Industry News
Andrew Black – the mastermind behind Betfair
This is not just another success story for online gambling – it is the story of the man who created a different bookmaker, different from other companies on the market! Andrew Black has laid the foundations for the best sports betting market around the world – Betfair, a company that has learned to be a leader since its founding.
Andrew Black’s early years
Born in 1963, Andrew Black graduated from King’s College School in London and decided to continue his studies at Exeter University, and his major was computer science. However, his university training was not finished as Andrew was passionate about betting and spent most of his time at local betting points rather than listening to his lecturers.
One interesting fact is that Mr Black’s father was an outspoken opponent of gambling and participated in many campaigns against this activity and the laws that allowed it. If Andrew had followed his father’s views, he might not have been able to deliver one of the best business ideas.
Before the idea was born
Andrew was forced to work for years as a regular employee for various companies.
In one of them, the US company Track Data, he was employed in customer service and development.
However, this job did not bring him the desired revenue and after a while he turned to betting again. The sport he was betting on was horse racing, and after his colleagues saw that Andrew was a pretty good expert, they even began to follow his predictions. It is known that in 1992 Andrew Black won £ 25,000 with a stake of just £ 20 after correctly guessing the winners of 2 of the big horse races in the UK.
These profits allowed him to fulfill one of his dreams – to buy a racing horse! After Andrew’s prognosis continued to be quite successful, he chose to leave his permanent job, earning less than £ 30,000 a year.
Black continued to develop his skills as a bettor but at one point the losses began to spin out of control and he had to find permanent employment again. He started out as a trader at Boxall but stayed there for only a year. It was also one of the turning points in Andrew’s life, because after that moment, he began his own career.
The idea behind Betfair
Andrew Black’s life was full of ups and downs. After many career changes, after the successes and failures of being a professional bettor, Andrew Black took action and set up his own software company, which won partnerships with many other organizations.
By experimenting with different betting software, Andrew began to refine the idea of a bookmaking business. At some point he decided to take the risk and put all his savings into his idea, the so-called Sports Exchange. However, his £ 50,000 could not be enough, so Black sought out other investors.
And he found one in Edward Ray – brother of Andrew’s best friend, Jeremy. Edward was an investment banker and could definitely help develop the idea. After creating their business idea project, they sought new funds from venture capital funds. Also the two of them had some wealthy relatives and friends, from whom they raised quite a large sum, which with their funds totaled 1 million pounds! This amount was enough to allow the Betfair project to see the light of day in 2000!
What exactly is the sports exchange?
At that time, people had the opportunity to bet on the various sports events and markets that certain bookmakers offered them.
The idea of Andrew Black and Edward Ray was to create a different betting model. The Sports Exchange is an online platform that allows different people to offer markets and odds. That way, other people can bet their money on these odds and markets.
To a large extent, the model was borrowed from the financial exchanges, but implemented in sports betting. This model offered people a new way of betting that, in many cases, allowed them to bet better and get higher odds than the various bookmaking companies offered them.
Betfair’s profit came from the commissions it collected on every settled bet. This business model works the same way today, with Betfair continuing to be the leader and offering the best Sports Betting Exchange.
A very important strategic step
At the same time that Betfair was created, another company, Flutter, appeared on the market, which uses a similar method of taking bets. A very successful move for Andrew Black and his colleague, Ed Ray, was to acquire Flutter in 2001, which gave them great power over the Sports Exchanges with 90% market share!
Andrew Black’s life after the creation of Betfair
Only 2 years after the company was created, the two founders Andrew Black and Edward Ray received the Young Entrepreneur of the Year title.
Over time, the company began to offer casino-type bets as well as bets on multiple sports and, in the traditional way, with fixed odds.
In 2010, the company was listed on the London Stock Exchange, with a share price of £ 13. This means that its total value is £ 1.4 billion! Andrew himself owned 15% of the stock, providing him nearly £ 200 million.
And when Betfair was excluded from the stock market, after its acquisition by Paddy Power in 2016, one share of the company was worth £ 44! Andrew Black created but also helped tremendously in the development of Betfair over the years. Out of this sphere, he maintained his interest in horse racing.
Black is investing in various technology areas in the UK and is also emerging as a professional bridge player. Created by him, Betfair is currently one of the world’s leading bookmaking companies and the sole leader in Sports Exchange betting. The company continues to grow and, after being acquired by its new owners, continues to innovate in the field of sports betting. It is one of the founding bookmakers of the Cash Out option and also implements features like ACCA EDGE and Price Rush!
GR8 Tech
GR8 Tech Unveils Major Platform Enhancements Ahead of the World Cup
GR8 Tech is implementing a series of platform-wide enhancements designed to help operators maximize performance during the year’s biggest sporting event. With the World Cup expected to drive massive traffic, repeated betting surges, and intense competition for player acquisition, these updates focus on the areas that most directly impact operator results. The improvements aim to help partners convert more traffic, retain more players, and extract greater value throughout the entire tournament journey.
“World Cup traffic by itself does not guarantee better results. What matters is how well operators can turn that attention into acquisition, conversion, retention, and long-term player value,” said Denys Parkhomenko, Chief Product Officer at GR8 Tech. “That is where our focus is right now. We are enhancing the sportsbook experience, expanding engagement and loyalty tools, and advancing our crypto capabilities to help partners make the most of the biggest opportunity of the year.”
Key Areas of Focus
1. Sportsbook
The sportsbook is receiving a comprehensive upgrade, including redesigned navigation for easier event discovery, improved campaign visibility, and enhanced Bet Builder functionality. Additional updates include quick-access, player-specific markets and new Odds Boost features, balancing player appeal with margin control.
2. Engagement and Retention
GR8 Tech is expanding its loyalty and bonus systems with a VIP-focused program, automated bonus mechanics, more flexible bonus selection, and enriched casino and sports-related engagement tools. The update also includes updated tournament settings and the introduction of new game content to enhance player retention.
3. Crypto
The company is strengthening its crypto offering with early-stage player segmentation based on wallet transaction history, more flexible VIP and risk management before first deposit, and smoother wallet-based payments, including ramp payments and direct top-ups via WalletConnect and other wallets.
Across the platform, these updates are designed to help operators capitalize on the World Cup’s peak traffic, delivering measurable improvements at every stage of the player journey. Detailed release notes will follow, highlighting specific product enhancements and the developments shaping GR8 Tech’s World Cup-ready platform.
GR8 Tech – Platform for Champions
GR8 Tech is an award-winning provider of high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Its portfolio includes Crypto Turnkey and Hyper Turnkey solutions, ULTIM8 Sportsbook, Infinite Casino Aggregation, and the proprietary affiliate management platform Aff.Tech.
With a geo-specific, operator-first approach, GR8 Tech delivers practical innovations that drive measurable results quickly and efficiently. Trusted by top operators worldwide, the company has over 100 successful deployments and multiple industry recognitions, including Platform Provider of the Year at the SBC Awards 2025.
The post GR8 Tech Unveils Major Platform Enhancements Ahead of the World Cup appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Akshay Khanna
Jackpot.com Launches First of its Kind Loyalty Program, “Jackpot Rewards”
Jackpot.com announced the launch of Jackpot Rewards, a new loyalty program designed to reward players for their engagement with the platform. The program is the first loyalty program offered by a lottery courier tailored to the lottery industry. It allows customers to earn points on every order while unlocking special challenges, exclusive promotions, and other perks. Players can redeem their points to order more tickets and get more chances to win.
The program introduces a new layer of excitement and engagement for Jackpot.com customers, encouraging regular play while providing meaningful value through ongoing promotions and milestone achievements.
“Jackpot Rewards is an important step forward in how we reward and engage our players. Our goal has always been to build the most player-friendly lottery platform in the market. With Jackpot Rewards, we’re creating a differentiated experience where every order counts toward something bigger – whether that’s unlocking new promotions, completing challenges, or earning rewards just for playing,” said Akshay Khanna, CEO of Jackpot.com.
The program reflects Jackpot.com’s continued focus on enhancing the player experience through innovation and loyalty-driven features. By combining points accumulation with dynamic challenges and promotions, Jackpot Rewards introduces a gamified system that rewards engagement and builds deeper connections with players.
Jackpot Rewards will initially be available to players in Ohio, Massachusetts, Arkansas, Colorado, and Arizona, with additional markets expected to be added over time.
The post Jackpot.com Launches First of its Kind Loyalty Program, “Jackpot Rewards” appeared first on Americas iGaming & Sports Betting News.
Ainsworth Game Technology
AGEM Announces Board Of Directors Elected at 2026 Annual Meeting
The Association of Gaming Equipment Manufacturers (AGEM) announced that its membership elected a new Board of Directors at its 2026 Annual Meeting. AGEM Board Chair Ryan Comstock, Acting Chief Executive Officer at Ainsworth Game Technology, was not up for election as he transitions into the second year of his two-year term as Chair and led the meeting which approved one-year terms on the Board of Directors for:
• Elaine Hodgson, DIRECTOR (President / CEO, Incredible Technologies)
• Lauralyn Sandoval, DIRECTOR (Vice President of Gaming Strategy & Business Development, Aristocrat Gaming)
• Phil O’Shaughnessy, DIRECTOR (Vice President, Global Communications, Government Relations & Sustainability, IGT)
• Steve DiMasi, DIRECTOR (Senior Vice President of Global Government Affairs & Business Development, Light & Wonder)
• Randy Gilbert, SECRETARY (Chief Executive Officer, TableTrac)
• Thomas Jingoli, TREASURER (President & Chief Operating Officer, Konami Gaming).
The AGEM Board of Directors also approved one-year terms as ex-officio/non-voting members on the Board of Directors for:
• Cassie Stratford, EX-OFFICIO DIRECTOR (Senior Vice President, Legal Operations & Compliance–Boyd Gaming Corporation; Global Gaming Women Advisory Board Member)
• Bob Parente, EX-OFFICIO DIRECTOR & ASSISTANT TREASURER (Executive Vice President & Chief Business Development Officer, Light & Wonder).
The post AGEM Announces Board Of Directors Elected at 2026 Annual Meeting appeared first on Americas iGaming & Sports Betting News.
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