Gaming
XSOLLA INTRODUCES INNOVATIVE GAME COMMERCE SOLUTIONS AT GDC 2025
Xsolla, a leading global video game commerce company, announces its participation at the Game Developers Conference (GDC) 2025, taking place from March 17–21 at the Moscone Center in San Francisco, CA. Xsolla will showcase new and enhanced solutions designed to help developers fund, market, launch, and monetize their games effectively as part of its We Bring Opportunities Together initiative.
“At Xsolla, we’re focused on breaking down the barriers that prevent developers from transforming their ideas into successful businesses,” said Chris Hewish, Chief Strategy Officer at Xsolla. “GDC is a key opportunity to connect with game creators and demonstrate how our solutions streamline game commerce, from launching a game to entering new markets and driving revenue growth.”
Xsolla will highlight advancements across its platform, including enhancements to the industry-leading Web Shop, Cloud Gaming, MENA Payment Solutions, and the launch of new revenue-driving tools.
XSOLLA’S LATEST GAME COMMERCE SOLUTIONS
Xsolla’s latest updates and new solutions address the evolving needs of developers worldwide, enhancing game monetization and player engagement.
- Xsolla Web Shop – With over 500+ Web Shops launched, generating incremental revenue for mobile game developers, Xsolla Web Shop has introduced new personalization and mobile accessibility features to improve the player purchasing experience. Developers can use real-time player behavior data to create dynamic, personalized promotions that increase conversion rates with the new features, including Progressive Web Apps (PWA), automated regional pricing, and a customizable loyalty program, creating the opportunity to increase Lifetime Value (LTV) by up to +30 percent.
- Xsolla Cloud Gaming – Xsolla Cloud Gaming – Created and launched two new user acquisition tools for developers. First, the Play Before Your Buy feature allows players to stream time-limited game demos before key purchase or continue play in the cloud. Secondly, players can now play their PC game on a mobile browser using a virtual controller overlay for extended play on the go. These updates attract new types of users and enhance engagement while lowering hardware barriers to premium gaming experiences. In addition, we have enhanced the backbone of the Xsolla Cloud Gaming offering with our latest integrated vendor partners – Amazon AWS and Tencent Cloud; partnering with Aethir on a new $1 million grant in cloud credits for developers.
- MENA Payment Solutions – Expanded coverage in Egypt, Saudi Arabia, Iraq, Bahrain, and Jordan, with 11 new localized payment methods to improve accessibility for 380 million gamers, taking the total payment methods available for game developers globally to over +1,000.
- Xsolla Publishing Suite – A direct-to-consumer (D2C) commerce solution giving developers greater control over game distribution, monetization, and marketing strategies. Developers can sell game keys, pre-orders, and in-game content with seamless web and in-game commerce integration with cross-platform purchasing support. This ensures seamless transactions between web stores and in-game purchases and built-in marketing and analytics tools to help developers optimize their sales funnels.
- Xsolla Loyalty Program – Created a program to enable cashback rewards, cross-title loyalty programs, and tier-based incentives to drive repeat purchases and increase engagement with seamless integration with Xsolla Pay Station with no additional development.
- Xsolla Offerwall – Delivers revenue-sharing opportunities and player experiences for monetization and advertising by allowing non-paying players to earn in-game rewards through advertiser-driven tasks. It supports CPI, CPA, and CPC models, offering developers up to 90% revenue share—well above the industry average. The platform also enhances security with SMS-based user authentication to prevent fraud and ensure a smooth experience for both players and developers.
- Xsolla Gold Gift Card – Provides a flexible payment option for players who want to purchase or gift in-game content. Available in both physical and digital formats, enabling co-branded promotions and cross-platform redemption across multiple platforms, delivering seamless redemptions across mobile, PC, and console.
- Xsolla Ecosystem – A curated marketplace of pre-validated partners, helping developers streamline vendor selection and reduce operational costs. Pre-integrated partners like G-Core, Game Analytics, Adikteev, and AppsFlyer provide trusted third-party services and seamless integration with Xsolla’s monetization, distribution, and payment solutions.
- Xsolla Partner Network – Introducing advanced influencer marketing tools, making it easier for developers to collaborate with Twitch, YouTube, and TikTok content creators. AI-powered creator discovery, helping developers find the best influencers for their campaigns with built-in promo code and game key distribution tools, streamlining influencer partnerships and creator storefronts on Xsolla Mall, allowing influencers to sell digital game content directly to their audiences.
XSOLLA AT GDC 2025
Day Of The Devs 2025 Sponsored By Xsolla
Sunday, March 16 | 3:00 PM – 8:00 PM | The Midway, 900 Marin Street
Day of the Devs is a dedicated event celebrating independent game developers. It provides a unique opportunity in an inclusive space for indie developers to showcase their creative and innovative projects to a broader audience, which includes industry professionals, media, and gaming enthusiasts. Space is limited, so register here today!
Xsolla Booth at Moscone
Booth WL1-2 | Moscone West Lobby | Monday, March 17 – Friday, March 21
Attendees may visit the Xsolla booth located in Moscone West 1st floor lobby. New look, same expert team. Stop by with your questions. Take advantage of today’s opportunities and maximize your game’s commerce efforts. Enjoy SWAG giveaways, product demos, a comfortable lounge space, and more. See you there!
Xsolla’s Open House
Monday, March 17 – Thursday, March 20 | 09:00 AM – 6:00 PM | Friday, March 21 | 09:00 AM – 3:00 PM | The Howard – 661 Howard St.
Everyone is invited – no GDC badge is required! Please join Xsolla at our exclusive Open House all week, steps away, and immerse yourself in a relaxed setting to connect with industry leaders, explore innovative solutions, and learn about best practices with great companies. Enjoy hands-on product demos, insightful conversations, and a comfortable space to unwind – all while discovering new ways to maximize your gaming business.
Join Xsolla GDC Mixer
Monday, March 17 | 8:00 PM – 10:00 PM | The Howard, 661 Howard St.
The Xsolla GDC Mixer in partnership with AppsFlyer, AWS, and Nazara Technologies is a fantastic opportunity to join the gaming community for a light snack and soft drinks, share your current work, and receive expert input. If you’re an indie developer or creator, hurry up and register! There are a limited number of invitations for this event. Invitees will be notified by email.
Xsolla Salons
Monday, March 17 – Thursday, March 20 | The Howard, 661 Howard St.
Xsolla Salons with gaming experts will gather at The Howard for open, insightful conversations that move our industry forward.
Xsolla Game Night
Tuesday, March 18 | 6:00 PM – 9:30 PM | Moscone South Esplanade rooms #154 & #156
An evening of classic table games like UNO
, Rock ‘Em Sock ‘Em Robots, and many more. Are you a soccer fan?? This year, we’re bringing Electronic Arts’ legendary EA FC 2025 for Playstation, AND we’re introducing a pop quiz with a chance at prizes! Doors open at 6:00 PM, with light snacks and soft drinks to keep you powered up. Play with fellow game enthusiasts, meet great people, and socialize early ahead of GDC!
XSOLLA SPEAKING SESSIONS AT GDC 2025
The Industry: Where We Have Been & Where We Are Going
Tuesday, March 18 | 9:30 AM – 10:30 AM | Moscone West Room #2024
Chris Hewish explores the evolution of gaming, emerging trends, and the future for developers and publishers. The video game industry has evolved from niche entertainment to a global economic powerhouse fueled by rapid technological advancements, shifting player expectations, and new business models. In this session, we’ll look back at the key milestones that have shaped the industry—from the rise of digital distribution and free-to-play monetization to the emergence of cross-platform play and live-service gaming. Join Chris for a deep dive into the past, present, and future of gaming, with insights on how to navigate the industry’s next significant shifts.
The Scariest Threat In Mobile Gaming: Losing Control Of Your Players
Tuesday, March 18 | 10:50 AM – 11:50 AM | Moscone West Room #2024
Berkley Egenes and Josephine Friday discuss how Web Shops help developers regain control over sales, marketing, and player relationships. In mobile gaming, the biggest nightmare isn’t player churn or high UA costs—it’s losing control of your players. When you rely solely on third-party platforms, you give away valuable player data, sacrifice revenue to hefty platform fees, and limit your ability to engage your audience directly. The scariest part? You’re building someone else’s business instead of your own.
Xsolla Pay – Powering Payments, P(l)ay By New Rules
Tuesday, March 18 | 1:20 PM – 1:50 PM | Moscone West Room #2024
Svante Westerberg from Xsolla and Rafael Morgan from Crazygames share how outdated payment models limit revenue and how Xsolla Pay enables global reach and seamless transactions. In gaming, payments aren’t just about transactions—they shape the player experience. Yet, many developers are playing by outdated rules, losing revenue to high fees, limited payment options, and platform restrictions. But what if you could change the game? With new advancements in payment technology, developers now have more control than ever. Imagine offering players seamless, frictionless checkout experiences, supporting their preferred payment methods worldwide, and unlocking new markets without barriers.
Breaking Myths: The Truth About Measuring UX and Player Acquisition in Mobile Games
Tuesday, March 18 | 2:10 PM – 2:40 PM | Moscone West Room #2024
Berkley Egenes from Xsolla and Adam Smart from AppsFlyer break down misleading metrics, player retention strategies, and effective acquisition tactics. When we discuss experience and player acquisition in mobile games, there’s no shortage of myths, misleading metrics, and guesswork. Are your ads bringing in valuable players —or installs that churn? Does your UX keep players engaged, or are hidden friction points driving them away? It’s time to cut through the noise and get to the actual data. In this session, we’re bringing in Xsolla’s Partners at AppsFlyer and a real success story to share real-life case studies and hard-hitting insights on measuring, analyzing, and optimizing retention and acquisition more effectively.
The Dirty Truth About Funding And Games
Tuesday, March 18 | 3:00 PM – 3:30 PM | Moscone West Room #2024
Justin Berenbaum from Xsolla, Jenny Xu from Talofa Games, and Tony Grayson from Summitsphere uncover the biggest mistakes in game funding and how developers can secure investment successfully. Securing funding for your game can be the difference between launching a hit or watching your project crash and burn. But too many developers fall into the same traps—signing bad deals, giving up too much control, or running out of money at the worst possible moment. Don’t let that be you.
Gaming in 2030: The Future of Play
Tuesday, March 18 | 3:50 PM – 4:20 PM | Moscone West Room #2024
Sam Gaglani and industry partners explore the future of gaming, personalization, and new monetization models. The video game industry is evolving faster than ever—so what will gaming look like in 2030? In a future-focused session, we’ll explore the technologies, trends, and challenges shaping the next era of gaming. From hyper-personalized experiences to new ways of owning and monetizing content, we’ll dive into what’s coming—and how studios can stay ahead of the curve.
Influencers in Gaming: Hype? Hustle? Huge ROI?
Tuesday, March 18 | 4:40 PM – 5:10 PM | Moscone West Room #2024
Rix Tran and partners will talk about the impact of influencers in gaming. Influencers are everywhere in gaming—driving hype, shaping player opinions, and making or breaking game launches. But are they worth the investment, or is the industry stuck chasing clout with no clear ROI? In this no-nonsense session, we’ll break down the real impact of influencers in gaming. From massive successes to costly misfires, we’ll explore what works, what doesn’t, and how to tell the difference.
WTF: Web3, Tokens and Fun!
Tuesday, March 18 | 5:30 PM – 6:00 PM | Moscone West Room #2024
Lee Jacobson and Rytis Joseph Jan from Xsolla and Jose Anaya from MatterLabs/ZKsync look candidly at the state of Web3 gaming, separating hype from real opportunities. Web3 promised to change gaming forever with player ownership, decentralized economies, and new monetization models. But let’s be honest: the road has been anything but smooth. So, where do we go from here? Most importantly, how do we make Web3 games that are truly fun—not just financial experiments disguised as gameplay? Join us as we separate fact from fiction, share hard-earned lessons, and explore the future of blockchain-powered gaming.
CONNECT WITH XSOLLA AT GDC 2025
Schedule a meeting with Xsolla’s game commerce experts: GDC 2025 | Schedule a meeting with Xsolla Learn more about speaking sessions and networking events: Join us at GDC 2025! | Xsolla
The post XSOLLA INTRODUCES INNOVATIVE GAME COMMERCE SOLUTIONS AT GDC 2025 appeared first on Gaming and Gambling Industry in the Americas.
In an exclusive article for Gaming Americas, Udo Seckelmann, partner in the Gambling & Crypto department at Bichara e Motta Advogados, examines how the Brazilian iGaming market has entered a new phase of maturity following BiS SiGMA South America 2026.
Moving beyond regulatory expectations, the industry now faces real operational, political, and economic pressures, raising critical questions about sustainability, enforcement, and the balance between growth and consumer protection in one of the world’s most dynamic betting markets.
BIS SIGMA 2026 made it clear that the conversation around Brazil’s betting sector has fundamentally changed. The industry is no longer being discussed as a future opportunity shaped by regulatory expectations, but as a functioning ecosystem already subject to real-world pressures. With the framework in force and operators active, the focus has shifted to how the market actually behaves under regulation — and where that framework is being put to the test.
This shift was evident both in the quality of the discussions and in the profile of participants. In past editions, much of the debate focused on the ideal regulatory framework, taxation, and market entry strategies. In 2026, the focus moved toward more sophisticated — and, in many ways, more challenging — topics: regulatory implementation, enforcement, and the balance between growth and consumer protection.
An additional element that permeated many discussions was the recent hardening of political discourse toward the sector. Statements from the President suggesting the potential elimination of the regulated betting market, as well as initiatives in Congress aimed at broadly restricting betting advertising, reveal legitimate concerns about negative externalities but also a concrete risk of public policy being shaped in a way that is disconnected from the newly established regulatory reality.
The criticism here is not directed at the concern for consumer protection — which is undoubtedly essential — but rather at how this debate has been conducted. Prohibitive or overly restrictive measures, particularly in the field of advertising, tend to produce adverse effects already observed in other jurisdictions: reduced channeling capacity toward the regulated market, the strengthening of illegal operators, and a weakening of consumer protection mechanisms themselves.
In this context, advertising should not be viewed solely as a risk factor, but also as a public policy tool. It is through advertising that licensed operators can differentiate themselves from unregulated entities, communicate responsible gambling practices, and operate within auditable parameters. Disproportionate restrictions, in practice, reduce the visibility of those subject to regulation while simultaneously expanding the space for those operating outside it.
Moreover, the instability of political discourse — especially when it flirts with prohibition scenarios after years of efforts to structure a regulated market — creates significant legal uncertainty. Investments made based on a recent regulatory framework are reassessed, compliance costs increase, and the appetite of new entrants tends to decline. Ultimately, this undermines not only the development of the sector but also government revenue and the original regulatory objectives pursued by the Government.
Another key topic discussed during the event was the impact of increased taxation — particularly following the rise in the Gaming Tax — on the competitiveness of the regulated market. There is a legitimate concern that an overly burdensome environment, combined with severe advertising restrictions, may create an economically unviable scenario for licensed operators, once again encouraging migration to the unregulated market.
Another highlight of the event was the debate surrounding the role of technological intermediaries — including market makers in emerging segments such as prediction markets. The expansion of these models raises important regulatory questions: to what extent are existing frameworks sufficient to accommodate these innovations? And when will it be necessary to move toward specific regulatory regimes, potentially under the oversight of authorities such as the securities regulator?
A comparison with previous BIS SIGMA editions clearly demonstrates the sector’s growing maturity. If Brazil was once seen as a major promise, it is now a complex reality that requires fine-tuning and institutional coordination. The agenda has shifted from market opening to governance — now under much more intense political and social scrutiny.
Finally, one aspect that deserves particular attention is the increasing professionalization of all stakeholders involved. Operators, regulators, service providers, and even the broader public debate have evolved significantly. There is now a clearer understanding that the success of the Brazilian market depends on its credibility and long-term sustainability.
Udo Seckelmann
Partner in the Gambling & Crypto department at Bichara e Motta Advogados
The post The iGaming Industry’s New Challenges in 2026 appeared first on Americas iGaming & Sports Betting News.
Amusnet has released its latest crash game, Hot Racing. This high-energy game throws players straight onto the track, where every second matters and every decision can boost the win.
Place the bet and watch the race unfold. The multiplier starts climbing the second the cars hit the track, and every moment the player stay in pushes the potential win higher. Want to play it smart? Use the 50% Cash Out to secure part of your winnings while keeping the rest in the race. Push too far, though, and a car can drop out – taking your bet with it. It’s all about timing.
Every round brings a fresh shot of adrenaline. Ready to level up? Place an additional side bet and pick the car you think will surge ahead and win the race. It’s your chance to add more excitement and boost your strategy.
Prefer a more laid-back approach? Turn on Autoplay. Set your number of rounds and your target multiplier, and let the game do the work. Once your target hits, your win locks in automatically – smooth, simple, and stress-free.
The tension builds in seconds. The stakes keep rising. Every race puts you right on the edge – go bigger or cash out now? That’s where the real thrill kicks in.
Hot Racing brings speed, excitement and sharp decision-making into every round. Jump in, trust your instincts and grab your win before the race leaves you behind.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.
50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.
Side Bet
Add extra excitement with the Side Bet! Pick the car you think will be the faster in the race and increase the potential payout.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Releases its Latest Crash Game “Hot Racing” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Wazdan, the gain-focused game developer, has bolstered its high-performing Hot Slot
portfolio with the launch of Hot Slot: Diamond Coins, a vibrant new title that merges the series’ retro charm with mechanics from its flagship Coins collection.
Staying true to the Hot Slot format, the game spans 15 reels and features fan-favourite mechanics including Cash Infinity and Hold the Jackpot, alongside specially designed Bonus symbols to boost engagement.
In the Hold the Jackpot Bonus Game, players compete for a Grand Jackpot of up to 3,000x their stake. Standard Hot Slot symbols also remain active on any reel without a Bonus symbol, using two paylines to deliver consistent base-game wins.
The Chance Level feature adds an extra layer of strategy and excitement, increasing the likelihood of triggering the Hold the Jackpot Bonus Round and offering players a more personalised gameplay experience.
Radka Bacheva, Head of Sales and Business Development at Wazdan, said:
“Hot Slot: Diamond Coins marks an exciting milestone in the evolution of the Hot Slot series. By combining the retro aesthetics players love with the proven performance of our Coins mechanics, and layering in Cash Infinity, Hold the Jackpot, and Chance Level, we’ve created a dynamic experience that immediately captures attention and delivers engaging, high-energy gameplay from the very first spin.”
Hot Slot: Diamond Coins is now available for integration, designed to perform across global markets and appeal to a broad player base.
The post Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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