Connect with us
Prague Gaming & TECH Summit 2025

Baltics

Nordcurrent turns players into fashion designers with UGC marketplace

Published

on

nordcurrent-turns-players-into-fashion-designers-with-ugc-marketplace
Reading Time: 2 minutes

 

Developer and publisher Nordcurrent has released a revolutionary update to its leading mobile fashion game, Pocket Styler, with the launch of a new creator platform, Pocket Styler Studio. The digital platform allows players to work like real-life fashion designers to create clothing, shoes and accessories to their exact specifications. Once finished, digital designers can market their creations under their own ‘designer label’ name and sell them in-game to millions of Pocket Styler’s players in return for in-game currency, which has never been possible in a mobile fashion game before.

The gaming skins market is a multi-billion dollar industry, with almost 50% of players buying skins with in-game currency and around 40% buying skins with real money, according to Newzoo. But, conceptualising, drawing and polishing collections takes time, and even with Nordcurrent artists supplying over 100 items every couple of weeks, Pocket Styler players still had a thirst for more items inspired by current fashion, movies, and celebrity looks, thus limiting the time players were spending in the game and subsequently Nordcurrent’s revenue.

The integration of user-generated content into Pocket Styler has revolutionized the in-game design process. It has provided players with a wider range of options to choose from while also allowing them to earn in-game currency. This feature has also addressed the creative burden faced by game artists and developers who previously struggled to keep up with the demand for fresh content. Designers now upload over 2,000 original items into the game every day, adding nearly 300 times more content than before the launch of Pocket Styler Studio.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Victoria Trofimova, CEO of Nordcurrent, said: “‘With over 100,000 daily active users, Pocket Styler is one of the world’s most popular fashion games, and now one of the most advanced thanks to the introduction of Pocket Styler Studio. It provides a platform for creators to become professional digital fashion designers who can build their brands and promote their designs globally.

“By empowering players and letting them design and sell their clothing, we hope to inspire the next generation of fashion designers while supporting them as active contributors to the game they love, helping us form a community of designers who play a genuine part in making the game even better.“

Pocket Styler Studio has been in beta since February. Currently, over 1,000 designers are creating items for the game, and another 5,000 designers are expected to upload daily in the first year of launch, creating trillions of outfit combinations and millions of new looks submitted weekly. Nordcurrent is also testing the option of designers earning real currency from their designs in the future.

Designs are saved into a designer’s profile until they are ready to be marketed. Once on sale, individual designers can track their brands’ success by ‘Publishing’ items and assessing how many sell. Players can choose a name for their designer label and earn ‘Gems’, the in-game currency, for every item sold to other players. Pocket Styler Studio is available globally; players must have Pocket Styler installed on their phones and have a free Nordcurrent ID to use Pocket Styler Studio, which can be accessed through a browser.

Launched in May 2021, Pocket Styler is based on attending different in-game events, creating looks based on the criteria of the events, submitting those looks, getting scores, and competing with other players to become “trendsetters” and climbing on top of the leaderboard. The game has 21 million downloads, with 100,000 players spending 10,000 hours on the app and giving 10 million votes to outfits daily.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Baltics

iDenfy and 7bet team up to stop multi-accounting with AI-powered ID verification

Published

on

idenfy-and-7bet-team-up-to-stop-multi-accounting-with-ai-powered-id-verification
Reading Time: 3 minutes

 

iDenfy’s advanced KYC tools will help streamline the onboarding process for 7bet’s gaming platform, minimizing multi-accounting or promo abuse rates

iDenfy, a Lithuania-based RegTech company specializing in AI-powered ID verification and fraud prevention solutions, partnered with 7bet, a leading Lithuanian iGaming operator offering sports betting and iGaming services. iDenfy’s Know Your Customer (KYC) software will help 7bet’s gamers access the platform quicker while ensuring legal compliance and minimizing fraudulent accounts, such as those who abuse the bonus system or want to overcome bans using multi-accounting.

In 2024, the iGaming industry witnessed a significant surge in fraudulent activities, with overall fraud increasing by 64% compared to previous years. Much of this fraud is due to duplicate accounts, commonly known as multi-accounting. According to Domantas Ciulde, the CEO of iDenfy, e-commerce marketplaces and iGaming establishments are the leading industries for multiple account fraud. This is part of the convenient nature of such services: you can access games or shop multiple items easily online.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

However, D. Ciulde stresses that from a business perspective, this results in major financial losses, especially since fraud rings use bots and other techniques to bypass weak authentication measures. In regions like Western and Central Asia, sign-up and welcome bonuses are usually prevalent, which caused a decline rate in new signups due to fraudsters attempting to exploit these promotions through multiple accounts.

iDenfy’s newest partner, 7bet, offers a dynamic platform for sports betting and online gaming, focusing on providing a secure and engaging environment for users. Operating in a high-risk sector, 7bet faced challenges managing suspicious registrations, including users who are attempting to bypass KYC checks with duplicate accounts, fraudulent documentation, or automated bots. To detect multiple accounts, blocklisted users, or simply players who are abusing the promo system more efficiently, the iGaming business understood they needed a fully automated solution. As a result, by integrating iDenfy’s innovative solutions, 7bet has implemented a highly scalable and automated player onboarding process that helps to fully reduce the reliance on manual reviews and boost verification accuracy.

By integrating iDenfy’s identity verification software, 7bet benefits from an innovative system that is capable of recognizing, verifying and extracting data from over 3,000 identity documents across 200 countries and territories. This technology supports global compliance while providing 24/7 expert oversight to minimize fraud and system errors. Additionally, advanced biometric algorithms, including facial recognition and 3D liveness detection, ensure that only legitimate users are granted access. The system prevents attempts to use fake images, 3D masks, or other forgeries in the verification process, offering bulletproof authentication and security.

In addition to that, with iDenfy’s passive liveness checks, the company now ensures a frictionless onboarding experience, reducing duplicate account rates as the innovation evaluates the validity of a user’s selfie without requiring them to perform additional actions, such as turning their head. This dual approach, coupled with document verification, not only saves time for the user but also obscures security processes, deterring potential fraudsters from accessing exploitable information. According to iDenfy, this also works as a way to spot underage users who are trying to bypass KYC checks. “Our solution ensures that only age-appropriate, legitimate players access their beloved games, which is the key to maintaining transparent and fair play in this age-restricted sector,” said Domantas Ciulde, the CEO of iDenfy.

Justinas Bakšys, the COO of 7bet, highlighted, “Working with iDenfy has revolutionized our KYC procedure, allowing us to onboard consumers easily while guaranteeing regulatory compliance. Specifically, the passive liveness feature has lowered onboarding friction, giving our users a seamless and safe experience while safeguarding the platform against fraud.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Domantas Ciulde, the CEO of iDenfy, added: “We’re thrilled to work with 7bet and bring up-to-date ID verification technology to their platform. Our goal is to deliver secure and user-friendly solutions that build trust while safeguarding the integrity of iGaming operations.”

The post iDenfy and 7bet team up to stop multi-accounting with AI-powered ID verification appeared first on European Gaming Industry News.

Continue Reading

Baltics

Evoplay expands Baltic presence with new Optibet collaboration

Published

on

evoplay-expands-baltic-presence-with-new-optibet-collaboration
Reading Time: < 1 minute

 

Evoplay, the award-winning game development studio, has announced its latest partnership with leading Baltic operator Optibet, part of Entain, marking a strategic expansion in Lithuania and Estonia.

Through the agreement, Optibet now offers over 70 of Evoplay’s premium slot titles to its customers in both markets, including popular games such as The Greatest Catch Bonus Buy, Elven Princesses, and Fruit Super Nova.

Optibet, part of global gaming giant Entain, is a trusted operator across the Baltics, providing Evoplay with a solid foundation to grow its presence in the region.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

This exclusive partnership underscores both companies’ commitment to delivering top-tier gaming experiences and increasing engagement within these key markets.

Ihor Zarechnyi, CBDO at Evoplay, said: “We’re thrilled to partner with Optibet, a trusted name across the Baltics, to bring our games to players in Lithuania and Estonia.”

“This collaboration marks an important step in our commitment to expanding in regulated markets and offering tailored experiences that resonate with local audiences.”

Janis Bariss, Entain Head of Gaming Baltics & Nordics, said: “Optibet is dedicated to providing our players with the best in gaming entertainment and partnering with Evoplay allows us to deliver an exciting range of content that adds real value to our portfolio.”

“Evoplay’s innovative approach and diverse game selection will be a fantastic addition to our online casinos in Lithuania and Estonia, and we’re looking forward to seeing the impact it has on our audience.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post Evoplay expands Baltic presence with new Optibet collaboration appeared first on European Gaming Industry News.

Continue Reading

Baltics

Lithuania to Ban Gambling Ads

Published

on

lithuania-to-ban-gambling-ads
Reading Time: < 1 minute

 

The Lithuanian parliament on Tuesday approved restrictions on gambling advertising, set to take effect from next July.

The amendments to the Gaming Law, passed with 73 votes in favour and one abstention, will introduce a ban on gambling advertising starting in July 2025. Exceptions will apply to sports competitions and events, as well as sports sponsorships and broadcasts of sports competitions, which will have a transitional period until January 1, 2028.

Next year’s budget for the Media Support Fund earmarks an additional 4 million euros to compensate media organisations for lost advertising revenue.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Among other things, MPs backed a proposal from the parliamentary Committee on Budget and Finance to have a transitional period until the end of 2027, allowing up to three betting ad spots of under 15 seconds each per hour on television, radio and online between 06:00 and 18:00 and up to two per hour between 18:00 and midnight.

For online media, betting ads without a direct link to the gaming operator’s website will be limited to 20% of advertising space from 06:00 to 18:00 and 10% until midnight.

The post Lithuania to Ban Gambling Ads appeared first on European Gaming Industry News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania