Industry News
Understanding the different types of online gaming bonuses

Online gaming bonuses have not existed at the beginning of the online casino industry era. The reason might be the fact that there was just two online casinos and so there was not much competition. Nevertheless, the nowadays are part of the whole industry.
We are going to address some of the most popular types of online gaming bonuses and those come in the form of:
- Sign Up Bonus
- Free Spins
- Reload Bonus
- Loyalty/VIP Scheme
While most gambling sites have their own unique way of providing an extra value to their customers or new players, their offer can vary quite significantly from one site to the next. And these especially vary the most when it comes to the Sign Up Bonus.
The industry has seen a rapid progress and in just a few short years after its inception, many new online casinos entered the market thus increasing competition and facilitating the need for casinos to differentiate themselves from one another. While there were not that many suppliers to choose from back then, the sign-up bonus or often titled as the welcome bonus was first introduced to do just that.
The bonus also served to reduce the perceived risk of trying something ânewâ. In their initial forms back in the late 1990âs and early 2000âs, online casino bonuses were much more generous than today but also had far less associated terms and conditions â imagine having to just read through a handful of terms instead of the pages that are now in place!
The basic principles of sign up bonuses have remained the same through time and their true meaning is that a player deposits a small sum of money initially and is compensated with a bonus, generally equivalent to or greater than their deposited amount. Today the rules have become more complex due to increased competition, number of casino players, as well as increased bonus abuse. We must also add the legislation and regulation of governing online casinos in the mix and the huge pressure to comply with them making the simple bonuses a complicated scheme.
While sign up bonuses are a great way to start playing in an online casino with some extra cash, we must not ignore the Free Spins Bonus.
The free spins bonus has been especially created for players to test drive online and mobile slots games or casinos with little risk.
We would like to reflect on the test driven online and mobile slots games, because they are the most popular games and come in many themes. We are covering the launch of new slots games weekly and we can say for certain, that you would first need to test drive the one that looks interesting to you before spending more time playing them and eventually calling them your favorite. You can browse the latest slots games release from last week to get the feel about what is new in the slots industry.
A free spin is one spin of a reel where you donât have to pay to spin. If the casino gives you a 10 free spins bonus, you are allowed to spin ten times on a specific slot machine without paying and anything you win goes into your bankroll / play money. Which is pretty awesome, given that some casinos offer no deposit bonuses which come in the form of free spins.
Any winnings you do get from free spins bonuses tend to have wagering requirements however. So the money has to be played a certain amount of times before you can claim it.
As in the case of sign up bonuses, the terms and conditions have become complex and you need to read them carefully in order to fully understand how they work.
When it comes finding these offers, it might be tricky if you are the citizen of certain countries. For instance, in Belgium, advertising for cashback bonuses, and cashbacks themselves must disappear completely. Casinos can still offer welcome bonuses and free spins, but are limited to advertising them on their own website only.
Jumping ahead to already registered playersâŠ
Online casinos are not all about attracting new players, there is also a retention part and the most effective way of letting you that you are an important customer is to receive rewards. The reward for already registered depositing players usually come in the form of Reload Bonuses or Loyalty/VIP Schemes.
Reload bonuses are very popular, and these are offered on subsequent deposits that you make. Some sites make reloads available to all customers on their first deposit of the month or week, while others only offer them based on certain criteria.
Most of the sites also offer a loyalty scheme or VIP program. These work by rewarding you based on your gambling activity. In simple terms, the more you play the more youâll receive. Rewards may be simply in the form of cash credited to your account, or you may be able to earn things like exclusive hospitality at sporting events, tickets to concerts or electronic items.
We hope that this article has answered some of your questions when it comes to bonuses and make sure to play responsibly and always read the bonuses terms and conditions carefully in order to fully understand its payout.
Industry News
SOFTSWISS Takes Home Four Awards In One Night

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SOFTSWISS, a global provider of iGaming software solutions, has won two prestigious trophies at the EGR Marketing & Innovation Awards 2025. These recognitions come alongside two more accolades at Maltaâs iGaming Excellence Awards 2025.
EGR Marketing & Innovation Awards
Hosted annually, the EGR Marketing & Innovation Awards honour the most innovative and effective campaigns and teams in online gaming. Recognising success across marketing, creative execution, customer engagement, and commercial results, the awards are regarded as one of the industryâs top accolades.
This year marks the third consecutive win for SOFTSWISS, following previous victories for its standout campaigns, Bringing the Heat in 2023 and Grab Success in 2024. The judges praised the SOFTSWISS marketing team with the Marketing Team of the Year Award for showing a clear passion for their brand and a creative use of new technologies and data analytics.
In addition to leading the teamâs collective success, Valentina Bagniya, CMO at SOFTSWISS, was personally recognised as the best B2B Marketer of the Year for her role in transforming SOFTSWISSâ marketing function into a brand powerhouse.
âThank you to the EGR jury team for this wonderful recognition. Winning Marketing Team of the Year is an extraordinary achievement that highlights our strength and dedication as a team. Additionally, receiving B2B Marketer of the Year is a deeply meaningful acknowledgement of our collective efforts,â says Valentina Bagniya. âThese awards are not about individual achievements; they reflect the creativity, commitment, and passion of our entire marketing team.âÂ
Maltaâs iGaming Excellence Awards
SOFTSWISS also received major recognition at Maltaâs Gaming Excellence Awards 2025. Ivan Montik, Founder of SOFTSWISS, was honoured with the Lifetime Achievement Award for exceptional contributions to the iGaming industry over the course of his career. Meanwhile, Rubens Barrichello, ex-Formula 1 pilot and Non-Executive Director in Latin America at SOFTSWISS, was named Best iGaming Influencer of the Year, celebrating his significant impact through content creation, marketing, and online presence.
Valentina Bagniya comments: âItâs significant that our colleagues Ivan Montik and Rubens Barrichello received recognition at Maltaâs Gaming Excellence Awards 2025, demonstrating how our leadership vision is increasingly recognised and valued by industry professionals. Moving forward, we remain dedicated to expanding our expertise and actively contributing to the advancement of our industry.â
On 3-4 July, the SOFTSWISS team will be attending iGB Live in London, ready to share their insights and expertise with interested attendees.
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About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyâs product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the worldâs first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Takes Home Four Awards In One Night appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Americas Weekly Roundup â June 9-15

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
BMM Innovation Group, a technology conglomerate focused on gaming product compliance testing, cybersecurity solutions and virtual training for the global gaming industry, announced that it is exhibiting at the PerĂș Gaming Show 2025, June 18â19 at the Centro de Exposiciones Jockey in Lima, PerĂș. BMMâs local experts will be available at Booth No. 31â32 to discuss the Companyâs full suite of testing, certification, cybersecurity and virtual training services for PerĂșâs growing gaming industry. With a well-established land-based sector and a rapidly expanding online gaming market, PerĂș represents one of the most dynamic jurisdictions in Latin America. BMM has supported the Peruvian gaming industry for more than 18 years, with a dedicated office in Lima since 2007. The Companyâs deep roots and compliance expertise make it uniquely positioned to serve the diverse needs of PerĂșâs casinos, sports betting operators, lottery providers and online gaming programmes.
Amusnet is set to make a powerful impression at the Peru Gaming Show 2025, taking place on June 18-19 in Lima, by presenting a comprehensive portfolio across its Online Casino, Live Casino, and Land-based verticals. As one of the most prominent and influential gaming exhibitions in Latin America, PGS brings together the industryâs leading providers, manufacturers and decision-makers for two days of impactful business exchange. Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition, showcasing involvement in local events and its engagement in supporting industry-wide collaboration.
International Game Technology PLC announced that its spectacular RISE55 cabinet is now live on casino floors across the US. With robust, performance-focused content roadmaps for the premium-leased and for-sale game segments, IGTâs RISE55 cabinet debuted with the highly entertaining Magic Treasures Gold game. The RISE55 cabinet features a 55-inch ultra-HD curved display that delivers crisp graphics, enhanced audio technology and remarkable player comfort. The RISE55 cabinet first hit casino floors in late May, with additional deployments planned through the summer. As the hardwareâs Class III premium launch title, Magic Treasures Gold is a visually stunning multi-level progressive game with features that build upon the success of IGTâs award-winning Magic Treasures game, including a leveled-up version of the Money Ball feature.
Partnerships
Hard Rock Cafe, in partnership with international soccer icon Lionel Messi, launched new merchandise coinciding with one of the yearâs most anticipated global soccer tournaments. The collection debuts as part of Hard Rockâs âWE PLAY TOGETHERâ campaign, which unites soccer fans to celebrate the sport. The campaign will feature special experiences and exclusive offers, such as bundle deals combining themed Messi menu and retail items, for guests to watch each match and show support for their favourite teams. Lionel Messi announced the collection via an Instagram post, where he donned one of the custom tees now available for purchase.
PrizePicks, the largest daily fantasy sports operator in North America, announced that it has partnered with the Los Angeles Dodgers as the teamâs Official DFS Partner. The partnership features several digital and in-stadium activations at Dodger Stadium as PrizePicks continues to strengthen its brand presence in baseball.
The post Gaming Americas Weekly Roundup â June 9-15 appeared first on European Gaming Industry News.
Affiliate Industry
Meet MegaList: The Rising Force in iGaming Affiliation

There are affiliate networks, and then thereâs MegaList â a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like itâs powered by vague metrics and recycled content, MegaList steps in as the âMega Mapâ â a practical, data-driven network guiding both players and operators to higher ground. Less âlook at our reach,â more âhereâs your conversion rate.â
So no, this isnât just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Letâs be honest â the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
Itâs simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These arenât vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well⊠telling it like it is.
MegaCasinoList
Letâs face it â players donât need another affiliate promising âtop 10 casinosâ based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
Thatâs where MegaCasinoList comes in â a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, itâs all in there, and itâs all vetted.
They work with reliable operators only, because â and hereâs a crazy idea â not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, youâre in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions â minus the fluff and with none of that âwin guaranteedâ nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. Itâs not trying to dazzle; itâs trying to help people bet smarter â and itâs doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered â and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why Itâs Working)
The iGaming world doesnât need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
Thatâs where MegaList comes in â not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while weâre at it:
âAt MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.â
For once, a statement that isnât just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: âDo they have a plan, or just a landing page?â
 MegaList has both, and a track record to prove it.
Explore MegaListâs network:
đ MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
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