Gaming
And the winners of the Dutch Game Awards 2023 are……!
The winners of the Dutch Game Awards 2023 were announced at the leading awards show for the Dutch game industry. This thirteenth edition of the award show took place during Dutch Media Week in Beeld & Geluid in Hilversum.
The Dutch Game Awards has several categories, from ‘Best Game’ to ‘Best Innovation’ and four special awards. The winners are chosen by a professional and diverse jury. Besides an award, the winners also receive a place in the collection of Sound & Vision, where the games are preserved as cultural heritage for eternity. And the winners are…!
Best Game: Age of Wonders 4 – Triumph Studios
Best Art: Mail Time – appelmoes games
Best Audio: Isonzo – BlackMill Games
Best Innovation: Secret Shuffle – Adriaan de Jongh & Friends
Best Technology: Marvel’s Spider-Man Remastered PC – Nixxes Software
Best Game Design: Secret Shuffle – Adriaan de Jongh & Friends
Best Applied Game: Klankkr8 – Game Tailors
Best Debut Game: Kayak VR: Mirage – Better Than Life
Best Student Game: Iron Line – Team Trainwreck (BUas)
Triumph Studios with Age of Wonders grabs Best Game 2023 award: “Age of Wonders 4 proves to be an excellent continuation of the series. The game is innovative within the strategy genre and combines old and new mechanics to create a masterpiece. The depth and complexity give the game a feeling of epic proportions.”
The jury chose Secret Shuffle as the winner in the Best Innovation and Best Game Design categories: “What a way to put a smile on people’s faces! The game offers a very accessible way to connect people, through a form of gameplay never before seen by us. The different dance games will surprise at many parties, and the intuitive UI and low entry threshold make the game easy for anyone to understand and use. Making yourself uncomfortable has never felt better than with Secret Shuffle!”
Marvel’s Spider-Man Remastered PC by Nixxes Software wins Best Technology: “Where most PC ports don’t hold up to the original game, the PC port of Marvel’s Spider-Man surpasses it. The PC version adds subtle details like the enhanced reflections in the windows of the buildings, without sacrificing performance. With many custom solutions to the technological challenges Nixxes has raised the bar for porting technology.”
Iron Line was voted Best Student Game: “The judges were frustrated that this is not a full game (yet). Iron Line offers a unique twist on the Tower Defense genre. It cleverly combines cargo management with the placement of turrets. Add well-designed elements like the game economics and it makes the whole game fit together like a glove.“
Best Debut Game was won by Kayak VR: Mirage: “The judges really felt like they were outside while playing this game. The kayak moves very lifelike and the attention to detail in the environment adds up to an experience that feels beyond realistic. Next to that the game shows an intuitive UI and fun competitive multiplayer races.”
Klankkr8 wins Best Applied Game: “It is noteworthy that Game Tailors used solid scientific theories and evidence as the basis for Klankkr8 and also conducted scientific research on the effectiveness of the game! These theories translated well into consistent, playful and simulating game design that introduces young children to letters, sounds and the first steps of learning to read. Klankkr8 is a full-fledged, interactive game that serves different audiences.”
Best Audio was won by Isonzo: “Isonzo excels with the integration of realistic audio from the historic World War I setting and excellently balances the chaos of sounds in the frantic multiplayer battles. This really adds to the immersion and depth of the game, and what’s more, the soundtrack is an orchestral masterpiece!”
Mail Time wins Best Art: “The studio describes itself as “a very small studio” and so it is impressive that Mail Time’s art feels so ‘wholesome’ and ‘cosy’ even though it was created by only one person. The unique complementary mix of 2D and 3D art certainly contributes to this depth, which the jury says is very hard to achieve!”
Special Awards
The Special Awards were created for the studios, individuals or initiatives that sometimes play more in the background, but are important for the Dutch game industry. The winners for the Special Awards are:
Best Studio: Triumph Studios
Inclusion Award: Esmeé van’t Hoff
Career Achievement: Angie Smets
Awesome Achievement: Deloryan Games
Triumph Studios wins Best Studio award: “Triumph Studios has been around since 1997 and has been going strong and quiet for over 25 years. Joining the Paradox family in 2017 did not negatively impact its own studio culture, but rather made the studio stronger in its own way. Employees stay with the studio for a long time and praise its good leadership. The studio’s rock-solid direction can also be seen in their games, with Triumph Studios not capitalizing on erratic trends, but rather following their own course.”
This year’s Inclusion Award goes to Esmeé van’t Hoff: “As the driving force behind Wholesome Games and Wholesome Direct, Esmeé has worked hard to create more space and recognition for “cozy games.” She is a figurehead for making these games visible to the broader public, which has given developers of these games a more prominent place in the game industry.”
The Career Achievement was won by Angie Smets: “Over the past 20 years at Guerrilla Games, Angie has proven to be a true cornerstone of the successful AAA game studio. But perhaps even more important is the role she has played in normalizing diversity, for both Guerrilla’s games and in the studio’s workplace! We wish her all the best in her new role at PlayStation Studios and look forward to more groundbreaking work from Angie!”
Last but not least, the Awesome Achievement goes to Deloryan Games: “Deloryan Hommers started as a one-person studio in her spare time, but her studio has since expanded to a team of eleven. Deloryan Games’ unique game serves a niche audience of diehard horse fans, but we’re not talking about little girls and glittering unicorns. Horse Reality brings a lot of depth to the market of horse management games by focusing on horse genetics, breeding programs, horse training and health statistics and all based on real-life data. The studio competes with studios ten times its size. Nevertheless, they have managed to grow in a tough market by taking their audience seriously.”
Battle Royale
Prime Rush Goes Live in Early Access, Bringing a Brazil-First Mobile Battle Royale to Players
Supergaming, one of India’s leading game developers, in partnership with Spacecaps, the parent company of LOUD, has announced the early access launch of Prime Rush, a new mobile battle royale game. The game is initially available in Brazil, with a wider release in Latin America to follow.
Prime Rush is a Brazil-first game, developed with a hyper-local, community-first approach. The game’s development was shaped by cultural insights and community feedback, including inputs from Brazilian creators associated with LOUD, to ensure its gameplay, world, and characters feel native to local players.
“Our collaboration with Supergaming on Prime Rush is a significant step in our mission to bring authentic and engaging gaming experiences to our community,” said Bruno Bittencourt, CEO of LOUD. “We are thrilled to have our community be a part of the development process and to see a game that is truly made for them. Prime Rush is a celebration of Brazilian culture and a testament to the power of community-driven game development.”
Set in Maré, a floating battleground shaped by the everyday Brazilian landscapes, Prime Rush offers a unique and high-energy take on the battle royale genre. Rather than recreating a single-world city, Maré blends recognisable elements from across Brazil to create a location that feels familiar yet fresh to players. The map is built to support fast, tactical engagements and multiple win conditions, adding new layers to the traditional battle royale format.
Players will travel to Maré via mysterious portals powered by Cosmium, a rare extradimensional substance that can blend space and time. In each match, players must navigate convergence storms, hunt for cosmic shards, and decide whether to risk everything for one last fight or extract Cosmium while they still can.
“Brazil has one of the most competitive and distinct mobile shooter audiences in the world, and from the beginning we wanted to build Prime Rush with authenticity,” said Roby John, CEO and Co-founder of SuperGaming. “For us that meant spending time on ground, listening to players and creators, and understanding how the Brazilian community plays, competes, and connects. Working alongside LOUD has allowed us to test, learn, and improve Prime Rush in close partnership with players before scaling the experience across LATAM.”
At launch, players can choose from five avatars inspired by Brazilian culture, each offering a range of emotes and weapon cosmetics for personal expression.
Prime Rush also introduces a flexible tactical ability system built for high-tempo mobile combat. Abilities such as Deadeye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to shape engagements around precision, defence, mobility, and intel respectively.
These abilities sit on top of a fully loaded arsenal and a range of different weapons that gives players multiple ways to define their playstyle.
Early Access and Pre-Registration
Early Access for Prime Rush is now live in Brazil, available to a limited number of players via PrimeRush.GG. Players can also pre-register on the Google Play Store for Android in Brazil and will be notified when Prime Rush becomes more widely available and to unlock exclusive pre-registration rewards.
Additional LATAM regions will follow as SuperGaming and LOUD expand testing, game identity and scale servers across the region.
The post Prime Rush Goes Live in Early Access, Bringing a Brazil-First Mobile Battle Royale to Players appeared first on Americas iGaming & Sports Betting News.
Australia
Regulating the Game 2026 Draft Program Unveiled, Spotlighting the Issues Shaping the Sector
Regulating the Game has published the draft program for its 2026 Sydney conference, outlining a comprehensive agenda of keynotes, featured addresses, panels, and expert masterclasses examining the most consequential regulatory, policy and operational issues facing the global gambling sector.
Regulating the Game 2026 will be held 9–11 March 2026 at the Sofitel Sydney Wentworth and represents the sixth edition of the conference as a forum for rigorous, cross-jurisdictional engagement on gambling regulation and sector performance and uplift.
The draft program confirms that each conference day is anchored by keynote and featured speakers, whose addresses are designed to frame and contextualise the broader program of talks, panels and masterclasses that follow. These speakers bring senior executive leadership, policy and advisory insight, and deep subject-matter expertise, helping to frame the regulatory and operating environment, its trajectory, and the lenses through which the agenda is explored.
Across the three days, the program integrates:
- Context-setting sessions that frame the regulatory and operating environment and its direction, including examinations of where gambling regulation and policy are heading, how enforcement and sanctioning approaches are evolving post-inquiry, and how governments and markets are responding to persistent black-market and grey-market pressures. These sessions establish the policy, strategic and operating lenses through which the broader agenda is explored.
- Moderated panels that interrogate regulatory assumptions and reform outcomes in practice, including discussions on harm minimisation in increasingly data-driven environments, the limits and consequences of intensified regulation, and the interaction between market design, consumer behaviour and regulatory intent.
- Expert masterclasses, including a session led by Jay Robinson focused on embedding the Responsible Gambling Officer role with purpose, authority and practical impact, and a second masterclass convened by the International Masters of Gaming Law, with final scope and focus to be confirmed. Together, these sessions are designed to support practical capability uplift and address the implementation risks that sit between policy intent and operational reality.
- Industry Spotlight sessions, introduced in 2026, comprising tightly curated 15-minute presentations from incumbent organisations. These sessions provide a platform to articulate strategic direction, investment priorities and innovation pathways, and to examine what lies ahead for the sector as regulatory expectations, technology and market structures continue to evolve.
Collectively, the agenda addresses:
- The trajectory of gambling regulation, enforcement and sanctioning frameworks
- AML/CTF reform, financial crime risk and supervisory expectations
- Safer gambling governance, harm minimisation and behavioural insight
- Black market and grey market dynamics in increasingly regulated environments
- Technology, data governance and the use of AI in regulatory and compliance systems
- Leadership, accountability and the operational reality of reform delivery
While the program is deliberately broad, particular attention has been given to curating sessions and contributors that surface topical and often unresolved issues facing the sector. The agenda is designed to frame the current environment and its direction, provoke informed debate, stimulate curiosity, and act as a catalyst for new ways of thinking, innovation bets and next practice across regulation, policy and operations.
Paul Newson, Principal at Vanguard Overwatch and Founder of Regulating the Game, said the 2026 draft program reflects a deliberate architecture:
“The program is designed to open up the problem space, not to close it down. Early sessions are intended to frame the environment honestly and rigorously, so that the discussions that follow can interrogate options, trade-offs and solutions with clarity and discipline.”
He added:
“Regulating the Game is deliberately structured to move from context to analysis to application. The draft program makes that progression clear and intentional.”
The program is supported by flagship events including Pitch!, the RTG Global Awards Gala Dinner, and an expanded Exhibition Showcase, which together complement the formal agenda and support cross-sector engagement.
The draft program reflects the core structure of the conference, with final speaker confirmations and minor refinements to be completed in the coming week.
The post Regulating the Game 2026 Draft Program Unveiled, Spotlighting the Issues Shaping the Sector appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Adam Smart Director of Product Gaming at AppsFlyer
AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out
State of Gaming for Marketers 2026 reveals how AI-driven scale, global UA spend, and China-based publishers are reshaping mobile gaming competition
AppsFlyer, the Modern Marketing Cloud, today released the State of Gaming for Marketers 2026, an in-depth analysis of how AI, creative scale, and rising paid pressure reshaped mobile gaming marketing in 2025. Drawing on AppsFlyer data, the report examines how studios adapted as marketing activity expanded faster than player attention.
In 2025, AI-enabled production coincided with a sharp increase in advertising across iOS and Android. Creative output scaled rapidly across all spending tiers, with top gaming advertisers producing between 2,400 and 2,600 creative variations per quarter, up 25–30% YoY. That expansion increased pressure on paid acquisition channels. Paid install share rose 10% YoY across iOS and Android, while ad impressions increased 20%, indicating a significant rise in the number of ads competing for the same pool of players. To manage rising marketing volume and fragmentation, AI-enabled tools became a common part of daily workflows with 46% of AI assistant queries focused on reporting and performance breakdowns, reflecting the need for faster visibility as data volumes grew.
“AI has dramatically increased the speed and volume at which games and marketing assets reach the market,” says Adam Smart, Director of Product, Gaming at AppsFlyer. “The result is not a shortage of creativity, but a surplus of it. As paid activity and creative supply expand faster than player attention, marketing success depends on how effectively teams can measure, interpret, and act on an increasing volume of fragmented signals.”
Additional key insights from the State of Gaming for Marketers 2026
- Global gaming app UA spend reached $25B in 2025. Midcore UA spend increased 28% YoY on iOS, while Android spend remained largely flat.
● China-headquartered publishers increased their share of global gaming UA spend. Their share grew by 26% YoY in the UK, and 22% globally, with gains strongest on Android.
● iOS paid installs reached record highs. Share in the UK rose across Casino (+13%), Hypercasual (+10%), and Midcore (+30%).
● iOS advertisers expanded media mix to find incremental scale. iOS gaming advertisers increased the number of media sources they used by up to 15% YoY, reflecting growing fragmentation and the need to diversify beyond core channels.
● AI is still used primarily to manage marketing scale, not strategy. With 46% of AI assistant queries focused on reporting and performance breakdowns, teams are using AI to keep pace with rising data volumes rather than replace decision-making, but some genres are already employing more complex tasks and asks.
Methodology
AppsFlyer’s State of Gaming for Marketers 2026 is based on anonymized, aggregated data from 9.6 thousand gaming apps worldwide, analyzing 24.8 billion total installs, including 14.1 billion paid installs, alongside ad spend, creative production, monetization, AI-assisted workflows, and media source usage across iOS and Android during 2025.
The full report is available at: appsflyer.com/resources/reports/gaming-marketers/
The post AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out appeared first on Americas iGaming & Sports Betting News.
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