Industry News
Kindred Group Expands RG Commitment with Middlesbrough FC
Kindred Group has agreed a community initiative with Middlesbrough FC to promote responsible gambling message to the club’s foundation and supporters.
Kindred Group is committed to promoting responsible gambling messaging via the front of shirt logo and any LED and digital advertising or marketing and their commitment to the community is expanding with this initiative.
Kindred Group has already donated their naming rights for the club’s third kit to MFC Foundation and that relationship will be further strengthened with the players wearing Foundation warm-up t-shirts for a further three games this season.
A percentage of advertising rights are being donated to the Foundation and there is an increased commitment to supporting community-based initiatives.
Kindred has also pledged to donate a percentage of their hospitality and merchandising rights to the club’s fans and this will be available via competitions and giveaways.
Boro head of commercial Lee Fryett said: “We’re delighted in agreeing this MOU. This will offer increased opportunities for both our Foundation and our fans and is also a commitment to responsible gambling messaging. The three key pillars of the MOU and are community, supporters, and marketing and Kindred Group have made a real commitment to show their support for this.”
Neil Banbury, General Manager of Kindred Group UK, said: “We are proud of this ground-breaking agreement reached with Middlesbrough Football Club. It is another example of our deep commitment to developing a new model for football club sponsorship.
“The agreement acts as a baseline for our collective work in ensuring our sponsorship benefits both the club and its communities. Kindred Group is leading the industry on this approach – and we are excited to see the partnership continue to develop in the coming months.”
Helena Bowman, Head of MFC Foundation, said: “We are delighted with the ongoing commitment from Kindred to our local community. At MFC Foundation we aim to make a difference by using the power of the football club badge to raise aspirations and positively change lives.
“Kindred’s dedication to supporting our community initiatives will help enhance the work of the Foundation and allow us to reach even more people through our programmes.”
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Industry News
CT Interactive Named Finalist for “Most Innovative Supplier” at European iGaming Awards
CT Interactive, a global provider of online gaming content, was selected as a finalist in the prestigious “Most Innovative Supplier” category at the European iGaming Awards. This recognition highlights CT Interactive’s commitment to creating immersive contribution for the iGaming industry.
The European iGaming Awards celebrate excellence and innovation within the gaming sector, recognising companies that drive industry evolution. The award ceremony will be held in Barcelona on 21 January 2025. CT Interactive’s nomination reflects its focus on delivering cutting-edge technology, a diverse game portfolio and tailored solutions that enhance player engagement and operator success.
“We are honored to be recognized as a finalist in such a competitive and esteemed category. Innovation has always been at the core of our mission, and this nomination reaffirms our efforts. It is a testament to our talented team’s hard work and our partners’ trust,” Martin Ivanov, COO at CT Interactive, said.
The post CT Interactive Named Finalist for “Most Innovative Supplier” at European iGaming Awards appeared first on European Gaming Industry News.
Private equity investor Blackstone plans to list shares of Spanish gambling company Cirsa in the first half of 2025 in an initial public offering.
Blackstone would raise between 700 million euros and 1 billion euros,floating between 20% and 25% of Cirsa.
The investment fund has hired Barclays, Deutsche Bank and Morgan Stanley as global coordinators, according to reports.
Cirsa, Blackstone, Barclays, Deutsche Bank and Morgan Stanley did not immediately respond to requests for comment.
Blackstone acquired Cirsa, which operates casinos and betting shops across Spain and Latin America, in 2018 for an undisclosed sum.
In 2021, a Spanish newspaper reported Blackstone was considering a Cirsa IPO in a deal that would value the company at around $3.4 billion.
The post Blackstone to List Spain’s Cirsa Shares in Madrid Early 2025 appeared first on European Gaming Industry News.
Betsson Group’s Customer Service team has been shortlisted for the “Best Customer Experience” at this year’s prestigious CX Exchange Awards 2024.
Melissa Zalbeigi, Director of Customer Service Operations at Betsson Group, said: “We are honoured and excited to be nominated for this award. It’s a privilege to be recognised alongside industry leaders and to compete against such esteemed companies. This nomination is a testament to our team’s dedication to providing exceptional customer service.”
The post Betsson’s Customer Service Team Nominated for Award at the CX Exchange Awards 2024 appeared first on European Gaming Industry News.
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