress, for the first time our casual portfolio recorded over $1 billion in annual revenues. Our relentless focus on data and expertise in live operations is the foundation of our success and will continue to provide a competitive advantage as we look forward with optimism to 2021 and beyond,” Robert Antokol, Chief Executive Officer of Playtika, said.
“We executed across our entire organization to deliver an impressive set of results for both the fourth quarter and full year 2020. I was especially pleased with our continued industry-leading organic revenue growth, all contributed by games we have operated for many years, which underscores our understanding of how mobile games work and how to operate them successfully. This expertise, combined with our efficient marketing and financial discipline enabled us to generate over $900 million in adjusted EBITDA in 2020,” Craig Abrahams, President and Chief Financial Officer, said.
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FlashWins
Flows to Launch New In-session Gamification Product FlashWins
Flows has unveiled FlashWins, a standalone gamification solution delivered via the FlowsPlay layer. As the industry’s premier no-code automation platform, Flows continues to streamline orchestration for operators, making FlashWins a powerful follow-up to the successful FlowsJackpots release.
FlashWins is an in-session instant-win experience designed to turn live play into moments of anticipation, excitement, and reward. Triggered by real-time player activity, FlashWins introduces a live prize ticker and countdown directly into gameplay, ensuring the next win opportunity is always visible and momentum never drops.
Built for speed and flexibility, FlashWins allows operators to configure instant-win mechanics, timing, and triggers without touching core game logic. Each win is delivered through bold, themed animations that can be fully customised and branded, ensuring the experience feels native to the casino product rather than an overlay or bolt-on.
FlashWins is a standalone product built on top of the Flows platform using FlowsPlay, Flows’ rapid-build product layer. It showcases how quickly new commercial products can be created, launched and iterated using Flows’ underlying automation engine, without impacting the core platform.
James King, CEO of Flows, said: “FlashWins is a great example of what becomes possible when you separate the engine from the experience. Using FlowsPlay, we were able to design, build, and launch a completely new instant-win product in a fraction of the time this would traditionally take and our clients can do the same.
“What excites me most is how quickly operators can now move from an idea to a live, branded product. FlashWins shows how easy it is to create high-impact gamification layers on top of Flows, test them in the wild, and evolve them fast all without touching the core platform.”
The post Flows to Launch New In-session Gamification Product FlashWins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Industry News
Playtika Announces Organisational Changes and New Layoffs
Playtika Holding Corp. has announced a major restructuring plan for Q1 2026. In the streamlining process, the company will dismiss 15% of its workforce during Q1 2026 and will recognise costs of $12-15 million for compensating employees and accompanying costs. At the end of 2024, the company had about 3500 employees. This means the company will shed 500 employees. Estimates are that about 1000 of the company’s employees are in Israel.
Playtika founder and CEO Robert Antokol wrote in a letter to employees, “The decision was not made lightly, and it reflects a fundamental change in the way we operate, so that we can invest in the future and continue to lead in the highly competitive environment of the mobile gaming market.”
Antokol added that for years, Playtika has been operating from a broad growth perspective, while implementing similar resource allocation models across its entire game portfolio. “The economic reality of the industry has changed, and the ‘one-size-fits-all’ approach is no longer appropriate for the new reality,” Antokol wrote.
According to him, in order to continue leading, the cost structure must be adjusted. “If we do not make the necessary adjustments to the cost structure today, we will compromise our ability to invest in the growth and future of the company. We cannot continue to allocate resources to mature games at the same historical levels while simultaneously trying to build a new future. By precisely adjusting our investment scope across our entire game portfolio, we can free up the resources needed to invest in games with high growth potential,” he explained.
Antokol continued: “This time is different,” because the change opens a new chapter for the company that will create new growth opportunities for it. “This is not a retreat, but a proactive move to focus strength and power. Our aim remains unchanged: to be the leading independent mobile games company in the West,” Antokol wrote, adding that Playtika will do this, among other things, by developing a new game development channel and expanding direct-to-consumer (DTC) sales, as well as using AI and automation. “This is our moment to shape the next decade of Playtika. I am confident that with your passion and focus, we will not only get through this period, but we will grow together and lead Playtika to be stronger than ever,” concluded Antokol.
The post Playtika Announces Organisational Changes and New Layoffs appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Balkans
CT Interactive Appoints Martin Dimitrov as its New Commercial Manager
CT Interactive has appointed Martin Dimitrov as its new Commercial Manager. Martin brings over eight years of experience in sales, client management and business development, with the past two years dedicated to the dynamic iGaming industry.
Throughout his career, Martin has managed a diverse portfolio of clients and partners, successfully developing and strengthening long-term commercial relationships. His active participation in key industry events has enabled him to build an extensive professional network and maintain a strong, up-to-date understanding of market trends and dynamics.
Martin’s strong leadership and strategic thinking allow him to identify new business opportunities, drive sustainable growth and support partners with tailored commercial solutions. His collaborative approach and results-driven mindset make him a trusted point of contact for clients and colleagues alike.
With his deep understanding of the iGaming landscape and proven commercial expertise, Martin Dimitrov is a valuable addition to the CT Interactive team.
The post CT Interactive Appoints Martin Dimitrov as its New Commercial Manager appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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