Inspired Entertainment has entered into a partnership with The CAGE Companies and its subsidiary CAGE Sports BV to offer Inspired’s multi-award-winning virtual sports in CAGE’s retail outlets and interactive channels throughout the Caribbean.
Inspired will provide its V-Play Plug & Play (VPP) online and mobile product solution to CAGE’s interactive channels through online platforms and its best-in-class virtual sports to retail venues throughout the Caribbean starting in 2021. VPP includes multiple custom sports variants for CAGE customers, including virtual cricket, which Inspired will be introducing for the first time as part of its VPP solution given the popularity of cricket in the Caribbean.
“The CAGE Companies have established themselves as the Caribbean’s premier gaming route operator and Robert L. Johnson is a true visionary. We are looking forward to working with them and extending our partnership to deploy our leading content into the market. Our virtuals have proven popular in Europe, Asia, Africa and North America and we see the Caribbean as an opportunity to showcase the strength of our overall offerings,” Brooks Pierce, President and Chief Operating Officer of Inspired, said.
CAGE and its affiliates can also sublicense the products to third-party operators in the Caribbean.
“We are thrilled to be able to offer Inspired’s leading virtual sports to our customer base in the Caribbean, providing an engaging betting experience and further complementing our sports betting business. With Inspired’s virtuals, and cricket in particular, our customers’ favorite sports seasons don’t have to end and our retailers can enjoy the financial benefits of the extended season,” Robert L. Johnson, Co-Founder and Majority Owner of the CAGE Companies, said.
“We look forward to starting up our virtual sports operations in a number of Caribbean countries where CAGE Sports has existing licenses or management agreements during the late first quarter/early second quarter 2021. We are also excited about partnering with Inspired in creating new ‘Caribbean Legends of Cricket’ virtual sports games which we believe will create customer excitement in the Caribbean community and beyond,” Robert B. Washington, Co-Founder, Chairman and CEO of the CAGE Companies, said.
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