Industry News
Andrew Black – the mastermind behind Betfair
This is not just another success story for online gambling – it is the story of the man who created a different bookmaker, different from other companies on the market! Andrew Black has laid the foundations for the best sports betting market around the world – Betfair, a company that has learned to be a leader since its founding.
Andrew Black’s early years
Born in 1963, Andrew Black graduated from King’s College School in London and decided to continue his studies at Exeter University, and his major was computer science. However, his university training was not finished as Andrew was passionate about betting and spent most of his time at local betting points rather than listening to his lecturers.
One interesting fact is that Mr Black’s father was an outspoken opponent of gambling and participated in many campaigns against this activity and the laws that allowed it. If Andrew had followed his father’s views, he might not have been able to deliver one of the best business ideas.
Before the idea was born
Andrew was forced to work for years as a regular employee for various companies.
In one of them, the US company Track Data, he was employed in customer service and development.
However, this job did not bring him the desired revenue and after a while he turned to betting again. The sport he was betting on was horse racing, and after his colleagues saw that Andrew was a pretty good expert, they even began to follow his predictions. It is known that in 1992 Andrew Black won £ 25,000 with a stake of just £ 20 after correctly guessing the winners of 2 of the big horse races in the UK.
These profits allowed him to fulfill one of his dreams – to buy a racing horse! After Andrew’s prognosis continued to be quite successful, he chose to leave his permanent job, earning less than £ 30,000 a year.
Black continued to develop his skills as a bettor but at one point the losses began to spin out of control and he had to find permanent employment again. He started out as a trader at Boxall but stayed there for only a year. It was also one of the turning points in Andrew’s life, because after that moment, he began his own career.
The idea behind Betfair
Andrew Black’s life was full of ups and downs. After many career changes, after the successes and failures of being a professional bettor, Andrew Black took action and set up his own software company, which won partnerships with many other organizations.
By experimenting with different betting software, Andrew began to refine the idea of a bookmaking business. At some point he decided to take the risk and put all his savings into his idea, the so-called Sports Exchange. However, his £ 50,000 could not be enough, so Black sought out other investors.
And he found one in Edward Ray – brother of Andrew’s best friend, Jeremy. Edward was an investment banker and could definitely help develop the idea. After creating their business idea project, they sought new funds from venture capital funds. Also the two of them had some wealthy relatives and friends, from whom they raised quite a large sum, which with their funds totaled 1 million pounds! This amount was enough to allow the Betfair project to see the light of day in 2000!
What exactly is the sports exchange?
At that time, people had the opportunity to bet on the various sports events and markets that certain bookmakers offered them.
The idea of Andrew Black and Edward Ray was to create a different betting model. The Sports Exchange is an online platform that allows different people to offer markets and odds. That way, other people can bet their money on these odds and markets.
To a large extent, the model was borrowed from the financial exchanges, but implemented in sports betting. This model offered people a new way of betting that, in many cases, allowed them to bet better and get higher odds than the various bookmaking companies offered them.
Betfair’s profit came from the commissions it collected on every settled bet. This business model works the same way today, with Betfair continuing to be the leader and offering the best Sports Betting Exchange.
A very important strategic step
At the same time that Betfair was created, another company, Flutter, appeared on the market, which uses a similar method of taking bets. A very successful move for Andrew Black and his colleague, Ed Ray, was to acquire Flutter in 2001, which gave them great power over the Sports Exchanges with 90% market share!
Andrew Black’s life after the creation of Betfair
Only 2 years after the company was created, the two founders Andrew Black and Edward Ray received the Young Entrepreneur of the Year title.
Over time, the company began to offer casino-type bets as well as bets on multiple sports and, in the traditional way, with fixed odds.
In 2010, the company was listed on the London Stock Exchange, with a share price of £ 13. This means that its total value is £ 1.4 billion! Andrew himself owned 15% of the stock, providing him nearly £ 200 million.
And when Betfair was excluded from the stock market, after its acquisition by Paddy Power in 2016, one share of the company was worth £ 44! Andrew Black created but also helped tremendously in the development of Betfair over the years. Out of this sphere, he maintained his interest in horse racing.
Black is investing in various technology areas in the UK and is also emerging as a professional bridge player. Created by him, Betfair is currently one of the world’s leading bookmaking companies and the sole leader in Sports Exchange betting. The company continues to grow and, after being acquired by its new owners, continues to innovate in the field of sports betting. It is one of the founding bookmakers of the Cash Out option and also implements features like ACCA EDGE and Price Rush!
Brand Ambassador
Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette
CreedRoomz has brought footballer Ronaldinho to its headquarters in Yerevan, where the company filmed an “exclusive interview” with the former player in connection with two new live casino game shows, Marble Cup and Kickoff Roulette. CreedRoomz said Ronaldinho is the global ambassador for both titles.
In the interview, Ronaldinho said: “For me, it’s a great joy to be a part of this partnership. Since arriving here at the office, everyone has treated me with great affection. I already feel at home, very happy.” Asked to choose between the two games, he added: “Honestly, it’s difficult to choose one, both are wonderful, I loved them, so it’s very difficult to choose one, I think everyone will really like them, I think the whole world will really enjoy them.”
Ronaldinho also described his first impressions of the studio and gameplay: “I was surprised and very happy, everything is very beautiful, everything is very innovative, so I believe that’s why everyone will really like them, so I’m looking forward to everyone starting to enjoy them a lot.”
On why CreedRoomz expects the titles to gain traction, he said: “These are different games. I think that will attract attention, the fact that football is a global passion also helps, so I believe everyone will like it for those reasons.. and for the innovation of everything that is happening.”
CreedRoomz linked the interview to upcoming “World Cup and R10 Tournaments,” with Ronaldinho closing by telling fans: “A message of gratitude for the continued affection. I’m very happy and excited. for the next competitions for the next games, the games are all ready, I hope everyone enjoys them and everyone be very happy and have good times together.”
The post Ronaldinho visits CreedRoomz Yerevan studio to front Marble Cup and Kickoff Roulette appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Gamification
Soft2Bet launches MEGA Shoot World Cup gamification engine
Soft2Bet has launched MEGA Shoot, a football-themed gamification engine designed around the 2026 FIFA World Cup, aimed at helping sportsbook operators retain players during the tournament.
The product will be deployed across selected Soft2Bet brands including Betinia, Swiper, Campobet, ToonieBet and Elabet, with availability spanning markets including Denmark, Greece, Mexico, New Jersey, Ontario, Romania, and the rest of Canada, according to the company.
MEGA Shoot uses a player-versus-player best-of-five penalty shootout format. Players alternate between striker and goalkeeper, with the striker selecting where to shoot and the goalkeeper selecting where to defend. Each round resolves as a goal or a save before roles switch.
Soft2Bet said early internal results show 31.9% engagement among active players across selected brands, with 71.2% of MEGA Shoot players going on to play a second match. The company also claims a 13.5% player retention uplift.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar. MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow. With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”
The post Soft2Bet launches MEGA Shoot World Cup gamification engine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
european igaming
Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead
Kinetic Digital has published new jackpot data across its casino brands, showing more than €600,000 paid out across the top 10 progressive jackpot wins. The biggest single payout in the dataset was a €285,992 win by a Slingo.com player.
In the breakdown, Slingo.com, Mega Casino and Genting Casino Online accounted for all of the top 10 wins cited in the release. Kinetic Digital said Slingo.com delivered three of the 10 largest jackpots, including the €285,992 payout on Fluffy Favourites Mega Jackpot, while its second-largest win was “more than €70,000.”
Mega Casino recorded four of the top 10 payouts, making it the most frequent brand in the top tier. Its largest jackpot in the dataset came from 777 Strike (€63,254), and another player won €48,684 on Piggy Riches 2 Megaways.
Genting Casino Online contributed two entries, with wins of €40,683 and €37,438 respectively.
Kinetic Digital also pointed to a portfolio-wide trend: the biggest jackpots skewed toward long-running slot franchises rather than newer releases. The company highlighted titles including 777 Strike, Age of the Gods and Rainbow Jackpots as prominent among the largest wins, suggesting established mechanics and jackpot networks continue to drive progressive play.
The post Kinetic Digital data: Slingo.com tops €285,992 jackpot as classic slots lead appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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