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Better Collective Completes Acquisition of Atemi Group

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Sports betting media group Better Collective has completed the acquisition of the Atemi Group, one of the leading companies specialised within lead generation for iGaming through paid media (PPC) and social media advertising.

The purchase price has been agreed to 40 million GBP (approximately 44 million EUR) of which 32.5 million GBP is paid upfront at closing in a combination of 27.8 million GBP in cash and 4.7 million GBP in Better Collective shares from the treasury shares holding. The remaining 7.5 million GBP will be paid in equal quarterly deferred payments until the end of 2021.

“This acquisition is a very important step for us to reach our strategic target of becoming the leading sports betting aggregator in the world. Atemi Group has been on an impressive growth journey since the company was founded in 2015, and has reached the large scale it takes to be competitive and profitable within paid media. We see many opportunities for expansion into new markets and for harvesting synergistic effects between our assets and competences. The acquisition will immediately bring Better Collective in the absolute leading position when it comes to customer acquisition for the online operators, with an estimated annual NDC level of more than 600.000, and from a financial perspective Better Collective will take a leap of having proforma annual revenue of estimated more than 120 million EUR with high operational earnings and cash flow,” Jesper Søgaard, CEO of Better Collective, said.

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Novomatic Netherlands Appoints Alexander Legat as CEO

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Novomatic Netherlands has appointed Alexander Legat as its CEO.

Legat takes over from Zane Mersich, who has moved onto the company’s Supervisory Board.

His appointment has bolstered Novomatic Netherlands’ management team with two decades of legal and operational experience in the gaming industry.

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Legat will also bring knowledge gained at Novomatic’s Austrian subsidiaries into his new role.

“I am grateful for the new operational role in the dynamic Dutch market and look forward to working with the local team and the opportunities that lie ahead,” he said.

The Novomatic Netherlands’ management board said in a statement: “With Dr. Alexander Legat, Novomatic Netherlands is gaining a first-rate legal expert who not only knows the group extremely well but has also already worked closely with the national subsidiaries.

“His appointment is an important step in our work to successfully meet the future challenges in the Dutch market and further expand our position.”

The post Novomatic Netherlands Appoints Alexander Legat as CEO appeared first on European Gaming Industry News.

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AskGamblers Kicks Off Charity Month by Donating €106,500 to HISBAS

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During this year’s Charity Night, AskGamblers raised €106,500, thanks to their partners who auctioned for paid positions on the website. The funds raised on 12 June are now being donated to the Hydrocephalus and Spina Bifida Association of Serbia (HISBAS).

Every year, AskGamblers hosts a Charity Night as part of AskGamblers Awards, during which the company’s partners auction for paid positions on the website. On 12 June, AskGamblers raised a record-breaking €106,500.

As Charity Month 2024 kicks off, the entire sum raised during Charity Night will be donated to the Hydrocephalus and Spina Bifida Association of Serbia (HISBAS), an organisation that aims to improve and protect the health and quality of life of children living with spina bifida and hydrocephalus.

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Dijana Radunović, General Manager at AskGamblers, commented: “It is always a thrill to raise another record-breaking sum, especially as it is all for a good cause. We couldn’t be more grateful to our partners for their contributions; none of this would be possible without them. Thank you for making another Charity Month a success.”

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Stretch Network at SBC Summit Lisbon 2024

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Stretch Network, an online poker software provider dedicated to strategically supporting its partners in developing and optimising poker operations, will participate in the SBC Summit Lisbon 2024 at stand B155. Offering a comprehensive range of services, including custom website development, ongoing maintenance and assistance in obtaining the necessary operating licenses, Stretch Network provides tailored solutions for various operational models, such as White Label, API and Turnkey, ensuring that its partners have the most suitable tools for success.

The SBC Summit Lisbon is anticipated to be one of the industry’s most significant events this year, offering a premier platform for learning, networking and exploring the latest industry trends. Stretch’s participation underscores its commitment to innovation and collaboration within the online gaming sector.

As one of 600 exhibitors, the Company will showcase its latest offerings and features, engage with industry professionals and existing partners, explore future collaborations and discuss necessary developments that will shape the tomorrow of online poker.

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