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Ultra Unveils First-Ever Tradable Digital Video Game Redefining Ownership of Gaming Content

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Ultra, a complete PC gaming hub created by AAA talent from companies like Ubisoft, Playstation and Nintendo, announced the launch of the world’s very first tradable digital video game. This groundbreaking development empowers gamers to resell video gaming content to fellow enthusiasts, redefining the essence of digital ownership in the gaming ecosystem.

The cornerstone of this transformative shift is Ultra’s proprietary blockchain technology, which seamlessly integrates gamers, game developers and publishers into a fairer, more sustainable paradigm where all can benefit. Embracing this technological innovation and forever securing its status as the world’s first tradable game is indie title Josh Journey: Darkness Totems from Provincia Studio. Users now gain the unprecedented ability to not only purchase but also resell captivating digital gaming content among themselves, heralding a new era in video game distribution. Ultra’s recent independent survey of 2000 PC gamers – the full findings of which are set to be released in January 2024 – showed that the vast majority (64%) of PC games are already bought at a discount or in a bundle, or downloaded for free.

This technological leap addresses an unspoken reality within digital entertainment: the absence of true ownership for users over the content they buy. Currently, the purchase of a PC game or any other digital content merely grants users an individual license to access and enjoy the material, a privilege susceptible to removal at any given moment. By representing all of the game licenses on its platform as digital tokens – “tokenizing” them – Ultra is introducing what could be a decisive shift toward granting users genuine ownership rights, revolutionising the status quo governing digital content transactions.

Nicolas Gilot, Co-CEO at Ultra, said: “For the majority of mainstream PC gamers, true ownership of their digital games isn’t a burning issue – until it is. Recent history has clearly shown that digital content in users’ libraries can be removed at short notice as platforms, companies and licensing agreements change. By tokenizing the games on Ultra and providing developers with the option to make their titles tradable, we hope to unlock new revenue streams and community engagement features for developers of all types of PC game, while giving all users true ownership of their content – even if they don’t know they need it yet!”

Guilherme Araujo, Co-Founder of Provincia Studio, said: “We’re excited that Josh Journey will forever be the very first tradable title on Ultra Games! This is a great opportunity for us to understand more about this new business model for games and see how it can enhance existing revenue streams, and create new ones. Blockchain and tokenization are not familiar concepts to us but the enthusiasm of the Ultra community is enormous and we can’t wait to see them enjoy and share Josh Journey.”

While Ultra’s tradable game technology is available to every game on its next-gen PC store, it’s up to developers to decide whether to activate reselling of their titles and set rules such as minimum resale price and desired revenue split. Josh Journey: Darkness Totems, a beautifully hand drawn beat’em up game, is a traditional PC game with no blockchain elements, showing the potential of this technology for the mainstream games industry. Ultra Games has an extensive catalogue of games including web3 titles Phantom Galaxies, R3V3NGE and Aether: Trading Card Game, and much-loved PC games and gaming series such as Lords of the Fallen, The Walking Dead Definitive Series, WRC7, the Syberia series and the Beholder series. Ultra is powered by its custom-built layer 1 blockchain and native token, UOS.

Brazil

EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026

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Following a strong showing at SBC Summit Rio earlier this month, EGT is set to present its Brazil-focused portfolio once again at BiS SiGMA South America 2026, taking place in São Paulo from April 7–9. Visitors can explore the company’s latest solutions and partnership opportunities at stand L146.

“Don’t miss the chance to experience our products firsthand and discover how we can work together,” said Celina Guedes, Regional Director Brazil at EGT.

Advanced Land-Based Solutions

A key highlight will be EGT’s Super Sorte Video Lottery Terminals. The range includes the slant-top Super Sorte 27/27 ST, featuring dual 27-inch full-HD touchscreens with 4K UHD resolution, and the vertical Super Sorte 43V, equipped with a single 43-inch curved display. Both models are designed to deliver an immersive, next-generation gaming experience.

Also on display will be EGT’s latest online betting terminals, Top Estrela and Bar Estrela. The Top Estrela unit features a sleek 24-inch portrait touchscreen, while Bar Estrela offers a compact solution ideal for bars and smaller venues. Both are supported by an intuitive platform that ensures smooth navigation and secure access to a broad content library.

All terminals will feature the Gold VLT multigame package, offering 50 titles across diverse themes. This includes popular classics such as Amazons’ Battle and Rise of Ra, fruit-themed favourites like Burning Hot, and regionally popular games such as Keno Universe.

Expanding Digital Capabilities

EGT Digital will also present its growing iGaming portfolio, including more than 180 in-house slot titles. Among the highlights are established jackpot series such as Bell Link, Clover Chance, and Gods & Kings Link, alongside newer releases like Panda Ventura, which has quickly gained traction with players thanks to its distinctive style and engaging gameplay. The title also marks the beginning of a new character-driven series, with Tiger Ventura set to follow.

In addition, the company will demonstrate its modular X-Nave platform, which integrates casino, CRM, payment gateway, bonus management, and an aggregator offering over 20,000 games from 200+ providers. The platform also includes a high-performance sportsbook with flexible integration and advanced personalisation features, supported by AI-driven tools that enhance engagement and automate key processes.

Strengthening Regional Partnerships

“Our main goal at BiS SiGMA South America is to strengthen strategic partnerships with operators, platforms, and stakeholders shaping Brazil’s regulated market,” Guedes added. “It’s also an opportunity to showcase our full technology and content ecosystem, supporting both online growth and potential future land-based developments such as VLT operations. Ultimately, we’re focused on building long-term relationships and positioning EGT as a trusted partner across Brazil and Latin America.”

The post EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming

Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention

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Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.

The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.

First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.

The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.

MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”

The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.

The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Arcade

Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+

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Pragmatic Play, a prominent content provider for the iGaming sector, has enhanced its arcade collection with the debut of Chicken+, a retro-themed game showcasing fast-paced action and significant winning opportunities.

Brought to existence with retro 8-bit visuals, the game tests players to evade approaching vehicles and various dangers, leading the chicken safely over the road.

With each lane successfully cleared, the win multiplier increases. Players can withdraw their earnings whenever they choose or try to navigate all lanes for the top reward, but a single random mishap concludes the round as a defeat. Players are able to view the possible winnings and the likelihood of success in reaching each lane to aid in their decision-making.

There are four levels of risk – Easy, Mid, Hard, and Daredevil. Raising the level reduces the number of lanes per round and increases the volatility, enhancing the maximum win potential from 24x in Easy mode to over 3,000,000x in Daredevil.

Blending nostalgic visuals with an eccentric theme, a user-friendly interface, and rapid betting rounds, Chicken+ meets the increasing demand for engaging, fast-paced games.

The title signifies the newest entry in Pragmatic Play’s continually growing arcade collection, succeeding the launches of Plinko+, Spire+, and Mines+.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Chicken+ blends retro charm with simple, high-engagement mechanics. With configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play’s diverse arcade portfolio, inviting players to test their nerve and cross the road.”

The post Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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